[onpage seo] step by step guide to edit & optimize your content before publishing
TRANSCRIPT
Ultimate Editing & Optimization Checklist for Bloggers & Editors
Grammar, Punctuation & Spelling
Install Grammarly browser extension and review your content
Keep an eye for most common mistakes
Get your copy checked by someone else
Formatting Checklist
Use Headers (headings, sub-headings), Paragraphs, Bullet points
Heading doesn't mean bold it means using Heading (<h>) tags
Use bold & italics to highlight important points/ideas/stats
Write Headline/ Title as the most important part of the content
Short & Sweet | Maximum Character Count 65 | Perfect Length 6 Words | Address Reader Directly | Right Adjectives | Negative Words | Numbers | Personalize ... 4 Us: Unique, Ultra-specific, Urgency, Useful
Images Checklist
Always add visuals to your content
NEVER use images you don't have right to use
Either use FREE Stock Images / Creative Commons images
Or create your own visual assets using tools like Canva, Pablo etc
Never upload images without compressing. Try TinyPNG.
OnPage SEO Checklist
Use Yoast SEO plugin in WordPress
Avoid using same Focus Keywords for multiple pages
Master Keyword Research and deciding right Focus Keyword
‘Focus keyword’ should be present in SEO title, Slug & Meta description, body, headings, Image ALT tags.
Sprinkle LSI keywords rationally
Link to relevant quality resources
Link to relevant internal links
Post longer in-depth contents.
Mark Top contents as Cornerstone content.
End the article in a Conversational tone to encourage interaction and Social Share!
Do These Before You Hit Publish
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