open innovation: what's behind the buzword? presentation
DESCRIPTION
Full report there: http://www.institut-innovation-competitivite.eu/sites/default/files/what_behind_the_buzzword_i7_institute_accenture_2011_0.pdfTRANSCRIPT
22th November, 2011
OPEN INNOVATION
What’s Behind theBuzzword?
The report in figure
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1 Report5 Authors
20 Companies
84 pages11 Case studies
15 Quotes19 Illustrations
…357 liters of tea
20 companies actively leveraging Open Innovation
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A structured and systematic approach for bringing outside inside
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10 Take aways on Open Innovation
Take away 1.
10 Take aways on Open Innovation
A fast pace of adoption: only 10 years from first movers to large adoption
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Take away 2.
Open Innovation adoption timeline
10 Take aways on Open Innovation
Tapping into an almost unlimited number of external sources
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Take away 3.
General Mills vision of Open Innovation
10 Take aways on Open Innovation
Positioning the open innovation strategy on the right openness scale
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Take away 4.
Open Innovation “Opennessmatrix
”
10 Take aways on Open Innovation
Defining the right balance between depth and breadth of relationship with partners
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Take away 5.
Open Innovation the breadth /
depth trade-off
Company
Partner
10 Take aways on Open Innovation
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Take away 6.
PULLCollaborative
platforms,Open days…
PUSHScouting department
A real shift from rather
random/experimental approaches
to a manageable end-to-end process
Excelling at the partner management process
PULLCollaborative
platforms,Open days…
10 Take aways on Open Innovation
There is no Open Innovation “free lunch”
Top management sponsorship Corporate culture: from “not invented here” to
“proudly found elsewhere” Absorptive capacity Resources, time, budget, IT Success stories to communicate
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Take away 7.
Open Innovation is not free and requires
investments in capabilities
10 Take aways on Open Innovation
It is not only about appointing a “Chief Open Innovation Officer”
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Take away 8.
Objective: Make Open Innovation a routine
The key impact of a cross-functional approach With the lead of
R&D & marketing (53%)
New types of recruits: people who know little about many topics
10 Take aways on Open Innovation
Open Innovation has not resolved the innovation’s Bermuda triangle
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Take away 9.
Analyze how OI impacts Innovation KPIs
Introduce OI KPIs
10 Take aways on Open Innovation
Open Innovation works!
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Take away 10.
Shorter time to market
Better IP protection
Not cheaper
More sustainableHigher
company’s innovativeness
More information: www.institut-innovation-competitivite.eu
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