open gov ninja 101
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Presentation at Gov 2.0 Expo. 2010.05.26 David Hale Project Manager, Pillbox National Library of Medicine National Institutes of Health 6707 Democracy Blvd. #510 Bethesda, MD 20817 [email protected]TRANSCRIPT
Open Government Ninja 101:Skills, Strategies, and StealthDavid HaleNational Library of MedicineNational Institutes of Health
[email protected]\lostonroute66
Open Gov Ninja 101: Syllabus
• Introduction• Pillbox and apps demo• What is an Open Gov Ninja?• Skills• Strategies• Stealth• Exam
pillbox.nlm.nih.gov
pillbox.nlm.nih.gov
dailymed.nlm.nih.gov
druginfo.nlm.nih.gov
Application programming interface (API)
Drive traffic to your data,not your website.
Applications currently in development using Pillbox’s API
Pillbox by Phone
Voice-activated pill identification
• Thank you for calling Pillbox by Phone. Tell me one attribute you know about the pill.
• Shape• Do you know anything else about the pill?• Color• Do you know anything else about the pill?• No• What shape is the pill?• Diamond• What color is the pill?• Grey• Your search matched one pill. Shall I list these
results?• Yes• Epivir 300 MG oral tablet. Physical attributes: grey,
diamond, 17.00 mm. Imprint: GX EJ7
Pillbox by Phone
• Created by a student at George Washington University, School of Business
• Also developed instant message (IM) text-based version
iPhone pill discovery app
PharmvilleRx
Open source code
Health organizations expressing interest in utilizing Pillbox
• State Poison Control Centers• State Departments of Health• State and private hospitals• Regional health systems• Insurance providers• University medical programs• Libraries• International health and pharmacy orgs
And…we’re still in beta.
How?
Become anOpen Government Ninja
1162 A.D. Honshu, Japan
January 21, 2009 Washington, DC
What is anOpen Government Ninja?
Ninja myth:
Ninja were mercenaries, with no concern for the greater effect of their actions.
Skill:Innovation
Ninja myth:
Ninja used magic.
Andrew Wilson, Web and New Media Strategist, SAMHSA
Skill:Innovation
Activity:Restructure data
transparentopen
useful
How many federal employees does it take to create a pill identification
table?
How many federal employees does it take to create a pill identification
table?
9(at 2 agencies))
How many federal employees does it take to create a pill identification
table?• 2 Pharmacists (FDA)• 2 Regulatory experts (FDA)• 2 Computer scientists (NLM)• 2 Database administrators (NLM)• 1 Project manager (NLM)
On the exam
• In order to create value, data must be structured in a way that is contextually relevant to communities. This form may be different from the one in which it is used by government.
Skill:Collective learning
Ninja myth:
Ninja learned from secret texts.
Vivek KundraChief Information Officer (CIO) of the United States
Aneesh ChopraChief Technology Officer (CTO) of the United States
Skill:Collective learning
Activity:Share experience &
exchange information
Mission, Tool, Metrics, Teach
Jeffrey Levy, Director Web Communications, [email protected]
Strategy:Ethnography
You/your agency are the CONTENT experts.
Your citizens are the CONTEXT experts.
Michael Wesch, ProfessorKansas State UniversityDigital Ethnography
Understand how individuals and communities use technology to ascribe meaning in their lives.
Kelly Goto, authorDesign Ethnography
“Understand how real people integrate products and services into their daily lives”
Strategy:Ethnography
Activity:Get out of the office
and into the lives of your citizens
Strategy:Ethnography
Activity:Create user personas
User-centered design
Strategy:Community engagement
On the exam
• It is critical to work with communities, prior to the release of data, in specifying its structure and developing systems that enable open access and promote application development
Strategy:Community engagement
Activity:Ask for help
Strategy:Community engagement
Activity:Let your champions carry
your banner
Strategy:Community engagement
Activity:Build an open system
Ninja myth:
Ninja created Linux.
Richard StallmanCreator of the GNU Project and the Free Software Foundation
Linus TorvaldsCreator of the Linux kernal
“free as in speech” not “free as in beer”
Strategy:Give up ownership
Activity:Listen to your citizens take the wheel.
(They know where they are going)
Pillbox APIPharmaceutical data as a web
service
API directory for data.gov?
Strategy:Give up ownership
Activity:Pay it forward
On the exam
• Engaging communities and promoting participation in the processes leading up to the release of data leads to a virtuous circle where even competing groups can work together to solve challenges
Strategy:Stealth
Overrated
!?!
Strategy:Stealth
Activity:Run a stealth project
Mission aligned
Small and iterative
Fail fast
Have cover
Management buy-in
Review
• Innovation• Collective learning• Ethnography• Community engagement• Giving up ownership• Stealth
EXAM
What is the single most important aspect of Pillbox’s success?
Collaboration
BE anOpen Government Ninja
Open Government Ninja 101:Skills, Strategies, and StealthDavid HaleNational Library of MedicineNational Institutes of Health
[email protected]\lostonroute66