oomph & interactive one | defining urban media with wordpress
DESCRIPTION
Oomph and Interactive One's flash talk from the March New York Big Media & Enterprise WordPress Meetup.TRANSCRIPT
Defining New Urban Media with WordPress
INTRODUCTIONS
Dave McKinley
CTO
Oomph, Inc.
Grant Cerny
SVP Products & Studios
Interactive One
INTERACTIVE ONE
INTERACTIVE ONE
Business Challenges lead to
Technical Innovation
INTERACTIVE ONE & OOMPH
BUSINESS CHALLENGES
• Broad diversity of stakeholders & partnerso National: 6 brands e.g., NewsOne.com &
HelloBeautiful
o Local: 55 radio brands in 16 urban markets
o Studios: 3rd party partners e.g., GlobalGrind
• Diverse revenue streamso Direct & Indirect Advertising
o Alliances incl. Diversity job recruiting, dating
o Studios deals
• Content Creationo Crosspost syndication enables content sharing
o Native Advertising
INTERACTIVE ONE
TECH CHALLENGES
• 75 sites on one highly-customized, responsive
theme
• Migrations: 2MM content objects from self-
hosted to WordPress VIP in 6 weeks +
subsequent migrations
• Extensive build partner relationship with
Oomph
• Performance focused for 2014!
INTERACTIVE ONE
CUSTOM COMPONENTS
• Custom layouts & Category microsite
creation
• Custom post types:
o Logging entries
o Jobs Feed
o Schedule & Listen Live
o Endless Media Playlists
• Crosspost content syndication, Feed
Syndication
• Legal Takedown Workflow
INTERACTIVE ONE
Questions?