open brand summit: charlene patten & terri spring
TRANSCRIPT
THE OPEN BRAND SUMMITBalancing Act: Scaling Global Equity with Personalized Content
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Guys Rely on the Internet at Every Stage along the Path to Purchase
Source: Google
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We are constantly connected
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Percentage of Daily Queries by Hour
Tablet Mobile Desktop
Day EveningMorningNight
Source: Google
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1. Start with the consumer at the core.
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Digital Plays an Important Role to Guys
The Internet is like a Parent
Search is like an Older Sibling
Mobile is like an “In Case of Emergency” contact
Online Video is like a Best Friend
Social Networks are like a Cool Friend
Source: Google
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1. Start with the consumer at the core.
2. Think personalization.
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1. Start with the consumer at the core.
2. Think personalization.
3. Respect privacy.
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1. Start with the consumer at the core.
2. Think personalization.
3. Respect privacy.
4. Be courageous and creative!