OpenGraph Your Key To Making Content Look Great On Facebook & Beyond

Download bit.ly/awesome-graph

Mike Arnesen Director of Analytics & Optimization

at SwellPath google.com/search?mike+arnesen

@mike_arnesen

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OpenGraph is the magic that makes this happen.

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OpenGraph saves you from embarrassing yourself.

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2010: OpenGraph is launched by Facebook.

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Open Graph is the solution

to a problem

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Open Graph is the solution

to a problem

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A protocol for converting strings to things

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Pages become objects to interact with.

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Marked up content acts the same as Facebook entities.

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This is the money maker! Eye catching & clickable

social shares

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Open Graph’s usage extends far beyond Facebook.

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Where does OG live?

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Title Requirements

Title Length: 88 Characters

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Description Requirements

Facebook: 300 characters Google+: 200 characters

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Image Requirements

Image Width: 470px wide Maximum Aspect Ration: 235:197

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Open Graph Entity Types •  Webpage •  Article •  Movie •  Music •  Video •  Book •  Profile (Person)

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Twitter Cards

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Rich Pins

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Why Open Graph? •  CTR •  Likes •  Screen Real Estate •  Semantic Integration

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Don’t leave your brand reputation up to people you don’t know.

Thank you!

Mike Arnesen Director of Analytics & Optimization

at SwellPath google.com/search?mike+arnesen

Download: bit.ly/awesome-graph

@mike_arnesen #SMX | #23B1