open innovation meets social media oct 2011
TRANSCRIPT
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Open Innovation Meets Social Media
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Interaction and involvement are key elements for open innovation as well as social media.
Companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.
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Seed now to reap future benefits!
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Social Graph
Relationships between individuals online
Interest Graph
Expansion and contraction of social networks around interests and events
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Take it to the next level!
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15,000 users, 60,000 monthly visitors
High stickyness
Unexpected opportunities
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What are the barriers for adoption?
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#1 What’s in it for me?
#2 Purpose is not defined!
#3 Too many digital visitors; few residents!
#4 More questions than answers!
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Discovery: HIGH
Incubation: LOW / HIGH
Acceleration: HIGH
Internally: HIGH
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Get insights, become an influencer
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Do business intelligence and become an influencerIdentify people for the interest graph
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A platform for sharing- and learning
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Direction, training and time
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Let’s stay in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Google+: Stefan Lindegaard