ontario labour market report - brock...

Ontario Labour Market Report CIP Program 09.09: Public Relations, Advertising and Applied Communication

Most Relevant Academic Program(s) at Brock: Business Communication

EMSI Q3 2016 Data Set

February 2017

Institutional Analysis and Planning

Brock University 1812 Sir Isaac Brock Way

905-688-5550

Emsi Q3 2016 Data Set | www.economicmodeling.com 2

Table of Contents

Section 1: Program Overview

a) How many degrees are completed in Ontario (Labour Supply)? ……….3

b) What types of degrees are completed in Ontario?................................3

c) What other similar programs are offered in Ontario? ……………………....4

d) What other similar programs are offered at Brock University?.............4

Section 2: Target Occupations

a) What top growing target occupations are obtained by Alumni?..........5

b) What are the growth prospects for these occupations (Demand)? .....6

c) How much are these target occupations earning?................................7

d) Where are the hottest places in Ontario in terms of job growth? ……..8

Section 3: Top Three Target Occupation Summaries **Includes Description, Skills & Competencies, Ontario Trends in Field, Location of Job, Industries

a) Administrative Officer.…………………………………………………………….……….10

b) Professional Occupations in Advertising, Marketing and Public Relations

…………………………………………………………………………………………………….…….12

c) Professional Occupations in Business Management Consulting …….....14

Reference and Notes……………………………………………………………..………………….16


Region 2009

Completions 2013

Completions % Change

● Ontario 916 1,007 10.0%

● Canada 2,575 2,769 7.5%

b) What types of degrees are coming from Ontario? (09.09)

Section 1: Program Overview for Business

Communication (09.09)

23 1,007

Ontario Institutions Ontario Program Completions (2013)

had Completions in the last 5 years

a) How many degrees are completed in Ontario? (09.09)

Award Level

Completions

(2013) Percent

● Career, technical or pre-

university program 869 86.2%

● Bachelors degree 96 9.5%

● Masters Degree 35 3.5%

● Other 8 0.8%


c) What other similar programs are offered in Ontario?

32 44,828

Programs (2013) Completions (2013)

CIP Code Program Completions (2013)

52.02 Business administration, management and

operations 9,299

31.05 Health and physical education/fitness 3,681

52.01 Business/commerce, general 2,813

52.14 Marketing 2,721

45.06 Economics 2,716

d) What other similar programs are offered at Brock University?

Business Administration1 - The BBA is designed for students pursuing careers in business and

government. The program is professionally oriented and combines studies in the Business disciplines

with studies in the Social Sciences, Humanities, and Mathematics and Science.

Physical Education2 - The BPhEd degree provides students with a broadly based understanding of the

discipline through theoretical and practical courses in physical education. This program allows

maximum opportunity for students to pursue various combinations of courses in teaching, coaching,

programming and administration, and within their particular areas of interest (see Physical Education

Subfields). This degree is accredited through the Canadian Council of Physical Education and

Kinesiology Administrators.

Economics3 - This program is intended for students who are interested in the application of economic

tools to issues in the economy and broader society. The program is less technical than Economics

(Honours). Instead, it places more emphasis on teaching students how to apply analysis to specific

problems and issues. It also emphasizes students' ability to write about economic analyses of policies

and make presentations of their work. The Applied program also prepares students for positions in all

sectors of the economy and it is the recommended program for students considering graduate work in

related fields such as public policy, public administration, regional and urban studies, industrial

relations, journalism, law, or business administration.


Section 2: Target Occupations

a) Which top growing target occupation are obtained by Alumni?

187,781 9.4% $26.83/hr

Jobs7 (2015) % Change (2016-2024) Median Hourly Wages8

16% above Canada’s average Canada: 9.0% Canada: $26.36/hr

Occupation 2016 Jobs7 Median Hourly

Wages8 Growth (2016 -

2024) Location Quotient4

(2016)

Administrative

officers 97,761 $23.00/hr 9.71% 1.07

Professional

occupations in

advertising,

marketing and public

relations

41,567 $31.25/hr 8.55% 1.22

Professional

occupations in

business

management

consulting

24,242 $32.82/hr 7.61% 1.27

Business

development officers

and marketing

researchers and

consultants

17,894 $31.79/hr 15.69% 1.42

Conference and

event planners 10,029 $22.56/hr 3.29% 1.23

`


Occupation 2016 Jobs7 2024 Jobs7 Change % Change

Professional occupations in

business management

consulting (1122) 24,242 26,088 1,846 8%


advertising, marketing and

public relations (1123) 41,567 45,122 3,555 9%

Administrative officers

(1221) 97,761 107,255 9,494 10%

Conference and event

planners (1226) 10,029 10,359 330 3%

Business development

officers and marketing

researchers and consultants

(4163)

17,894 20,702 2,808 16%

b) What are the growth prospects for these target occupations?

191,493 209,526 18,033 9.4%

2016 Jobs7 2024 Jobs7 Change (2016-2024) % Change (2016-2024)

`


Occupation 25th Percentile Wages8 Median Wages8 75th Percentile Wages8


business management consulting

(1122) $23.00 $32.82 $41.67


advertising, marketing and public

relations (1123) $22.60 $31.25 $42.88

Administrative officers (1221) $17.50 $23.00 $28.85

Conference and event planners

(1226) $17.31 $22.56 $29.91

Business development officers

and marketing researchers and

consultants (4163) $24.73 $31.79 $41.03

c) How much are these target occupations earning?

$19.96/hr $26.83/hr $34.71/hr

25th Percentile Wages8 Median Wages8 75th Percentile Wages8


d) Where are the hottest places in Ontario in terms of job growth?

Census

Division

Census

Division

Name

2016

Jobs7 2024

Jobs7

2016 -

2024

Change

2016 -

2024 %

Change

Expecte

d

Change

2016

Location

Quotient4

2024

Location

Quotient4

2015

Avg.

Hourly

Wages8

3549 Parry Sound 265 315 50 19% 24 0.82 0.88 $26.70

3551 Manitoulin 135 160 25 19% 12 0.95 1.00 $26.72

3552 Sudbury 115 136 21 18% 10 0.58 0.63 $26.67

3548 Nipissing 847 984 137 16% 76 0.77 0.81 $26.44

3556 Cochrane 642 742 100 16% 57 0.62 0.66 $26.27

3553

Greater

Sudbury /

Grand

Sudbury

1,643 1,897 254 15% 147 0.76 0.80 $26.58

3554 Timiskaming 204 234 30 15% 18 0.56 0.58 $26.29

3557 Algoma 885 1,013 128 14% 79 0.68 0.72 $26.54

3522 Dufferin 457 522 65 14% 41 0.89 0.92 $26.69

3511 Lennox and

Addington 170 193 23 14% 15 0.55 0.57 $26.61

3543 Simcoe 4,147 4,698 551 13% 372 0.91 0.94 $26.71

3537 Essex 2,798 3,159 361 13% 251 0.66 0.69 $24.94


Census

Division

Census

Division

Name

2016

Jobs7 2024

Jobs7

2016 -

2024

Change

2016 -

2024 %

Change

Expecte

d

Change

2016

Location

Quotient4

2024

Location

Quotient4

2015

Avg.

Hourly

Wages8

3536 Chatham-

Kent 806 909 103 13% 72 0.71 0.76 $25.32

3502 Prescott and

Russell 644 724 80 12% 58 0.95 0.96 $30.72

3513 Prince

Edward 89 100 11 12% 8 0.55 0.57 $26.63

3523 Wellington 2,915 3,264 349 12% 261 0.98 1.00 $26.90

3507 Leeds and

Grenville 1,104 1,235 131 12% 98 1.11 1.13 $31.49

3512 Hastings 1,149 1,284 135 12% 103 0.67 0.69 $26.85

3547 Renfrew 870 972 102 12% 78 0.74 0.76 $26.78

3519 York 16,142 17,992 1,850 11% 1,445 1.23 1.24 $28.18

3525 Hamilton 5,485 6,109 624 11% 491 0.96 0.98 $26.88

3560 Kenora 466 518 52 11% 42 0.70 0.72 $25.65

3559 Rainy River 137 152 15 11% 12 0.60 0.62 $25.46

3524 Halton 6,576 7,284 708 11% 589 1.05 1.06 $28.04

3501 Stormont,

Dundas and

Glengarry 1,172 1,298 126 11% 104 1.03 1.05 $31.14

3521 Peel 21,844 24,124 2,280 10% 1,955 1.22 1.23 $28.36

3509 Lanark 535 590 55 10% 48 0.94 0.95 $31.06

3518 Durham 5,418 5,956 538 10% 485 1.01 1.02 $27.91

3538 Lambton 978 1,075 97 10% 88 0.69 0.71 $24.95

3530 Waterloo 6,721 7,355 634 9% 601 0.96 0.97 $27.02

3510 Frontenac 1,896 2,072 176 9% 169 0.90 0.91 $26.77

3520 Toronto 63,413 69,056 5,643 9% 5,677 1.57 1.57 $28.95

3558 Thunder Bay 1,240 1,349 109 9% 111 0.67 0.67 $25.72

3528 Haldimand-

Norfolk 650 705 55 8% 59 0.65 0.65 $27.17

3529 Brant 1,161 1,256 95 8% 104 0.73 0.72 $27.22

3506 Ottawa 23,360 25,071 1,711 7% 2,091 1.66 1.64 $31.60

3526 Niagara 3,755 4,001 246 7% 336 0.80 0.79 $27.11

3539 Middlesex 4,963 5,239 276 6% 444 0.83 0.81 $25.45


Section 3: Top Three Job Occupation Summaries

a) Administrative Officer Administrative Officers oversee and implement administrative procedures, establish work priorities, conduct analyses of administrative operations and co-ordinate acquisition of administrative services such as office space, supplies and security services. They are employed throughout the private and public sectors.

Administrative officers who are supervisors are included in this group5.

Technology Skills Required 6: Skills & Abilities Required 6:

95,744 9.7% $23.00/hr



Region 2016 Jobs7 2024 Jobs7 Change % Change

● Ontario 41,567 45,122 3,555 8.6%

● Canada 89,075 96,309 7,234 8.1%

Ontario Trends

Accounting Software: Fund accounting

software, Intuit Quick Books, Sage 50

Accountings

Desktop Publishing Software: Adobe

Systems Adobe PageMaker, Microsoft

Publisher

ERP software: Oracle Hyperion, Oracle

PeopleSoft, Sage MAS 200 ERP, SAP

Coordination: adjusting actions in

relation to others’ actions

Speaking: talking to others to convey

information

Deductive Reasoning: apply rules to

problems to produce sensible answers

Time Management: managing one’s

own time and the time of others


Who are employing Administrative Officers?

Industry

Occupation

Jobs7 in

Industry

(2015)

% of

Occupation

in Industry

(2015)

% of Total

Jobs7 in

Industry

(2015)

Offices of physicians 4,894 5.1% 10.4%

Other federal services 3,697 3.9% 3.0%

Universities 3,319 3.5% 3.2%

Offices of dentists 3,199 3.3% 8.3%

Building equipment contractors 2,876 3.0% 3.0%

Where are the most jobs in Ontario for Administrative Officers?

Census Metropolitan Aggregate 2024 Jobs7

Ottawa - Gatineau 14,698

Hamilton 5,313

Kitchener - Cambridge - Waterloo 3,862

London 3,088

There is an increase of 3,500+

professional jobs by 2024.


b) Professional Occupations in Advertising, Marketing and Public

Relations

This unit group includes specialists in advertising, marketing and public relations who analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as

entertainment, literary and sports agents are included in this unit group5.

Technology Skills Required6: Skills & Abilities Required6:

40,890 8.6% $31.25/hr



Ontario Trends

Region 2016 Jobs 2024 Jobs Change % Change

● Ontario 41,567 45,122 3,555 8.6%

● Canada 89,075 96,309 7,234 8.1%

CRM software: Blackbaud The Raiser’s

Edge, Sage ACT!, Salesforce Software

ERP Software: Microsoft Dynamic,

NetSuite SRP, Oracle PeopleSoft, SAP

Microsoft Software: Office, Excel, Word

Social Perceptiveness: being aware of

others' reactions and understanding why

they react as they do

Critical Thinking: Using logic and

reasoning to identify the strengths and

weaknesses of alternative solutions,

conclusions or approaches to problems


Where are the most jobs in Ontario for Professional Occupations in Advertising, Marketing and Public Relations?

Census Metropolitan Aggregate 2024

Jobs7

Toronto 25,678


Kitchener - Cambridge - Waterloo 1,675

London 1,379

Hamilton 1,272

Who are employing Professional Occupations in Advertising, Marketing and Public Relations?

Industry

Occupation

Jobs7 in

Industry

(2015)

% of

Occupation

in Industry

(2015)

% of Total

Jobs7 in

Industry

(2015)

Advertising, public relations, and related services 8,153 19.9% 25.2%


Grant-making and giving services 2,154 5.3% 18.2%

Business, professional, labour and other membership

organizations 2,114 5.2% 5.6%

Management, scientific and technical consulting services 1,559 3.8% 4.0%


c) Professional Occupations in Business Management Consulting

This unit group includes those who provide services to management such as

analyzing the structure, operations, managerial methods or functions of an

organization in order to propose, plan and implement improvements. They are

employed by management consulting firms and throughout the public and private

sectors or are self-employed5.

Technology Skills Required6: Skills & Abilities Required6:

23,881 7.6% $32.82/hr



Ontario Trend

Region 2016 Jobs7 2024 Jobs7 Change % Change

● Ontario 24,242 26,088 1,846 7.6%

● Canada 49,823 53,925 4,102 8.2%

Business Intelligence and Data

Analysis Software: Actuate BIRT,

Jaspersoft Business Intelligence Suite

ERP software: Business continuity

software, Strategic BCP

ResilienceONE, Sungard Assurance,

Virtual Corporation Sustainable

Planner Microsoft Access, Molsearch

Pro

Complex Problem Solving: identifying

complex problems and reviewing

related information to develop and

evaluate options and implement

solutions.

Critical Thinking: using logic to identify

alternative solutions


Where are the most jobs in Ontario for Professional Occupations in Business Management Consulting?

Who are employing Professional Occupations in Business Management Consulting?

Industry

Occupation

Jobs7 in

Industry

(2015)

% of

Occupation

in Industry

(2015)

% of Total

Jobs7 in

Industry

(2015)

Management, scientific and technical consulting services 3,629 15.2% 9.3%

Depository credit intermediation 1,372 5.7% 1.0%

Computer systems design and related services 1,197 5.0% 1.4%


Advertising, public relations, and related services 1,051 4.4% 3.2%

Census Metropolitan Aggregate 2024 Jobs7

Toronto 15,298


Hamilton 1,024

Kitchener - Cambridge - Waterloo 756

London 460


References and Notes

1 https://brocku.ca/webcal/2016/undergrad/busi.html 2 https://brocku.ca/webcal/2016/undergrad/phed.html 3 https://brocku.ca/webcal/2016/undergrad/econ.html 4 Location Quotient: a calculation that quantifies the concentration of a particular industry, cluster, or occupation, in a

region as compared to the nation. It can reveal what makes a particular region “unique” in comparison to the national average. Source: http://www.economicmodeling.com/2011/10/14/understanding-location-quotient-2/

5 https://brocku.EmsiCareerCoach.ca 6 https://www.onetonline.org/ 7 Employment numbers do not include people who are self-employed and may be under-represented. 8 Wages do not consider people who are self-employed and may be under-represented.

https://brocku.ca/webcal/2016/undergrad/busi.html

https://brocku.ca/webcal/2016/undergrad/phed.html

https://brocku.ca/webcal/2016/undergrad/econ.html

http://www.economicmodeling.com/2011/10/14/understanding-location-quotient-2/

https://brocku.emsicareercoach.ca/

https://www.onetonline.org/

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