open apis - turning business strategy into reality - digital transformation … · 2017. 5. 8. ·...

© 2017 TM Forum | 1

Open APIS - turning

business strategy

into reality

Dominique PalombieriAlliances & Channel Manager

Oracle Communications

© 2017 TM Forum | 2

Agenda

▪ The new business digital reality

▪ The Platform Shift

▪ APIs enabling the Now Economy

▪ The transition to the Digital Platform economy

▪ Turning business strategy into reality

© 2017 TM Forum | 3

The new business digital reality

Source: https://infocus.emc.com/ted_newman1/it-transformation-storymap/

Digital transformation is driving

• role evolution internally

and externally

• self service, automation

and standardization

• enterprise need for speed

• focus on the application

© 2017 TM Forum | 4

The transition: before - after

▪ From a traditional linear business model

▪ “Demand” business model with gate keepers and clear responsibilities

▪ Oracle SI partners Telco Providers Consumers / Enterprises

▪ TMF standards help to optimize the pipeline model

▪ To a platform business model

▪ “Offer Based” business model

▪ Oracle, SI partners, Telco Providers , new participants all stakeholders playing multiple roles in the ecosystem

▪ Challenges:

o How to transition to the new world while ensuring business continuity?

o How to optimize the new model?

nature and focus of engagement between stakeholders will evolve

© 2017 TM Forum | 5

The Platform Shift

Value is created through a

platform which connects

consumers and producers

The platform is owned and

managed by a curator

Producer 1

Producer 2Consumer 2

Consumer 3

Consumer 4

Consumer 5

Platform

or

MarketplaceProducer

Producer 1

Producer 2

Platform

or

Marketplace

Producer 3

Producer 4

Consumer 1

Consumer 2

Consumer 3

Consumer 4

Consumer 5

Platform

or

Marketplace

Value

Creation

© 2017 TM Forum | 6

APIs enabling the Now Economy

Nigel Fenwick & Martin Gill (2014),“The Future Of Business Is Digital,”

Forrester Research

Platform Ecosystem

Easy to

integrate

Adoption is a key KPI in this model and a new basis for competition

New basis for

competition‘Online’

improvement

More features

More attractive

More value

Quicker

Social

Data

More

Customer

value

Attractiveness

new

value

chains

Usage

Data

© 2017 TM Forum | 7

Mapping Industry Stakeholders

7

Information Framework

ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering

Digital Era

ApplicationFramework

IntegrationFramework


ProcessFramework

COTS Era

Platform

InfrastructureInfrastructure

Platform

Services

Platform & Cloud Era

© 2017 TM Forum | 8

Oracle's example

8


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering

Digital Era




ProcessFramework

COTS Era

Platform


Platform

Services


Best-of-Breed

Best-of-Suite

Pre-integrated Solutions

Business Process Footprint

Frameworx

Certified

Historically, as an OSS/BSS vendor

© 2017 TM Forum | 9

Oracle's Example

9


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering

Digital Era




ProcessFramework

COTS Era

Platform


Platform

Services


Best-of-Breed

Best-of-Suite

Pre-integrated Solutions

Business Process Footprint

Frameworx

Certified

Historically, as an OSS/BSS vendor

SI Partners

SI Partners

SI Partners

CSP

CSP

CSP

in pipeline business model

© 2017 TM Forum | 10

Platform


Platform

Services


Oracle's Example

10


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering

Digital Era




ProcessFramework

COTS Era

Becoming a Cloud-first company

© 2017 TM Forum | 11

Oracle's Perspective

11


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering

Digital Era




ProcessFramework

COTS Era

Platform


Platform

Services


Producer 1

SI PARTNERPRODUCER

Consumer 2

Consumer 3

Consumer 4

SI PARTNERCONSUMER

Producer 1

Producer 2

Platform

or

Marketplace

Producer 3

Producer 4

Consumer 1

Consumer 2

Consumer 3

Consumer 4

Consumer 5

Platform

or

Marketplace

Value

Creation

As a Communications Cloud Services Provider,

Enable partners with a new platform business model

© 2017 TM Forum | 12

Oracle's Perspective

12


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering

Digital Era




ProcessFramework

COTS Era

Platform


Platform

Services


Producer 1


Consumer 3

Consumer 4

Consumer 5

Platform

or

MarketplaceProducer

Producer 1

Producer 2

Platform

or

MarketplaceProducer 3

Producer 4

Consumer 1

Consumer 2

Consumer 3

Consumer 4

Consumer 5

Platform

or

Marketplace

Value

Creation

Producer 1


Consumer 3

Consumer 4

Consumer 5

CSP

PlatformProducer

Producer 1

Producer 2

Platform

or


Producer 4

Consumer 1

Consumer 2

Consumer 3

Consumer 4

Consumer 5

Platform

or

Marketplace

Value

Creation

Producer 1


Consumer 3

Consumer 4

Consumer 5

SI Partner

PlatformProducer

Producer 1

Producer 2

Platform

or


Producer 4

Consumer 1

Consumer 2

Consumer 3

Consumer 4

Consumer 5

Platform

or

Marketplace

Value

Creation


Participate in broader value fabric, joining CSPs’ and SIs’ ecosystems,

and overall assuming producer, consumer and curator roles

© 2017 TM Forum | 13

Key role of SIs

▪ SIs Business model evolving from the role of a systems integrator to a more critical role of an ecosystem integrator

▪ Cloud Service providers needs SIs to leverage their Platforms and Marketplace and participate to the network effect of the ecosystem

▪ New SI Partner’s value

Reselling, Packaging, Integrating and managing our solutions

Helping defining the roadmap to the cloud, and make the cloud migration more seamless and customized to meet customer-specific requirements

Driving the service adoption in a new platform lifecycle

Leveraging Cloud Service provider platform and marketplace to provide and manage complete end-to-end multi-vendors solutions

VoLTE as a Service

© 2017 TM Forum | 14

Turning business strategy into reality

14


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering


ProcessFramework

FunctionalFramework

RESTAPIs

Metrics

B2B Partnering

Digital Era




ProcessFramework

COTS Era

Platform


Platform

Services


Producer 1


Consumer 3

Consumer 4

Consumer 5

Platform

or

MarketplaceProducer

Producer 1

Producer 2

Platform

or


Producer 4

Consumer 1

Consumer 2

Consumer 3

Consumer 4

Consumer 5

Platform

or

Marketplace

Value

Creation

Producer 1


Consumer 3

Consumer 4

Consumer 5

CSP

MarketplaceProducer

Producer 1

Producer 2

Platform

or


Producer 4

Consumer 1

Consumer 2

Consumer 3

Consumer 4

Consumer 5

Platform

or

Marketplace

Value

Creation

Producer 1


Consumer 3

Consumer 4

Consumer 5

Partner

MarketplaceProducer

Producer 1

Producer 2

Platform

or


Producer 4

Consumer 1

Consumer 2

Consumer 3

Consumer 4

Consumer 5

Platform

or

Marketplace

Value

Creation


Participate in broader value fabric, joining CSPs’ and partners’ ecosystems,

and overall assuming producer, consumer and curator roles.▪We’ve heavily relied on TM Forum during the pipeline

business model era

▪We now expect TM Forum to provide, to all industry

stakeholders, the new enablers for the new business

environment and the tool kits for the transition

© 2017 TM Forum | 16

key takeaways

▪ Digital Platform economy drives mindsets shift:

“Platform” vs “Pipeline” - “Offer” vs “Demand” - “Adoption” vs “Selling”

▪ Nature and focus of engagement between stockholders will

change along with their own business model

▪ SIs are key actors in this transition to become ecosystem

integrators and driving the service adoption during the

all project lifecycle

▪ TM Forum is a collaborative innovation platform with rich

tools set available to speedup the adoption of the Platform

business (B2B2X) and address the new coming challenges

16

Digital

Platform

-

Open

APIs

open apis - turning business strategy into reality - digital transformation … · 2017. 5. 8. ·...

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