open innovation how to be successful

HEPTech

Loïc Bordais

Head of National Innovation Funds Program

French National Research Agency

OPEN INNOVATION

How to be successful

OI workshop, Bucharest, October 7-8, 2013

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Open Innovation : The Innovation World Today

Facts and trends :

• Innovation cycle is getting shorter and shorter

• Worldwide distribution of knowledge

• Cost pressure

• Complexity of new products and services

• Companies are not able to meet growth objectives just with internal R&D


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Open Innovation : Frame of success

- What we learn from innovation leaders and studies :


1) Innovation culture

2) User-centric projects

3) Added value

Turn ideas into projects

Turn results into added value

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Open Innovation : Frame of success

Added Value thanks to OI


For private entities For public entities

Generating Net profit Generating new resources

Access to better technologies Access to new technologies, complementary expertise

Shorten time-to-market New job for people (students, researchers)

Share cost of R&D New paths of commercial application of research

Better information on customer’s needs

Increase of public-private partnership

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Open Innovation : Innovation culture

Innovation culture : 10 essential elements

1) Flexible people that can manage relationship with customers and partners

2) A willingness to accept that all smart people do not work for our organization

3) An understanding that failures are opportunities to learn and a willingness to reward those efforts and that way of learning

4) A willingness to help employees to build knowledge and understanding of how an idea or technology becomes a profitable business

5) Dismiss the “Not Invented Here” syndrome. Promote the ‘Proudly Found Elsewhere”.

6) A willingness to strive for balance between internal and external R&D

7) Willingness to be a risk taker rather being risk averse

8) Accepting that OI does raise intellectual property issues

9) Understanding that OI requires open communication

10) Not needing to always be first


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1) How to build an innovation culture in your organization

1.1) Identity and organization’s values :Who are we ? What do we want to be ?

Exploring environment:


Your organization

Public Policy bodies

Competitors

Suppliers

Research organisms

Innovation agents

Start up

Customers

End users

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How to build an innovation culture in your organization

1.2) build on persons’s

• Allow people to prepare future : % working time

• Let people go outside

• Recruit people of diverse background

• Identify people with “open” potential

• Train people to manage open innovation projects

• Reward people that failed if they have learned from it


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1) How to build an innovation culture in your organization

1.3) build a special organisation

• Create a separate entity at the beginning : innovation center

• Special teams that work as start up team

• Support of hierarchy ; enabled-resources managers not decision makers

• Communication


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Open Innovation : innovation project

2) Identifying opportunities : find the right subjects and the right partners

2.1) The issue of INFORMATION

Complexity of new products and/or services

Innovation comes from interfacing between technologieS and needs

Exploration of wide sources of information :

Place to be : clusters, physical or virtual network, conferences, seminars, meetings with users

Technology watch tools : publications (beyond your scope), patents databases,…


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2.1) The issue of INFORMATION (2)

- Go to the “Place to be” or create them !

Examples: Inwido days (Suede), Lego Mindstorms community (Denmark), Endowed chairs, shared R&D facilities, R&D collaborative projects

- Analyse collected information : management information system , track records and cross analysing process by different experts : scientists, technology providers, marketing, designer, financials people, sociologists, artists.


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3) Design the innovation project : five dimensions

• Alignment with strategy ?

• Right people ?

• Right partners ?

• Ip issue ?

• business model ?


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Open Innovation : Implement innovation project

4) Implement the innovation project

• Classic project management with open mind

• Management of project : deliverables, masterplan, reviews,

• Complementary role of partners

• Manage the interface

• Governance

• Intellectual property and business model

• Importance of human resources : project coordinator and willingness of people of working together.

• Communication


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Open Innovation : Innovation system

5) Manage the system : don’t let the soufflé collapse

• Duration of efforts

• Monitoring of projects

• Facilities for working teams and people

• Training of high potential persons

• Communication : visibility


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Open Innovation : Summarizing Key success factors


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Open Innovation : Conclusion

How to start in open innovation in you organization

• Identify open people

• Identify open partners

• Choose a small project : a pilote operation

• Verify availability of people (researchers)

• Invest time

• Reward people

• Communicate : be visible

• Don’t go against organization


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Open Innovation : The Innovation World Today

Questions and answers

Thank you very much


open innovation how to be successful

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