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Matt Sieracki – Onsite SEO Expert

State-of-the-art SEO techniques to boost your website's rankings on Google and other search engines.

Search Engine Optimization

Find out more about Ajax Union‘s services at: www.ajaxunion.com

Today We Will Discuss…

• What is SEO?• Why use SEO?• How do I do it?• Keyword research• Implementing your SEO• Track your progress• Q&A with Matt!

REVIEW: What is SEO?

SEO is the process of affecting the visibility of a website or a web page in a search engine’s organic, "natural" or un-paid search results.

REVIEW: What is SEO?

SEO makes it easier for search engines to associate keywords with your site. In time, your site is made more visible for users searching for those keywords.

Why Use SEO?

• Makes Your Website Show up in Search Engines

• More Visibility for Your Business

• Gives You Credibility On The Internet

• Brings More Traffic to Your Business

• More Traffic Means More Sales!

• Anyone can do it!

SEO Stands for Search Engine Optimization.

I know what you’re thinking…

How do I do it?

Organic results on a search results page

6

Organic Results

Webmaster Tools

Webmaster Tools

• Get the data, tools, and diagnostics for a healthy, Google-friendly site. Here are some of the things you can do:

– Check your site's health for potential issues that Google has detected.

– Make optimizations to help Google better understand and represent your site.

Webmaster Tools

• To Install Webmaster Tools–Go to Google.com/Webmasters–Click the Add a Site Button

Note—it can take as long as a week to get good data

Don’t let your own website get in the way!

• Sitemapo Outlines your site’s architecture for search

engines

• Crawl Errors/Soft 404’so Links you display on your site but result in a

busted page when you click Fix with a permanent redirect (300) Delete the link off your server entirely

• HTML Improvementso Eliminate duplicate or missing Meta Data

• And so much more!

Some of the main things you’re looking for

SEO Works by Explaining to a Search Engine What Your Webpage Is All

About

Search Engines Learn About Your Webpage By Using KEYWORDS!

Keyword Research

Keyword Research

WHAT is a Keyword?A keyword is any word or short phrase that describes a website topic or page. - The more a keyword is used by searchers and websites the “bigger” it is.

Keyword Research

For Example:

• French Fries was typed into Google 246000 times last month. That’s a BIG keyword.

Keyword ResearchFor Example:

• French Fries was typed into Google 246000 times last month. That’s a BIG keyword.• French Fries Forever wasn’t searched at all in the past month. That’s not a big keyword

How did I find this out? The Google Adwords Keyword Tool of course!

Keyword Research

https://adwords.google.com/o/KeywordTool

Enter one keyword or phrase per line• Find out the monthly search volume• See related keywords

Remember—bigger isn’t necessarily better!Tailor your results to your business and its goals!

Keyword Research Toolhttps://adwords.google.com/o/KeywordTool

Brainstorm Your Keywords

Example: Shoe Retailer Client

• They sell shoes for wide feet and people who need custom orthotic footwear

• Start adding modifiers to the root keyword that you think accurately depict the business.

• Be creative!

• Wide Shoes can be expanded to Wide Shoes for Men, Wide Shoes for Women, Wide Footwear for Men, Wide Footwear for Ladies

Brainstorm Your Keywords

Find the sweet spot• Not so big it’s out of reach

• (French Fries)• Not so small it’s pointless to try

• (French Fries Forever!)

Brainstorm Your Keywords

Find the sweet spot• Not so big it’s out of reach (French Fries)• Not so small it’s pointless to try (French Fries Forever!)

Consider the Goldilocks principle: you want your keywords to be just right!

Let’s Put Those Keywords to Work!

Implementing Your Keywords

Adding Keywords Is a Two Part Process

• Part 1: Meta DataInformation in your site’s source code

Meta Title Include primary keyword 66 characters or less

<title>Hollow Metal Doors | Steel Frames | Doormart USA</title>

Meta Description Include primary keyword 156 characters or less

<Meta Name="description" content="Hollow metal doors, frames and architectural door hardware from Doormart USA - the door and hardware warehouse." >

Implementing Your Keywords

Adding Keywords Is a Two Part Process

• Part 2: Body CopyText content throughout your page. Google looks for very specific markers when trying

to ascertain the topic of your page. You can adjust these to optimize your keywords!

<h1> Tag Include primary keyword Use only once per page

<h1>Hollow Metal Doors from Doormart USA</h1>

<a href> tag Anchor your KW with internal links Not too many!

Implementing Your Keywords

Now What?Onsite SEO takes a while to be felt. Google has to:• Crawl your site over and over• Recognize the changes• Adjust its rankings for your newly optimized KW• 3 months before accurately gauging the impact• PPC can be used to bridge the gap

Track Your Results

Establish a baseline and keep checking!There are many tools you can use to track the impact of your newly installed SEO content.

• Ajax Union’s own Rank Zeno www.RankZen.como How your domain’s ranking for your keywordso Highlight your organic competitors

•Rank Checker plugin for Firefox browserso tools.seobook.com/firefox/rank-checker

Let’s Recap

• What is SEO?• Why do I need SEO?• Webmaster Tools• Keyword Research • Updating Your Meta Data and Body Copy• Tracking Your Results

SPECIAL BONUS!

B2B MARKETING SEMINAR

We invite you to join Ajax Union's CEO, Joe Apfelbaum, and President, Zevi Friedman, as they teach you these results-driven business to business marketing methods.

For more events, visit www.ajaxunion.com/events

WHEN: May 7th at 6 p.m.

HOW: Register for this workshop by signing up at :

ajaxb2bmarketing.eventbrite.com

30% off code: 30WEBINAR507

Or email : marketing @ajaxunion.com

Find out more about Ajax Union: www.ajaxunion.com

Questions?Comments?Concerns?

Thank you!

Find out more about Ajax Union: www.ajaxunion.com

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