open beta 2008
TRANSCRIPT
![Page 1: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/1.jpg)
Justin Boeckman
Director of Internet Marketingwww.elementfusion.com
Maximizing organic results with your online presence
![Page 2: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/2.jpg)
Choosing a name
Pick a name with meaning
![Page 3: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/3.jpg)
Choosing a name
Include keywords if possible
![Page 4: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/4.jpg)
Choosing a name
Use a service to help you in the process www.domainsbot.com
![Page 5: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/5.jpg)
Define your AudienceThink of your app as a service. What problem does your app solve.
![Page 6: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/6.jpg)
Define your AudienceHow are people searching for your service online:
• www.wordtracker.com • www.keyworddiscovery.com• www.wordze.com
![Page 7: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/7.jpg)
Develop Content
Establish yourself as an expert through blogging and helpful articles.
![Page 8: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/8.jpg)
Research competitorshttp://www.webconfs.com/keyword-density-checker.php http://www.gorank.com/analyze.php
Develop Content
![Page 9: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/9.jpg)
On Page Optimization Page Titles
![Page 10: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/10.jpg)
Keyword Density
On Page Optimization
![Page 11: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/11.jpg)
Heading Tags
On Page Optimization
![Page 12: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/12.jpg)
Internal Linking
On Page Optimization
![Page 13: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/13.jpg)
Off Page Optimization
Building Links via:Directories, Press Distribution www.prweb.com & Link Partners
![Page 14: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/14.jpg)
Research Competitors linkshttp://siteexplorer.search.yahoo.comhttp://www.linkhounds.com/link-harvester/backlinks.php
Off Page Optimization
![Page 15: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/15.jpg)
Register with Engines
Check for search engine accessibility issueswww.google.com/webmasters/tools/dashboard https://siteexplorer.search.yahoo.comhttp://webmaster.live.com/
![Page 16: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/16.jpg)
Get InvolvedBecome a part of the community:
Forums
![Page 17: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/17.jpg)
Blogs
Get InvolvedBecome a part of the community:
![Page 18: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/18.jpg)
Get InvolvedBecome a part of the community:
Social NetworksTwitter, plurk, facebook, myspace etc.
![Page 19: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/19.jpg)
Track Results Get to know your visitors
www.google.com/analytics www.getclicky.com
![Page 20: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/20.jpg)
Optimize Page Layout www.crazyegg.comwww.labsmedia.com/clickheat/index.html
Track Results
![Page 21: Open Beta 2008](https://reader033.vdocuments.mx/reader033/viewer/2022052907/559400e71a28aba4458b456e/html5/thumbnails/21.jpg)
Outside the BoxThere are many variations to optimizing a site depending on your needs and your competition. Do your research and you’ll do great!
Justin Boeckman, Director of Internet Marketinghttp://www.elementfusion.comhttp://twitter.com/jboeckman