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What is soical mediaTRANSCRIPT
Enhance your online presence with Social Media
Simon Ward
Social Media is…
Copyright © 2008 Open Text Corporation. All rights reserved.
Slide 2
Social Media describes the online technologies and practices that people use to share opinions, insights, experiences, and
perspectives with each other.
The conversation is powered by
Copyright © 2008 Open Text Corporation. All rights reserved.
Slide 3
Social Networks
News & Bookmarking
Blogs
Micro-blogging
Video Sharing
Photo Sharing
Message boards
Wikis
Virtual Reality
Social Gaming
Related:
Podcasts
Real Simple Syndication (RSS)
Social Media Press Release
Embrace Social Media with other strategies
Copyright © 2008 Open Text Corporation. All rights reserved.
Slide 5
Web Strategy
Having a solid website is the foundation, it should be the baseline where customers get their news about the company and products
Internet Marketing Strategy
This is how companies reach out with traditional affiliate networks, advertising on other sites, pay per click, search ad, and press and media relationships online
Social Media Strategy
Leveraging relationships and networks. The power of networks, raw and open feedback, existing social networks tools that people use.
Who is using the Social Media
Copyright © 2008 Open Text Corporation. All rights reserved.
Slide 6
Social media sites are the fastest-growing category on the web, doubling their traffic over the last year.
73% of active online users have read a blog
45% have started their own blog
39% subscribe to an RSS feed
57% have joined a social network
55% have uploaded photos
83% have watched video clips
*Universal McCann’s Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29 countries, *using internet at least every other day
Social Media is practical
Copyright © 2008 Open Text Corporation. All rights reserved.
Slide 7
Learn what people are saying about you
Create buzz for events & campaigns
Increase brand exposure
Identify and recruit influencers to spread your message
Find new opportunities and customers
Support your products and services
Improve your search engine visibility
Gain competitive intelligence
Get your message out fast
Retain clients by establishing a personal relationship
Be an industry leader – not a follower
Blogs
Copyright © 2008 Open Text Corporation. All rights reserved.
Slide 8
engage in dialogue with your customers
improve your search engine visibility
promote product launches and events
gain expert status by providing useful tips
Copyright © 2008 Open Text Corporation. All rights reserved.
Slide 9
Demonstration Blogs
Blogs
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Slide 10
Do
post on a regular schedule
encourage conversation by asking questions
respond to customers' questions and concerns
use a few bloggers from your company for more viewpoints
post product reviews from customers or industry experts
Don’t
write press releases – be real about why something is exciting
let complaints go unanswered
make users register to comment – they won’t bother
delete fair but critical comments
Really Simple Syndication (RSS)
Copyright © 2008 Open Text Corporation. All rights reserved.
Slide 11
RSS is a way for content publishers to make blog entries, news headlines, events, podcasts and other content available to subscribers.
an effective way to distribute your content and lead users back to your website
RSS Feeds
Copyright © 2008 Open Text Corporation. All rights reserved.
Slide 12
Copyright © 2008 Open Text Corporation. All rights reserved.
Slide 13
Do
offer RSS feeds for your website’s blog, news, events, and podcasts
subscribe to RSS feeds relevant to your industry or interests
include a title and description only so subscribers need to visit your site for the full story
track your subscribers
Don’t
spam your subscribers by including excessive advertising in your RSS feed
go overboard – limit RSS feeds to content frequently updated
freak out when a splogger hijacks your content – this could actually help your search engine rank
Thank You
Copyright © 2008 Open Text Corporation. All rights reserved.
Slide 14
10 Keys to Social Media success
Experiment with social media
Make social media central
Listen before participating
Be transparent & honest
Share your content
Be personal and act like a person
Contribute in a meaningful way
Learn to take criticism
Be proactive
Accept you can’t do it all yourself
Copyright © 2008 Open Text Corporation. All rights reserved.
Slide 15
Thank You