onlyhangers.com a study of hanger excellence. the need for speed (or hangers)...
TRANSCRIPT
OnlyHangers.com
A Study of Hanger
Excellence
The Need for Speed (or Hangers)
Customized/personalized hangers.Everyone needs to hang up their clothes.Retail Stores need hangers for the clothes
they sell.Appearance can be crucial!
Formalization Experimentation
Founded by Ron Maier in Miami, FloridaPrivately owned company.Completely Web-Based
What Could they Possibly Sell??
OnlyHangers.com strives to provide high quality hangers to everyday buyers at affordable prices.
What EXACTLY Do They Do?
Provide a wide array of hangersWoodenMetalSatinGlam
Hangers contribute to the image of a retail store.
Commerce Value Chain
AttractFirst Google hit for the search “Hangers”Maier (the founder) publishes many online
articles.Interact
No tax (Outside of Florida)Free shipping for orders over $300Monthly specials!Attractive, user-friendly interface
CVC 2…The Sequel
ActNo tax (Outside of Florida)Free shipping on orders over $300Easy to use shopping cartAccepts all major credit cards24 hour shippingPre-defined quantity sizes helps make shipping
more efficient
CVC 3…How Long Does This Take?
ReactAccepts return within 30 days of purchaseOffer UPS and Fed-Ex tracking for ordersRestocking fee
Mark and Mo…How does it work??
Show us more…more!!
Me Likey…Encore!!
Innovation…Alexander Graham Bell Style
Hanger sale is a niche marketInternet provides a useful medium for
success in such a narrow marketNiche markets must reach a broad
audience to succeed
Who’s Listening??
RetailersEveryday PeopleHanger Enthusiasts?
Here’s Who’s Actually Listening!
More Boring Graphs…YAY!
Even MORE Boring Graphs!!
Marketing Strategies
Strategy based on Market Dominance
Growth Strategy – Intensification
Narrow market reassures buyer of product quality
Internet Strategy
Based around a specific product… Hangers!!
Market to audience that will return often
Channel Master
SUCCESS!!
Privately Owned CompanyVery little public information regarding
stock prices, page hits, publicity etc.Site manages an estimated 5,721 unique
visitors every month
Life or Death Situations
Success will rely on their ability to establish deep relationships with long-term customers.
Customer service is important in this endeavor.
It’s the ONLY Place to Buy Hangers!
What can OnlyHangers do to improve?Need more internet presence...Including
advertising, testimonials, reviews etc.Take a more personal approach to selling
hangers.
Will OnlyHangers.com Pass the Sixth Grade??
This Presentation Has Been Brought to you by…
The Letter M!!
Referenceswww.onlyhangers.com (duh)http://www.quantcast.com/onlyhangers.comhttp://www.worldbusinessbook.org/companydetails.php?
cid=319&sid=558http://articles.getacoder.com/
Choosing_Retail_Clothes_Hangers_458833x1178093693.htm
http://en.wikipedia.org/wiki/Marketing_strategy#Types_of_strategies