open company. crowdsourcing in marketing. · open company. crowdsourcing in marketing. 1991 start...
TRANSCRIPT
![Page 2: Open Company. Crowdsourcing in Marketing. · Open Company. Crowdsourcing in Marketing. 1991 Start of Internet and World Wide Web 1994 Amazon starts ... Crowdfunding Social Enterprise](https://reader033.vdocuments.mx/reader033/viewer/2022042311/5ed9edf828db2d5ca249194f/html5/thumbnails/2.jpg)
1991Start of Internet and World Wide Web
1994Amazon starts Internet shop
1998Google search
1995
2006
2008First tweet
2006The Facebook goes online
2013Managing the crowds
2001
![Page 3: Open Company. Crowdsourcing in Marketing. · Open Company. Crowdsourcing in Marketing. 1991 Start of Internet and World Wide Web 1994 Amazon starts ... Crowdfunding Social Enterprise](https://reader033.vdocuments.mx/reader033/viewer/2022042311/5ed9edf828db2d5ca249194f/html5/thumbnails/3.jpg)
@LPLus
WHO RUNS INTERNET?
![Page 4: Open Company. Crowdsourcing in Marketing. · Open Company. Crowdsourcing in Marketing. 1991 Start of Internet and World Wide Web 1994 Amazon starts ... Crowdfunding Social Enterprise](https://reader033.vdocuments.mx/reader033/viewer/2022042311/5ed9edf828db2d5ca249194f/html5/thumbnails/4.jpg)
BUSINESS WORLD
![Page 5: Open Company. Crowdsourcing in Marketing. · Open Company. Crowdsourcing in Marketing. 1991 Start of Internet and World Wide Web 1994 Amazon starts ... Crowdfunding Social Enterprise](https://reader033.vdocuments.mx/reader033/viewer/2022042311/5ed9edf828db2d5ca249194f/html5/thumbnails/5.jpg)
“Starbucks has received 100,000 IDEAS so far
from their customers on MyStarbucksidea.com”
“Dell has received 13,000 IDEAS from
Ideas Storm Platformand IMPLEMENTED 400”
“25% of all new products from Procter & Gamble
come from Open Innovation resulting in an
increase FROM 15% TO 50% of NEW PRODUCT
success rate”
![Page 6: Open Company. Crowdsourcing in Marketing. · Open Company. Crowdsourcing in Marketing. 1991 Start of Internet and World Wide Web 1994 Amazon starts ... Crowdfunding Social Enterprise](https://reader033.vdocuments.mx/reader033/viewer/2022042311/5ed9edf828db2d5ca249194f/html5/thumbnails/6.jpg)
API – APPLICATION PROGRAMMING INTERFACE
![Page 7: Open Company. Crowdsourcing in Marketing. · Open Company. Crowdsourcing in Marketing. 1991 Start of Internet and World Wide Web 1994 Amazon starts ... Crowdfunding Social Enterprise](https://reader033.vdocuments.mx/reader033/viewer/2022042311/5ed9edf828db2d5ca249194f/html5/thumbnails/7.jpg)
@LPLus
![Page 8: Open Company. Crowdsourcing in Marketing. · Open Company. Crowdsourcing in Marketing. 1991 Start of Internet and World Wide Web 1994 Amazon starts ... Crowdfunding Social Enterprise](https://reader033.vdocuments.mx/reader033/viewer/2022042311/5ed9edf828db2d5ca249194f/html5/thumbnails/8.jpg)
@LPLus
![Page 9: Open Company. Crowdsourcing in Marketing. · Open Company. Crowdsourcing in Marketing. 1991 Start of Internet and World Wide Web 1994 Amazon starts ... Crowdfunding Social Enterprise](https://reader033.vdocuments.mx/reader033/viewer/2022042311/5ed9edf828db2d5ca249194f/html5/thumbnails/9.jpg)
Crowdfunding
Social Enterprise
Inbound by Customers
Innovation platforms/ Co-creation
Collaborative Production
Outbound by Customers
Social Marketing
Social Customer Care
Procurement
PORTER’S VALUE CHAIN
![Page 10: Open Company. Crowdsourcing in Marketing. · Open Company. Crowdsourcing in Marketing. 1991 Start of Internet and World Wide Web 1994 Amazon starts ... Crowdfunding Social Enterprise](https://reader033.vdocuments.mx/reader033/viewer/2022042311/5ed9edf828db2d5ca249194f/html5/thumbnails/10.jpg)
@LPLus
PEPSI, LINCOLN, DORITOS, PIZZA HUT, DODGE…
![Page 11: Open Company. Crowdsourcing in Marketing. · Open Company. Crowdsourcing in Marketing. 1991 Start of Internet and World Wide Web 1994 Amazon starts ... Crowdfunding Social Enterprise](https://reader033.vdocuments.mx/reader033/viewer/2022042311/5ed9edf828db2d5ca249194f/html5/thumbnails/11.jpg)
@LPLus
![Page 12: Open Company. Crowdsourcing in Marketing. · Open Company. Crowdsourcing in Marketing. 1991 Start of Internet and World Wide Web 1994 Amazon starts ... Crowdfunding Social Enterprise](https://reader033.vdocuments.mx/reader033/viewer/2022042311/5ed9edf828db2d5ca249194f/html5/thumbnails/12.jpg)
@LPLus
IT’S A REPUTATION ECONOMY…
![Page 13: Open Company. Crowdsourcing in Marketing. · Open Company. Crowdsourcing in Marketing. 1991 Start of Internet and World Wide Web 1994 Amazon starts ... Crowdfunding Social Enterprise](https://reader033.vdocuments.mx/reader033/viewer/2022042311/5ed9edf828db2d5ca249194f/html5/thumbnails/13.jpg)
@LPLus
360° APPROACH
SOCIAL GOOD
![Page 14: Open Company. Crowdsourcing in Marketing. · Open Company. Crowdsourcing in Marketing. 1991 Start of Internet and World Wide Web 1994 Amazon starts ... Crowdfunding Social Enterprise](https://reader033.vdocuments.mx/reader033/viewer/2022042311/5ed9edf828db2d5ca249194f/html5/thumbnails/14.jpg)
@LPLus
![Page 15: Open Company. Crowdsourcing in Marketing. · Open Company. Crowdsourcing in Marketing. 1991 Start of Internet and World Wide Web 1994 Amazon starts ... Crowdfunding Social Enterprise](https://reader033.vdocuments.mx/reader033/viewer/2022042311/5ed9edf828db2d5ca249194f/html5/thumbnails/15.jpg)
Today's Marketing is about People & Processes
![Page 16: Open Company. Crowdsourcing in Marketing. · Open Company. Crowdsourcing in Marketing. 1991 Start of Internet and World Wide Web 1994 Amazon starts ... Crowdfunding Social Enterprise](https://reader033.vdocuments.mx/reader033/viewer/2022042311/5ed9edf828db2d5ca249194f/html5/thumbnails/16.jpg)
@LPLus
LET’S MAKE IT HAPPEN!
![Page 17: Open Company. Crowdsourcing in Marketing. · Open Company. Crowdsourcing in Marketing. 1991 Start of Internet and World Wide Web 1994 Amazon starts ... Crowdfunding Social Enterprise](https://reader033.vdocuments.mx/reader033/viewer/2022042311/5ed9edf828db2d5ca249194f/html5/thumbnails/17.jpg)
@LPLus
THANK YOU!