open educational resources are different

46
OER are different L3T as Open Educaonal Resource Marn Ebner, Sandra Schön Presentaon at „Cultures and Ethics of Sharing“, 2011-11-18, Innsbruck

Upload: martin-ebner

Post on 12-Jul-2015

2.253 views

Category:

Education


3 download

TRANSCRIPT

Page 1: Open Educational Resources are different

OER are differentL3T as Open Educational Resource

Martin Ebner, Sandra Schön

Presentation at „Cultures and Ethics of Sharing“, 2011-11-18, Innsbruck

Page 2: Open Educational Resources are different

OpenEducationalResources

Page 3: Open Educational Resources are different

TRADITIONAL EDUCATIONAL RESOURCES

OPEN EDUCATIONAL RESOURCES

Page 4: Open Educational Resources are different

OpenEducationalResources

FOR FREE(RE-) USABLE OPEN STANDARDS

Page 5: Open Educational Resources are different

OER are differentEnvisaged Goals

Page 6: Open Educational Resources are different

Envisaged organisational changes through strategic implementation of OER

Quelle: Schaffert, 2010. In Ehlers & Schneckenberg (Hrsg.)

Existing target groups New target groups

Direction of implementation

Change ordevelopment

Optimisation

Foku

s of

Impl

emen

tatio

n

Accessibility of materials

Quality assurance

Introduction of newlearning approaches

and cultures(e.g. open learning)

Collaboration with external students

and teachers(e.g. open innovation)

Public relations

Marketing

Page 7: Open Educational Resources are different

OER are different… and their development, too.

Page 8: Open Educational Resources are different

innovation productionPR and

marketing(pre-)

funding

Value creation chain of educational resources

(re-)funding

qualityassurance

Page 9: Open Educational Resources are different

… exemplarily „Lehrbuch für Lernen und Lehren mit Technologien“ (l3t.eu)

Page 10: Open Educational Resources are different

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 11: Open Educational Resources are different

TRADITIONAL EDUCATIONAL RESOURCES

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 12: Open Educational Resources are different

TRADITIONAL EDUCATIONAL RESOURCES

● employment● mostly (also) voluntary● Sometimes with remuneration

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 13: Open Educational Resources are different

OPEN EDUCATIONAL RESOURCES

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 14: Open Educational Resources are different

OPEN EDUCATIONAL RESOURCES

● employment ● sometimes (also) voluntary● Sometimes funded through OER projects (Hewlett-Packard-Foundation, EC)

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 15: Open Educational Resources are different

OPEN EDUCATIONAL RESOURCES: L3T

● Mostly voluntarily● 2 initiators, 8 P. core team, 115 authors, 200 participants● post calculated approx. 3.800 h/ 2.000 € non-personnel-costs● Crowdfunding experiment for additional (small) project

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 16: Open Educational Resources are different

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 17: Open Educational Resources are different

TRADITIONAL EDUCATIONAL RESOURCES

● New topics decided by single persons● Production is complex and time-consuming (→ easily out-dated)● Limited in usage (esp. concerning usage in teaching)

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 18: Open Educational Resources are different

OPEN EDUCATIONAL RESOURCES

● New topics by users● Often innovative, creative● New formats mostly welcome

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 19: Open Educational Resources are different

OPEN EDUCATIONAL RESOURCES: L3T

● Topics by authors and editors● Many new, current topics● Space for new things: open call, open review

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 20: Open Educational Resources are different

Example: Call for Chaptershttp://www.youtube.com/watch?v=SM3HJ_Y3rLc

Page 21: Open Educational Resources are different

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 22: Open Educational Resources are different

TRADITIONAL EDUCATIONAL RESOURCES

● Professors and colleagues● Time plan and framework specified by publisher● Contributions of single persons or small teams

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 23: Open Educational Resources are different

OPEN EDUCATIONAL RESOURCES

● Often work of unknown people● Often collaborative work (mostly Wiki based)● Feedback by unknown● Often amateurs● Often not finished (beta version)

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 24: Open Educational Resources are different

OPEN EDUCATIONAL RESOURCES: L3T

● instructions● Scrict time plan (enddate!)● Teams with unknown persons● Different tools

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 25: Open Educational Resources are different

Writing with teams: the unknown team members

Worked with unknown people

From a report by Karin Redl

Worked with known people

Worked partly with unknown people

Page 26: Open Educational Resources are different

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 27: Open Educational Resources are different

TRADITIONAL EDUCATIONAL RESOURCES

● Mostly by peers● Sometimes professional lectorate● Sometimes (double) blind

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 28: Open Educational Resources are different

OPEN EDUCATIONAL RESOURCES

● Oft not implemented in the production process, but● Peer review and editorial management● Rating systems● Recommender systems

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 29: Open Educational Resources are different

OPEN EDUCATIONAL RESOURCES: L3T

● Open review● List of criteria● editorship .... to sum up: traditional

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 30: Open Educational Resources are different

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 31: Open Educational Resources are different

TRADITIONAL EDUCATIONAL RESOURCES

● Normally by specialists publishers and printers

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 32: Open Educational Resources are different

OPEN EDUCATIONAL RESOURCES

● Also through other channels, e.g. iTunes● Very often by organisations and associations● Often itself used as PR measure

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 33: Open Educational Resources are different

OPEN EDUCATIONAL RESOURCES: L3T

● Intense social media marketing● Already during the development process● e.g. facebook page, videos, links● Online flashmob when going online

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 34: Open Educational Resources are different

Example„Marketing Film“http://www.youtube.com/watch?v=LM1bvZta0B4

Page 35: Open Educational Resources are different

more: http://l3t.eu/presse

Page 36: Open Educational Resources are different

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 37: Open Educational Resources are different

TRADITIONAL EDUCATIONAL RESOURCES

● Books sales● Reputation effects for authors

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 38: Open Educational Resources are different

OPEN EDUCATIONAL RESOURCES

● PR-, marketing effects for authors and institutions● … ?

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 39: Open Educational Resources are different

OPEN EDUCATIONAL RESOURCES: L3T

● Reputation effects● Book sales revenue, e-book apps revenue● „godparents“ for chapters (sponsoring)● Social payment (FlattR, Paypal)

innovation production PR and marketing

(pre-)funding

(re-)funding

qualityassurance

Page 40: Open Educational Resources are different

Also as printed version

452 pages

hardcover, colourBod on DemandISBN 978-3844204377 – 129 Euros

softcover, black-whiteVerlag: ePubliISBN 978-3842340114 – 69 Euros

Page 41: Open Educational Resources are different

L3T as E-Book

iPad und Android Tablet http://l3t.eu

Page 42: Open Educational Resources are different

OER are different… and L3T is special!

Page 43: Open Educational Resources are different

more: http://l3t.tugraz.at/analytics

L3T Analytics

… in 9 months

Page 44: Open Educational Resources are different

more: http://l3t.eu/visualisation

Who read L3T?

Page 45: Open Educational Resources are different

http://l3t.eu/ontourThanks to Martin Boeckle!

Page 46: Open Educational Resources are different

contact

Dr. Martin EbnerDr. Sandra Schön

[email protected]://l3t.eu

Thanks to our godparents and sponsors:

Credit Suisse, ZürichEvolaris Next Level, GrazLand Steiermark, GrazWebducation, WienApple Hard & Soft, Salzburg

Invitation to our forthcoming talks(in german):

http://l3t.eu/talk

Slides:Slides:

http://elearningblog.tugraz.at

http://elearningblog.tugraz.at