open innovation: yesterday, today & tomorrow km-oi presentati… · connect & develop...
TRANSCRIPT
Open Innovation: Yesterday, Today & Tomorrow
Dr. Matthew C. Heim Executive Vice President, inno360
APQC Knowledge Management Conference May 3, 2013
Page · 2
What is Innovation?
To challenge the status quo, and to combine…
+
…to create new value
Page · 3
What is Innovation?
To challenge the status quo, and to combine…
…to create new value
+ The Old The New
Page · 4
What is Innovation?
To challenge the status quo, and to combine…
…to create new value
+ The Art The Science
Page · 5
+
What is Innovation?
To challenge the status quo, and to combine…
…to create new value
The Logical The Emotional
Page · 6
+
What is Innovation?
To challenge the status quo, and to combine…
…to create new value
The Internal The External
Page · 7 Page · 7
Open Innovation
…The process of going outside your
company’s four walls (or your industry) to
find or inspire new concepts, talents and
technologies
Page · 8
Open Innovation Yesterday
Page · 9 Page · 9
“Open” Innovation Is Not New…….Or is it?
Innovation in the late 19th and
early 20th centuries was mostly
conducted by external research
organizations
Page · 10 Page · 10
So What’s Different Today?
Today’s organizational composition
The speed of technological advancement
The Internet
The ways we communicate
Our competitive environment
Page · 11 Page · 11
The Evolution of Modern Open Innovation
2000:
P&G’s
Connect &
Develop
2010-2013:
Integration of
Social Media
2003:
“Open Innovation”
term coined by
Henry Chesbrough
2006:
The Rise of
‘Crowdsourcing’
(Jeff Howe)
Page · 12
Open Innovation Today
Page · 13 Page · 13
3 Layers of Open Innovation
Page · 14 Page · 14
Other Reasons for Going Outside…..
Enhanced Intelligence
Adjacencies = New Busines Opportunities
New Sources of IP Revenue
Not-So-Obvious Connections
Page · 15 Page · 15
The Power of Adjacencies & Unobvious Sources
COMPANY ISSUE
Food Company Package Leaks
National Bank Customer Queuing
Consumer Products Fabric Wrinkles
Packaging Fast, Even Thawing
SOLUTION SOURCE
Automobile Safety
Amusement Parks
Semiconductors
Life Sciences
Page · 16 Page · 16
The World of Open Innovation
Ideation
Product Design
Product Development
Business Model
Development
Product Improvement What
Tools
To Use?
Page · 17 Page · 17
The World of Open Innovation
Ideation
Product Design
Product Development
Business Model
Development
Product Improvement
Crowdsourcing
Netnography
Expert Sourcing
Crowdsourcing
Expert Sourcing
Expert Sourcing Expert Sourcing
Crowdsourcing
Netnography
Expert Sourcing
R&D
Engineering
Demand Chain
Supply Chain
Page · 18
Op
en
in
no
va
tio
n c
ap
ab
ilit
y
Time
S TA G E 1
Experimental
Time
STAGE 1: EXPERIMENTAL Project/needs focused Experiment with service providers Learning to be Open New roles introduced New processes form Change management Issues
OI Development: A Corporate Maturity Model
Page · 19
STAGE 2: FORMING Emerging best practices Key tools identified Emerging OI organization/champions Early tech scouting Changing reward systems Emerging metrics structure Information capture
Stage 1:
Launch
Op
en
in
no
va
tio
n c
ap
ab
ilit
y
Time
S TA G E 2
Forming
S TA G E 1
Experimental
OI Development: A Corporate Maturity Model
Page · 20
Op
en
in
no
va
tio
n c
ap
ab
ilit
y
Time
S TA G E 2
Forming
S TA G E 3
Mature
S TA G E 1
Experimental
STAGE 3: MATURE Open Innovation becomes
both Strategic and Needs-Based
Well defined OI organization Proactive executive sponsors Reward systems standardized Standard metrics and
reporting dashboards Semantic search capability Knowledge captured and
managed to drive competitive advantage
OI Development: A Corporate Maturity Model
Page · 21 Page · 21
Today’s OI Challenges
“NIH” Culture
Outdated reward systems
Executive level sponsorship
Legal, Purchasing and Regulatory out of the loop
Difficulty measuring OI effectiveness
Leveraging existing suppliers & partners
Finding the “right” OI professionals
Difficulties capturing & managing outside knowledge
Page · 22
Open Innovation Tomorrow
Page · 23
Combining Today’s Tools…..
= Tomorrow’s Reality
Social Media
Knowledge Management
Open Innovation
OI works well with
Social Media today KM systems interface with
Social Media, but many
companies use Social
Media in lieu of KM
Page · 24
Managing Outside Knowledge
Global
Ecosystem
Internal
Page · 25
Managing Outside Knowledge
Global (Push)
Ecosystem
Internal
OI process brings new
partners into the
Ecosystem
Page · 26
Managing Outside Knowledge
Global (Push)
Ecosystem
Internal
OI process brings new
partners into the
Ecosystem
Deep Web search
- IP databases
- Literature
Open Web search
- Netnography
Semantic search
- Deep & Open
……Web
Page · 27
Managing Outside Knowledge
Global (Push)
Ecosystem
Internal (Manage)
KM designed to manage
both Internal and
Ecosystem knowledge
Page · 28 Page · 28
The Future of Open Innovation
Standardization of best practices and tools
Emphasis on local economies (Triple Helix)
Replacement of the conventional consortium model
Expansion into non-manufacturing industries
Formation of federated meta-networks
Seamless integration with Knowledge Management
OI provides KM with new sources of knowledge
KM serves OI as a customer
Page · 29 Page · 29
True Open Innovation requires Internal,
Ecosystem and Global Community access
Different tools are required for the
various Open Innovation tasks
Access to the right search networks is
key to Open Innovation Success
Key Takeaways Care should be given to
find the “right” Open Innovation professional
The future of both Open Innovation and
Knowledge Management requires the integration
of the two
