Open Data, Free Tools

Alexander Singleton, University of LiverpoolDaniel Lewis, University College London

Output Output AreaAreaClassificationClassificationUser User GroupGroup

• OAC is a free and open geodemographic/ market segmentation classification

• This means any insight created with it is sharable across institutions

• However, it was difficult to attach OAC to data as previously postcodes were not free

• But now they are... So...

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• Let’s learn a bit more using an index score:

• This is basically the ratio of a event occurring for a group over the event occurring in the population as a whole.

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A Grand Index for OAC

• Using nationally representative data to aid interpretation and insight of the Output Area Classification.

• Downloadable Excel spreadsheet.

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• Data so far:– British Population Survey– DVLA

• More to come– 2001 Census variables– Education and Health data– Expenditure and Food survey– Anything else that is OAC coded.

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• We hope that these tools are useful for you and encourage you to use OAC.

• We will keep the OACoder data upto date so that new releases of the NSPD are covered.

• We will endeavour to add to the Grand Index to give you more and more insight into your citizens.

Thank You, Questions?

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