Only when you can beOnly when you can beextremely pliable and softextremely pliable and softcan you be extremelycan you be extremelyhard and strong. hard and strong. bostonian bostonian 21:49:05, Sat Jul 28, 201221:49:05, Sat Jul 28, 2012

Our technologicalOur technologicalpowers increase, butpowers increase, butthe side effects andthe side effects andpotential hazards alsopotential hazards alsoescalate.escalate.

——Alvin TofflerAlvin Toffler

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You love someone, not for what they are, but forYou love someone, not for what they are, but forwhat you are when you are with themwhat you are when you are with them

The latter, in the digital age, is post-industrial andThe latter, in the digital age, is post-industrial andautomated.automated.Leaders have to act more quickly today. The pressureLeaders have to act more quickly today. The pressurecomes much faster.comes much faster.What has become clear are the design challenges thatWhat has become clear are the design challenges thatcome with creating emergent software.come with creating emergent software.So, in this case each post becomes a node of yourSo, in this case each post becomes a node of youridentity, which is shared with the entirety of the socialidentity, which is shared with the entirety of the socialnetwork.network.

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Nothings sucks like an ElectroluxNothings sucks like an Electrolux

Syndicate dynamic contentSyndicate dynamic content

Reading books removes sorrows from the heart.Reading books removes sorrows from the heart.

We, the users, need this more than ever and we will payWe, the users, need this more than ever and we will payyou to filter for, with and even through us!you to filter for, with and even through us!There is a rich ecology of mutually successful players.There is a rich ecology of mutually successful players.The only protection you have is in the business model.The only protection you have is in the business model.They ask the questions humans typically fail to ask.They ask the questions humans typically fail to ask.

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Technology is makingTechnology is makinggestures precise andgestures precise andbrutal, and with thembrutal, and with themmen.men.

——Theodor AdornoTheodor Adorno

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"Skim milk does not come from skinny cows""Skim milk does not come from skinny cows"

This doesn't mean you shouldn't experiment with greatThis doesn't mean you shouldn't experiment with greatalgorithms.algorithms.It's all about the packaging! In terms of future sales,It's all about the packaging! In terms of future sales,think Freemium, and think access not just copy.think Freemium, and think access not just copy.If you're controlling a scarce resource, like the prime-If you're controlling a scarce resource, like the prime-time broadcast schedule, you have to be discriminating.time broadcast schedule, you have to be discriminating.This data is willingly and sometimes unwillinglyThis data is willingly and sometimes unwillinglyaccumulated, stored and visualised.accumulated, stored and visualised.

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In conclusionIn conclusionEnable AJAX-enabled architecturesEnable AJAX-enabled architecturesRemix long-tail metricsRemix long-tail metricsScale holistic partnershipsScale holistic partnershipsand remember: Even a clock that is not going is rightand remember: Even a clock that is not going is righttwice a day.twice a day.

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TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

Daniel*1977, Dell's Pics, SETUP Utrecht,Daniel*1977, Dell's Pics, SETUP Utrecht,

sporkwrapper, stephpar, wwward0sporkwrapper, stephpar, wwward0

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This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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