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Summer 2015Marketing & Product GuidePeriod 5: July 19 – August 15, 2015

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Period 5 Features

Loonie Challenge 03What do a Loonie & a pizza have in common?

A new game called the “Retail Loonie Challenge.” which focuses on 3 core initiatives: Big Case Saving, Boost Basket Sales, Gift Bag Bonanza.

Civic Holiday 4 Day Super Sale 0912 products will be participating in the Period 5 Civic Holiday 4-Day Super Sale (July 30, 2015 to August 2, 2015). The promotion will be advertised in 900,000 copies of a Free Standing Insert (FSI) distributed throughout the province.

Stores will be sent signage to support this promotion.

Giving Back In Our Community 93We have the opportunity to be leaders with our customers, our coworkers and in our communities. The message for this year’s United Way campaign is GIVING BACK, which reinforces the work we do to support the communities we live in.

The Canadian Brewing Awards & Ontario Brewing Awards 121The Canadian Brewing Awards and the Ontario Brewing Awards recently recognized some of the outstanding beers produced in our nation.

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The Loonie Challenge 3Big Case Savings 4Spirited Pick - Boost Basket Sales 6Gift Bag Bonanza 8

Civic Holiday 4-Day Super Sale 9

French Language Service Act (FLSA) 12

Seasonal Signage Gallery 13Specific to Experiential Stores 23Specific to Transactional Stores 29Specific to Non-Image Stores 35

On-Shelf Signage 37

Deal of the Month 41

Let’s Get Together (LGT) Fixture 43

Gifting 51

Special Promotions Fixture 57

Advertising 61

Mini Thematic – Summer Wines 67

Ready-To-Drink External Advertising 71

Summer Block Pile 75

Rosé Program 79

Front End Merchandiser 83

Seasonal & New Product Fixture Program 87

Social Responsibility In-store Signage 89Giving Back in Our Community 93Exterior Springer Sign 97Shopping Cart Sign 99

Signature Collection 101

Wine Fridge 103

Ontario Wine Programs 105

Beer Programs 117Canadian Brewing Awards 121Ontario Brewing Awards 122

“Vintages Superstars” Program 123

BAM & LTO Signage 125

FOOD & DRINK 127

Nesting Table Merchandising Guidelines 129

Participating Stores 135

Sold Space Program 141

Marketing & Product Guide

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2 Promotional Turn 5 - Summer Social

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Participating Stores - ALL STORES

The Loonie Challenge

What do a loonie & a pizza have in common?What does $219,000,000 mean?It equals the total incremental sales increase forecast for the 2015-2016 fiscal year.

And how are we going to achieve this?A new game called the "The Loonie Challenge," which focuses on three core initiatives:

1. Big Case Saving2. Boost Basket Sales3. Gift Bag Bonanza

Who can play?The Retail Store network.

Is there a prize?Yes - Pizza lunch for the Store Staff paid for by SMi.

How do you win?It's a Regional competition and prizes are awarded for the following:

•Q2 (Periods 4, 5 & 6) - Big Case savings•Q3 (Periods 7, 8 & 9)- Boost Basket Sales•Q4 (Periods 10,11, 12 & 13)-Gift Bag Bonanza

How do you enter?You're already entered. Now all you have to do is focus on the three ways to win. The store with the largest per period increase in the Quarterly category, as arranged by the Store Manager, will be lunching pizza on SMi's tab.

Official Rules and more details, please visit: http://home.lcbo.com/Retail/Store_Operations_Support/Customer_Service_Support_Training/LoonieChallenge/Pages/default.aspx

If you have any questions, please contact ACESS [email protected].

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Big Case Savings (for wine products only)Each Promotional Turn, a LTO wine product is selected to participate in the Big Case Savings Program. Branded signs will be provided. Stores are strongly encouraged to participate in the program using the signs.

Key DatesInstall Date: July 19, 2015 Take Down: August 16, 2015

Product:

LCBO# Product Name Size Sugar Code Style

109 Mike Weir Cabernet Merlot 750 mL XD - 6 g/L Full-bodied & Smooth

Bottle Savings: Case Savings:

REG SAVE NOW REG SAVE NOW

$16.95 $2.00 $14.95 $203.40 $24.00 $179.40

Signage Components:•CutCaseBackerCard•PricerCard•BinTagExtension

Re-order Code:•BrandedPackageEnglish:P0516-CSB-140•BrandedPackageBilingual:P0516-CSB-141

Branded Cut Case Backer Card

Branded Pricer Card

Bin Tag Extension

Loonie Challenge- Big Case SavingsLo

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Summer Marketing & Product Guide 5

Loonie Challenge- Big Case Savings

Big Case Savings (wine products only, store Manager's Discretion) Store Managers are also encouraged to select wine products on LTO and highlight the case savings. A generic sign package was delivered to stores in Period 4, please use this package to support the initiative.

Merchandising InstructionsCut Case Display (for stores that have available floor space)Please set up a cut case display using the provided generic signage. Please handwrite selected product information on the Generic Blank Pricer Card using a black Sharpie marker.

On Shelf DisplayPlease insert corresponding Generic Bin Tag Extension next to product’s Bin Tag for selected product.

Please retain all unused generic blank signage for future use.

LTO Denominations Available:

Bottle LTO Case LTO

$1.00 $12.00

$1.50 $18.00

$2.00 $24.00

$3.00 $36.00

$4.00 $48.00

Generic Cut Case Backer Card

Generic Pricer Card

Bin Tag Extension

Signage Components:•CutCaseBackerCard(5Options)•GenericPricerCard:StoresarerequireduseablackSharpiemarker

to write information.•BinTagExtension(5Options)

Re-order Code:•GenericPackageEnglish:P0416-CSG-142•GenericPackageBilingual:P0416-CSG-143

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Loonie Challenge - Boost Basket Sales (Spirited Pick)Lo

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Boost Basket Sales (Spirited Pick) Basket FixtureIt has been proven over and over again that Basket Fixtures are an extremely effective way of increasing sales of any product.

Participating Products LCBO# Description Retail Offer Now Mix With Size

240 Smirnoff Vodka $14.55 Smartphone Speaker Amplifier*Free with purchase

Cranberry Juice 375 mL

601765 Malibu $12.45 $1 $11.45 Pineapple Juice 375 mL

Key DatesInstall Date: July 19, 2015 Take Down: August 16, 2015

Merchandising InstructionsFor stores participating in the Front End Merchandiser (FEM) program

• For a list of participating stores, please refer to the Front End Merchandiser section of this guide.

• Please use a White Marker (Central Supply# 749945) to fill in production information on signs.

• Please be sure to include on the sign the “Mix With” information which your customers will surely find helpful.

• Signs are printed double-sided to provide stores with the option of choosing one or two products at any one time – simply flip it over.

• This is an ongoing initiative.

For non-FEM stores • Stores are encouraged to merchandise these great offers if

baskets and space are available. Please try to re-purpose existing baskets. No additional baskets are available for ordering at this time.

• Please follow all Health and Safety regulations.

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Loonie Challenge - Boost Basket Sales (Spirited Poick)

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Please use the space provided on the Spirited Picks Basket Sign to write “FREE Smartphone Speaker Amplifier” for 240 Smirnoff Vodka 375 mL.

Re-order Code

Basket Signs: DMS-FEM Black Signs

The iHorn is a silicon stand and sound amplifier that attaches to the bottom of your Smartphone.Tra

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Loonie Challenge - Gift Bag BonanzaLo

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Gift Bag BonanzaPlease display gift bags in prominent areas and watch their sales grow! And at cash, ask your customers if their purchase is a gift, and suggest a gift bag!

Would you like a gift bag with that?

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Publications

Wednesday July 29Kenora Daily Miner Thursday July 30thGlobe & MailToronto SunOttawa SunLondon Free PressKingston Whig StandardNorth Bay NuggetTimmins Daily PressSault StarHamilton SpectatorKitchener Waterloo RecordBarrie AdvancePeterborough This WeekOshawa Whitby This WeekGuelph TribuneToronto StarThunder Bay ChronicleOttawa CitizenWindsor StarSt Catharines StandardMarkham Economist and SunRichmond Hill LiberalOakville BeaverBrampton GuardianBurlington Post Friday July 31Sudbury StarNational Post

Participating Stores - ALL STORES

Civic Holiday 4-Day Super Sale

July 30 - August 2, 2015

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Overview12 products will be participating in the Period 5 Civic Holiday 4-Day Super Sale. The promotion will be advertised in 900,000 copies of a Free Standing Insert (FSI) distributed throughout the province. The promotion will be valid at ALL stores "while supplies last".

We recommend ordering additional stock of the participating products. Stores that do not normally carry these products should consider bringing them in for this promotion.

Key DatesSignage Ship Date: July 27, 2015Start Date: July 30, 2015End Date: August 2, 2015

Participating ProductsLCBO# Product Name Size Reg Save Now

394320 Canadian Club Chairman’s Select Maple 750 mL $26.35 $4.40 $21.95

5959 Bailey’s Original Irish Cream 750 mL $29.95 $5.00 $24.95

477836 Malibu Coconut Rum Liqueur 750 mL $22.95 $3.00 $19.95

334110 Ciroc Peach Spirit Drink 750 mL $49.95 $5.00 $44.95

600163 Tanqueray No. Ten Gin 750 mL $44.95 $5.00 $39.95

597559 Tito’s Handmade Vodka 750 mL $34.95 $5.00 $29.95

223529 Appleton Estate V/X 1140 mL $41.45 $3.80 $37.65

162073 Louis Jadot Bourgogne Pinot Noir 750 mL $21.95 $4.00 $17.95

594341 Toasted Head Chardonnay 750 mL $18.95 $4.00 $14.95

270892 Jackson-Triggs Merlot Bag in Box 4000 mL $42.95 $5.00 $37.95

229542 Folonari Pinot Grigio 750 mL $13.95 $3.00 $10.95

426601 Villa Maria Private Bin Sauvignon Blanc Marlborough 750 mL $16.95 $4.00 $12.95

Merchandising InstructionsBuild one Block Pile with all 12 of the participating products in a high traffic area of the store.

• This Block Pile should not be built in the seasonal discretionary Block Pile space allocated by Supply Chain. Build it in another high profile location.

• The Block Pile should consist of two cases of each product (minimum), stacked seven cases high.• Stores are strongly encouraged to build Block Pile displays on top of the risers, which will serve as a platform.• Do not build too close to other sold space displays (Deal of the Month, Let's Get Together Fixture, etc.).• Use Poles and the supplied pole top signs on the Block Pile displays.• Use the pricer cards supplied to communicate the price of the products.• Use the shelf talkers provided if the products are also merchandised on-shelf or in the fridge.• If the store does not have enough available floor space for one, 12 product Block Pile, build multiple Block

Piles in either a four product/two product configuration or a two product/two product configuration.

Components • Pole Topper• Shelf Talkers• Pricer Cards• Riser Wrap

Pole Topper Pricer Card

Shelf Talker

Shelf Talker

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The following stores will receive additional signage to promote case savings on two participating products.

Participating Stores1, 3, 4, 5, 6, 8, 10, 11, 12, 13, 15, 17, 18, 19, 20, 21, 22, 23, 25, 26, 31, 34, 35, 36, 38, 40, 41, 44, 45, 55, 57, 58, 59, 62, 64, 65, 68, 72, 82, 83, 95, 99, 101, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 154, 155, 156, 163, 164, 165, 167, 171, 179, 182, 185, 187, 188, 192, 195, 198, 200, 201, 207, 209, 211, 212, 214, 217, 218, 221, 226, 228, 233, 234, 237, 242, 243, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 295, 298, 300, 310, 311, 312, 325, 326, 329, 334, 340, 344, 346, 351, 353, 355, 359, 360, 361, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 404, 407, 412, 415, 416, 417, 425, 426, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 485, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 586, 587, 589, 590, 593, 602, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 638, 641, 643, 694, 698, 702, 703, 706, 771, 776

Participating ProductsLCBO# Description Size Retail Save Now

229542 Folonari Pinot Grigio 750 mL $13.95 $3.00 $10.95

426601 Villa Maria Private Bin Sauvignon Blanc Marlborough 750 mL $16.95 $4.00 $12.95

Merchandising Instructions• Build a separate Block Pile for the two products above at store Manager's discretion.

• Merchandise using the provided signage.

Components The following signage components are to be used to merchandise the Case Saving Products ONLY

• Pole Topper• Shelf Talkers• Pricer Cards• Riser Wrap

Shelf Talker

Pole Topper Pricer Card

Bin Tag Extenders

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French Language Services Act (FLSA)

OverviewThe French Language Services Act (FLSA) of 1986 guarantees an individual’s right to receive services in French from Government of Ontario ministries and agencies in 25 designated areas.

Relative to the French Language Services Act, the LCBO is not only required by law to provide bilingual staff, signage and services in specific stores and offices located in, or serving designated communities of Ontario, but we are also doing so as an additional service offering to our Francophone customers. It is good for business.

To further this commitment, participating stores are to receive a French version of Exterior Banners, and Bilingual versions of Power Aisle Banners, Perimeter Banners, Backer Cards, Let’s Get Together Fixture Show cards & Deal of the Month.

Henceforth, these will become the standard bilingual components that will be shipped to these stores every promotional Period.

Participating Stores1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 23, 24, 26, 27, 32, 34, 36, 38, 40, 41, 49, 50, 52, 54, 55, 58, 63, 66, 67, 75, 76, 77, 78, 81, 83, 89, 91, 92, 98, 99, 103, 104, 108, 112, 117, 118, 121, 122, 123, 125, 126, 127, 128, 129, 134, 140, 143, 149, 151, 154, 162, 163, 164, 165, 167, 171, 173, 180, 182, 183, 184, 185, 186, 189, 190, 192, 193, 195, 198, 200, 204, 207, 212, 214, 217, 218, 220, 225, 228, 233, 234, 236, 241, 242, 243, 245, 249, 253, 255, 256, 262, 269, 272, 278, 279, 280, 287, 291, 295, 303, 308, 309, 310, 312, 320, 321, 322, 324, 327, 329, 332, 333, 334, 338, 341, 349, 355, 359, 360, 362, 363, 366, 367, 368, 370, 371, 375, 384, 385, 387, 388, 389, 393, 394, 395, 398, 400, 405, 406, 407, 408, 412, 415, 416, 420, 421, 422, 424, 425, 426, 428, 431, 435, 436, 438, 441, 443, 444, 452, 457, 458, 463, 466, 470, 483, 484, 485, 487, 488, 490, 492, 494, 499, 500, 505, 506, 507, 511, 512, 515, 518, 519, 521, 524, 526, 528, 531, 532, 533, 534, 538, 539, 540, 542, 546, 547, 552, 553, 555, 556, 564, 565, 568, 569, 571, 572, 574, 575, 576, 577, 578, 584, 588, 589, 593, 597, 598, 601, 604, 614, 619, 624, 626, 627, 631, 633, 636, 637, 638, 639, 640, 642, 643, 645, 646, 649, 650, 652, 654, 657, 677, 694, 697, 698, 699, 700, 703, 741

Merchandising InstructionsPlease alternate between English, IMAGE, and French versions of the Signage.

Window Show Card – English Version

Seasonal Backer Card – Bilingual VersionWindow Show Card – French Version

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MUSIC CD REORDER# DMS-MusicCD

All Seasonal Signage components are available for re-order using their corresponding re-order numbers.

If a sign component is missing or damaged, please call helloLCBO @ 416.365.5932 or toll free @ 1.877.522.6411 and quote the re-order number provided in this guide.

Please have a copy of this Marketing & Product Guide on hand for reference.

Thank you.

Seasonal Signage Gallery

We would like to hear your comments about this Period’s music. Please provide your feedback to helloLCBO.

Seasonal Signage will remain the same for Periods 3, 4, 5 & 6Take Down: September 13, 2015

NO CHANGES FROM LAST PERIOD/ NO ACTION REquIRED

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Seasonal Signage Gallery – Exterior Banners

Exterior BannersDimensions: 43½”w x 90”hInstall: Exterior on building.

Re-Order# S0316-EXB-103EnglishSummer Social

Re-Order# S0316-EXB-104EnglishWalking Group

Re-Order# S0316-EXB-106FrenchPlaisirs D'été

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Seasonal Signage Gallery – Exterior Transparency

Only for stores #452, #538, #568

Exterior TransparencyDimensions: 28”w x 45”hInstall: Only for stores #452, #538, #568. These were installed by the vendor in Period 3.

EnglishSummer Social

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Seasonal Signage Gallery – Perimeter Banner

Perimeter BannerDimensions: 30”w x 33”hInstall: On the hangers around the periphery of the store. Alternate every other one.

Re-Order# S0316-PRB-093EnglishSummer Social/Summer Social

Re-Order# S0316-PRB-094EnglishWalking Group/Picnic

Re-Order# S0316-PRB-095FrenchPlaisirs D'été/Plaisirs D'été

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Power Aisle BannersDimensions: 45”w x 33”hInstall: Over the Power Aisle, closest to the entrance. Alternate every other one.

Re-Order# S0316-PAB-096EnglishSummer Social/Summer Social

Re-Order# S0316-PAB-097EnglishWalking Group/Picnic

Re-Order# S0316-PAB-098 FrenchPlaisirs D'été

Seasonal Signage Gallery – Power Aisle Banners

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Seasonal Signage Gallery – Horizontal Perimeter Transparency

Perimeter Transparency – HorizontalDimensions: 45”w x 28”h

English Summer Social


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Seasonal Signage Gallery – Square Perimeter Transparency

Perimeter Transparency – SquareDimensions: 28 ½”w x 28 ½”h



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Seasonal Signage Gallery – Vertical Perimeter Transparency

Perimeter Transparency – VerticalDimensions: 28”w x 54”h



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Seasonal Signage Gallery – Window Show Cards

Window Show CardsDimensions: 28”w x 45”hInstall: In the windows on the hanger.

Re-Order# S0316-WSC-099EnglishSummer Social/Walking Group

Re-Order# S0316-WSC-101EnglishPlaisirs D'été/Plaisirs D'été

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Seasonal Signage Gallery

Backlit Tasting Bar SignDimensions: 21 15/16”w x 32 9/16”hInstall: In the frame on the portable Tasting Bar.

Some stores will be supplied a backlit sign holder.

Re-Order# S0316-TBS-102EnglishSummer Social

Seasonal Banner InsertDimensions: 20”w x 70”hInstall: In the Thematic Banner Stand (store entrance).

Re-Order# S0316-SBI-107EnglishSummer Social

Beer Fridge PosterDimensions: 22 ¾”w x 53 ¾”hNOTE: This sign is for Store 486 Beer Fridge ONLY.

Re-Order# S0316-BFP-120EnglishSummer Social

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Experiential Stores

1, 3, 4, 5, 10, 12, 15, 17, 18, 19, 21, 25, 26, 31, 35, 36, 38, 40, 41, 60, 102, 106, 115, 130, 132, 140, 143, 148, 149, 154, 156, 163, 164, 168, 179, 182, 185, 187, 191, 195, 202, 207, 212, 214, 217, 223, 226, 234, 243, 253, 265, 278, 288, 295, 298, 311, 325, 326, 334, 341, 344, 346, 353, 355, 360, 367, 371, 381, 383, 385, 386, 390, 391, 392, 393, 394, 397, 398, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 453, 456, 457, 481, 485, 486, 491, 494, 495, 497, 499, 500, 505, 511, 521, 522, 523, 526, 528, 532, 534, 536, 540, 542, 545, 546, 551, 553, 554, 556, 566, 568, 569, 573, 580, 587, 590, 593, 609, 616, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 645, 653, 657, 658, 694, 695, 698, 699, 702, 703, 776

Promotional Signage Specific to Experiential Stores

FLS designated stores are required to display the bilingual side of the signage.

IMPORTANT: End Aisle 11-20 Backer Cards are to be displayed for the entire season (PT3-PT6). Products still change every Promotional Turn.

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Experiential End Aisle Backer Cards Engagement End Aisles: 1 to 10

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In the unlikely event that an LTO or BAM offer changes after the backer cards have printed, stores will be required to make the appropriate updates by placing the sticker over the SAVE/BAM image that is printed on the backer card.

Re-order CodesEnglish: DMS-ENGSTICKER Bilingual: DMS-BILSTICKER

End Aisle Products Re-order Code

1 Mill Street Cobblestone Stout, Guinness Drought Beer P0516-BCE-001

2 Corona Light, Sleeman Clear, Miller Lite Single Can P0516-BCE-002

3 Masi Campofiorin Igt, Louis M. Martini Cabernet Sauvignon, Jackson-Triggs Blk Series Cab Fr/Cab Sauv VQA P0516-BCE-003

4 Appleton Estate V/X P0516-BCE-004

5 Rolling Rock, Coors Banquet, Mill Street 100th Meridian Organic P0516-BCE-005

6 Innis & Gunn Original, Innis & Gunn Toasted Oak P0516-BCE-006

7 Steam Whistle Premium Pilsner, Creemore Springs Lot 9 Pilsner, Steam Whistle Premium Pilsner P0516-BCE-007

8 Creemore Springs Premium Lager, Mill Street Original Organic Lager, Innis & Gunn Lager P0516-BCE-008

9 Amsterdam Boneshaker IPA, Red Racer IPA, Goose Island IPA P0516-BCE-009

10 Erdinger Weissbier, Erdinger Dunkel, Mad & Noisy Hop & Weizen P0516-BCE-010

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Experiential End Aisle Backer Cards Engagement End Aisles: 1 to 10

Engagement End Aisle Backer Cards

End Aisle 1 End Aisle 2 End Aisle 6 End Aisle 7

End Aisle 8 End Aisle 9 End Aisle 10

Destination End Aisle Backer Cards

End Aisle 3 End Aisle 4 End Aisle 5E

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**Please rotate between Summer Social and Lifestyle Backer Cards.

Experiential End Aisle Backer CardsSeasonal End Aisles: 11 to 20

End Aisle Product Re-order Code

11 Bacardi Superior, Bacardi Gold Rum, Bacardi Fuego

Summer Social/ Plaisirs D'étéP0316-BCG-021

Walking Group/ PicnicP0316-BCG-022

12 Ruffino Chianti, McGuigan Black Label Shiraz, French Cross Cab Merlot Bag In Box

13 Cave Spring Gamay VQA, J.P. Chenet Chardonnay Reserve Pays D'Doc, Jacob's Creek Reserve Chardonnay

14 Wiser's Deluxe

15 El Dorado 12 Year Old Rum, El Dorado 8 YO Cask Aged Demerara Rum, El Dorado Demerara 7 Year Old Rum

16 Malibu Coconut Rum, Malibu Berrylicious

17 Pelee Island Pinot Noir, Deakin Estate Viognier, F Lurton Fumees Blanches Sauv Bl Vdf

18 Blu Giovello Prosecco, Clos Du Bois Chardonnay, Family Series Dry Riesling VQA Peller Estates

19 Prince Igor Vodka (P.E.T)

20 Jose Cuervo Especial Silver, Jose Guervo Especial Gold, Jose Guervo Especial Gold Tequila


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Experiential End Aisle Backer CardsSeasonal End Aisles: 11 to 20

Seasonal End Aisle Backer Cards

End Aisles 11 – 20 **Please rotate between Summer Social and Lifestyle Backer Cards.


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Destination End Aisle WrapsDestination Aisles: 3 to 5

Destination End Aisle WrapsStore Staff will be required to assemble End Aisle Wraps for the Destination End Aisles (End Aisles 3-5) for the duration of the Summer season (Period 3-Period 6).

Merchandising InstructionsDO NOT start building the product display before proceeding with the following steps:

1. Assemble the flat packed End Aisle Wraps. Assembly is the same process as building a 3-sided box (please peel the double sided tape to ensure the folds stay attached on the inside panels).

2. Place the End Aisle Wrap on the End Aisle base.

3. Proceed with building the product display on the end.

Re-order CodesLargeEnglish Reorder# S0316-DEW-123Bilingual Reorder# S0316-DEW-124

Small - Store 217 + 580 onlyEnglish Reorder# S0316-DEW-125Bilingual Reorder# S0316-DEW-126

IMPORTANTPlease assemble and install the End Aisle Wraps BEFORE building product display on the End Aisle.

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Transactional Stores

6, 8, 11, 13, 14, 20, 22, 23, 24, 27, 28, 30, 32, 33, 34, 43, 44, 45, 47, 49, 50, 51, 54, 55, 56, 57, 58, 59, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 103, 109, 110, 125, 136, 144, 145, 152, 153, 155, 165, 167, 171, 175, 183, 186, 188, 190, 192, 196, 197, 198, 199, 200, 201, 209, 210, 211, 216, 218, 221, 222, 225, 227, 228, 229, 232, 233, 236, 237, 242, 244, 246, 247, 248, 249, 250, 252, 255, 260, 263, 266, 268, 269, 270, 276, 279, 286, 287, 300, 302, 304, 310, 312, 321, 324, 327, 329, 340, 343, 345, 351, 359, 361, 362, 363, 366, 373, 378, 382, 384, 387, 388, 389, 400, 401, 402, 404, 406, 408, 416, 420, 425, 426, 427, 428, 434, 436, 444, 454, 458, 459, 465, 467, 469, 470, 477, 484, 490, 501, 507, 509, 517, 518, 529, 533, 539, 544, 549, 552, 555, 559, 563, 564, 571, 572, 575, 578, 579, 584, 586, 601, 602, 605, 617, 618, 633, 640, 642, 646, 649, 652, 654, 700, 706, 741, 771

Promotional SignageSpecific to Transactional Stores

FLS designated stores are required to display the bilingual side of the signage.


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Transactional End Aisle Backer CardsEngagement End Aisles: 1 to 10

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In the unlikely event that an LTO or BAM offer changes after the backer cards have printed, stores will be required to make the appropriate updates by placing the sticker over the SAVE/BAM image that is printed on the backer card.

Re-order CodesEnglish: DMS-ENGSTICKER Bilingual: DMS-BILSTICKER

End Aisle Products Re-order Code

1 Guiness Draught Beer, Guiness Draught P0516-BCT-011

2 Miller Lite Single Can, Coors Light, Bud Light P0516-BCT-012

3 Mouton Cadet Bordeaux Red Aoc, Lindemans Bin 45 Cabernet Sauvignon, Naked Grape Shiraz P0516-BCT-013

4 Appleton Estate V/X P0516-BCT-014

5 Sleeman Original Draught, Molson Canadian, Budweiser P0516-BCT-015

6 Tuborg Gold Beer, Holsten Premium Pilsner, Faxe Premium Lager P0516-BCT-016

7 Czechvar Premium Lager, Pilsner Urquell, Kozel Beer P0516-BCT-017

8 Peroni Nastro Azzuro, Bitburger Premium Pilsner, Grolsch Premium Lager P0516-BCT-018

9 Alexander Keith's Cascade Hop Ale, Alexander Keith's Galaxy Hop Ale, Alexander Keith's Celeia Hop Ale P0516-BCT-019

10 Rickard's Original White, Shock Top, Hoegaarden P0516-BCT-020

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Engagement End Aisle Backer Cards

End Aisle 1 End Aisle 2 End Aisle 6 End Aisle 7


Destination End Aisle Backer Cards


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Transactional End Aisle Backer CardsEngagement End Aisles: 1 to 10

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Transactional End Aisle Backer CardsSeasonal Aisles: 11 to 20

Please rotate between Summer Social and Lifestyle Backer Cards.

End Aisle Product Re-order Code

11 Bacardi Superior, Bacardi Gold Rum, Bacardi Fuego



12 Ruffino Chianti, McGuigan Black Label Shiraz, French Cross Cab Merlot Bag In Box

13 Cave Spring Gamay VQA, J.P. Chenet Chardonnay Reserve Pays D'Doc Jacob's Creek Reserve Chardonnay

14 Wiser's Deluxe

15 El Dorado 12 Year Old Rum, El Dorado 8 YO Cask Aged Demerara Rum, El Dorado Demerara 5 Year Old Rum

16 Malibu Coconut Rum, Malibu Berrylicious

17 Pelee Island Pinot Noir, Deakin Estate Viognier, F Lurton Fumees Blanches Sauv Bl Vdf

18 Blu Giovello Prosecco, Clos Du Bois Chardonnay, Family Series Dry Riesling VQA Peller Estates

19 Prince Igor Vodka (P.E.T)

20 Jose Cuervo Especial Silver, Jose Cuervo Especial Gold, Jose Cuervo Especial Gold Tequila


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Seasonal End Aisle Backer Cards

End Aisles 11 – 20 Please rotate between Summer Social and Lifestyle Backer Cards.


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Transactional End Aisle Backer CardsSeasonal Aisles: 11 to 20

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Destination End Aisle WrapsStore Staff will be required to assemble End Aisle Wraps for the Destination End Aisles (End Aisles 3-5) for the duration of the Summer season (Period 3-Period 6).

Merchandising InstructionDO NOT start building the product display before proceeding to the following steps.

1. Assemble the flat packed End Aisle Wraps. Assembly is the same process as building a 3-sided box (please peel the double sided tape to ensure the folds stay attached on the inside panels).

2. Place the End Aisle Wrap on the End Aisle base.

3. Proceed with building the product display on the end.

Re-order CodesLargeEnglish Reorder# S0316-DEW-123Bilingual Reorder# S0316-DEW-124

Destination End Aisle WrapsDestination Aisles: 3 to 5

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IMPORTANTPlease assemble and install the End Aisle Wraps BEFORE building product display on the End Aisle.

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Non-Image Stores

Promotional Signage Specific to Non-Image Stores

2, 7, 9, 16, 29, 39, 42, 46, 48, 52, 53, 66, 67, 71, 75, 76, 77, 83, 84, 87, 89, 92, 94, 96, 98, 104, 105, 107, 108, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 124, 126, 127, 128, 129, 131, 133, 134, 135, 137, 138, 139, 141, 142, 146, 147, 151, 157, 158, 159, 160, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 203, 204, 205, 206, 208, 213, 219, 220, 224, 230, 231, 235, 238, 239, 240, 241, 245, 251, 254, 256, 257, 258, 259, 261, 262, 264, 267, 271, 272, 273, 274, 275, 277, 280, 281, 282, 283, 284, 285, 289, 290, 291, 292, 293, 294, 296, 297, 299, 301, 303, 305, 306, 307, 308, 309, 313, 314, 315, 316, 317, 318, 319, 320, 322, 323, 328, 330, 331, 332, 333, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 354, 358, 364, 365, 368, 369, 370, 372, 374, 375, 376, 377, 379, 380, 395, 399, 403, 405, 409, 410, 413, 414, 418, 419, 421, 422, 423, 424, 429, 430, 433, 435, 439, 440, 441, 442, 446, 447, 448, 449, 450, 451, 455, 460, 461, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 483, 487, 488, 489, 492, 493, 496, 498, 502, 503, 504, 506, 510, 512, 513, 514, 515, 516, 519, 520, 524, 527, 530, 531, 535, 537, 538, 541, 543, 547, 548, 550, 557, 558, 560, 561, 562, 565, 567, 570, 574, 576, 577, 581, 582, 583, 588, 589, 591, 594, 595, 596, 597, 598, 599, 603, 604, 606, 607, 608, 610, 611, 612, 613, 614, 615, 621, 622, 626, 636, 637, 639, 650, 677, 697

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Non-Image End Aisle Backer Cards

Products Re-order Code

Guiness Draught Beer, Guiness Draught P0516-BCT-011

Miller Lite Single Can, Coors Light, Bud Light P0516-BCT-012

Mouton Cadet Bordeaux Red Aoc, Lindemans Bin 45 Cabernet Sauvignon, Naked Grape Shiraz P0516-BCT-013

Appleton Estate V/X P0516-BCT-014

Sleeman Original Draught, Molson Canadian, Budweiser P0516-BCT-015

Tuborg Gold Beer, Holsten Premium Pilsner, Faxe Premium Lager P0516-BCT-016

Czechvar Premium Lager, Pilsner Urquell, Kozel Beer P0516-BCT-017

Peroni Nastro Azzuro, Bitburger Premium Pilsner, Grolsch Premium Lager P0516-BCT-018

Alexander Keith's Cascade Hop Ale, Alexander Keith's Galaxy Hop Ale, Alexander Keith's Celeia Hop Ale P0516-BCT-019

Rickard's Original White, Shock Top, Hoegaarden P0516-BCT-020



**Please rotate between Summer Social and Lifestyle Backer Cards

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On-Shelf Signage

Key Dates Install: July 19, 2015 Take Down: August 16, 2015

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On Shelf

Location MessageComponent Specifications Re-Order# Images

On Shelf“SAVE” Shelf Talkers Pre-Printed (Limited Time Offer Program)

6.5” w x 1.75” h English/No PricePrice/No Price

DMS-P0516-ONS-055

On Shelf“SAVE/ ÉPARGNEZ” Shelf Talkers Pre-Printed (Limited Time Offer Program)

6.5” w x 1.75” h Bilingual/No PricePrice/No Price

DMS-P0516-ONS-056

On ShelfBonus AIR MILES® Shelf Talker Pre-Printed (Bonus Air Miles Program)


DMS-P0516-ONS-057

On Shelf

BONUS AIR MILES® reward miles de récompense AIR MILES® in prime Shelf Talkers Pre-Printed (Bonus Air Miles Program)


DMS-P0516-ONS-058

On ShelfMore Miles! Shelf Talkers Pre-Printed (BAM Program)(1 version)


DMS-P0516-ONS-054

On Shelf“NEW” Shelf Talkers Pre-Printed (New Product Program)


DMS-P0516-ONS-059

On Shelf“NEW/NOUVEAU” Shelf Talkers Pre-Printed (New Product Program)


DMS-P0516-ONS-060

On Shelf“In The Spotlight” Shelf Talkers Pre-Printed (IMAGE Program)


DMS-P0516-ONS-061

On Shelf“In The Spotlight/EN VEDETTE” Shelf Talkers Pre-Printed (IMAGE Program)

6.5” w x 1.75” h Bilingual/No Price DMS-P0516-ONS-062

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Location MessageComponent Specifications Re-Order# Images

On ShelfPre-printed Experiential Branded Shelf Talkers EA 1-10 (Set of 29)

Shelf Talkers6.5” w x 1.75” h DMS-P0516-ONS-044

On ShelfPre-printed Transactional Branded Shelf Talkers EA 1-10 (Set of 29)


On ShelfPre-printed Back End Aisle Shelf Talkers EA 11-20 (Set of 30)


On Shelf Pre-printed(Regular Program – 65 versions)

Extender strips 12” x 2.5” DMS-P0516-ONS-047

On Shelf Pre-printed(Community Program–10 versions)


On Shelf Pre-printed(Discovery Program – 9 versions)


On ShelfPre-printed Go Green Extender (Era Montepulciano D'Abruzzo Doc Organic – 1 version)


Cut Cases

Blank Pricer Cards (50 per bundle)

Pricer Cards Blank – 8” x 7” DMS-P0516-ONS-051

On Shelf Blank Extender Strips (15 per bundle)

Extender strips Blank – 12” x 2.5” DMS-P0516-ONS-052

On Shelf Blank Bin Tags for General Use (25 per bundle)

Bin Tags Blank – 6” x 1.75”

Central Supply Shopping Cart# 749358

On Shelf

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Participating Stores

1, 5, 6, 10, 11, 15, 17, 18, 19, 20, 21, 22, 23, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 43, 44, 50, 51, 55, 57, 62, 63, 64, 65, 68, 73, 74, 79, 80, 82, 85, 86, 90, 95, 101, 102, 106, 115, 125, 130, 132, 140, 148, 149, 152, 154, 156, 163, 164, 165, 167, 168, 171, 179, 182, 185, 187, 188, 190, 191, 195, 196, 198, 200, 201, 207, 209, 211, 212, 216, 217, 218, 221, 226, 227, 228, 233, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 311, 321, 324, 325, 326, 329, 334, 340, 344, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 404, 407, 408, 412, 415, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 445, 452, 457, 458, 459, 465, 467, 470, 481, 485, 490, 491, 494, 495, 497, 499, 500, 501, 505, 511, 518, 521, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 563, 564, 566, 568, 569, 572, 573, 575, 579, 580, 584, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 694, 698, 699, 700, 702, 703, 706, 741, 771, 776

Deal of the Month

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Deal of the Month

OverviewThe Deal of the Month display, will be utilized to drive volume by highlighting a value offer on a popular product each promotional turn.

The same product will be featured in both Experiential and Transactional stores for the entire four weeks.

Key DatesInstall: July 19, 2015Take Down: August 16, 2015

Signage ComponentsDeal of the Month BannerEnglish – “Backyard Brew” Re-Order# P0516-DOM-023

Bilingual – “Backyard Brew/Pour la terrasse” Re-Order# P0516-DOM-024

Pricer Card Re-Order# DMS-P0516-DOM-025

Participating ProductLCBO# Product Description Size LTO

367938 Stella Artois 6 x 500 mL $0.75

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1, 10, 15, 17, 21, 23, 31, 38, 41, 44, 51, 55, 57, 65, 74, 82, 115, 130, 148, 149, 156, 168, 171, 185, 187, 191, 195, 198, 211, 217, 221, 226, 227, 228, 233, 250, 252, 253, 263, 269, 279, 288, 298, 300, 326, 329, 344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383, 390, 391, 392, 394, 397, 401, 404, 407, 412, 416, 427, 428, 437, 438, 443, 457, 459, 470, 481, 490, 491, 497, 500, 522, 523, 528, 536, 542, 545, 551, 554, 569, 575, 579, 580, 584, 587, 602, 605, 609, 619, 623, 624, 627, 630, 633, 632, 634, 640, 641, 643, 649, 652, 653, 658, 694, 698, 699, 700, 703, 706, 741, 776

Let’s Get Together (LGT) Fixture

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Signage Components

BBQ Pizza Party Enhanced Sign

Large Table Small Table

English Re-Order# P0516-LGT-037BilingualRe-Order# P0516-LGT-038

English Re-Order# P0516-LGT-039BilingualRe-Order# P0516-LGT-040

Shelf Talker (Set of 12)Re-Order#DMS-P0516-LGT-041


OverviewEach Period, we will be highlighting a unique social occasion to help inspire customers to entertain with our products. This fixture will feature a selection of 12 products and a handy food and drink recipe book for customers to take home with them.


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"A BBq Pizza Party" Customer Takeaway Overview Our Period 5 recipe booklet will inspire customers to host their own BBQ pizza party. With 5 unique pizza recipes and cocktail/beer/wine pairings it's time to fire up the grill!

Please merchandise in the designated brochure holders on the LGT fixture and replenish as needed.

Components• “ A BBQ Pizza Party” Customer Takeaway

Re-Order# P0516-LGT-043

• “ Free Recipe Booklet” Header Card Re-Order# DMS-P0316-LGT-042

Merchandising Instructions:• Merchandise the “A BBQ Pizza Party” Customer

Takeaway in the brochure holders on the LGT table according to your stores planoguide.

• Please keep stocked throughout Period 5.

“A BBQ Pizza Party” Customer Takeaway Re-order# P0516-LGT-043

“Free Recipe Booklet” Header Card Re-order# DMS-P0316-LGT-042

Please continue to use header card from Period 3

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Group 1 – Large 7' Table + 2 Small End Tables

Participating ProductsLocation LCBO# Description Size

A 402784 Bacardi Mango Fusion 750 mL

B 417261 Hendricks 375 mL

C 176834 Aperol 750 mL

D 278689 Brancott Estate Letter Series B Sauvignon Blanc 750 mL

E 263079 Sawmill Creek Riesling 1500 mL

F 99218 Cavit Collection Pinot Grigio Delle Venezie IGT 750 mL

G 413427 Amsterdam Cruiser 6 x 355 mL

H 398750 Sam Roberts Session Ale 6 x 355 mL

I 404368 Muskoka Detour 473 mL

J 415703 Central City ISA 473 mL

K 201251 Glayva 750 mL

L 53678 Peninsula Ridge Sauvignon Blanc VQA 750 mL

Group 1 Participating Stores17, 23, 31, 41, 44, 51, 55, 65, 74, 82, 130, 148, 156, 168, 171, 191, 195, 198, 211, 221, 226, 227, 228, 233, 250, 279, 288, 298, 300, 326, 344, 351, 361, 381, 383, 391, 397, 401, 407, 427, 437, 438, 443, 470, 481, 490, 491, 497, 528, 536, 542, 551, 569, 575, 579, 587, 602, 605, 609, 623, 627, 630, 633, 634, 640, 643, 649, 652, 653, 658, 694, 698, 699, 703, 706, 741

A CB

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Group 2 Participating Stores1, 10, 15, 21, 38, 57, 115, 149, 185, 187, 217, 252, 253, 263, 329, 346, 355, 359, 367, 373, 378, 390, 392, 394, 404, 412, 416, 459, 522, 523, 545, 554, 619, 624, 632, 641

BOX SIGNGG

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Group 2 – Large 7' Table + 4 Side Tables


A 53678 Peninsula Ridge Sauvignon Blanc VQA 750 mL

B 263079 Sawmill Creek Riesling 1500 mL

C 99218 Cavit Collection Pinot Grigio Delle Venezie IGT 750 mL

D 402784 Bacardi Mango Fusion 750 mL

E 201251 Glayva 750 mL

F 176834 Aperol 750 mL

G 398750 Sam Roberts Session Ale 6 x 355 mL

H 413427 Amsterdam Cruiser 6 x 355 mL

I 404368 Muskoka Detour 473 mL

J 278689 Brancott Estate Letter Series B Sauvignon Blanc 750 mL

K 415703 Central City ISA 473 mL

L 417261 Hendricks 375 mL

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Let's Get Together (LGT) Fixture

Group 3 Participating Stores500, 776

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Group 3 – Small 5' Table + 2 Small End Tables


A 402784 Bacardi Mango Fusion 750 mL

B 176834 Aperol 750 mL

C 201251 Glayva 750 mL

D 417261 Hendricks 375 mL

E 53678 Peninsula Ridge Sauvignon Blanc VQA 750 mL

F 398750 Sam Roberts Session Ale 6 x 355 mL

G 263079 Sawmill Creek Riesling 1500 mL

H 404368 Muskoka Detour 473 mL

I 99218 Cavit Collection Pinot Grigio Delle Venezie IGT 750 mL

J 415703 Central City ISA 473 mL

K 278689 Brancott Estate Letter Series B Sauvignon Blanc 750 mL

L 413427 Amsterdam Cruiser 6 x 355 mL

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Let's Get Together (LGT) Fixture

Group 4 Participating Stores269, 428, 457, 580, 584, 700

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Group 4 – Small 5' Table + 4 Side Tables


A 99218 Cavit Collection Pinot Grigio Delle Venezie IGT 750 mL

B 278689 Brancott Estate Letter Series B Sauvignon Blanc 750 mL

C 176834 Aperol 750 mL

D 402784 Bacardi Mango Fusion 750 mL

E 398750 Sam Roberts Session Ale 6 x 355 mL

F 404368 Muskoka Detour 473 mL

G 415703 Central City ISA 473 mL

H 413427 Amsterdam Cruiser 6 x 355 mL

I 53678 Peninsula Ridge Sauvignon Blanc VQA 750 mL

J 263079 Sawmill Creek Riesling 1500 mL

K 201251 Glayva 750 mL

L 417261 Hendricks 375 mL

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Gifting

1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 51, 55, 57, 58, 60, 61, 62, 63, 64, 65, 68, 72, 74, 79, 80, 82, 83, 90, 92, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 150, 153, 154, 155, 156, 164, 165, 166, 168, 171, 177, 179, 182, 185, 187, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 227, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 311, 324, 325, 326, 329, 333, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 485, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 592, 598, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 640, 641, 643, 644, 645, 649, 652, 653, 658, 694, 697, 698, 699, 700, 702, 706, 741, 771, 776

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Gifting

Stores With Promotional Fixture Gifting End Only Participating ProductsPlease display the following products on the Gifting Promotional Fixture End.

LCBO# Product Name

394015 Brickworks Batch:1904 Cider

Products featured in the Period 5 Shopping Guide.

341347 Fresh Sparkling Rose

370486 Malibu Rum Sparkler

215632 Girl's Night Out Sparkling VQA

SignageStores with the Gifting Promo End Only will receive the following "Summer Gifts" signs

Gift TagRe-order# DMS-P0516-PFG-129

Summer Gifts Category SignRe-order# P0516-PFG-028

Gifting Shelf Talkers Reorder# DMS-P0516-PFG-130

GiftingPlease continue to merchandise Period 3 Summer featured gifting products and Period 4 Canada Day featured gifting products for the remainder of Period 5.

Summer Geometric Bottle Bag

423251•$5.95

Summer Neoprene Bottle Bag423426•$5.95

Summer Vessel423434•$8.50Year Round Wrap Kit151688•$3.50

Canada Day Neoprene Bottle Bag423467•$5.95

Canada Day Vessel423459•$8.50

Canada Day Wrap Kit430405•$3.50

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Merchandising Instructions

Location Instructions

Top Shelf Merchandise both of the Summer Neoprene Bottle Bags (+423426), Summer Geometric Bottle Bag (+423251), Canada Day Neoprene Bottle Bags (+423467) and a selection of the participating products on the top shelf of the Promotional Fixture End. Remove 1-2 bags from their packaging and display them with the recommended participating products. The balance of the bags must be merchandised in the Acrylic Fabric Bag Holder.

Middle Shelf Merchandise the Summer Vessel (+423434) and Canada Day Vessel (+423459) with the recommended participating products (1-2 products per pail). When assembling the Pails, use the Year Round Wrap Kits (+151688). We recommend making 12 gifts at a time as there is sufficient fill in each wrap kit to prepare 12 pails.

Bottom Shelf

Gifting

Affix the label to the gift tag with the ribbon provided in the Wrap Kits.

When assembling the pails please ensure that you include the following information on the label by using Kwik Price.

Summer VesselProduct Name(s)Product LCBO #(s)Product Price(s)Pail LCBO # + 423434Wrap Kit # + 151688Wrap Kits Charge $3.50TOTAL PRICE

Canada Day VesselProduct Name(s)Product LCBO #(s)Product Price(s)Pail LCBO # + 423459Wrap Kit # + 430405Wrap Kits Charge $3.50TOTAL PRICE

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Gifting

Nesting Table #1 + Promotional Gifting Fixture EndParticipating stores will receive new "Gifts that fizz & sparkle" signage for the Nesting Table #1.Please use the Period 5 "Summer Gifts" signage on the Gifting Promotional Fixture.

Participating Stores1, 4, 10, 17, 21, 22, 23, 35, 38, 41, 51, 55, 57, 74, 82, 115, 130, 149, 156, 164, 187, 198, 200, 211, 212, 217, 226, 227, 248, 249, 250, 253, 263, 279, 326, 329, 334, 340, 346, 351, 355, 359, 360, 371, 378, 390, 391, 393, 394, 401, 412, 417, 438, 445, 453, 459, 486, 490, 495, 497, 500, 522, 523, 542, 545, 554, 555, 556, 568, 571, 573, 575, 579, 580, 587, 590, 601, 617, 619, 623, 624, 627, 631, 632, 633, 640, 643, 649, 652, 653, 658, 699, 703, 741, 771

Participating Products For Gifting Promotional Fixture EndPlease note participating gifting stores that have the Promotional Gifting Fixture End + the Nesting Table #1 must display the following Summer Gift products on their Gifting End.

LCBO# Product Name341347 FRESH Sparkling Rose

Products featured in the Period 5 Shopping Guide.



215632 Girls' Night Out Sparkling VQA

Merchandising InstructionsTop Shelf Merchandise both of the Summer Neoprene Bottle

Bags (+423426), Summer Geometric Bottle Bag (+423251), Canada Day Neoprene Bottle Bags (+423467) and a selection of the participating products on the top shelf of the Promotional Fixture End. Remove 1-2 bags from their packaging and display them with the recommended participating products. The balance of the bags must be merchandised in the Acrylic Fabric Bag Holder.

Middle Shelf Merchandise the Summer Vessel (+423434) and Canada Day Vessel (+423459) with the recommended participating products (1-2 products per pail). When assembling the Pails, use the Year Round Wrap Kits (+151688). We recommend making 12 gifts at a time as there is sufficient fill in each wrap kit to prepare 12 pails.

Bottom Shelf

Please note that these gifts are inventory left over from Period 3 & Period 4. Stores will not be able to re-order additional inventory for Period 5.

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Gifting

Signage and ComponentsStores with both the Gifting Promo End & Nesting Table #1 are to merchandising the new Period 5 "Summer Gifts" signage on their Promotional Gifting End. Please continue to merchandise gifting material from Period 3 and Period 4.

Summer Gifts Category Sign

Summer Gift Shelf Talkers

Summer Gifts Gift Tag

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Gifting

Participating Products For Nesting TablePlease display the following products on the Nesting Table #1 only.

LCBO# Product Name

365205 Cono Sur Sparkling Rose

0217505 Henry Of Pelham Cuvee Catharine Brut Rose Vq

370080 Codorniu Seleccion Raventos Rose

215632 Girls' Night Out Sparkling VQA

388710 Tenuta S. Anna Prosecco Extra-Dry

284539 Trius Brut VQA

407254 French Kiss Liqueur

338053 Alize Red

57281 Labbe Francois Cassis

122952 Hpnotiq Liquor


370742 Smirnoff Ice Peach Bellini


413880 Strongbow Elderflower Cider

407742 Smirnoff Ice Watermelon Mimosa

408500 Myx Fusions Moscato and Peach Wine Cooler

408526 Myx Fusions Moscato and Mango Wine Cooler

Merchandising InstructionsTo assist our customers with how to use the spirits selections featured on the Period 5 Nesting Table we will be providing a neck tag to attach to the highlighted products.

SignagePlease refer to the Nesting Table Merchandising Guidelines section in this guide for more information on the Nesting Table #1. This sign is ONLY to be used on Nesting Table #1

Nesting Table SignRe-order# DMS-P0516-DTS-063

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Special Promotions Fixture

10, 17, 21, 22, 23, 31, 34, 35, 38, 41, 44, 51, 55, 65, 74, 82, 102, 106, 115, 130, 132, 145, 148, 149, 156, 164, 168, 171, 185, 187, 191, 195, 198, 211, 212, 221, 226, 227, 228, 233, 243, 250, 252, 253, 263, 279, 288, 298, 300, 325, 326, 329, 334, 344, 346, 351, 355, 359, 361, 367, 378, 381, 383, 390, 391, 392, 393, 394, 397, 398, 401, 407, 412, 416, 427, 428, 437, 438, 443, 445, 452, 457, 459, 470, 481, 490, 491, 497, 500, 522, 523, 528, 536, 542, 544, 545, 546, 551, 554, 555, 566, 569, 575, 579, 580, 584, 587, 590, 601, 602, 605, 609, 617, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 658, 694, 698, 699, 700, 702, 703, 706, 741

Key Dates: Install: July 19, 2015 Take Down: August 15, 2015

Please note that with the exception of Period 3’s El Dorado LCBO#366666 (replaced by Cîroc Vodka LCBO# 417295), all Shari’s Pick SKu's remain on display until the end of PT5 (August 15).

Each SKu will have a different offer each period, which will be supported by new signage. For PT4 and PT5, only signage are replaced every turn, while SKu’s remain the same.Tra

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Special Promotions Fixture #1 – Shari’s Pick – Wine

Shari’s Pick – Wine Participating Product212480 Georges DuBoeuf Beaujolais 750 mL

Merchandising Instructions• Replace the Period 4 “Georges DuBoeuf Beaujolais” poster with the Period 5 "Georges DuBoeuf Beaujolais" poster.

• Continue to merchandise the Period 4 Summer “Shari’s Pick” drum sign.

• Ensure sufficient stock is ordered to maintain this program for the duration of Period 5.Trade

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Special Promotions Fixture #2 – Shari’s Pick – Beer & Spirits

Shari’s Pick – Beer & Spirits Participating Products409854 Sierra Nevada Pale Ale 6 x 355 mL

417295 Cîroc Unflavoured Vodka 750 mL

Merchandising Instructions• Replace the Period 4 "Sierra Nevada Pale Ale/Cîroc” poster with the Period 5 "Sierra Nevada Pale Ale/Cîroc" poster.

• Continue to merchandise the Period 4 Summer “Shari’s Pick” drum.

• Ensure sufficient stock is ordered to maintain this program for the duration of Period 5.Trade

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Special Promotions Fixture – Signage

Components

Shari’s Pick Drum Sign English: S0416-SPD-091 Bilingual: S0416-SPD-092

Shari’s Pick Poster – WineEnglish/Bilingual: S0516-SPP-089

Shari’s Pick Poster – Beer & SpiritsEnglish/Bilingual: S0516-SPP-090Tra

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Keep Cool Shopping Guide

Radio

Advertising

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Advertising

Period 5 Shopping Guide - Keep Cool The Shopping Guide features all the key programs taking place this promotional turn by way of product highlights. This includes features on the Deal of the Month product, End Aisle products, a food and drink pairing (as part of the Let's Get Together occasion feature, local products, LTO and BAM offers and much more.

The Period 5 Shopping Guide offers perfect summer beer, fruity wine, drinks with fizz and sparkle and more.

Period 5 Shopping Guide Insertion Dates

Publication Insertion Date

St. Catharines Standard Thursday, July 23, 2015

Globe and Mail (Ontario Edition)

Saturday, July 25, 2015

Hamilton Spectator

Kingston Whig Standard

Kitchener Waterloo Record

London Free Press

National Post

Ottawa Citizen

The Windsor Star

Thunder Bay Chronicle

Toronto Star

Ottawa SunSunday, July 26, 2015

Toronto Sun

Summer Social Radio30-second radio spots will air from July 20, 2015 to August 9, 2015.

Markets:Toronto, Ottawa, Hamilton, Kitchener, London, Oshawa-Whitby, St.Catharines-Niagara, Windsor, Barrie, Sudbury, Kingston, Thunder Bay, Peterborough, Orillia, Owen Sound, North Bay, Midland, Bancroft, Collingwood, GravenhurstTra

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Advertising

Participating Products

LCBO# Description Size Save* BAM*

Deal of the Month: Backyard Brew367938 Stella Artois 6 x 500 mL $0.75

Period 5 Occasion: Fizz & Sparkle Gifts394015 Brickworks Batch: 1904 Cider 473 mL

341347 FRESH Sparkling Rose 750 mL

370486 Malibu Rum Sparkler 750 mL

215632 Girls' Night Out Sparkling VQA 750 mL 5

Mini Thematic: Summer Wines170134 Banrock Station Pink Moscato Rose 750 mL $1.00

405951 Fünf 5 Sangria 750 mL 4

411546 Girls' Night Out Coconut Lime Calypso 1500 mL $1.00

Shari's Picks409854 Sierra Nevada Pale Ale 6 x 355 mL

212480 Georges Duboeuf Beaujolais 750 mL

417295 Ciroc Unflavoured 750 mL

Monthly Wine Picks155051 Masi Campofiorin Igt 750 mL $2.00

292151 Louis M. Martini Cabernet Sauvignon 750 mL $3.00

560680 Jackson-Triggs Blk Series Cab Fr/Cab Sauv VQA 750 mL $1.50

943 Mouton Cadet Bordeaux Red Aoc 750 mL $1.50

119628 Lindemans Bin 45 Cabernet Sauvignon 750 mL $1.50

665216 Naked Grape Shiraz 750 mL $1.00

Monthly Spirit Picks177808 Appleton Estate V/X 750 mL $1.50

223529 Appleton Estate V/X 1140 mL 12

390260 Appleton Estate V/X 1750 mL $2.50 Trade

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Advertising

Participating Products (continued)


Monthly Beer Picks363085 Coors Banquet 473 mL $0.20

383786 Mill Street 100th Meridian Organic 6 x 341 mL $1.00

285015 Rolling Rock 473 mL

383059 Sleeman Original Draught 6 x 473 mL $0.70

904144 Molson Canadian 6 x 355 mL $1.00

905976 Budweiser 473 mL $0.20

99218 Cavit Collection Pinot Grigio Delle Venez Igt 750 mL $1.50

263079 Sawmill Creek Riesling 1500 mL $2.05

Vintages422055 Beronia Barrel Fermented Viura 2014 750 mL

269357 Chateau Ste. Michelle Cabernet Sauvignon 2012 750 mL

316570 Oyster Bay Sauvignon Blanc 750 mL $2.00

Period 5 Local Story: Muskoka Brewer419671 Muskoka Summer Weisse 473 mL

288837 Muskoka Mad Tom IPA 473 mL

Seasonal Feature: The Beers of Summer149864 Rickard’s Original White 473 mL $0.20

311779 Bud Light 6 x 473 mL $0.70

148007 Czechvar 500 mL $0.40

306944 Shock Top 473 mL $0.25

255380 Pilsner Urquell 500 mL $0.25

74591 Tuborg Gold 500 mL $0.25

535294 Grolsch 500 mL $0.25

416248 Creemore Springs Lot 9 Pilsner 473 mL $0.25 Trade

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Advertising

Participating Products (continued)


LTO Deals521963 Chopin Potato Vodka 750 mL $5.00

330803 Bowmore 12 Year Old Islay Single Malt 750 mL $5.00

260752 George Dickel Tennessee Whisky No.12 750 mL $3.00

251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 mL $3.00

305144 Jackson-Triggs Chardonnay Bag In Box 4000 mL $3.00

384685 Sammy's Beach Bar Rum 750 mL $2.00

272716 Stolichnaya Vodka 1750 mL $2.00

283929 Captain Morgan Black Spiced Rum 750 mL $2.00

364570 Bacardi Oakheart Spiced Rum 750 mL $2.00

116038 Metaxa Seven Star 750 mL $2.00

125187 Cazadores Reposado Tequila 750 mL $2.00

217448 Malibu Coconut Rum 1140 mL $2.00

267187 Jose Cuervo Especial Gold 750 mL $2.00

48611 Robert Mondavi Woodbridge Cabernet Sauvignon 750 mL $2.00

237255 Saint Clair Family Estate Sauvignon Blanc 750 mL $2.00

231795 Torres Infinite, Catalunya 750 mL $2.00

589101 Ruffino Lumina Pinot Grigio Igt 750 mL $2.00

277194 Batasiolo Bosc Dla Rei Moscato D'Asti 750 mL $2.00

387043 Peninsula Ridge Semi-Dry Riesling VQA 750 mL $2.00

573147 Malivoire Chardonnay 750 mL $2.00

142018 Majella The Musician Cabernet/Shiraz 750 mL $2.00

106450 Santa Margherita Pinot Grigio 750 mL $2.00

893 Wiser's Deluxe 750 mL $1.50

485128 Pelee Island Baco Noir VQA 750 mL $1.50

216721 Tanqueray London Dry Gin 1140 mL $1.20

181636 Sobieski Vodka 750 mL $1.00

370718 Monsoon Coconut Pineapple 4 x 355 mL $1.00

11452 Willm Reserve Riesling 750 mL $1.00

333591 Innis & Gunn 6 x 330 mL $1.00

698209 Sleeman Clear 6 x 341 mL $1.00

407429 Palm Bay Tropical Iced Tea Pineapple Peach Wave 4 x 355 mL $1.00

368993 Alexander Keith's Hop Series Galaxy 473 mL $0.25

614909 Kozel 500 mL $0.20

288365 Holsten Premium Pilsner 500 mL $0.20

384750 Railway City Witty Traveler 473 mL $0.20

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Advertising

Participating Products continued


BAM Deals333872 Macallan Ruby 750 mL 50

259432 Belvedere Pure Vodka 1750 mL 30

277004 Plymouth English Gin 750 mL 30

388694 Casamigos Tequila Reposado 750 mL 20

363507 Prince Igor Extreme Vodka 1750 mL 18

382861 Lot No. 40 Singl Copper Pot Still Canadian Whisky 750 mL 15

623678 Carolans Irish Cream 1140 mL 15

209213 Beefeater London Dry Gin 1140 mL 12

374231 Ungava Premium Gin 750 mL 12

211334 The Famous Grouse 1140 mL 12

342246 Amarula Cream 750 mL 12

53140 Havana Club Dry 7 Years Old 750 mL 10

60608 El Dorado 12 Year Old Rum 750 mL 10

169441 Frangelico 750 mL 10

110486 Wyndham Estate Bin 444 Cabernet Sauvignon 750 mL 10

358309 Carmen Gran Reserva Cabernet 750 mL 10

310300 Villa Maria Private Bin Merlot Cab Sauv 750 mL 10

605667 Bouchard Pere & Fils Pinot Noir Bourgogne 750 mL 10

350520 Epica Red 750 mL 9

150128 Donini Merlot 1500 mL 9

146761 Fielding Riesling VQA 750 mL 6

187195 Sawmill Creek Pinot Grigio Chardonnay 1500 mL 6

669374 Vineland Estates Unoaked Chardonnay VQA 750 mL 6

281063 Skinnygirl White Cranberry Cosmo 750 mL 5

195966 Farina Valpolicella Rip Class Superiore Doc 750 mL 5

230797 Fontella Chianti Docg 750 mL 5

533026 Masi Modello Delle Venezie Rosso Igt 750 mL 5

339168 Bodacious Smooth White 750 mL 5

161356 Seagram Wild Berry Original 4 x 341 mL 4

84210 Mill Street Organic Lager 6 x 341 mL 4

423327 Goose Island IPA 6 x 341 mL 4

302810 Heineken 6 x 500 mL 4

270447 Guinness 500 mL 2

312850 Mill Street Cobblestone Stout 440 mL 1

6445 Creemore Springs Premium Lager 473 mL 1

*Prices and Offers subject to change.

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1, 4, 5, 6, 10, 11, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 51, 55, 57, 60, 62, 63, 64, 65, 68, 72, 74, 79, 80, 82, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 227, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 509, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 633, 632, 634, 635, 638, 640, 641, 643, 644, 649, 652, 653, 654, 658, 694, 698, 699, 700, 702, 703, 706, 741, 771, 776

Mini Thematic – Summer Wines

PARTICIPATION IS MANDATORY

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This is a supplier paid program and stores must merchandise all SKU's on the Mini Thematic Promotional Fixture End

Products are force-allocated. The 1-in/1-out rule does not apply on the Promotional Fixture.

The Period 5 Mini–Thematic Customer Takeaway features 12 products.

To support the sales and marketing strategy, it is recommended to feature all SKUs participating in the program.

If bringing in all participating products is not conductive to your individual store, the following guidelines must be met:

• The Promotional Fixture must be fully merchandised at all times. This may mean increasing the number of cases per SKU or increasing the number of SKUs brought in for the promotion.

• All brands must be featured to ensure a healthy looking display that is ready-for business.

• Featured products are force-allocated.

• If a feature product is currently carried by your store, additional stock is to be ordered to support the secondary display space on the Promotional Fixture.

• If a store is bringing in a featured product to support the Promotional Fixture Program, the 1-in/1-out rule does not apply during the promotional Periods.

• If a store decides to list a featured product AFTER the promotional Period has concluded, the 1–in/1–out rule does apply.

Detailed Merchandising InstructionsThe Mini-Thematic Program is designed to highlight products which are new, engaging or niche product categories.

Special InstructionsMerchandise products by like size and colour to create an impactful display.

Location Fixture Components Signage Components SKU Count

• Refer to your store floor plan

• Category Sign Holder

• Brochure Holder

• Category Sign (long or short)

• Shelf Talkers

• Occasional Customer Takeaway

• 6 min, 12 max


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Participating ProductsLCBO Product Description Size Retail Support Program

New 404483 Lagaria Chardonnay Vigneti Delle Dolomiti 750 mL $13.55 BAM 6

New 405951 Fünf 5 Sangria 750 mL $9.95 BAM 4

253229 Bougrier Vouvray Chenin Blanc 750 mL $13.75 $2.00

New 394833 Merlocola 750 mL $9.80 $1.00

New 411546 Girls' Night Out Coconut Lime Calypso 1500 mL $12.95 $1.00

New 341347 Fresh Sparkling Rose 750 mL $14.95 $1.50

New 414748 Sandbanks Summer White VQA 750 mL $14.95 $1.00

371872 Girls' Night Out Sangria 750 mL $8.95

New 407098 Blossom Hill Crisp & Fruity White 750 mL $10.80 $1.00

369918 Gallo Family Vineyards Summer White 750 mL $9.95 $1.00

New 407924 Gallo Family Vineyards Summer Red 750 mL $9.95 $1.00

170134 Banrock Station Pink Moscato Rose 750 mL $10.90 $1.00

Customer Takeaway Re-order# P0516-PFM-033


"Here For Summer" Hot Button Re-Order#DMS-P0516-PFM-034

OverviewThe Period 5 Summer Wines Mini Thematic product assortment consists of a combination of convenient pre-made wine cocktails, red and white blends ideal for sipping and flavoured wines bursting with fruit flavours.

These seasonal Summer Wines are meant to be fun, flavourful wines that won’t blow a budget! With a brochure full of wines bursting with fruit flavours, this Mini Thematic should inspire our customers to try these NEW just here for summer wines that are sure to complement the fun and no fuss attitude of Summer.


Merchandising Instructions• Insert the provided “Summer Wines" sign into the sign band on the fixture.

• Install the pre-printed Shelf Talkers and pre-printed Hot Buttons in front of the participating products on the promo fixture and install the second set of pre-printed Shelf Talkers in section. Hot Buttons should only be merchandised on the promo fixture.

• Clips can be re-order at Central Supply #691451

• Merchandise Period 5 "Summer Wines" Customer Takeaway (re-order# P0516-PFM-033) in the Mini Thematic Promo End brochure holder.

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ComponentsComponent Where to install Re-Order#

Promo Fixture Sign – Short (English/Bilingual)

Dimensions: 28”w x 6 3/8”h

Promotional Fixture P0516-PFM-026

Promo Fixture Sign – Long (English/Bilingual)


P0516-PFM-027

Nesting Table Sign English

STORE 10 ONLY

Dimensions: 18”W x 24”H

Promo Fixture Shelf Talker (English & French)

(2 bundles to each participating store)


Merchandise on the Promotional Fixture with participating products.

DMS-P0516-PFM-031


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Ready-To-Drink External Advertising

The Ready-to-Drink External Advertising program runs from Period 2 through to Period 7.

We have 30 suppliers participating in this year’s program, which is a huge increase over last year. In addition we have some exciting advertising opportunities that will be active over the course of the summer.

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Ready-to-Drink External Advertising

Transit Shelter AdsThis year, we have doubled the advertising opportunity for our Transit Shelter Ads. There will be over 800 TSA’s posted province wide supporting and highlighting the season’s hottest coolers available at the LCBO. We have 30 products participating in this year’s program, and each gets its moment in the sun on a TSA ad that will be seen in 12 markets across the province.

Product ListLCBO# Product Name Size413310 Harry Brompton’s London Iced Tea 4 x 330 mL

407429 Palm Bay Tropical Iced Tea Pineapple Peach Wave 4 x 355 mL370882 Jack Daniels Lynchberg Lemonade 6 x 296 mL407775 Snapple Spiked Tea Vodka 473 mL370817 Skinnygrape Key Lime Lemonade 4 x 330 mL413906 Mike's Hard Ice Tea & Lemonade 750 mL407346 Crabbie's Fruits Zesty Lemon 4 x 330 mL407387 Rev Hybrid Orange Beat 473 mL370692 Jaw Drop Licking Limes 473 mL321885 Smirnoff Ice Tall Can 473 mL411306 Motts Clamato Caesar Extreme 330 mL273045 Canadian Club & Cola 473 mL370668 Dos Locos 473 mL407395 Rockstar Blue Raspberry 473 mL407445 Crazy Beard Cracked Apple Cider With Spiced Rum 473 mL407767 Mike’s Dry Style Lemonade 473 mL393470 Breezer Cider & Apple 473 mL333013 Smirnoff Ice VII 473 mL407395 Rockstar Blue Raspberry 473 mL408823 Skinnygrape Peach Mango Spritzer 4 x 330 mL407353 Breezer Real Coco-Water Lime 473 mL407478 Jaw Drop Squirting Oranges 473 mL407742 Smirnoff Ice Watermelon Mimosa 4 x 330 mL407734 Beve Orange 6 x 355 mL406777 Smirnoff Ice White Peach 4 x 330 mL407759 Jack Daniel's Country Cocktail Watermelon Punch 6 x 296 mL408526 Myx Fusions Moscato And Mango Wine Cooler 4 x 187 mL406819 Palm Bay Dragonfruit Watermelon Breeze 6 x 355 mL410076 Woody's Mojito 4 x 330 mL370874 Jack Daniels Downhome Punch 6 x 296 mL370700 Monsoon Guava Melon 473 mL370445 Beve Grapefruit 6 x355 mL

Markets:Toronto, Mississauga/Oakville, Ottawa, Hamilton, St. Catharines/ Niagara, London, Barrie, Kitchener, Peterborough, Sudbury, Ottawa, Windsor.

Start Date: May 10, 2015End Date: August 16, 2015

NO CHANGES FROM LAST PERIOD

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Run of PressWe will also have Run of Press advertising in various publications around the province. In each period, we will highlight either new and exciting products or great offers.

Key DatesPublication Drop Date: July 30, 2015

Publication Markets Markets/Publications:

Toronto Metro, 24 Hours

Ottawa Metro, East News, West News, South News

Kingston Whig Standard

Barrie Examiner

Peterborough Examiner

St. Catharines Standard

Brampton Guardian

Mississauga News

Markham Economist & Sun

Richmond Hill Liberal

Orangeville Banner

Participating ProductsPeriod 5 ROP Ads (Same as Summer Block Pile)

LCBO# Product Size WAS SAVE NOW

321786 Smirnoff Ice 4 x 330 mL $9.95 $1.00 $8.95

697342 Bacardi Breezer Tropical Orange Smoothie 4 x 330 mL $9.95 $1.00 $8.95

428334 Mike's Hard Lemonade 4 x 330 mL $9.95 $1.00 $8.95

273169 Mike's Black Cherry 4 x 330 mL $9.95 $1.00 $8.95

161356 Seagram's Wild Berry The Original 4 x 341 mL $8.95 $1.00 $7.95

225904 Palm Bay Key Lime Cherry 6 x 355 mL $11.95 $1.00 $10.95

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Product Lists The Weather Network, MSN Skype, Facebook & Yahoo Login Page Takeover

PERIOD 5 PRODUCT LISTLCBO# Description RETAIL LTO NOW211185 Rockstar Original $3.45 $1.00 $2.45211227 Palm Bay Ruby Grapefruit Sunrise Spritz 6 Pk-C $10.95 $1.00 $9.95449819 Mike's Hard Cranberry Lemonade 4 Pk-B $8.95 $1.00 $7.95569400 Mott's Clamato Caesar Extra Spicy 4 Pk-B $10.75 $1.00 $9.75321745 Smirnoff Ice Light 4 Pk-B $9.95 $1.00 $8.95334821 Smirnoff Ice 6 Pk-C $11.95 $1.00 $10.95

ZO Market PlaceZO MARKETPLACE

LCBO # Product Name408526 Myx Fusions Moscato and Mango Wine Cooler408803 Skinnygrape Peach Mango Spritzer406777 Smirnoff Ice White Peach407775 Snapple Peach407353 Breezer Real Coco-Water Lime370700 Monsoon Guava Melon370874 Jack Daniels Downhome Punch407734 Beve Orange407478 Jaw Drop Squirting Oranges410076 Woody's Mojito370445 Beve Grapefruit406819 Palm Bay Dragonfruit Watermelon Breeze407759 Jack Daniel's Country Cocktail Watermelon Punch407742 Smirnoff Ice Watermelon Mimosa

Digital AdvertisingThere will be an extensive Digital Marketing campaign that will run the course of the entire summer on various websites, including but not limited to Facebook, MSN Skype, The Weather Network etc. This year, in addition to Web ads, we will also be engaging in Tablet and Mobile ads.

Key DatesStart Date: May 17, 2015End Date: August 8, 2015

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1, 5, 7, 8, 9, 10, 14, 15, 19, 20, 21, 22, 23, 24, 28, 29, 31, 34, 35, 36, 38, 41, 42, 46, 47, 48, 49, 50, 52, 55, 56, 58, 61, 62, 63, 68, 69, 70, 72, 74, 77, 78, 80, 82, 83, 84, 85, 86, 87, 89, 90, 91, 93, 94, 95, 97, 98, 99, 101, 103, 104, 106, 108, 109, 110, 113, 114, 122, 123, 125, 126, 127, 128, 130, 132, 133, 137, 139, 140, 141, 144, 145, 148, 149, 151, 152, 153, 155, 157, 158, 160, 166, 168, 171, 173, 174, 175, 176, 179, 181, 184, 185, 187, 188, 190, 191, 193, 194, 195, 196, 198, 199, 200, 201, 202, 205, 207, 209, 211, 212, 213, 216, 217, 218, 220, 221, 224, 225, 226, 228, 229, 230, 232, 233, 236, 237, 238, 239, 240, 242, 243, 248, 249, 252, 253, 255, 256, 258, 262, 263, 265, 266, 267, 271, 275, 276, 278, 279, 284, 286, 288, 292, 297, 298, 299, 300, 303, 304, 310, 311, 312, 315, 320, 322, 324, 326, 327, 329, 330, 334, 335, 340, 343, 346, 348, 351, 355, 359, 360, 361, 362, 366, 367, 368, 370, 371, 372, 373, 375, 377, 378, 379, 383, 385, 386, 388, 390, 392, 393, 394, 397, 398, 400, 401, 402, 404, 405, 407, 408, 409, 410, 412, 416, 421, 422, 425, 427, 428, 430, 431, 432, 434, 435, 437, 438, 441, 443, 444, 445, 446, 448, 452, 453, 454, 457, 458, 459, 461, 462, 464, 465, 470, 471, 473, 475, 481, 484, 485, 486, 488, 489, 490, 491, 494, 496, 497, 499, 501, 505, 507, 509, 510, 517, 518, 519, 521, 522, 523, 527, 528, 529, 531, 532, 533, 534, 536, 539, 540, 542, 543, 544, 545, 546, 549, 550, 551, 553, 555, 556, 558, 562, 563, 564, 566, 568, 569, 572, 573, 575, 576, 578, 580, 581, 582, 584, 586, 587, 589, 590, 591, 593, 596, 598, 599, 601, 602, 603, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 635, 636, 637, 638, 639, 641, 642, 643, 694, 699, 700, 703, 706, 771, 776

Summer Block Pile

For more RTD program details, including product

information, please refer to the 2015 Summer Product

Assortment Guide that was shipped to stores in Period 2 ,

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Summer Block Pile

Ready-To-Drink Block Pile Program

The format for the Ready-to-Drink Block Pile will continue as last year:

• Block Pile turns will coincide with promotional turns, running from Period 2 to Period 7.

• Six products per turn, high volume products may run back to back to simplify inventory management.

• Staggered end dates to accommodate regional selling seasons.

All Block Pile information will continue to be communicated in subsequent Marketing & Product Guides. New product information, including tasting profiles will be included in the companion Summer Product Assortment Staff Guide that was shipped to stores in April.

We would also like to remind all participating stores that our suppliers have bought into this program. Please implement it as any other sold program. The display must be built on time, maintained with sufficient inventory for the entire duration and signed with the approved material.

Participating Products Period 5

PERIOD 5 SuMMER BLOCK PILE PRODuCT LIST

LCBO# Product Name Size Reg Save Now

321786 Smirnoff Ice 4 x 330 mL $9.95 $1.00 $8.95

697342 Bacardi Breezer Tropical Orange Smoothie 4 x 330 mL $9.95 $1.00 $8.95

428334 Mike's Hard Lemonade 4 x 330 mL $9.95 $1.00 $8.95

273169 Mike's Black Cherry 4 x 330 mL $9.95 $1.00 $8.95

161356 Seagram's Wild Berry The Original 4 x 341 mL $8.95 $1.00 $7.95

225904 Palm Bay Key Lime Cherry 6 x 355 mL $11.95 $1.00 $10.95

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Summer Block Pile

4 Product / 2 Product Configuration

2 Product / 2 Product / 2 Product Configuration

6 Product Configuration

Merchandising InstructionsBuild one Block Pile with all six of the participating products in a high traffic area of the store.

• This Block Pile should not be built in the seasonal discretionary Block Pile space allocated by Supply Chain, instead build it in another high profile location.

• The Block Pile should consist of two cases wide of each product (min), stacked seven cases high (max).

• Stores will receive a shipment of risers. Stores are strongly encouraged to build Block Pile displays on top of the risers, which will serve as a platform.

• Do not build too close to other sold space displays (Deal of the Month, Let’s Get Together Fixture, etc.).

• Use Poles and the supplied Pole Top signs (re-order# DMS-P516SUBP-01) on the Block Pile displays.

• Use the Pricer Cards supplied to communicate the price of the participating products (re-order# DMS-P516SUBP-02).

• Use the Shelf Talkers provided if the products are also merchandised on-shelf or in the fridge (re-order# DMS-P516SUBP-03).

• If the store does not have enough available floor space for one, six product Block Pile, build multiple Block Piles in either a four product/two product configuration or a two product/two product/two product configuration.

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Summer Block Pile

Signage ComponentsComponent Where to Install Re-order# Image

Pole Top SignSummer Sold Block Pile

On pole topper sign holder DMS-P516SUBP-01

Pricer CardsSummer Sold Block Pile

On Block Pile Display DMS-P516SUBP-02

Shelf TalkersSummer Sold Block Pile

On shelf in section DMS-P516SUBP-03

Riser WrapsWill come in rolls

Stores should create a platform using the new risers, and build their Block Piles on top of this platform. Stores will be provided with a custom riser wrap. Riser wraps will come in 68” rolls, and each roll will come with (6) 1” Velcro Tabs to use when adhering to the risers.

DMS-P516SUBP-04

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1, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 32, 33, 34, 35, 36, 38, 40, 41, 42, 44, 45, 47, 48, 49, 50, 51, 53, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 69, 70, 71, 72, 73, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 91, 93, 94, 95, 97, 98, 99, 101, 102, 103, 106, 109, 110, 112, 113, 115, 116, 119, 122, 123, 125, 128, 130, 132, 135, 136, 137, 139, 140, 141, 143, 144, 145, 148, 149, 152, 153, 154, 155, 156, 158, 160, 163, 164, 165, 166, 167, 168, 169, 171, 174, 175, 178, 179, 181, 182, 183, 185, 186, 187, 188, 190, 191, 192, 193, 194, 195, 196, 197, 198, 199, 200, 201, 202, 205, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 219, 220, 221, 222, 223, 224, 225, 226, 227, 228, 229, 230, 231, 232, 233, 234, 236, 237, 238, 239, 242, 243, 244, 246, 247, 248, 249, 250, 251, 252, 253, 254, 255, 260, 261, 263, 264, 265, 266, 268, 269, 270, 273, 275, 276, 278, 279, 281, 284, 286, 287, 288, 289, 294, 297, 298, 299, 300, 301, 305, 306, 310, 311, 312, 313, 318, 320, 321, 323, 324, 325, 326, 327, 329, 330, 331, 334, 335, 340, 341, 343, 344, 345, 346, 348, 349, 351, 353, 354, 355, 359, 360, 361, 362, 363, 364, 366, 367, 368, 370, 371, 372, 373, 378, 380, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 395, 397, 398, 399, 400, 401, 402, 403, 404, 406, 407, 408, 412, 414, 415, 416, 417, 418, 419, 423, 425, 426, 427, 428, 429, 430, 431, 432, 434, 435, 436, 437, 438, 441, 443, 444, 445, 446, 449, 452, 453, 453, 454, 456, 457, 458, 459, 461, 462, 465, 467, 468, 469, 470, 473, 474, 475, 477, 481, 483, 484, 486, 489, 490, 491, 494, 495, 496, 497, 499, 500, 501, 502, 504, 505, 509, 511, 516, 517, 518, 521, 522, 523, 526, 527, 528, 529, 532, 533, 534, 536, 537, 539, 540, 542, 544, 545, 546, 549, 550, 551, 552, 553, 554, 555, 556, 559, 560, 561, 563, 564, 566, 568, 569, 572, 573, 575, 578, 579, 580, 581, 582, 584, 586, 587, 589, 590, 593, 599, 601, 602, 605, 609, 612, 614, 616, 617, 618, 619, 623, 624, 626, 627, 629, 630, 631, 632, 633, 634, 637, 638, 639, 640, 641, 642, 643, 644, 645, 649, 650, 652, 653, 658, 677, 694, 695, 697, 698, 699, 700, 702, 703, 706, 741, 771, 776

Rosé Program


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Rosé Program

Seasonal Rose ProgramOur Rosé Program launched in Period 2 and will run in stores until Period 7 (April 27th – October 9th).

This year’s program is made up of 37 products of which 46% are new to the LCBO. These wines cover a range of style profiles and sweetness levels (extra dry to sweet), as well as price points from $7.95-$16.95. This selection of products means there is a Rosé for every taste and budget! The diversity of products in the 2015 program will appeal to a wide customer base.

This isn’t a sold space program and all participating stores will be forced the product. The participating products are not to be merchandised on shelf and the 1-in/1-out rule will not apply. They will also be excluded from actual SKU count on stores’ Flash report and should not be included on the Back room Tracker. Stores will start receiving rosé forces in May.

Please maintain the same display from Period 3 until Period 7.

Signage Re-order CodesShelf Talkers English: DMS-ROSEST-E Bilingual: DMS-ROSEST-B

AdvertisingAdditional Campaign support will include: LCBO Social Media Posts (Twitter & Facebook) that will highlight NEW products and drive customers to LCBO.com exclusive content.


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Rosé Program


New & Seasonal FixtureStores participating in the Rosé Program should merchandise products (minimum of 3 facings each) on the New & Seasonal Fixture. Install pre-printed Shelf Talkers in front of participating products.

NEW "Season with Rosé" Accordion BrochureIn Period 4 the 242 stores with the New and Seasonal fixture received "Season with Rosé" Accordion Brochures (re-order# P0416-RWS-134).

The brochure highlights 16 Rosé wines from the Seasonal portfolio. It educates our customers on the Rosé sweetness scale and offers summer recipe matches for each Rosé wine style.

Please merchandise this brochure on the fixture and use the plastic brochure holders when available.

Gifting Promo Fixture + Nesting Table #1Stores with a Gifting Promo Fixture & Nesting Table #1 will have the opportunity in Period 4 to merchandise Rosé wines from this line-up on these fixtures. Please see the Gifting Section for Product Assortment and Merchandising Instructions.

Wine FridgesFrom Period 2 to Period 7, stores should use assigned space within their Wine Fridges to merchandise up to 12 Rosé products.

"Season with Rosé" brochure Re-order# P0416-RWS-134


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Rosé Program

Participating ProductsLCBO# Description Retail* Size

43588 Folonari Pink Pinot Grigio $11.95 750 mL

122275 Stoneleigh Marlborough Pinot Noir Rosé $16.95 750 mL

122424 Fuzion Shiraz Rosé $7.95 750 mL

125773 OGGI Primitivo Rosato $9.80 750 mL

171033 Sibling Rivalry Pink $13.95 750 mL

175620 Campo Viejo Tempranillo Rosé $11.85 750 mL

234575 Terres de Saint Louis Rose AOC Varois en Prov $11.95 750 mL

244616 Sandbanks Rosé VQA $12.95 750 mL

279661 L’Orangeraie, Rosé VDP d’Oc $10.95 750 mL

318014 Cono Sur Bicicleta Pinot Noir Rosé $9.95 750 mL

323766 Patio 9 Pink $13.95 750 mL

324558 Pink House Wine Company Chardonnay Merlot $12.95 750 mL

341743 Trius Rosé $15.95 750 mL

367128 Barefoot Refresh Perfectly Pink $11.95 750 mL

367276 Jacob’s Creek Moscato Rosé $11.95 750 mL

367375 Lafage Miraflors Cotes Du Roussillin Rose $15.95 750 mL

369652 Cotton Candy Rosé $9.95 750 mL

398982 Pelee Island Cab Franc Rosé 2013 $12.95 750 mL

404442 El Coto Rosado $12.95 750 mL

404517 Faustino V Rosado, Rioja $13.95 750 mL

404525 Chateau Timberlay Merlot Cab Bordeaux $15.95 750 mL

404533 Gazela Vinho Verde Rosé $9.45 750 mL

404541 Citra Cerasuolo Rosé d’Abruzzo $8.45 750 mL

404566 Bacalhoa JP Azeitao Rosé $8.95 750 mL

405431 Saint-Tropink $15.35 750 mL

405522 Crazy Tropez Rosé $13.95 750 mL

406561 The Wild Olive Rosé $12.95 750 mL

406579 Trivento Tribu Malbec Rosé $11.95 750 mL

406587 Malkina Rosé $12.95 750 mL

406603 Charles & Charles Rosé $15.95 750 mL

406611 Bellingham Berry Bush Rosé $10.95 750 mL

406660 Laborie Lazy Days Rosé $10.95 750 mL

406678 Bodega Volcanes Reserva Rosé $9.95 750 mL

406686 Skinnygirl Rosé Wine $13.95 750 mL

406751 Bear Flag Rosé $12.95 750 mL

406769 Fuchsia Rosé Wine $15.95 750 mL

622134 La Vieille Ferme Rosé $10.95 750 mL

* Prices subject to change

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Front End Merchandiser Sold Space Implementation GuideEffective: May 27, 2012

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Questions?

The following contacts are available to answer questions or resolve issues you might have in executing this program.

Stacee Roth Category Manager,

White Spirits, Ready-to-Drink and Accessories416-864-6347

helloLCBO416-365-5932

This guide is printed on 100% recycled paper.By the LCBO’s Print Digital Copy Centre (Dept. 890)

1, 4, 5, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31, 33, 35, 36, 38, 41, 50, 51, 55, 58, 59, 63, 64, 65, 68, 70, 74, 79, 80, 82, 86, 90, 93, 95, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154, 156, 164, 165, 185, 186, 188, 190, 192, 195, 198, 200, 201, 207, 209, 210, 211, 216, 217, 218, 221, 226, 227, 228, 233, 243, 248, 249, 250, 252, 253, 263, 270, 278, 279, 288, 295, 298, 300, 311, 312, 321, 325, 326, 334, 343, 344, 346, 351, 353, 359, 360, 362, 366, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 391, 392, 397, 400, 401, 404, 415, 420, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 481, 485, 486, 490, 491, 494, 495, 500, 501, 521, 522, 523, 528, 533, 540, 542, 544, 545, 549, 551, 554, 555, 556, 563, 564, 572, 573, 580, 587, 590, 593, 602, 605, 609, 617, 624, 627, 629, 630, 631, 632, 633, 640, 641, 643, 649, 652, 653, 658, 694, 699, 741

Front End MerchandiserThis is a Sold Program and participation is mandatory.

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FEM Sold Space ProgramThe Front End Merchandiser program (FEM) has proven to generate incremental sales, create consistency across the stores, and encourage customers to discover new products. This is a sold program and participation is mandatory. Signage will be shipped to participating stores each Period.


LCBO# Description Size

423798 Mill Street Summer Sampler 6 x 368 mL

383786 Mill Street 100th Meridian 6 x 341 mL

Merchandising InstructionsFor Period 5, the Sold Space Program will feature Mill Street Summer Sampler and Mill Street 100th Meridian. It is imperative that stores reconfigure the shelves on the sold space display in order to feature these products effectively.

Stores are required to use 3 shelves plus the plinth/base (i.e. The featured products should waterfall on 3 shelves). The top shelf is used to display the box sign provided.

Signage Components• Pre-printed Shelf Talker (2 versions, 4 pieces)

• Box Sign

Kit re-order# DMS-P0516-FEM-036

Front End Merchandiser (FEM)

Box Sign – Savour Local Brews

Shelf Talker


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ReMINdeR: Stores participating in the Front end Merchandiser Program must also set up the core 200 mL Spirits Program.

Core 200 mL Spirits PPG ProgramThe top 10 selling 200 mL Spirits, sorted by Product Profile Grouping (PPG), are to be set up on priority cash #2 (i.e. the cash desk that receives the second highest traffic). See the sample floor plans in your Front End Merchandiser Sold Space Implementation Guide for the location of the display. The display does not change from Period to Period as it is intended to protect the majority of sales generated from the Front End Merchandisers. Stores MUST list the Core SKUs that are associated to the PPG (Core 200 mL’s DO NOT count against a store’s total approved SKU count). The Core SKUs cannot be delisted.

For the Core 200 mL Spirits feature, stores are required to use four shelves and plinth/base (i.e. two products per shelf, total five shelves are required).

PPG(See facing page)










Above example is based on Type 3.

200 mL & 375 mL discretionary displays

Staff Picks Basket

This Changed Starting P11

Front End Merchandiser (FEM)PARTICIPATION IS MANDATORY

Think Shrink 750 mL MerchandiserThis is the New Think Shrink 750 mL Merchandiser that is replacing the oval (surfboard) Customer Service counters. The current direction for merchandising varies by region so the stores are to contact their District Managers for direction in each district. Participating stores should have received fixtures for the Think Shrink 750 mL Merchandiser.

Participating Stores4, 10, 13, 17, 22, 23, 41, 55, 63, 65, 95, 97, 102, 125, 132, 144, 145, 153, 156, 168, 191, 198, 201, 210, 211, 229, 233, 237, 244, 252, 253, 260, 270, 286, 288, 298, 300, 325, 326, 344, 359, 367, 371, 381, 383, 386, 390, 392, 394, 397, 398, 401, 417, 427, 437, 443, 452, 459, 469, 470, 486, 490, 491, 495, 497, 511, 523, 536, 544, 546, 549, 551, 555, 564, 569, 573, 579, 580, 587, 601, 605, 617, 619, 627, 632, 634, 635, 638, 641, 643, 644, 694, 698, 699, 703, 706, 776Tra

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Beer and Chasers217968 Crown Royal 200 mL228031 Grand Marnier 200 mL245944 Alberta Premium 200 mL271338 Bacardi Superior 200 mL271965 Smirnoff Vodka (P.E.T) 200 mL393678 Baileys Irish Cream 200 mL413716 Wiser’s Deluxe 200 mL447961 Fireball Whisky Shooter 200 mL586180 Iceberg Vodka 200 mL587816 Forty Creek Barrel Select 200 mL

Cool Convenience217968 Crown Royal 200 mL228031 Grand Marnier 200 mL245944 Alberta Premium 200 mL271338 Bacardi Superior 200 mL271965 Smirnoff Vodka (P.E.T) 200 mL393678 Baileys Irish Cream 200 mL413716 Wiser’s Deluxe 200 mL447961 Fireball Whisky Shooter 200 mL586180 Iceberg Vodka 200 mL602128 Polar Ice Vodka 200 mL

Premium Destination215624 Jack Daniel’s Tennessee Whiskey 200 mL217968 Crown Royal 200 mL251371 Canadian Club Premium 200 mL271338 Bacardi Superior 200 mL271965 Smirnoff Vodka (P.E.T) 200 mL298729 St Remy Brandy 200 mL351023 Absolut Vodka 200 mL393678 Baileys Irish Cream 200 mL476382 Grant’s Family Reserve 200 mL586180 Iceberg Vodka 200 mL

Mainstream Spirits217968 Crown Royal 200 mL251397 Walker’s Special Old 200 mL271338 Bacardi Superior 200 mL271965 Smirnoff Vodka (P.E.T) 200 mL351023 Absolut Vodka 200 mL393678 Baileys Irish Cream 200 mL413716 Wiser’s Deluxe 200 mL447961 Fireball Whisky Shooter 200 mL586180 Iceberg Vodka 200 mL602128 Polar Ice Vodka 200 mL

Front End Merchandiser (FEM)PARTICIPATION IS MANDATORY


Big Brands217968 Crown Royal 200 mL245944 Alberta Premium 200 mL251397 Walker’s Special Old 200 mL271338 Bacardi Superior 200 mL271965 Smirnoff Vodka (P.E.T) 200 mL393678 Baileys Irish Cream 200 mL413716 Wiser’s Deluxe 200 mL447961 Fireball Whisky Shooter 200 mL586180 Iceberg Vodka 200 mL602128 Polar Ice Vodka 200 mL

Global Roots215624 Jack Daniel’s Tennessee Whiskey 200 mL217968 Crown Royal 200 mL251371 Canadian Club Premium 200 mL271338 Bacardi Superior 200 mL271965 Smirnoff Vodka (P.E.T) 200 mL298729 St Remy Brandy 200 mL351023 Absolut Vodka 200 mL476382 Grant’s Family Reserve 200 mL586180 Iceberg Vodka 200 mL602128 Polar Ice Vodka 200 mL

Up-spend Mainstream217968 Crown Royal 200 mL251371 Canadian Club Premium 200 mL271338 Bacardi Superior 200 mL271965 Smirnoff Vodka (P.E.T) 200 mL298729 St Remy Brandy 200 mL351023 Absolut Vodka 200 mL393678 Baileys Irish Cream 200 mL447961 Fireball Whisky Shooter 200 mL586180 Iceberg Vodka 200 mL

Front End Merchandiser Core List – 2014/15

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Seasonal & New Product Fixture Program

Participating stores are grouped based on the Seasonal & New Product Fixture size.

NOTE: Not all stores on the Seasonal & New Product Fixture Program will receive the new listings as the force list does not necessarily go to those stores.

1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 35, 36, 38, 40, 41, 44, 49, 50, 51, 55, 57, 62, 63, 64, 65, 70, 74, 82, 82, 83, 93, 95, 97, 102, 106, 115, 125, 130, 132, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 177, 185, 187, 191, 195, 198, 200, 207, 209, 211, 211, 212, 217, 221, 226, 227, 228, 229, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 269, 270, 276, 278, 279, 286, 288, 295, 298, 300, 325, 326, 329, 334, 340, 341, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 384, 385, 386, 387, 388, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 412, 416, 417, 420, 425, 427, 428, 431, 432, 437, 438, 443, 445, 449, 452, 453, 456, 457, 459, 465, 469, 470, 474, 477, 481, 483, 490, 491, 494, 495, 497, 499, 500, 505, 509, 511, 516, 522, 523, 526, 528, 532, 534, 536, 539, 540, 542, 544, 545, 546, 549, 550, 551, 553, 554, 555, 556, 559, 564, 566, 569, 571, 573, 575, 579, 580, 587, 590, 593, 601, 602, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 638, 641, 642, 644, 645, 646, 649, 652, 653, 654, 655, 657, 658, 677, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771, 776

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Seasonal & New Product Fixture Program

OverviewTo keep this program fresh and engaging to our customers, a new set of signage with new colours were shipped to stores at the start of Period 3.

Please continue to merchandise New and Seasonal products on this fixture as suggested by theme and corresponding signage.

Key DatesInstall Date: May 24, 2015Take Down Date: September 13, 2015

Signs and Re-order Information

1. “Recent Arrivals” Category Sign: Re-Order# S0316-SPF-121 Use the blue fixture sign with RECENT ARRIVALS.

English/BilingualRecentArrivals•RecentArrivals/NouveauxArrivages

English (Blank)

2. On Shelf Box Signs Please use the box signs as required to merchandise products for each specific theme Re-Order# S0316-SPF-122

upcoming Product Release Schedule Period 5LCBO# Description Retail* Size

407486 Diabolica White VQA $15.95 750 mL419937 Barefoot Zinfandel $9.95 750 mL420067 Menage a Trois Moscato $14.95 750 mL416222 Ara Pathway Sauvignon Blanc $14.95 750 mL416230 Ara Pathway Pinot Noir $16.95 750 mL417618 Saint Clair Family Estate Chardonnay $16.95 750 mL420463 Two Oceans Moscato $9.95 750 mL419564 Chateau Fort Lignac, Haut Medoc AOC $17.95 750 mL420505 Chateau Haut Langlade, Montagne Saint Emilion AOC $19.95 750 mL420000 Chateau Canteloup, Medoc AOC $19.95 750 mL420992 Chateau Graves De Rabion Saint Emilion, AOC Red $19.90 750 mL421065 Crozes Hermitage AOC, Cellier des Dauphins Les Trois Couronnes $17.95 750 mL421024 Lavau, Cotes Du Rhone Villages AOC $13.45 750 mL421073 Chateauneuf-du-Pape, AOC Chapoutier Les Grands Merisiers $34.95 750 mL419002 Chateau Tour Carmail, Haut-Medoc AOC $19.95 750 mL424168 Charles Tort Old Vines Cotes du Rhone AOC $13.95 750 mL359380 Georgian Hills Ida Frozen to the Core $19.95 375 mL429811 Black Cellars Shiraz Cabernet $17.95 1500 mL429787 Bodacious Smooth White $17.95 1500 mL

*Prices subject to change

Please reference the Rosé Program section for additional merchandising instructions.

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Participating Stores – ALL STORES

Social Responsibility In-store Signage

Check 25 (25 or Younger) Program• Rear Cash Register Sign

• Window Showcard

• Metal Floor Stand Sign

• Tent Card

• Perpendicular Shelf Talker (3” x 3”)

Second-Party Purchase Program• Perpendicular Shelf Talker (3” x 6”)

Both Programs• Front End Merchandiser Sign

• Poster

• POS Screen

• PA Announcement

2015 Provincial Donation Box ProgramThrough our provincial Donation Box Program, the LCBO is helping to improve the lives of countless Ontarians in the communities where we work and live.

For Period 5 (July 19, 2015 – August 16, 2015), our featured charities on the Donation Box program are:

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CHECK 25 (25 or YOuNGER) PROGRAMThe Check 25 (25 or Younger) Program requests that customers who are 25 or younger, or appear to be, to have their valid I.D. ready to be checked. The aim is to build further awareness among our customers, encourage individuals to be proactive by having their I.D.’s ready if they are 25 or younger, and to help LCBO staff ensure that alcohol is not sold to minors.

SECOND-PARTY PuRCHASE Preventing sales to minors and those who are intoxicated is a year-round responsibility that we take very seriously. When staff has reasonable grounds to believe someone is buying for a minor, the Liquor Licence Act gives them the right and responsibility to refuse the sale. The “Did you know…19+” in-store signage program informs customers about this policy and reinforces our commitment to responsible service.

CHECK 25 (25 OR YOuNGER) PROGRAM1. Rear Cash Register Sign (Bilingual)

• Affix the four Velcro dots in each corner on the back of the sign, as well as on the back of each cash monitor.

• Please ensure the creative is facing the customers.

The following stores and all new stores will not receive this signage component as it will not fit on the back of the new cash monitors (4, 144, 351, 378, 465, 532, 551, 580, 587, 600, 609, 627, 644).

Re-order# SR 15007

2. Window Show Card (Bilingual)

This sign was shipped to stores with three or more Window Show Card fixtures.

• Install the sign on every third show card as part of the rotation with the current promotion turn’s show cards.

Do not discard or replace this show card at the end of the promotional turn; it is to stay installed until further notice.

Re-order# SR 15001

Signage Components and Merchandising InstructionsPlease ensure that all signage components are replaced when they start peeling, begin to fade or look worn out. All stores should have received the updated signage components and are displaying them. There was a change made to the LCBO logo which now includes Always Taking Care. Please ensure the correct signage version is on display.

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CHECK 25 (25 OR YOuNGER) PROGRAM3. Metal Floor Stand Sign (English/French)

• Place metal stand with the 25 or Younger sign in a prominent location near the entrance of the store (but not in the vestibule as that’s where the parking lot sign is sometimes displayed) or at the front of the cash – where you might see the Deal of the Month display.

• The stand should not go behind the cash, but rather in front of the cash as customers approach to check out.

Re-order# SR 15002

4. Tent Card (Bilingual)

• Display the Tent Card on the Tasting Bar and/or in the special events kitchen for all in-store tastings and events.

Re-order# SR 15008

5. Perpendicular Shelf Talker 3" x 3" (English/French)

• At Store Manager’s discretion, display the Perpendicular Shelf Talker in sections where customers 25 years of age and younger most frequently shop.

• Each kit contains 20 pieces.• Clips can be ordered through Central Supply #691451

Re-order# SR 15012

SECOND-PARTY PuRCHASE PROGRAM1. Perpendicular Shelf Talker 3" x 6" (English/French)

• Store Manager’s discretion, display the Perpendicular Shelf Talker in-section.

• Each kit contains 10 pieces.• Clips can be ordered through Central Supply #691451

Re-order# SR 15011

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Social Responsibility In-store SignageDO NOT REMOVE uNTIL FuRTHER NOTICE

SIGNS FOR BOTH PROGRAMS1. Front End Merchandiser Sign (Bilingual) • This sign is to be alternated between

both the 25 or Younger and Second-party Purchase program on all Front-End Merchandisers.

• Affix the Velcro dots on the sign, on the bottom corners, and on the wall of the Front-End Merchandiser Fixture.

2. Poster (English/French) • At Store Manager’s discretion, display

both 25 or Younger and Second-Party Purchase posters on the Community Board or within the customers’ line of vision as they approach the cash counter.

Re-order CodesCheck 25 or Younger: Re-order# SR 150032nd-party Purchase: Re-order# SR 15004

3. POS Screen (Bilingual)• POS screens displaying the Check 25 Program, as well as the Second-party Purchase Program

message, are included as part of the existing rotation.

4. PA Announcements (Bilingual) • The in-store music includes Check 25 Program PA and Second-party Purchase Program

announcements.• The announcements rotate every 15 minutes, in English and French, between music.

Check 25 Program Re-order# SR 15005

Second-party Purchase Program Re-order# SR 15006

Check 25 or Younger Second-party Purchase

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Giving Back in Our Community


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Giving Back In Our Community

OverviewWe have the opportunity to be leaders with our customers, our coworkers and in our communities. The message for this year’s United Way campaign is GIVING BACK, which reinforces that the work we do goes to support the communities we live in.

Retail employees will again be encouraged to invite customers to add a donation of $2, $5 or $10 to their purchase from July 23rd to August 10th.

Key DatesInstall: July 23, 2015 Take down: August 10, 2015

Signage Components & Merchandising Instructions

1. Thermometer Poster – Bilingual• •InstalltheThermometerpostertotrackyourstore’sprogressonthe

community board. Re-order# P0516-uWP-153

2. Perpendicular Shelf Talker – English over French • •InstallthePerpendicularShelfTalkerthroughoutthestore.Storesthat

have been designated as bilingual can alternate between the French and English versions of the Shelf Talker. Re-order# P0516-uWP-150

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Giving Back In Our Community

Signage Components & Merchandising Instructions

3. Cash Register Wobbler - English over French (1 per cash register)• •Installthecashregisterwobblersothatitextendsoutfromthesideofthe

cash register. Stores that have been designated as bilingual can alternate between the French and English version. Re-order #P0516-uWP-151

4. CSPC Barcode card – BilingualKeep one Barcode card at each cash register. Donations can be accepted with any method of payment and be processed by scanning the supplied Barcode card or by manually entering the following LCBO#:• LCBO #159038 for $2.00 donation

• LCBO #265330 for $5.00 donation

• LCBO #265355 for $10.00 donation Re-order# P0516-uWP-154

5. Exterior Springer Sign – English over French• Remove and recycle the existing Exterior Springer Sign

• Install the new “Giving Back In Our Community” Exterior Springer Sign

• Stores with an LCBO owned parking lot will receive two signs. One sign is for the entrance of the parking lot or store manager’s discretion; the other one is to be placed near the store entrance.

• All remaining stores will receive one sign to be placed near the entrance. Re-order# P0516-PLS-084

NOTE: Copy, colours, and images subject to change.Trade

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Exterior Springer Sign

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Exterior Springer Sign

Key DatesCheck 25 ProgramInstall: Upon receipt Take Down: Keep until further notice

Giving Back CampaignInstall: July 23Take Down: August 11

Components & Re-orderingCheck 25 ProgramExterior Springer Sign (English/French)Re-order#: 16-ESS-084

Giving BackExterior Springer Sign(English/French)Re-order #: P0516-PLS-084

Merchandising Instructions• If you have one Exterior Springer Sign fixture, please display

the new Giving Back sign.

• If you have more than one Exterior Springer Sign fixture, please keep the 25 or Younger sign from Period 3 and display alongside the new Giving Back sign.

• Please ensure the sign placement does not pose a potential health and safety risk.

• Please do not display the signs outside when there are strong winds. The display may tip over and cause injury.

Check 25 or Younger Giving Back

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1, 4, 5, 10, 15, 17, 21, 22, 23, 24, 26, 31, 33, 34, 35, 36, 38, 39, 41, 44, 45, 48, 49, 51, 55, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 80, 82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 144, 145, 148, 149, 154, 156, 163, 164, 166, 167, 168, 171, 179, 185, 187, 190, 191, 195, 198, 200, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 226, 227, 228, 229, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 267, 270, 276, 279, 286, 287, 288, 300, 310, 311, 312, 325, 326, 329, 340, 344, 345, 346, 351, 353, 355, 359, 360, 361, 365, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 399, 401, 402, 404, 407, 412, 416, 417, 420, 428, 432, 437, 438, 443, 444, 445, 446, 449, 454, 456, 459, 465, 467, 474, 477, 481, 486, 490, 491, 494, 495, 497, 499, 500, 502, 505, 507, 509, 511, 518, 521, 522, 523, 534, 536, 539, 540, 542, 544, 546, 549, 550, 551, 554, 555, 556, 559, 566, 569, 571, 572, 573, 575, 579, 580, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 640, 641, 643, 644, 645, 652, 653, 655, 657, 658, 694, 695, 698, 699, 702, 703, 706, 741, 771, 776

Shopping Cart Sign

The inside of the shopping cart should always feature the Sold Supplier Program and the outside is always reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier sign are English and Bilingual depending on your store. Signs are to be installed by the start of the promotion.

Participation is mandatory for the following designated stores.

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Shopping Cart Sign

Thematic Sign (Sold to the Trade)


191874•CoronaExtra•473mL•LTO$0.25Re-Order# DMS-P0516-SCS-080

Social Responsibility Sign (Giving Back in Our Community)

Key DatesInstall: Upon receipt Take Down: Keep until further notice.

Check 25 or Younger Shopping Cart Signs

Re-Order# 15098-035

Second-Party Purchase Shopping Cart Signs

Re-Order# 15078-035

Merchandising Instructions• Remove the Period 4 "Jack Daniel's Country Cocktail Watermelon Punch" sign and replace with the Period 5

"Corona Extra" sign on the inside of the frames of the shopping cart.

• Continue to merchandise the Check 25 and Second-Party Purchase Shopping Cart Signs in the frames on the outside of the Shopping Carts.

• Check 25 and Second-Party Purchase Shopping Cart Signs should be divided between your stores shopping carts. If you do not have the Second-Party Purchase signs, please re-order and install upon receiving.Tra

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1, 2, 5, 10, 15, 17, 18, 19, 21, 25, 26, 31, 35, 36, 37, 38, 40, 83, 106, 115, 140, 143, 148, 149, 154, 156, 163, 164, 171, 179, 182, 187, 195, 198, 212, 214, 217, 226, 243, 252, 253, 265, 287, 288, 295, 298, 311, 325, 326, 329, 333, 334, 344, 346, 355, 360, 367, 371, 378, 383, 384, 385, 386, 390, 393, 394, 398, 403, 404, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 457, 481, 483, 485, 486, 494, 495, 497, 499, 511, 521, 522, 523, 528, 532, 534, 536, 542, 545, 547, 553, 556, 566, 568, 569, 573, 579, 590, 593, 614, 616, 619, 623, 624, 629, 630, 631, 632, 634, 636, 641, 643, 698, 702, 771, 776

Signature Collection

The Signature Collection program is a permanent program; please continue to merchandise the pre-printed Shelf Talkers in-section at all times.

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Merchandising Instructions• Signature Collection products are to be merchandised

on the TOP SHELF of their respective country of origin sections. This helps tell their premium story and create high visibility in section.

• Merchandise the Shelf Talkers in front of participating products in section.

• If you have the Signature Collection brochure it is no longer relevant and can be recycled.

Signature Collection

OverviewThe Signature Collection is a curated assortment of wines originating from premium wine growing regions around the world (Australia, California, France, Italy and New Zealand). The goal is to take advantage of the customers who are looking to purchase wines at a more premium price point in the LCBO Wines section.

This program allows us to build customer confidence while shopping the premium end of the Wines section and bridge them to eventually shop Vintages. The Signature Collection products are priced premium relative to the other products within the category sets and over deliver in terms of quality, price, and value.

Participating ProductsLCBO# Description Size

421073 Chateauneuf-Du-Pape, Aoc Chapoutier Les Grands Merisiers 750 mL New

420000 Chateau Canteloup, Medoc Aoc 750 mL New

213934 Georges Duboeuf Beaujolais Brouilly 750 mL New

55533 Latour Chardonnay Bourgogne 750 mL New

404012 Graham's 10 Year Old Tawny Port 750 mL New

428060 Rioja Bordon, Rioja Gran Reserva 750 mL New

375097 Lustau Los Arcos Amontillado Dry Sherry 750 mL New

325142 Bouchard Beaune De Chateau 750 mL

56580 Bouchard Pere & Fils Pouilly-Fuisse 750 mL

289124 Laroche Chablis Saint Martin 750 mL

319657 Guy Saget Sancerre Blanc 750 mL

45195 Ruffino Chianti Classico Riserva Ducale Docg 750 mL

160143 Castello Di Neive Barbaresco DOCG 750 mL

178541 Batasiolo Barolo DOCG 750 mL

317057 Masi Costasera Amarone Classico DOC 750 mL

394783 Dona Paula Estate Malbec 750 mL

390872 Wolf Blass Grey Label Shiraz 750 mL

212761 Stone Dwellers Cabernet Sauvignon 750 mL

399543 Wolf Blass Gold Label Chardonnay 750 mL

350454 Rodney Strong Alexander Valley Cabernet Sauvignon 750 mL

350462 Kenwood Zinfandel Ava Sonoma 750 mL

310409 Robert Mondavi Chardonnay Napa Valley 750 mL

392720 Santa Rita Medalla Real Gran Reserva Carmenere 750 mL

245696 Whitehaven Pinot Noir 750 mL

278689 Brancott Letter Series B Sauvignon Blanc 750 mL

Signage Components• Shelf Talkers (English/Bilingual)

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Wine Fridge

For product and Planoguide questions please call:

Astrid BrummerProduct ManagerOntario Wines416.864.6743

Bobby PanchuProduct ManagerEuropean Wines416.864.6801

Courtney DawsonProduct ManagerNew World Wines416.864.6868

This is a Sold Program and participation is mandatory.

For complete details pertaining to the Wine Fridge Sold Space Program, please refer to the Wine Fridge Sold Space Program Guide and/or on the LCBO Portal under Sales & Marketing home page.

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Wine Fridge Turn 1 (PT3-PT6)

Participating StoresGroup A Stores1, 5, 6, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 185, 195, 198, 207, 212, 214, 217, 226, 228, 242, 243, 248, 265, 269, 279, 288, 295, 311, 326, 329, 334, 346, 355, 360, 362, 371, 384, 385, 388, 390, 393, 394, 398, 404, 412, 428, 431, 432, 434, 437, 438, 443, 445, 452, 453, 457, 470, 486, 494, 497, 499, 500, 505, 511, 528, 534, 536, 542, 545, 555, 556, 566, 568, 569, 572, 573, 587, 590, 614, 619, 623, 624, 627, 629, 630, 631, 632, 641, 658, 697, 698, 702, 741, 771, 776

Group B Stores14, 22, 23, 24, 26, 27, 33, 34, 35, 41, 43, 44, 45, 50, 51, 52, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, 74, 77, 79, 80, 81, 82, 86, 87, 93, 95, 97, 101, 102, 106, 110, 115, 124, 125, 130, 132, 144, 145, 152, 154, 155, 168, 175, 177, 179, 183, 187, 188, 190, 191, 192, 194, 197, 200, 201, 202, 205, 209, 210, 211, 213, 216, 218, 219, 221, 222, 225, 229, 233, 234, 237, 244, 249, 252, 255, 263, 266, 268, 270, 278, 287, 297, 300, 302, 310, 312, 313, 321, 325, 340, 341, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378, 381, 382, 386, 387, 391, 392, 395, 397, 399, 400, 401, 402, 406, 407, 415, 416, 417, 427, 456, 458, 459, 465, 484, 490, 491, 495, 501, 502, 518, 521, 522, 526, 532, 533, 539, 540, 544, 546, 549, 550, 553, 554, 559, 564, 575, 579, 580, 582, 584, 586, 593, 599, 601, 602, 605, 616, 617, 618, 626, 633, 634, 635, 637, 638, 642, 643, 644, 649, 651, 652, 653, 655, 694, 695, 699, 700

Group C Stores2, 3, 4, 7, 9, 11, 12, 13, 17, 32, 39, 49, 73, 85, 94, 96, 99, 103, 105, 109, 112, 119, 137, 153, 157, 160, 161, 167, 181, 186, 193, 199, 223, 224, 227, 230, 231, 238, 239, 251, 254, 259, 261, 264, 273, 275, 281, 284, 286, 289, 299, 305, 306, 314, 316, 318, 324, 327, 333, 335, 345, 349, 354, 366, 370, 372, 374, 380, 403, 404, 418, 419, 423, 430, 435, 436, 454, 461, 473, 481, 496, 504, 509, 517, 537, 552, 562, 578, 581, 596, 598, 609, 640, 645, 677, 703, 706

Group D Stores28, 29, 30, 42, 46, 47, 48, 53, 54, 56, 69, 71, 78, 88, 90, 91, 98, 107, 113, 116, 122, 123, 128, 136, 139, 158, 165, 166, 169, 174, 178, 196, 208, 220, 232, 246, 247, 250, 253, 258, 260, 276, 293, 294, 296, 298, 301, 320, 323, 330, 331, 363, 364, 365, 369, 383, 389, 408, 411, 414, 420, 425, 426, 429, 446, 449, 450, 455, 462, 467, 468, 469, 471, 477, 482, 483, 492, 510, 516, 519, 523, 527, 529, 530, 538, 547, 551, 561, 571, 589, 594, 612, 639, 646, 650, 654, 657

This is a Sold Program and participation is mandatory. Participating products have paid for premium shelf positioning. Stores must bring in participating products for display in the wine fridge.

Re-Ordering Hot Buttons (Re-order# DMS-13085-42)In-section ‘Available Chilled’ Hot Button

• The ‘Available Chilled’ hot buttons are to be displayed in-section in front of the participating products in their regular shelf location.

• Wine Fridge Sold Space In-Section Hot Button “Available Chilled!” English/French (1 version: 22 pieces/bundle)

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Ontario Wine Programs

Our Wine Country Ontario Superstars

Popular Pick

Our Wine Country FSI

Ontario Customer Favourite Shelf Talker

VQA Staff Tasting Program

VQA Staff Picks Backer Card

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GROuP 1: Cut Case Displays

Participating Stores1, 3, 5, 6, 8, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 54, 56, 57, 58, 59, 60, 61, 62, 63, 64, 68, 72, 73, 77, 79, 80, 83, 85, 86, 90, 95, 97, 101, 102, 103, 106, 124, 125, 132, 140, 143, 145, 148, 149, 153, 154, 155, 160, 163, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 196, 198, 199, 200, 201, 202, 203, 209, 210, 212, 214, 216, 217, 218, 226, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 265, 268, 269, 270, 287, 288, 289, 295, 298, 300, 306, 311, 312, 313, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 354, 355, 359, 360, 361, 362, 366, 367, 371, 373, 374, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 393, 394, 397, 398, 400, 402, 406, 407, 408, 411, 412, 415, 416, 419, 425, 426, 427, 428, 429, 431, 432, 434, 438, 444, 445, 446, 450, 452, 456, 457, 458, 459, 461, 465, 467, 469, 470, 485, 491, 494, 495, 499, 501, 502, 505, 511, 518, 521, 523, 528, 533, 534, 536, 537, 540, 542, 544, 545, 546, 549, 552, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 584, 586, 589, 590, 601, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 637, 638, 641, 642, 643, 698, 700, 702, 703, 771, 776

Merchandising Instructions• Use selected product to build a cut case display next to VQA Cube Fixture.

• Install the pre-printed Cut Case Backer Cards onto the Cut Case display.

• Install pre-printed Pricer Cards into the front of the Cut Case display.

• Install pre-printed Shelf Talkers in-section in front of the participating products.

Cut Case Display

Ontario Wines SuperstarsThe Ontario Wine Superstars program was updated to have a brand new look. The program remains the same, however the signage design has changed. This is a sold space program and participation is mandatory. The Our Wine Country Ontario Superstars Program is updated every promotional Period. Each turn, two high volume Ontario VQA products are featured. Stores must order products required (minimum of three cases per SKU).


Participating ProductsLCBO# Product Size75689 Wayne Gretzky Cabernet Merlot VQA 750 mL

110031 Sandbanks Estate Dunes Vidal VQA 750 mL

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GROuP 2: Shelf Talkers Only

Participating Stores2, 7, 9, 32, 48, 49, 53, 71, 84, 139, 275, 309, 315, 320, 333, 358, 363, 365, 403, 410, 418, 436, 512, 515, 526, 535, 538, 583, 598, 697

Merchandising Instructions• Install pre-printed Shelf Talkers in-section in front

of the participating products.

Re-ordering• Ontario Superstars:

Pre-printed Shelf Talkers Re-Order# P0516-OWS-03

Shelf Talker

Group 1 Signage and Re-orderingOntario Wines Superstars Cut Case Display Kit:• Cut Case Backer Cards x 2

• Pricer Cards x 2

• Shelf Talkers x 2

Re-Order# P0516-OWS-01

Cut Case Backer #1 Cut Case Backer #2

Pricer Cards

Shelf Talker

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VQA Gondola Fixture

Double Bottle Backer CardSingle Bottle Backer CardSingle Bottle Backer Card

GROuP 3: VqA Gondola Fixture

Participating Stores4, 17, 33, 41, 55, 65, 82, 93, 130, 144, 156, 164, 207, 211, 227, 229, 233, 234, 263, 279, 351, 384, 391, 404, 437, 443, 453, 481, 486, 509, 551, 554, 556, 571, 580, 587, 602, 609, 627, 633, 640, 644, 649, 652, 653, 657, 694, 695, 699, 706, 741

Merchandising Instructions1. Stores that have ONE VQA Gondola Fixture, install the

double bottle Backer Card on a single End Aisle display.

2. Stores that have TWO VQA Gondola Fixtures, install each wine Backer Cards on 2 separate End Aisle displays.

3. Merchandise each participating product on the top shelf of the VQA gondola fixture along with the pre-printed Shelf Talkers provided.

Group 3 Signage Components and Re-orderingOntario Superstars (x2):

• Our Wine Country Ontario Superstars/Double Bottle Backer Card (double-sided)

• Pre-printed Shelf Talkers

Re-Order# P0516-OWS-04


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Popular Pick

Shelf TalkersCut Case Backer Card

OverviewThis is a sold space program and participation is mandatory. Each turn, one International Canadian Blend product is featured, supported by a LTO or BAM offer. Stores must order the featured Popular Pick product (minimum of three cases).

Key DatesInstall: July 19, 2015 Take Down: August 17, 2015

Participating ProductLCBO# Product Size

218891 Dois Amigos Tinto Red 3000mL

Participating Stores16, 29, 30, 42, 46, 52, 66, 67, 69, 70, 75, 76, 78, 81, 83, 87, 88, 89, 91, 92, 94, 96, 98, 99, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 126, 127, 128, 129, 131, 133, 134, 136, 137, 138, 141, 142, 146, 147, 151, 152, 157, 158, 159, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 197, 204, 205, 208, 213, 219, 220, 222, 223, 224, 225, 230, 231, 232, 235, 236, 239, 240, 241, 245, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 270, 271, 272, 273, 274, 276, 277, 280, 281, 282, 283, 284, 285, 290, 291, 292, 293, 294, 296, 297, 299, 301, 302, 303, 304, 305, 307, 308, 310, 314, 316, 317, 318, 319, 322, 323, 327, 328, 330, 331, 332, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 355, 364, 368, 369, 370, 372, 375, 377, 379, 380, 395, 399, 405, 409, 413, 414, 421, 422, 423, 430, 433, 435, 439, 440, 441, 442, 447, 448, 449, 451, 454, 455, 460, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 484, 487, 488, 489, 492, 493, 496, 504, 506, 507, 509, 510, 514, 516, 517, 519, 520, 524, 527, 529, 530, 531, 541, 543, 547, 548, 557, 558, 560, 561, 562, 565, 567, 570, 574, 576, 577, 578, 581, 582, 588, 591, 594, 595, 596, 597, 599, 603, 604, 606, 607, 610, 612, 613, 615, 622, 626, 631, 700

Merchandising Instructions• Install the Cut Case Backer Card and merchandise display near the

front of store, next to VQA Cube Fixture.

• Merchandise the Ontario Wine Superstars participating products in-section with the pre-printed Shelf Talkers provided.

Popular Pick Components and Re-orderingPopular Pick: Cut Case Backer CardOntario Wine Superstars: pre-printed Shelf Talkers x 2Re-Order# P0516-OWP-02

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Our Wine Country Cube FixtureThis is a sold space program, participation is mandatory.

•Features four Ontario VQA products.

• Stores must order the products required (minimum of one case per SKU)

Participating Stores1, 2, 3, 5, 6, 7, 8, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 37, 38, 39, 43, 44, 45, 46, 47, 50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 73, 77, 83, 84, 86, 90, 95, 97, 99, 102, 106, 110, 125, 132, 140, 141, 143, 145, 148, 149, 153, 154, 155, 163, 167, 168, 171, 175, 179, 182, 183, 185, 187, 188, 191, 194, 195, 196, 198, 199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 260, 265, 266, 268, 269, 270, 287, 288, 295, 297, 298, 300, 310, 311, 312, 313, 320, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 355, 358, 359, 360, 361, 366, 367, 368, 371, 372, 373, 378, 381, 382, 383, 385, 386, 387, 388, 390, 393, 394, 397, 398, 400, 402, 406, 407, 408, 411, 412, 416, 425, 427, 428, 431, 432, 434, 438, 445, 452, 454, 456, 457, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 505, 511, 518, 521, 523, 528, 533, 534, 536, 540, 542, 544, 545, 546, 549, 552, 553, 555, 559, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 589, 590, 601, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 650, 698, 700, 702, 703, 771, 776

Key DatesInstall: July 19, 2015Take Down: September 13, 2015

Our Wine Country – Group 1: VQA Cube Fixture

Cube Fixture

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Our Wine Country – Group 1: VQA Cube Fixture

Participating ProductsLCBO# Product Size

219030 Red House Wine Co. Cabernet Shiraz VQA 750 mL

357137 Jackson-Triggs Cabernet Shiraz Black Series VQA 750 mL

411744 Pelee Island Muscat - Gewürztraminer VQA 750 mL

560243 Eastdell Rosé VQA 750 mL

Merchandising Instructions• Continue to merchandise the four participating products and pre-printed Shelf Talkers on the top shelf of

the VQA Cube Fixture.

• Keep the Our Wine Country Cube Sign installed until further notice.

• Keep the 100% Ontario Category Signs installed on either side of the Cube Sign until further notice.

Signage Components• Our Wine Country Cube Sign (Permanent Signage)

• 100% Ontario Category Sign x 2 (Permanent Signage)

• Our Wine Country pre-printed Shelf Talkers x 2 (Re-order# P0516-OWF-05)

• Only stores belonging to this group can order these signs.

100% Ontario Category

Permanent Signage DO NOT RECYCLE

Our Wine Country Cube Sign

Shelf Talker (Re-order# P0516-OWF-05)

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Our Wine Country – Group 2: VQA Gondola Fixture

Participating Stores4, 17, 33, 41, 65, 74, 82, 93, 130, 144, 156, 164, 177, 207, 211, 221, 227, 228, 229, 233, 234, 250, 263, 278, 279, 286, 351, 404, 417, 420, 437, 443, 444, 453, 481, 483, 486, 500, 509, 539, 550, 551, 554, 556, 563, 564, 571, 580, 587, 593, 602, 609, 627, 633, 640, 644, 646, 649, 652, 653, 654, 677, 694, 695, 699, 706, 741

Participating ProductsLCBO# Product Size

219030 Red House Wine Co. Cabernet Shiraz VQA 750 mL

357137 Jackson-Triggs Cabernet Shiraz Black Series VQA 750 mL

411744 Pelee Island Muscat - Gewürztraminer VQA 750 mL

560243 Eastdell Rosé VQA 750 mL

Merchandising Instructions• Keep the Our Wine Country Backer Card installed on the Free Standing Insert Gondola Fixture.

• Merchandise the four participating products on the top shelf of the VQA Gondola along with the pre-printed Shelf Talkers.

Signage Components• Our Wine Country pre-printed Shelf Talkers x 2 (Re-order # P0516-OWF-05)

• Our Wine Country Backer Card (Permanent Signage)

Only stores belonging to this group can order these signs.

Our Wine Country FSI VQA Gondola Fixture

Permanent Signage DO NOT RECYCLE

Our Wine Country FSI Backer Card

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Ontario Customer Favourite Shelf Talker

OverviewResearch has identified that customers are influenced by recommendations, specifically from others who drink wine. The “Ontario Customer Favourite” Shelf Talker has been introduced to help them make a confident purchase in VQA Ontario wines.

This is a PERMANENT in-store Shelf Talker that MuST be merchandised until further notice.


LCBO# Product Size

110049 Sandbanks Baco Noir VQA 750 mL

134965 Open Riesling-Gewürztraminer VQA 750 mL

135939 Pelee Island Pinot Noir VQA 750 mL

183061 Megalomaniac Homegrown Riesling VQA 750 mL

219543 Inniskillin Late Autumn Riesling VQA 750 mL

234583 Cave Spring Riesling VQA 750 mL

276170 Pelee Island Blanc de Blanc VQA 750 mL

326413 Pelee Island Pinot Grigio VQA 750 mL

433714 Pelee Island Cabernet Franc VQA 750 mL

485128 Pelee Island Baco Noir VQA 750 mL

582825 Peller Estates Family Series Chardonnay VQA 750 mL

Merchandising InstructionsPlease install the perpendicular Ontario Customer Favourite Shelf Talker in front of the featured products using the appropriate plastic clip.

ComponentA fresh set of Shelf Talkers were sent to stores in Period 1.

• 3” x 3” Perpendicular Shelf Talker (English or Bilingual based on store) English Re-order# – DMS-FAVST1 Bilingual Re-order# – DMS-FAVST2

• Perpendicular Shelf Clips Re-order# PSTC201404 (10 clips/pkg)

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VQA Staff Tasting Program Chardonnay

VqA Staff Tasting ProgramThis initiative provides all store staff the opportunity to taste and endorse Ontario wines, helping us in our commitment to promoting the Ontario Wine Industry.

For specific VQA TASTING SETuP instructions please see the following page.

Participating ProductsThis months theme is: Chardonnay

LCBO# Product Size Retail

26 Mike Weir Chardonnay VQA 750 mL $14.95

4705 20 Bees Chardonnay Unoaked VQA 750 mL $10.9563826 Wayne Gretzky Chardonnay VQA 750 mL $13.9566266 Inniskillin Unoaked Chardonnay VQA 750 mL $11.95

81653 Château Des Charmes Barrel Fermented Chardonnay VQA 750 mL $13.95

89821 Girls' Night Out Chardonnay VQA 750 mL $12.95136044 Pelee Island Chardonnay VQA 750 mL $10.95326975 Kacaba Unoaked Chardonnay VQA 750 mL $14.95346791 Reif The Empress Chardonnay VQA 750 mL $12.95609867 Eastdell Unoaked Chardonnay VQA 750 mL $12.95

*Select only two products for tasting.

Participating StoresAll Stores

Key DatesInstall Date: Upon tasting selections madeTake Down Date: August 16, 2015

Merchandising Instructions:• Install your TWO handwritten, My Ontario Pick shelf talker in front

of the endorsed product, on shelf during Period 5 only.

• This is a monthly program, so shelf talkers must be taken down and replaced each Period.

Components• My Ontario Pick Shelf Talkers (English & French)

English Version Re-order# DMS-MYPICK-01 French Version Re-order# DMS-MYPICK-011

• Perpendicular Shelf Talker Clip Re-order# PSTC201404 (10 clips/pkg)Tra

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VQA Staff Tasting Program

OverviewEvery month, in conjunction with the Wine Council of Ontario, store staff are now going to have more opportunity to taste great VQA wines to share with. This enhances the program to give staff the confidence to endorse our great Ontario Wines.

How it Works1. At the beginning of the Promo Period a list of products will be loaded into the stores Location Map under

a new ‘Node’ VT (VQA Tasting). Note: The minimum for all SKu's is initially set at 0 units for the promotion.

2. The WOW Leader, Product Consultant or designated staff member will select up to two of the suggested wines downloaded to the VQA Tasting node and arrange for a staff tasting.

3. Once the two selections have been made for endorsement staff are required to follow two steps. I. Delete all SKU's not being used for the promotion from the Location Map. II. IST the product at POS on the cash register .

4. To Delete the remaining SKU's from the node, open the VT level name on the Location Map, highlight the SKU and click <DELETE>. Select <Yes> when the confirmation pop-up appears. Repeat this step for all SKU's not being promoted for the Period. Note: This is an important step to follow for tracking any uplift in sales that may occur for the selected SKu's as result of the promotion.

5. To reconcile the product being used for the VQA Tasting, create an IST using the <Tasting Update> key on the register (new Option #7).

6. The Cash Register steps are documented in POS-0101-07.Note: Because the default Location Min. is applied as 0 units, be sure to monitor your selected promotional SKu's for any uplift in sales that may occur.

In order to provide consistency in the data submitted we require that all stores use the same “T” number, 000001 when processing VQA tastings. If you have any questions please contact POS Services and Support.

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VQA Staff Pick Backer Card

Key DatesInstall Date: Upon ReceiptTake Down Date: Until further notice

Participating Stores33, 41, 49, 51, 55, 65, 82, 130, 144, 177, 207, 211, 221, 227, 229, 233, 234, 250, 263, 276, 278, 341, 351, 384, 391, 404, 420, 437, 443, 453, 477, 500, 509, 526, 550, 551, 554, 556, 571,580, 587, 602, 609, 627, 633, 640, 644, 645, 646, 649, 652, 653, 654, 694, 695, 699, 706, 741

Merchandising Instructions:• Please replace the old “VQA STAFF PICKS” Backer Card with the new

“Our Wine Country STAFF PICKS” Backer Card immediately.

• Bilingual designated stores must display the bilingual side of the sign facing customer.

Component• VQA Staff Picks Backer Card

Re-order# English: DMS-STBK001 Bilingual: DMS-STBK002

Be sure to let us know if your store requires an English or Bilingual version.

THIS IS PERMANENT SIGNAGE

English Bilingual

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Ontario Craft Beer End Aisle

Craft Beer Program

Ontario Craft Beer (Quarterly Program)

The Canadian Brewing Awards & Ontario Brewing Awards

Beer Programs



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Ontario Craft Beer End Aisle

OCB End Aisle Backer CardRe-order# OCBEA01

OCB Shelf Talker

Participating ProductsBrewer LCBO# Brand Size Distributor Code

Amsterdam 419119 Oranje Weisse 473 mL 3842

Mill St. 413765 Mill Street 100th Meridian 473 mL 1950

Wellington 190439 Special Pale Ale 473 mL LCBO Warehouse

NOTE: FLS designated stores must display Bilingual version of the product Shelf Talkers.


Participating Stores1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702

Components Pre-Printed Shelf Talkers (English) Re-Order# DMS-P0516-OCB-131

Pre-Printed Shelf Talkers (French) Re-Order# DMS-P0516-OCB-132

End Aisle Backer Card Re-order# OCBEA01

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Craft Beer Program

Key DatesInstall: May 25, 2015Take Down: September 13, 2015

Participating Stores1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776

ComponentsPre-Printed Shelf Talkers (English)—DMS–P0316-OCB-127Pre-Printed Shelf Talkers (Bilingual)—DMS–P0316-OCB-128

Participating ProductsItem# Product Name Size

356204 St. Feuillien Saison Strong Belgian Beer 330 mL

318758 Cuvee des Jacobins Belgian Lambic Ale 330 mL

406280 La Chouffe 330 mL

415737 De Leite Cuvee Soeur'ise - Oak Aged Triple Kreik Ale 330 mL

365718 Lindeman's Framboise 750 mL

273656 Ayinger Brau Weisse 500 mL

414797 Ninkasi 750 mL

407692 Death Valley 750 mL

407700 Phillips - Electric Unicorn White IPA 650 mL

413419 Le Trou Du Diable Apocalypso 600 mL

322537 Brooklyn Sorachi Ace 750 mL

406298 Tank 7 Farmhouse Ale 4 X 355 mL

NOTE: FLS designated stores must display Bilingual versions of the product Shelf Talkers.


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Ontario Craft Beer (Quarterly Program)

Key DatesInstall: May 25, 2015Take Down: September 13, 2015

Participating StoresMandatory Participation5, 6, 15, 18, 19, 35, 38, 40, 115, 143, 149, 187, 212, 217, 243, 295, 334, 355, 393, 417, 445, 452, 495, 528, 568, 624

Optional Participation 1, 2, 3, 4, 9, 11, 14, 20, 21, 25, 31, 36, 60, 95, 106, 130, 156, 163, 171, 185, 200, 209, 214, 288, 298, 300, 329, 346, 346, 360, 367, 371, 373, 378, 385, 407, 420, 432, 437, 438, 457, 485, 499, 522, 532, 544, 545, 549, 553, 572, 573, 575, 579, 629, 630, 700, 702, 771, 776

ComponentsPre-Printed Shelf Talkers (English)—DMS–P3016-OCB-129Pre-Printed Shelf Talkers (Bilingual)—DMS–P3016-OCB-130

Participating ProductsBrewery Item# Description Size Distributor Code

Side Launch Brewing Company 385674 Side Launch Wheat Beer 473 mL 3827

Great Lakes Brewery 242545 Canuck Pale Ale 473 mL 1929

Kichesippi Beer Company 414441 Heller Highwater 473 mL 9810

Collective Arts Brewing 363465 Rhyme or Reason 6 x 355 mL LCBO Warehouse

NOTE: FLS designated stores must display Bilingual versions of the product Shelf Talkers.


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Overview The Canadian Brewing Awards and the Ontario Brewing Awards recently recognized some of the outstanding beers produced in our nation. To draw some attention to these special achievements, we have created shelf talkers for all the award-winning products carried by the LCBO.

Participating Stores1, 2, 3, 4, 5, 6, 8, 9, 10, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 25, 27, 31, 32, 35, 36, 38, 40, 41, 44, 45, 50, 57, 58, 59, 60, 62, 65, 73, 80, 82, 95, 106, 115, 130, 132, 140, 143, 148, 149, 154, 163, 164, 168, 171, 182, 183, 185, 186, 187, 195, 198, 200, 201, 207, 209, 211, 212, 214, 217, 226, 228, 233, 234, 237, 242, 243, 244, 249, 250, 252, 255, 263, 265, 279, 287, 288, 295, 298, 300, 325, 326, 329, 334, 340, 344, 346, 355, 360, 362, 367, 371, 373, 378, 381, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 404, 407, 408, 412, 416, 417, 420, 425, 426, 428, 431, 432, 437, 438, 443, 445, 452, 456, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 522, 523, 526, 528, 532, 534, 542, 544, 545, 549, 551, 555, 556, 566, 568, 569, 571, 572, 575, 579, 586, 587, 601, 602, 609, 614, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 638, 639, 641, 642, 697, 698, 700, 702, 703, 706, 771, 776

Award Winners 2015 Canadian Brewing Awards

Category Prize LCBO# Item Description Size Retail Distributor Code

English Style India Pale Ale Gold 205393 Curmudgeon IPA 500 mL $3.95 8469

English Style Pale Ale/Bitter Gold 387761 Forked River Riptide Pale Ale+ 500 mL $3.50 9318

Pilsner Gold 423137 Thornbury Pickup Truck Pilsner 473 mL $2.80 8609

Wheat Beer Gold 384750 Railway City Witty Traveler 473 mL $2.85 8447

Cream Ale Gold 73361 Sleeman Cream Ale 473 mL $2.45 TBS

Cream Ale Gold 909994 Sleeman Cream Ale 6 Pk-B 6 x 341 mL $12.50 TBS

Fruit Beer Silver 381590 Amsterdam Framboise 650 mL $10.95 3842

New World Cider Silver 394015 Brickworks Batch:1904 Cider 473 mL $3.10 LCBO Warehouse

North American Premium Lager Silver 407817 Coors Altitude 4 x 473 mL $9.95 TBS

North American Lager Silver 141739 Laker Lager 473 mL $1.90 TBS

North American Lager Silver 910026 Laker Lager 6 Pk-B 6 x 341 mL $9.95 TBS

Brown Ale Silver 337295 Spearhead Moroccan Brown Ale 6 x 355 mL $13.95 LCBO Warehouse

North American Lager Bronze 904409 Molson Canadian 473 mL $2.40 TBS

North American Lager Bronze 900621 Molson Canadian 6 Pk-B 6 x 341 mL $11.75 TBS

North American Lager Bronze 904144 Molson Canadian 6 Pk-C 6 x 355 mL $11.50 TBS

North American Lager Bronze 300699 Molson Canadian 6 Pk-Tbc 6 x 473 mL $13.50 TBS

North American Lager Bronze 299974 Molson Canadian Wide Mouth 4 x 473 mL $9.95 TBS

North American Pale Ale Bronze 294520 Spearhead Hawaiian Style Pale Ale 6 x 355 mL $13.95 LCBO Warehouse

New World Cider Bronze 293183 Thornbury Apple Cider 6 Pk-B 6 x 355 mL $13.95 8609

New World Cider Bronze 333583 Thornbury Premium Apple Cider 473 mL $2.95 8609

Dark Lager Bronze 86439 Waterloo Dark 473 mL $2.75 TBS

English Style India Pale Ale Bronze 339895 Waterloo IPA 473 mL $2.25 TBS

Key DatesSignage Ships: July 15, 2015Start Date: July 22, 2015End Date: September 12, 2013

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Award Winners Continued2015 Ontario Brewing Awards

Category Prize LCBO# Item Description Size Retail Distributor Code

American Pale Ale Gold 242545 Great Lakes Canuck Pale Ale 473 mL $2.50 1929

Farmhouse Ales Gold 386458 Payson Saison 750 mL $8.95 6699

Hefeweizen Gold 385674 Side Launch Wheat Beer 473 mL $2.70 3827

Pilsner Gold 91157 Steam Whistle Premium Pilsner 500 mL $2.95 5577

Pilsner Gold 547646 Steam Whistle Premium Pilsner 6 Pk-B 6 x 341 mL $13.75 5577

Pilsner Gold 280081 Steam Whistle Premium Pilsner 6 Pk-C 6 x 355 mL $13.95 5577

North American Light Lager Gold 186544 Stonewall Light 275 mL $1.25 80

North American Lager Gold 393462 Triple Bogey Lager 473 mL $2.50 4099

Dark Ale Gold 65011 Wellington County Dark 473 mL $2.75 LCBO Warehouse

Imperial Stout Gold 296269 Wellington Imperial Russian Stout 473 mL $3.25 LCBO Warehouse

Witbier Gold 53710 Mill Street Belgian Wit 6pk-B 6 x 341 mL $13.75 1950

North American Light Lager Silver 355396 Antigravity Light Lager 6 x 355 mL $13.55 LCBO Warehouse

British Pale/Bitter Silver 257345 Arkell Best Bitter 473 mL $2.75 LCBO Warehouse

Lagered Ales Silver 415042 Cause & Effect 473 mL $2.40 6699

Pilsner Silver 416248 Creemore Springs Lot 9 Pilsner 473 mL $2.90 1757

British IPA Silver 272104 Dead Elephant Ale 473 mL $2.85 8447

Amber Lager Silver 267773 Hop City Barking Squirrel Lager 473 mL $2.90 LCBO Warehouse

American Pale Ale Silver 398693 Naughty Neighbour American Pale Ale 473 mL $2.85 6699

Gluten Free Silver 401661 Trafalgar Ginger Mead 375 mL $5.45 4889

Amber Lager Bronze 330969 Buzz Hemp Beer 355 mL $1.65 80

Amber Lager Bronze 140707 Buzz Hemp Lager 4 Pk-B 1364 mL $5.90 80

Fruit Beer Bronze 142349 Klb Raspberry Wheat Ale 473 mL $2.75 3842

American Pale Ale Bronze 425959 Liberty Village 504 Pale Ale 473 mL $2.95 6426

Flavoured Beer Bronze 186783 Mill Street Lemon Tea 473 mL $2.90 1950

Hefeweizen Bronze 419671 Muskoka Summerweiss+ 473 mL $2.95 LCBO Warehouse

Amber Ale Bronze 400853 Old Tomorrow Canadian Pale Ale 473 mL $2.95 4275

North American Lager Bronze 612259 Sleeman Original Draught 6 Pk-B 6 x 341 mL $10.75 TBS

North American Lager Bronze 383059 Sleeman Original Draught 6 Pk-C 6 x 473 mL $13.50 TBS

ComponentsPre-printed Shelf Talkers (Bilingual) (49 versions) – Price/No Price

The Pre-printed Shelf Talkers will be printed double sided with one side not having the retail price. Should there be a change in price, please reverse the sign and write the new price.

NOTE: FLS designated stores must display Bilingual versions of the product Shelf Talkers. Trade

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Kit 1 (Shelf Talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 44, 60, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 97, 99, 102, 124, 144, 145,154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209,211, 214, 218, 223, 233, 237, 244, 248, 260, 265, 268, 269, 278, 296, 311, 324, 340, 353, 354, 359, 372, 373, 381, 386, 391, 392, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 485, 497, 499, 501, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 601, 602, 637

Kit 2 (All Signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 33, 36, 38, 40, 41, 55, 57, 58, 74, 93, 95, 106, 115, 130, 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 210, 212, 217, 221, 223, 226, 243, 249, 253, 255, 263, 279, 287, 288, 298, 300, 325, 326, 329, 333, 334, 344, 346, 249, 351, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 407, 412, 416, 417, 437, 438, 445, 457, 459, 465, 470, 481, 486, 491, 494, 495, 505, 511, 512, 522, 523, 532, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 641, 645, 677, 698, 699, 700, 702, 703, 706, 771, 776

Kit 3 (Our Wine Country Stores)252, 401, 490

“Vintages Superstars” Program

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“Vintages Superstars” Program

OverviewThe Vintages Superstars program promotes great local products, while pairing them with delicious recipes. Each Period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. This is a mandatory program and is being added to participating store’s location maps each Period. The program is set with a suggested minimum of one case to support the program, i.e. one case will be forced to each participating store. Stores should replenish as required.

Participating Product258673 G. MARQUIS THE SILVER LINE PINOT NOIR 750 mL $19.95 $2.00 $17.95

Key DatesStart: July 19, 2015Take Down: August 15, 2015

Components and Merchandising Instructions

Basket Sign Insert• Merchandise the participating

product in a basket next to/near the LCBO Ontario VQA wines section.

• Insert the basket sign insert into the Large Metal Sign Holder. Central Supply #691089

• Display the fully merchandised basket in the LCBO Ontario VQA wines section next to the VQA fixture.

Pre-printed Shelf Talker• Install the pre-printed

Shelf Talker in front of the featured product, in its on-shelf position within the Vintages section, using a Miracle Stick Central Supply #692012

Available Chilled Hot Button• Signs should be used on shelf

to indicate that the Superstar product is also available in the fridge. Superstar Shelf Talkers should be placed in the fridge to highlight the Superstar products there. Re-Order# DMS-13085-42Tra

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1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 29, 30, 31, 33, 34 35, 36, 38, 40, 41, 42, 44, 45, 49, 51, 55, 56, 57, 58, 60, 62, 63, 64, 65, 68, 69, 70, 71, 72, 73, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 93, 95, 97, 99, 101, 102, 106, 112, 115, 124, 125, 127, 129, 130, 132, 136, 140, 143, 144, 145, 148, 149, 153, 154, 156, 158, 163, 164, 165, 167, 168, 171, 178, 179, 182, 185, 187, 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 203, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 219, 221, 222, 223, 225, 226, 227, 228, 229, 232, 233, 234, 237, 238, 241, 242, 243, 244, 247, 248, 249, 250, 251, 252, 253, 255, 259, 260, 261, 263, 265, 267, 268, 269, 270, 277, 278, 287, 288, 295, 298, 300, 306, 311, 312, 313, 314, 318, 321, 323, 324, 325, 326, 329, 333, 334, 340, 341, 343, 344, 345, 346, 351, 352, 353, 354, 355, 358, 359, 360, 361, 365, 367, 368 371, 373, 378, 380, 381, 383, 385, 386, 387, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 403, 404, 407, 412, 415 416, 417, 419, 420, 425, 426, 427, 428, 430, 431, 432, 434, 436, 437, 438, 441, 443, 444, 445, 446, 447, 449, 452, 454, 456, 457, 459, 461, 465, 467, 468, 469, 470, 474, 477, 481, 482, 483, 485, 486, 490, 491, 494, 495, 496, 497, 499, 501, 505, 509, 511, 512, 515, 516, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537, 538, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 554, 555, 556, 559, 561, 564, 566, 568, 569, 572, 573, 575, 578, 579, 581, 584, 586, 587, 589, 590, 593, 598, 599, 600, 601, 602, 605, 609, 611, 612, 614, 616, 617, 618, 619, 623, 624, 626, 627, 629, 630, 631, 632, 633, 634, 635, 636, 637, 638, 639, 640, 641, 642, 643, 650, 653, 677, 694, 695, 697, 698, 699, 700, 702, 703, 706, 741, 771, 776

BAM & LTO Signage

LTO Shelf Talkers

BAM Shelf Talkers

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BAM & LTO Signage

OverviewThe Vintages BAM & LTO signage will arrive in the mailbag the week before each promotional Period starts. This is a mandatory supplier program. All Shelf Talkers for the participating products should be installed at the start of the Period.

If you do not receive your kit please call helloLCBO to request a kit. If a Shelf Talker is damaged or misplaced please print a new Shelf Talker using the in-store printing templates.

Participating ProductsLCBO# Description Was Now Promotion

180877 Calamus Reserve Riesling 2012 $18.95 $18.95 BAM (+10)

211896 Rosewood Select Series Merlot 2012 $21.95 $21.95 BAM (+6)

342436 Bonterra Chardonnay $19.95 $17.95 $2 LTO

641639 Gustave Lorentz Réserve Riesling 2013 $18.95 $16.95 $2 LTO

573147 Malivoire Chardonnay $19.95 $17.95 $2 LTO

591305 Malivoire Pinot Gris 2013 $19.95 $17.95 $2 LTO

545004 Mission Hill Reserve Chardonnay 2013 $21.95 $19.95 $2 LTO

316570 Oyster Bay Sauvignon Blanc $18.95 $16.95 $2 LTO

106450 Santa Margherita Pinot Grigio $18.95 $16.95 $2 LTO

11452 Willm Réserve Riesling $15.95 $14.95 $1 LTO

419945 13th Burger Blend 2013 $14.95 $12.95 $2 LTO

59311 Deadly Zins Old Vine Zinfandel $24.95 $21.95 $3 LTO

606541 Antinori Pèppoli Chianti Classico $19.95 $16.95 $3 LTO

266957 Burmester Reserva 2011 $19.95 $17.95 $2 LTO

337238 Concha y Toro Marques de Casa Concha Cabernet Sauvignon $21.95 $19.95 $2 LTO

79228 Coyote's Run Red Paw Vineyard Pinot Noir 2012 $24.95 $23.95 $1 LTO

258673 G. Marquis The Silver Line Pinot Noir $19.95 $17.95 $2 LTO

142018 Majella The Musician Cabernet/Shiraz $19.95 $17.95 $2 LTO

350751 The Good Earth Cabernet Franc 2012 $20.95 $18.95 $2 LTO


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Features

• Gone Fishing: A flavourful fish-fry menu that easily adjusts to serve any sized crowd—great for outdoor entertaining.

• Fresh Takes on Summer: International flavours revive classic summer dishes, showing them off in a sparkling new light.

• Icy Cocktails: Five distinctly flavoured ice-cream cocktails for the ultimate in summery sipping.

• Expanding on the Grill: Unique grilling ideas for summery produce expand your BBQ repertoire—plus handy tips for success.

• Fair Play: Enjoy quintessential fairground treats at home with lip-smacking carnival-inspired recipes.

The Summer issue of FOOD & DRINK was distributed in stores Wednesday, June 24, 2015.

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FOOD & DRINK

Signage Re-order CodesComponent Where to Install Sign Re-order Code Image

FOOD & DRINK Header Card English/Bilingual

FOOD & DRINK Metal Fixture P0416-FDH-081

FOOD & DRINK “A” Frame Sign

FOOD & DRINK “A” Frame Fixture

P0416-FDA-082English/English

P0416-FDA-083English/French

OverviewThis issue should be merchandised prominently in the magazine stands. The stands should be positioned in the selling area of the store. If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre.

Once your supply has been depleted, please store the stand until the next issue arrives in store. Do not use the stand to display other materials.

To request additional copies once your original supply has run out, please email [email protected].

Your email should include the following information:

Store # and contact name # of additional copies and why English or French edition

We will distribute the magazines equitably among all stores who request additional copies 10 days after original distribution. As supply is limited, please understand that stores may not receive the quantity requested.

Watch for the Autumn 2015 issue of FOOD & DRINK, which will be in stores on Wednesday, September 9, 2015.

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This section now details the product and merchandising information for the Nesting Table program only.

Please contact helloLCBO @416.365.5932 or toll free @1.877.522.6411 if you have any questions.

Nesting Table Merchandising Guidelines

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Merchandising Display Tables

Display Table Themes• The Nesting Table Map is used for all of the Nesting Table Layouts.

• The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

• Please merchandise the tables according to the themes provided. These themes have been selected to highlight the gift giving opportunities in our customers lives.

Example of colour, size, type

Example of “like with like”

Nesting Table Baskets• All nesting tables must have a basket on each corner of the table.

• Select one product to merchandise in each basket to complement the theme. Sign the product with metal sign holders and black sign inserts.

• Each medium-sized basket holds two cases of 750 mL product or one case of 1000 mL/1500 mL product.

Product Placement• Too many facings of the same product will make the display seem

cluttered, dulling the impact of the products being promoted.

• By following the basic principle of ‘like product with like product’, you will accomplish a themed, fully stocked and customer friendly fixture.

• Remember to consider the colour, size, and type when building your display.

• Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not ‘compete’ with each other.

Signage Re-order Numbers for Period 5Nesting Table for Gifting and Occasions Re-Order# DMS-P0516-DTS-063

Nesting Table #2 Re-Order# DMS-NT-OWC

Example of basket with sign

Product Orders• For each Nesting Table, please order two or three cases of each of

the 12-18 participating products.

• The Store Manager may modify product selections, based on customer buying patterns and demographics however, alternative products should match the theme.

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Nesting Table FixtureUse for all Nesting Table Themes

Basket

1 Case

Q

Baske

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1 Cas

e

P

Basket

1 Case

O

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1 CaseR

SIG

NA

GE

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H3 Facings

H3 Facings

I3 Facings

I3 Facings

J3 Facings

J3 Facings

L3 Facings

L3 Facings

A3

Faci

ngs

A3

Faci

ngs

B3

Faci

ngs

B3

Faci

ngs

C3

Faci

ngs

C3

Faci

ngs

D3

Faci

ngs

D3

Faci

ngs

E3

Faci

ngs

E3

Faci

ngs

G3 Facings

F3 Facings

G3 Facings

F3 Facings

N3 Facings

M3 Facings

N3 Facings

M3 Facings

K3 Facings

K3 Facings F

RO

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A 341347 FRESH Sparkling Rosé 750 mL

B 370080 Codorniu Seleccion Raventos Rosé 750 mL

C 365205 Cono Sur Sparkling Rosé 750 mL

D 217505 Henry Of Pelham Cuvee Catharine Brut Rosé Vq 750 mL

E 215632 Girls' Night Out Sparkling VQA 750 mL

F 407742 Smirnoff Ice Watermelon Mimosa 4 x 330 mL

G 408526 Myx Fusions Moscato and Mango Wine Cooler 4 x 187 mL

H 338053 Alize Red 750 mL

I 57281 Labbe Francois Cassis 750 mL

J 122952 Hpnotiq Liquor 375 mL

K 370486 Malibu Rum Sparkler 750 mL

L 407254 French Kiss Liqueur 750 mL

M 370742 Smirnoff Ice Peach Bellini 4 x 330 mL

N 408500 Myx Fusions Moscato and Peach Wine Cooler 4 x 187 mL

O 284539 Trius Brut VQA 750 mL

P 388710 Tenuta S. Anna Prosecco Extra-Dry 750 mL

Q 413880 Strongbow Elderflower Cider 440 mL

R 394015 Brickworks Batch:1904 Cider 473 mL**Products featured in the Period 5 Shopping Guide.

Nesting Table Theme: N1

Participating Stores1, 4, 10, 22, 23, 35, 38, 41, 51, 55, 74, 82, 115, 130, 149, 156, 164, 187, 200, 211, 212, 217, 226, 248, 249, 250, 263, 329, 334, 340, 346, 351, 355, 359, 360, 371, 378, 390, 391, 393, 394, 401, 412, 417, 438, 445, 453, 459, 490, 495, 497, 500, 523, 545, 554, 555, 556, 568, 571, 573, 579, 580, 587, 590, 601, 617, 619, 623, 624, 627, 631, 632, 633, 640, 643, 649, 652, 653, 658, 699, 741, 771

Signage and Re-order Code

Merchandise the "Gifts that Fizz and Sparkle" sign for the duration of Period 5 on the Nesting Table #1.

Re-order Code: DMS-P0516-DTS-063


To assist our customers with how to use the spirits selections featured on the Period 5 Nesting Table we will be providing a neck tag to attach to the following products:

• #407254 French Kiss Liqueur

• #338053 Alize Red

• #57281 Labbe Francois Cassis

• #122952 Hpnotiq LiquorTrade

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Participating ProductsLocation LCBO# Description SizeA

Manager’s Discretion of Red And White Ontario Wines.

BCDEFGHIJKLMNOPQR

Alternate Products

N2N2

NOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.

Signage Re-Order# DMS-NT-OWC

Participating Stores4, 10, 38, 149, 164, 187, 248, 263, 334, 346, 355, 378, 401, 412, 417, 445, 554, 590, 631

Nesting Table Theme: N2Our Wine Country 100% Ontario

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Column Heading KeyStore #

Banner Inserts H= Deal of the Month (formerly Hero display) T= Thematic Banner Insert

LGT (Pod) Program Y if store participates in program

Sold End Aisles Number of sold End Aisles and (P)remium or (S)tandard Flight

End Aisle Backer Cards # of signs shipped

Regular ExtendersNumber of Regular and Community Extenders in Store (see Sold Space Program Extender Section for a number of participating extender location.)

Discovery Extenders Spirits # of Extenders

Discovery Extenders Wine # of Extenders

Discovery Extenders BSM # of Extenders

Green Extender # of Extenders

Exterior Banner # of Number of signs shipped

Show Cards # of Number of signs shipped

Power Aisle Banners # of Number of signs shipped

Perimeter Banners # of Number of signs shipped

FLSFF = LCBO stores located in FLS designated areas FF = LCBO FLS designated stores SEE back/

inside cover for definitions

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1 H 20S 45 Y 65 3 3 5 3 8 F2 10 6 F3 8P 15 40 2 F4 10P 15 40 8 1 F5 H 8P 20 55 9 5 4 F6 H 5 15 40 3 6 12 F7 20 5 2 16 FF8 T 10S 10 40 5 2 6 F9 T 10 5 3 4 6 F10 H 20P 40 Y 55 3 3 7 8 FF11 H 8S 15 40 2 6 12 F12 T 8P 15 40 1 4 F13 5 20 10 1 4 F14 8S 15 40 3 2 F15 H 15P 25 Y 40 10 7 4 F16 0 F17 H 10S 30 Y 40 6 3 6 F18 H 5 20 40 3 F19 H 15S 25 65 3 6 5 4 FF20 H 8S 15 40 3 3 4 F21 H 20P 40 Y 55 3 3 4 7 622 H 20S 40 65 3 3 6 1 423 H 15S 30 Y 50 7 4 4 FF24 8S 20 40 3 1 4 FF25 8P 20 45 3 5 3 626 H 10P 25 40 3 3 6 F27 H 15S 25 45 1 F28 T 5 10 10 2 6 1229 10 10 1 1030 T 5 15 10 2 6 831 H 15P 30 Y 55 3 6 632 5 10 5 4 4 F33 H 10S 20 40 4 6 634 H 15S 25 40 4 5 6 F35 H 10P 20 40 3 7 7 436 H 15S 20 50 3 3 4 8 4 FF38 H 20P 30 Y 55 12 1 FF39 15 5 340 H 20P 25 40 3 3 4 19 6 FF41 H 10S 20 Y 45 6 3 4 FF42 T 10 5 3 4 443 H 10S 15 40 2 644 H 10S 25 Y 40 3 3 5 445 5 15 5 2 3 646 10 10 147 10S 10 40 2 2 448 10 4 649 5 10 20 2 2 FF50 H 10S 15 40 6 3 6 FF51 H 10S 20 40 14 652 FF53 5 5 3 154 5 10 5 3 F55 H 10S 20 Y 40 6 4 4 FF56 T 5 10 10 3 457 H 15S 25 Y 60 3 3 6 658 8S 20 40 4 1 FF59 5 10 40 360 5 15 45 3 361 5 10 10 362 H 15S 20 40 4 4 463 H 10S 20 50 8 4 F64 H 10S 30 45 3 3 4 665 H 10S 25 Y 45 6 4 466 T 10 5 2 4 6 FF67 5 5 3 4 4 FF68 H 15S 25 40 3 1 6 12

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69 5 10 5 6 870 8S 20 40 4 2 671 T 5 10 2 1 6 1272 10S 15 55 3 673 H 8S 15 40 374 H 10S 20 Y 45 4 5 475 T 5 5 2 4 6 FF76 3 5 2 4 FF77 T 15 10 2 6 8 FF78 5 10 5 1 4 6 FF79 H 8S 10 50 1 1080 H 10S 15 45 181 T 5 15 5 3 2 4 6 FF82 H 10S 20 Y 50 6 5 383 20 10 2 2 4 FF84 T 5 10 2 4 685 H 10S 20 40 3 486 H 8S 20 4087 T 10 5 6 1288 T 5 20 5 1 6 889 5 5 1 4 FF90 H 10S 15 40 191 T 5 15 5 3 6 8 FF92 T 10 5 3 4 4 F93 10S 20 30 4 6 494 T 10 10 2 6 895 H 10S 30 55 3 3 3 3 496 T 5 5 2 4 697 10S 25 40 6 2 498 T 5 10 3 6 12 FF99 5 10 10 5 4 FF101 H 10S 25 40 3 4102 H 10S 25 45 4 2 4103 T 5 10 5 3 FF104 T 10 5 2 4 F105 5 10 1 4106 H 15S 30 55 3 4 6107 T 5 1 4 6108 T 15 5 3 4 FF109 T 5 10 10 1 4 6110 5 15 10 3 4 6111 T 5 10 3 4 4112 10 5 4 4 6 FF113 T 5 5 2 6 8114 5 5 4115 H 20P 40 Y 55 3 3 5 8 6116 T 5 2 4 4117 T 10 5 3 4 6 FF118 T 5 5 2 4 6 FF119 5 5 1 4120 1 4121 5 1 FF122 T 5 5 2 4 4 FF123 T 10 10 3 6 8 FF124 3125 H 10S 25 40 4 4 4 FF126 10 5 1 FF127 10 10 1 4 F128 T 10 5 2 4 6 F129 5 5 1 4 4 FF130 H 15S 25 Y 50 6 4131 5 5 1 4132 H 10S 25 40 7 1 4133 10 5 1 4134 3 5 2 4 FF135 T 15 10 2 6 8136 T 5 10 10 2 4

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137 10 5 4138 5 1 4139 T 10 10 2 4 6140 H 10P 20 55 4 3 4 FF141 5 10 1 4142 10 10 1 4143 8P 25 40 4 4 F144 10S 20 40 6 4 4145 15S 30 40 6 2 4146 5 5 1147 5 5 1 4148 H 15P 45 Y 55 3 3 4149 H 20P 30 Y 55 10 6 F151 5 5 1 4 4 FF152 H 10S 20 40 2 6 12153 8S 20 40 6 4 6154 H 15S 40 40 6 4 6 F155 8S 15 40 3 4 3156 H 20P 30 55 3 3 4 5 4157 T 15 5 3 4

158 T 10 5 3 4

159 T 5 5 1 4160 5 5 1 4161 T 5 5 4 4162 T 10 5 2 4 4 FF163 H 8S 15 40 3 2 5 6 F164 H 15P 30 65 3 3 3 7 5 6 FF165 H 5S 20 45 1 4 4 F166 T 10 10 3 6 12167 H 10S 20 45 3 3 4 6 F168 H 10P 20 40 3 5 4169 T 10 10 3 6 8170 T 10 5 4 6171 H 20S 25 Y 60 3 3 2 8 6 F172 5 5 1 4 6173 5 5 1 FF174 T 10 10 3 6 8175 10S 15 45 3 3 4 4176 5 10 1 4178 T 10 10 1 6 12179 H 15P 25 55 4 3 4180 5 5 1 4 FF181 5 10 1 6 8182 H 15P 25 40 2 3 6 12 F183 5 15 10 3 4 4 F184 T 10 5 3 4 4 FF185 H 15P 25 Y 55 3 4 2 6 F186 T 8S 10 40 1 4 F187 H 20S 40 Y 65 3 3 4 8 8188 H 10S 20 40 3189 5 5 1 4 4 FF190 H 10S 15 40 2 1 10 F191 H 15S 30 Y 40 3 3 5 4 4192 8S 10 40 2 6 12 F193 10 10 1 4 6 FF194 T 10 10 2 6 8195 H 20S 40 Y 60 4 3 4 F196 H 8S 15 40 3 6 12197 T 5 15 10 2 4 6198 H 15S 25 Y 55 6 3 4 F199 5 10 10 4200 H 20S 25 65 3 3 5 7 4 F201 H 15S 25 55 2 6202 5 10 5 3 6 12203204 5 5 2 4 FF

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205 T 10 10 3 6207 H 8S 20 40 7 F208 T 10 10 1 6 12209 H 15S 20 60 6 6 4210 10S 30 40 5 2 4211 H 10S 20 Y 40 6 5 4 FF212 H 15P 30 40 7 8 4 F213 T 15 5 3 6 8214 10S 25 40 2 6 FF216 H 8S 15 40 2 5 4217 H 20P 30 Y 55 3 3 6 7 FF218 H 10S 25 55 3 5 F219 T 10 5 2 4 6220 T 10 5 3 4 FF221 H 10S 20 Y 40 6 5 4 222 T 5 10 10 3223 T 5 15 10 2 6224 T 10 10 0 4 4225 T 5 10 5 2 2 4 FF226 H 20S 30 Y 55 3 3 3 8 9 6227 H 10S 20 Y 40 4 5228 H 15S 25 Y 55 8 5 4 F229 10S 20 40 4 5 4230 15 5 1 6 12231 T 10 10 2 4232 T 5 10 5 3 6 8233 H 15S 30 Y 55 6 4 4 F234 10S 20 40 8 4 4 F235 5 5 1 4236 T 5 10 5 1 4 6 FF237 10S 25 40 7 3 4238 10 10 1 6 8239 T 10 10 2 4 6240 5 5 1 4 4241 5 5 1 4 4 FF242 H 15S 25 45 4 7 4 F243 H 20P 30 55 3 3 8 8 FF244 H 15S 25 40 5 3 4245 5 5 1 4 FF246 T 5 10 5 3 6 12247 T 5 15 10 3 6 8248 H 15P 25 40 3 2 6 6249 H 10S 20 Y 40 3 4 F250 H 15S 25 Y 45 10 5251 5 5 1252 H 20S 30 Y 40 7 2 3253 H 20P 30 Y 55 3 6 2 4 FF254 T 10 10 3 6 8255 H 10S 20 55 6 2 6 F256 5 5 1 4 F257 5 5 1 4 4258 T 10 5 1259 10 5260 5 25 10 4 2 6261 T 10 10 1 4262 10 5 1 4 F263 H 20S 40 Y 60 4 7 6264 T 10 5 3 6 8265 H 15S 20 40 3 3 6 6 4266 T 5 15 10 3267 T 10 5 3268 5 15 5 3269 H 20S 25 Y 40 8 18 4 F270 5 25 10 4 4 6271 5 5 1 10272 5 5 1 FF273 T 5 4 6

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274 5 1 4 4275 T 10 10 3 4276 3 10 20 4 4 6277 T 15 10 3 6 12278 H 8S 20 40 7 3 4 FF279 H 15S 25 Y 50 5 10 4 F280 5 5 2 4 F281 T 10 5 3 4 6282 T 10 5 3 6 12283 5 5 1284 T 10 2 6 12285 3 5 3 4286 3 10 20 6 4 4287 H 15S 20 55 3 3 6 FF288 H 20P 30 Y 65 3 6 5 4289 T 15 10 2 3 4290 3 5 1 4291 T 10 5 2 6 8 FF292 5 5 4 4293 T 5 5 1 4 4294 T 10 5 3 6 12295 10P 20 40 3 5 F296 T 10 3 4 6297 T 15 10 4 3 4298 H 20P 30 Y 40 3 6 6 4299 T 15 5 2 4 4300 H 15S 30 Y 55 6 5 4301 10 5 1 4 6302 5 5 10303 T 10 10 3 4 6 F304 T 5 15 10 3 4 6305 10 10 1306 T 10 10 2 4 4307 5 5 1308 10 5 1 4 FF309 5 5 1 4 F310 5 10 10 2 4 F311 H 10P 20 55 5 3312 8S 20 40 2 4 F313 10 10 2314 T 10 5 3 4315 10 5 1316 T 10 10 3 4 6317 T 5 5 1 4318 10319 5 1 4320 10 10 1 6 8 F321 H 8S 20 45 3 4 F322 5 5 1 4 FF323 T 10 5 3 6324 H 8P 15 40 3 6 8 F325 H 15S 30 50 3 5 3 4326 H 15S 30 Y 50 1 4327 T 5 10 5 3 4 FF328 T 5 5 2 4 4329 H 20P 45 Y 55 3 8 F330 T 3 5 5331 5 10 1332 5 1 4 FF333 F334 H 20S 30 65 3 3 3 6 8 F335 T 5 5 3 6 8

336 5 5 1

337 5 1338 5 1 4 FF339 10 5 1 4 4340 H 10S 20 40 6 5 4

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341 3 10 10 6 F343 15S 20 45 4 3 4344 H 15S 30 Y 50 6 3 4345 5 15 5 2346 H 20P 45 Y 65 3 3 6 6 6347 5 5 1 4348 5 10 4349 5 1 4 FF350 10 5 1 4 4351 H 15S 30 Y 45 6 4 4352 T 10 5 2 4 4353 H 8P 15 60 5 4354 3 5 4 4355 H 20P 30 Y 65 3 3 3 11 10 F358 3 3 4359 H 20S 40 Y 65 6 6 4 FF360 H 10P 25 55 3 3 3 5 4 F361 H 15S 25 Y 45 6 4362 H 20S 20 60 3 3 6 12 F363 5 10 10 1 4 6 F364 T 10 5 3 6 8365366 H 10S 20 40 5 F367 H 20P 40 Y 65 3 3 3 10 6 4 FF368 10 10 2 3 4 F369 T 10 4370 10 5 2 3 FF371 H 10S 25 60 3 3 7 4 F372 T 15 5 2 4373 H 15S 20 Y 60 5 4 4374 T 15 5 2 6 12375 5 5 1 4 FF376377 5 10 1 4 4378 H 20S 45 Y 65 3 3 7 8379 T 3 5 3 6 8380 T 10 10 4 6381 H 15S 30 Y 40 6 3 4382 H 15S 20 45 3 1 6383 H 15S 25 Y 40 5 2 4384 8S 15 30 3 6 FF385 H 20S 30 65 3 3 3 7 4 FF386 H 15S 30 Y 40 3 3 6 3 8387 H 15S 20 55 7 3 4 FF388 H 10P 15 40 3 8 4 4 F389 H 15S 25 40 4 3 4 F390 H 15P 25 Y 65 3 5 5 4391 H 15S 25 Y 45 6 4 4392 H 10S 25 Y 45 8 4393 H 20P 25 65 3 3 3 6 6 FF394 H 20P 40 Y 55 6 5 4 FF395 10 5 2 10 FF397 H 15S 30 Y 40 4 4398 H 15S 40 Y 55 6 3 4 F399 20 5 1400 15S 20 40 2 4 FF401 H 20S 30 Y 45 6 6 4402 H 10S 15 45 3 6 12403 10 10 4 4404 H 10S 20 40 3 4 5 4405 5 5 1 4 FF406 5 15 10 5 3 4 FF407 H 20P 30 Y 45 3 7 5 4 F408 H 10S 20 50 3 3 6 4 F409 5 5 1 4410 10 10 2 4 4412 H 15P 25 Y 55 10 10 4 F

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413 3 5 2414 T 10 10 1 4 4415 H 10P 20 40 2 6 F416 H 20S 25 Y 55 3 3 3 11 7 6 F417 H 15P 40 55 3 3 10 5 6418 T 5 10 2 4 4419 T 3 5 3 4 6420 8S 20 30 3 F421 5 5 1 F422 5 5 1 4 FF423 10 5 2 4424 3 1 4 FF425 H 10S 20 40 3 6 4 4 F426 H 8S 15 40 5 1 6 12 F427 H 15S 30 Y 40 7 6 6428 H 20S 40 Y 65 3 3 3 10 3 6 F429 5 2 4 6430 5 5 1 4 4431 H 15S 20 55 3 3 3 6 5 4 FF432 H 20S 25 55 3 3 6 4 4433 5 1 4434 H 15S 20 45 3 1 6435 5 5 1 4 FF436 5 25 10 3 6 12 F437 H 10S 25 Y 40 6 4438 H 20S 30 Y 55 3 3 9 4 6 F439 1440 T 10 5 4 4 4441 10 5 3 4 6 FF442 5 2 4443 H 15P 30 Y 45 6 5 4 FF444 H 15S 25 40 3 3 3 6 8 F445 H 15S 30 60 3 3 9 8446 T 10 5 1 6 8447 5 5 1 6 2448 T 5 5 1 4 4449 5 10 6 3450 T 5 5 4 4451 5 5 1 4 4452 H 15P 20 65 7 1 FF453 10P 15 40 10454 5 25 10 2 4455 T 10 10 6 8456 10S 30 40 7 5 4457 H 10P 20 Y 55 3 7 4 6 F458 H 8S 20 45 2 2 4 6 F459 H 20S 30 Y 60 5 7 4460 3 1 4461 T 10 10 3 6 8462 T 10 5 2 4 6463 3 5 1 4 FF464 5 5 1465 H 15S 30 55 3 3 5 6466 1 4 FF467 H 10S 15 40 3468 T 15 10 3 4469 5 20 5 4 4 6470 H 15S 30 Y 55 6 6 4 FF471 10 10 3 10472 10 5 1 4473 5 5 1 4474 5 10 4 4475 10 10 1476 1 4478 T 10 5 3 6477 7S 10 20 4 5 4479 3 1

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480 5 5 1 4481 H 15P 20 Y 45 2 2482 5 5 1483 10 10 6 F484 5 15 5 3 4 4 F485 H 15P 20 Y 40 1 6 12 F486 10P 20 40 3487 5 5 1 4 F488 3 5 1 4 4 FF489 10 10 3 10490 H 10S 20 Y 55 6 4 4 F491 H 15S 30 Y 50 4 7 4492 T 5 5 1 4 4 F493 3 5 1 4494 H 15P 25 55 2 4 F495 H 15S 25 55 3 3 6 9 4496 T 3 2 6 8497 H 15S 30 Y 50 4 6498499 H 20P 40 60 3 3 7 3 4 F500 H 15S 25 Y 40 2 4 F 501 H 15S 25 45 4 4502 10 2 4503 3 1504 T 10 10 2 4 6505 H 20P 30 55 3 7 3 6 F506 5 5 1 4 FF507 T 5 15 10 2 6 12 FF509 T 8S 20 4 5 3510 5 5 1 4 6511 H 15S 25 Y 45 4 5 F512 3 10 1 F513 5 5 1514 5 5 1515 10 8 FF

516 15 5 5 5

517 T 5 15 10 3518 H 10S 25 40 3 1 4 F519 5 5 1 F520 T 5 3 4 4521 H 10P 20 45 3 1 4 FF522 10P 25 Y 55 5 4 4523 H 20P 45 Y 40 3 6 3 4

524 T 5 2 6 12 FF

526 5 20 20 2 FF

527 T 10 10 3 6 12

528 H 15P 30 Y 40 6 F

529 T 5 15 5 3 6 12

530 T 10 3 6 8

531 T 3 5 4 F

532 8P 20 20 3 FF533 10S 20 40 3 1 6 F534 H 10S 25 Y 40 6 4 4 F535 5 5 1536 H 15P 25 Y 40 10 7 4537 10 5 2 4538 FF

539 T 3 10 20 4 6 F

540 H 15S 20 55 3 5 4 FF541 5 5 1 4 4542 H 20P 30 Y 55 3 4 6 F543 T 10 5 1 4 4544 H 10S 20 60 3 3 6 7 4545 H 15S 40 Y 55 5 6 4546 H 15S 30 40 5 7 4 F

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547 F548 5 5 4549 H 20S 30 60 5 9 4550 10 10 4 4551 H 10S 20 Y 40 6 8 4552 8S 15 40 3 3 FF553 H 15P 25 55 3 6 8 F554 H 20S 30 Y 65 6 5 6555 H 8S 30 40 6 4 F556 H 15P 25 45 6 4 F557 5 5 1 4558 10 5 1 6 8559 H 10S 20 40 6 3 4560 T 5 5 1561 T 5 10562 T 5 5 1 4563 H 10S 20 40 2564 H 10S 20 45 3 F565 5 5 1 4 FF566 H 20P 30 Y 55 8 6 4567 10 5 1 4 4568 H 8P 20 60 10 FF569 H 15S 30 Y 40 6 6 4 F

570 5 5 1

571 5 10 20 2 F572 H 8S 15 40 2 4 F573 H 10P 25 55 4 4 4574 5 1 FF575 H 15S 25 Y 40 3 7 4 F576 T 10 5 4 FF

577 5 5 1 4 FF

578 T 5 10 5 3 4 6 FF579 H 10S 25 45 6 4 4580 H 15S 30 Y 40 4 4581 T 5 5 3 4 4582 T 5 5 3 6 8583 5 1 4 4584 H 15S 15 Y 40 3 3 3 4 F586 15S 20 40 3 5 3 6587 H 10S 25 Y 40 4 5 3588 5 5 1 FF589 20 10 1 6 FF590 H 20P 30 60 3 3 5 8591 3 1 4593 H 10S 20 45 2 5 4 F594 T 15 5 3 4 4595 T 5 5 1596 T 10 5 2 4 6597 1 F598 FF599 T 15 10 2 4 6601 H 15S 30 55 3 7 4 F602 H 20S 25 65 6 7603 10 5 1 6 8604 3 5 1 FF605 H 15S 30 Y 40 6 7 4606 3 5 1607 5 5 1608609 H 15S 25 Y 50 6 4 4610 3 1 4611612 T 15 10 3 6 12613 5 5 1614 10 5 3 3 3 3 F615 1

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616 H 10S 15 40 3 4 7 4617 H 15S 25 55 5 6 4618 H 10S 25 40 3 4619 H 20S 40 Y 65 3 1 4 F621 10 1622 5 1623 H 20P 25 Y 55 3 3 6 4 4624 H 20P 45 Y 55 3 4 6 FF626 3 5 1 FF627 H 15S 30 Y 45 5 4 F629 H 15S 25 45 3 3 3 9 4630 H 20P 45 Y 55 3 3 3 8 6 4631 H 20S 40 50 4 6 F632 H 20S 50 Y 65 3 3 6 4 4633 H 10S 20 Y 45 4 5 4 F634 H 15S 30 Y 45 7 4 4635 10S 30 40 10 4 4636 10 3 4 F637 15 10 2 3 4 F638 10S 20 40 6 2 4 FF639 10 5 1 F640 H 10S 25 Y 40 4 4 FF641 H 20S 40 Y 55 6 6642 5 15 5 4 7 6 F643 H 10S 20 Y 40 6 7 3 F644 8S 15 20 4 4 4645 3 15 30 6 F646 3S 15 20 6 F649 H 15S 25 Y 45 6 4 4650 10 10 2 F652 H 10S 15 Y 40 12 5 FF 653 H 10S 20 Y 40 6 6654 10S 15 40 4 3 FF657 5 10 20 4 F658 H 15S 20 Y 45 6 7677 10 5 4 F694 H 10S 25 Y 40 6 5 4 FF695 10S 20 45 4 3 6697 5 5 4 F698 H 15S 30 Y 40 2 4 F699 H 10S 20 Y 40 6 5 4 F700 H 20S 30 Y 50 3 3 3 4 F702 H 15P 25 40 3 4 4703 H 20S 40 Y 55 3 3 3 8 3 4 F706 H 8S 15 Y 30 6 8 4741 H 15S 25 Y 45 5 5 4 F771 H 15P 30 55 5776 H 20S 40 Y 65 3 3 6 7 4

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An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site. Follow the “quick link” published each week at the top of the Sales & Marketing Newsletter.

The Electronic version of the worksheets includes:

• Retail Price (as of publication date)

• Agent Names

The products participating in the Deal of the Month Display, the Pod Program and the sold End Aisles are included in the Display Programs – Participating Products Table.

Display Programs - Support Programs

Sold Space Programs

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Display Programs – Participating Products

Location LCBO# Description Size (mL) Support Programs

Deal of the Month 367938 Stella Artois 6 x 500 LTO, FSI

1312850 Mill Street Cobblestone Stout 440 BAM, FSI

270447 Guinness Draught Beer 500 BAM, FSI

2

617720 Corona Light 6 x 330 LTO

698209 Sleeman Clear 6 x 341 LTO, FSI

416156 Miller Lite Single Can 473 Contest

3

155051 Masi Campofiorin Igt 750 LTO, FSI

292151 Louis M. Martini Cabernet Sauvignon 750 LTO

560680 Jackson-Triggs Blk Series Cab Fr/Cab Sauv VQA 750 LTO, FSI

4

177808 Appleton Estate V/X 750 LTO, FSI

223529 Appleton Estate V/X 1140 FSI

390260 Appleton Estate V/X 1750 BAM, FSI

5

285015 Rolling Rock 473 FSI

363085 Coors Banquet 473 LTO, FSI

383786 Mill Street 100th Meridian Organic 6 x 341 BAM, FSI

6

333591 Innis & Gunn Original 6 x 330 LTO, FSI

334037 Innis & Gunn Original 500

414938 Innis & Gunn Toasted Oak 6 x 330

7

91157 Steam Whistle Premium Pilsner 500

416248 Creemore Springs Lot 9 Pilsner 473 LTO

547646 Steam Whistle Premium Pilsner 6 x 341

8

6445 Creemore Springs Premium Lager 473 BAM, FSI

84210 Mill Street Original Organic Lager 6 x 341 BAM, FSI

377275 Innis & Gunn Lager 500

9

288506 Amsterdam Boneshaker IPA 6 x 355 BAM

376285 Red Racer Ipa 473 LTO

423327 Goose Island IPA 6 x 341 BAM, FSI

10

201715 Erdinger Weissbier 500

201723 Erdinger Dunkel 500

419127 Mad & Noisy Hop & Weizen 473 FSI

Experiential Stores1, 3, 4, 5, 7, 10, 12, 15, 17, 18, 19, 21, 25, 26, 31, 35, 36, 38, 40, 41, 60, 102, 106, 115, 130, 132, 140, 143, 148, 149, 154, 156, 163, 164, 168, 179, 182, 185, 187, 191, 195, 202, 207, 212, 214, 217, 223, 226, 234, 243, 253, 265, 278, 288, 295, 298, 311, 325, 326, 334, 341, 344, 346, 353, 355, 360, 367, 371, 381, 383, 385, 386, 390, 391, 392, 393, 394, 397, 398, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 453, 456, 457, 481, 485, 486, 491, 494, 495, 497, 499, 500, 505, 511, 516, 521, 522, 523, 526, 528, 532, 534, 536, 540, 542, 545, 546, 551, 553, 554, 556, 566, 568, 569, 573, 580, 587, 590, 593, 609, 614, 616, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 637, 638, 639, 641, 643, 644, 645, 653, 657, 658, 677, 694, 695, 697, 698, 699, 702, 703, 776

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Display Programs – Participating ProductsContinued


11

117 Bacardi Superior 750 LTO, FSI

1206 Bacardi Gold Rum 750

417253 Bacardi Fuego 750 BAM

12

42606 Ruffino Chianti 1500 LTO

406868 McGuigan Black Label Shiraz 1500 LTO

589036 French Cross Cab Merlot Bag In Box 4000 LTO

13

228569 Cave Spring Gamay VQA 750 LTO

255885 J.P. Chenet Chardonnay Reserve Pays D'Doc 750 LTO

270017 Jacob's Creek Reserve Chardonnay 750 LTO

14

893 Wiser's Deluxe 750 LTO

33928 Wiser's Deluxe 1750 BAM

216689 Wiser's Deluxe 1140

15

60608 El Dorado 12 Year Old Rum 750 BAM, FSI

366666 El Dorado 8 YO Cask Aged Demerara Rum 750 LTO

894014 El Dorado Demerara 5 Year Old Rum 750 LTO

16

217448 Malibu Coconut Rum 1140 LTO

319731 Malibu Berrylicious 750 LTO

477836 Malibu Coconut Rum 750 Value Add

17

45617 Pelee Island Pinot Noir 750 LTO

399253 Deakin Estate Viognier 750 LTO

472555 F Lurton Fumees Blanches Sauv Bl Vdf 750 LTO

18

85316 Blu Giovello Prosecco 750 BAM

400549 Clos Du Bois Chardonnay 750 LTO

582817 Peller Estates Family Series Dry Riesling VQA 750 LTO

19

8219 Prince Igor Vodka (P.E.T) 750 Value Add

12476 Prince Igor Vodka (P.E.T) 1140 BAM


20

174466 Jose Cuervo Especial Silver 750 BAM

267187 Jose Cuervo Especial Gold 750 LTO

267245 Jose Cuervo Especial Gold Tequila 1140 Value Add

FSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf TalkerVA = Value Added

BAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward MilesSCP = Shopping Cart Program

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Location LCBO# Description Size (mL) Support ProgramsDeal of the

Month 367938 Stella Artois 6 x 500 LTO, FSI

1270447 Guinness Draught Beer 500 BAM, FSI

296244 Guinness Draught 4 x 440 LTO, FSI

2

416156 Miller Lite Single Can 473

300681 Coors Light 6 x 473

311779 Bud Light 6 x 473 LTO, FSI

3

943 Mouton Cadet Bordeaux Red Aoc 750 LTO, FSI

119628 Lindemans Bin 45 Cabernet Sauvignon 750 LTO

665216 Naked Grape Shiraz 750 LTO, FSI

4

177808 Appleton Estate V/X 750 LTO, FSI

223529 Appleton Estate V/X 1140 FSI

390260 Appleton Estate V/X 1750 BAM, FSI

5

383059 Sleeman Original Draught 6 x 473 LTO

904144 Molson Canadian 6 x 355 LTO, FSI

905976 Budweiser 473 LTO, FSI

6

74591 Tuborg Gold Beer 500 LTO, FSI

288365 Holsten Premium Pilsner 500 LTO, FSI

431239 Faxe Premium Lager 500

7

148007 Czechvar Premium Lager 500 LTO, FSI

255380 Pilsner Urquell 500 LTO, FSI

614909 Kozel Beer 500 LTO, FSI

8

143891 Peroni Nastro Azzurro 500

394536 Bitburger Premium Pilsner 500 LTO

535294 Grolsch Premium Lager 500 LTO, FSI

9

331314 Alexander Keith's Cascade Hop Ale 473 LTO

368993 Alexander Keith's Galaxy Hop Ale 473 LTO, FSI

417634 Alexander Keiths Celeia Hop Ale 473 LTO

10

149864 Rickard's Original White 473 LTO, FSI

306944 Shock Top 473 LTO, FSI

554089 Hoegaarden 6 x 330


Transactional Stores:6, 8, 11, 13, 14, 20, 22, 23, 24, 27, 28, 30, 32, 33, 34, 43, 44, 45, 47, 49, 50, 51, 54, 55, 56, 57, 58, 59, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 103, 109, 110, 125, 136, 144, 145, 152, 153, 155, 165, 167, 171, 175, 177, 183, 186, 188, 190, 192, 196, 197, 198, 199, 200, 201, 209, 210, 211, 216, 218, 221, 222, 225, 227, 228, 229, 232, 233, 236, 237, 242, 244, 246, 247, 248, 249, 250, 252, 255, 260, 263, 266, 268, 269, 270, 276, 279, 286, 287, 300, 302, 304, 310, 312, 321, 324, 327, 329, 340, 343, 345, 351, 359, 361, 362, 363, 366, 368, 373, 378, 382, 384, 387, 388, 389, 400, 401, 402, 404, 406, 408, 416, 420, 425, 426, 427, 428, 434, 436, 444, 449, 454, 458, 459, 465, 467, 469, 470, 474, 477, 484, 490, 501, 507, 509, 517, 518, 529, 533, 539, 544, 549, 552, 555, 559, 563, 564, 571, 572, 575, 578, 579, 584, 586, 601, 602, 605, 617, 618, 633, 640, 642, 646, 649, 652, 654, 700, 706, 741, 771

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11

117 Bacardi Superior 750 LTO, FSI

1206 Bacardi Gold Rum 750

417253 Bacardi Fuego 750 BAM

12

42606 Ruffino Chianti 1500 LTO

406868 McGuigan Black Label Shiraz 1500 LTO

589036 French Cross Cab Merlot Bag In Box 4000 LTO

13

228569 Cave Spring Gamay VQA 750 LTO

255885 J.P. Chenet Chardonnay Reserve Pays D'Doc 750 LTO

270017 Jacob's Creek Reserve Chardonnay 750 LTO

14

893 Wiser's Deluxe 750 LTO

33928 Wiser's Deluxe 1750 BAM

216689 Wiser's Deluxe 1140

15

60608 El Dorado 12 Year Old Rum 750 BAM, FSI

366666 El Dorado 8 YO Cask Aged Demerara Rum 750 LTO

894014 El Dorado Demerara 5 Year Old Rum 750 LTO

16

217448 Malibu Coconut Rum 1140 LTO

319731 Malibu Berrylicious 750 LTO

477836 Malibu Coconut Rum 750 Value Add

17

45617 Pelee Island Pinot Noir 750 LTO

399253 Deakin Estate Viognier 750 LTO

472555 F Lurton Fumees Blanches Sauv Bl Vdf 750 LTO

18

85316 Blu Giovello Prosecco 750 BAM

400549 Clos Du Bois Chardonnay 750 LTO

582817 Peller Estates Family Series Dry Riesling VQA 750 LTO

19

8219 Prince Igor Vodka (P.E.T) 750 Value Add



20

174466 Jose Cuervo Especial Silver 750 BAM

267187 Jose Cuervo Especial Gold 750 LTO

267245 Jose Cuervo Especial Gold Tequila 1140 Value Add

FSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf TalkerVA = Value Added

BAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward MilesSCP = Shopping Cart Program

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Extender Location LCBO# DescriptionSize

(mL)Support

Programs 15 2030# of Extenders4045 50 55 6065

R1 Vodka A 521963 Chopin Potato Vodka 750 LTO Y Y

R2 Vodka B 149567 Tag No. 5 Vodka 750 LTO Y Y Y Y Y

R3 Vodka C 417295 Ciroc 750 Value Add Y Y Y Y Y Y

R4 Vodka D 209221 Absolut Vodka 1140 LTO Y Y Y Y Y Y Y Y Y

R5 Vodka E 216937 Skyy Vodka 1140 BAM Y Y Y Y Y Y Y Y Y

R6 Rum A 114967 Finlandia Vodka 1750 LTO Y

R7 Rum B 384685 Sammy's Beach Bar Rum 750 LTO Y Y Y Y Y

R8 Rum C 67 Smirnoff Vodka 750 LTO Y Y Y Y Y Y

R9 Rum D 283929 Captain Morgan Black Spiced Rum 750 LTO Y Y Y Y Y Y Y

R10 Rum E 216812 Bacardi Gold Rum 1140 LTO Y Y Y Y Y Y Y Y Y

R11 Canadian Whisky A 260752 George Dickel Tennessee Whisky No.12 750 LTO Y Y

R12 Canadian Whisky B 34637 Canadian Club Premium 1750 BAM Y Y Y Y Y

R13 Canadian Whisky C 330803 Bowmore 12 Year Old Islay Single Malt 750 LTO Y Y Y Y Y Y Y

R14 Canadian Whisky D 285254 Forty Creek Copper Pot Reserve 750 BAM Y Y Y Y Y Y Y Y

R15 Canadian Whisky E 397109 Forty Creek Spike Honey Spiced 750 LTO Y Y Y Y Y Y Y Y Y

R16 Scotch A 298638 Glenmorangie Original Single Malt Scotch Whisky 750 Value Add Y Y Y Y Y Y

R17 Scotch B 292243 Wiser's Spiced Vanilla Canadian Whisky 750 LTO Y Y Y Y Y Y Y Y Y

R18 Gin A 216721 Tanqueray London Dry Gin 1140 LTO Y Y Y Y Y Y Y

R19 Liqueurs A 281378 Forty Creek Cream Liquor 750 Value Add Y Y Y Y

R20 Liqueurs B 400242 Baileys Chocolate Cherry 750 LTO Y Y Y Y Y Y

R21 Liqueurs C 1784 Grand Marnier 750 Value Add Y Y Y Y Y Y Y Y

R22 Liqueurs D 1487 Crown Royal 750 LTO Y Y Y Y Y Y Y Y Y

R23 Brandy A 116038 Metaxa Seven Star 750 LTO Y

R24 Brandy B 1925 Courvoisier VS 750 BAM Y Y Y Y Y Y Y

R25 Tequila A 125187 Cazadores Reposado Tequila 750 LTO Y Y Y Y

R26 Ontario Blend A 16394 French Cross Pinot Grigio 1000 LTO, Wine Fridge Y Y Y Y Y Y

R27 Ontario Blend B 637199 Pelee Island Shiraz/Cabernet 750 LTO Y Y Y Y Y Y Y

R28 Ontario Blend C 485128 Pelee Island Baco Noir VQA 750 LTO, FSI Y Y Y Y Y Y Y Y Y

R29 Ontario Non-VQA A 177477 Sandbanks Estate Shoreline White VQA 750 LTO Y Y Y Y Y

R30 Ontario Non-VQA B 393405 Pelee Island Monarch Vidal VQA 750 LTO Y Y Y Y Y Y

R31 Ontario Non-VQA C 283804 Skinnygrape Pinot Grigio 750 LTO Y Y Y Y Y Y Y Y Y

R32 Ontario Non-VQA D 328534 Jackson-Triggs Cabernet Sauvignon 750 LTO Y Y Y Y Y Y Y Y Y

R33 Ontario VQA A 620724 Creekside Sauvignon Blanc VQA 750 BAM Y Y Y

R34 Ontario VQA B 277632 Union Noir VQA 750 LTO Y Y Y Y

Shelf ExtendersRefer to the Participating Stores Section of this guide to determine how many extenders your store implements.

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Shelf ExtendersRefer to the Participating Stores Section of this guide to determine how many extenders your store implements.

Extender Location LCBO# DescriptionSize

(mL)Support

Programs 15 2030# of Extenders4045 50 55 6065

R35 Australia/ New Zealand A 400317 Nugan Estate Third Generation

Chardonnay 750 LTO Y Y Y

R36 Australia/ New Zealand B 237255 Saint Clair Family Estate Sauvignon Blanc 750 LTO Y Y Y Y

R37 Australia/ New Zealand C 189415 Wyndham Estate Bin 555 Shiraz 750 LTO Y Y Y Y Y Y Y

R38 Australia/ New Zealand D 181388 Lindemans Bin 95 Sauvignon Blanc 750 LTO Y Y Y Y Y Y Y Y Y

R39 USA A 48611 Robert Mondavi Woodbridge Cabernet Sauvignon 750 LTO Y Y Y Y Y Y Y Y

R40 USA B 111526 Nederburg Winemaster's Rsv Cabernet Sauvignon 750 LTO Y Y Y Y Y Y Y Y Y

R41 Chile A 177774 Santa Rita Reserva Carmenere 750 LTO Y Y Y Y

R42 Chile B 230474 Graffigna Centenario Reserve Malbec 750 LTO Y Y Y Y Y Y Y Y Y

R43 France Blend A 227256 Bacalhoa Tinto Da Anfora 750 LTO Y

R44 France Blend B 16840 Bolla Valpolicella Classico 750 LTO Y Y Y Y Y Y Y Y Y

R45 France South A 370080 Codorniu Seleccion Raventos Rose 750 LTO Y Y

R46 France South B 269589 Rocca Delle Macie Chianti Vernaiolo Docg 750 LTO Y Y Y Y Y Y Y

R47 France Bordeaux/Burgundy A 669010 Lulu B Pinot Noir Pays D'Oc 750 LTO Y Y Y

R48 Italy Central A 277194 Batasiolo Bosc Dla Rei Moscato D'Asti 750 LTO Y Y

R49 Italy Central B 376145 Radio Boka Tempranillo, Valencia 750 LTO Y Y Y Y Y Y Y Y Y

R50 Italy North A 588780 Bottega Petalo Il Vino Dell' Amore Moscato 750 LTO, Wine Fridge Y Y Y Y Y

R51 Italy North B 572370 Yvon Mau Merlot Vdp 1500 LTO Y Y Y Y Y Y Y Y

R52 Southern Europe A 263640 La Vieille Ferme Cotes Du Ventoux Aoc 750 LTO Y

R53 Southern Europe B 166 Sogrape Mateus Rose 750 LTO Y Y Y

R54 Germany A 620617 Collavini Pinot Grigio 1500 LTO Y Y Y Y Y Y Y

R55 Sparkling A 270314 Santa Julia Pinot Grigio 750 LTO Y Y Y

R56 Sparkling B 9118 Henkell Trocken Piccolo 3 x 200 LTO Y Y Y Y Y Y

R57 Ontario Beer A 186783 Mill Street Lemon Tea 473 BAM Y Y

R58 Ontario Beer B 37861 Pabst Blue Ribbon 473 LTO Y Y Y Y Y Y Y Y Y

R59 Beer 1 384750 Railway City Witty Traveller 473 LTO Y

R60 Beer 2 302810 Heineken 6 x 500 BAM Y Y Y Y Y Y

R61 Beer 3 418590 Modelo Especial 6 x 355 LTO Y Y Y Y Y Y

R62 Beer 4 365593 B-Side Kissmeyer Nordic Pale Ale 600 Necktag Y Y Y Y Y Y Y

R63 Party Zone 1 75200 Bacardi Breezer Tropical Orange Smoothie 1000 LTO Y Y Y Y Y Y Y

R64 Party Zone 2 370619 Crabbie's Raspberry Alcoholic Ginger Beer 500 Y Y Y Y Y Y

R65 Party Zone 3 370445 Beve Sparkling Grapefruit 6 x 355 LTO Y Y Y Y Y Y Y Y

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Community Shelf Extenders

Location LCBO# DescriptionSize

(mL)Support Program Agent

C1: Community Extender 1 227413 Iceberg Vodka 1140 LTO Kirkwood Diamond Canada

Partnership

C2: Community Extender 2 217687 Canadian Club Premium 1140 Value

Add Beam Global Canada

C3: Community Extender 3 289835 French Cross Dry White 1500 LTO Andrew Peller Limited

C4: Community Extender 4 533026 Masi Modello Delle Venezie

Rosso Igt 750 BAM Authentic Wine & Spirits Merchants

C5: Community Extender 5 251876 Wolf Blass Yellow Label

Cabernet Sauvignon 750 LTO Treasury Wine Estates

C6: Community Extender 6 181636 Sobieski Vodka 750 LTO Glazer's Of Canada

C7: Community Extender 7 417840 Aultmore 12YO 750 BAM Bacardi Canada Inc.

C8: Community Extender 8 364034 Dr. McGillicuddy Apple Pie 750 BAM Kirkwood Diamond Canada

Partnership

C9: Community Extender 9 109 Mike Weir Cabernet Merlot VQA 750 LTO Mark Anthony Brands

C10: Community Extender 10 621680 French Rabbit Cab Sauv

Carton Pays D'Oc 1000 LTO Charton Hobbs Inc

Community Shelf Extenders

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Discovery & Green Extenders

Discovery Shelf Extenders



D1: Discovery Wines 1 109991 Pelee Island Gewurztraminer Riesling VQA 750 LTO Pelee Island Winery

D2: Discovery Wines 2 394577 Fiol Prosecco Doc 750 BAM Charton Hobbs Inc.

D3: Discovery Wines 3 356717 California Square Chardonnay Russian River 750 LTO Trialto Wine Group

Ltd.

D4: Discovery BSM 1 408054 Great Lakes Pompous Ass 473 BAM Great Lakes Brewing Co

D5: Discovery BSM 2 370494 Smirnoff Ice Light Black Cherry & Soda 4 x 355 LTO Diageo Canada Inc.

D6: Discovery BSM 3 407734 Beve Orange Pomelo 6 x 355 LTO Diageo Canada Inc.

D7: Discovery Spirits 1 180695 St-Germain Elderflower Liqueur 750 LTO Bacardi Canada Inc.

D8: Discovery Spirits 2 272666 Double Cross Vodka 750 LTO Woodman Wines & Spirits

D9: Discovery Spirits 3 358192 Bruichladdich The Botanist Islay Dry Gin 750 Value

AddSelect Wine Merchants Inc.

Green Shelf Extender



G1: Green Extender 255844 Era Montepulciano D'Abruzzo Doc Organic 750 LTO The Case For Wine

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IMAGE Shelf Talkers

LCBO# Description Size (mL) Support Program Agent

35667 Dopff & Irion Crystal D'Alsace Sylvaner 750 Philippe Dandurand Wines Ltd.

162610 Pascual Toso Malbec Limited Edition 750 Eurovintage International Inc

165308 Colio Extra Dry White 1500 Colio Estate Wines

213934 Georges Duboeuf Beaujolais Brouilly 750 Philippe Dandurand Wines Ltd.

234385 Trapiche Broquel Malbec 750 Philippe Dandurand Wines Ltd.

241810 Alpine Valley Sauvignon Blanc 750 Churchill Cellars Ltd.

242156 Plowman's Ale 500 Grand River Brewing

249433 Spaten Original Munich Beer 500 Labatt Breweries Ontario

267773 Hop City Barking Squirrel Lager 473 The Premium Beer Company Inc.

306019 Colio Extra Dry White Bag In Box 4000 Colio Estate Wines

309302 Santa Alicia Carmenere Reserva 750 Eurovintage International Inc

319798 Phillips Hop Circle IPA 6 x 341 Craft Brand Company Inc.

322362 Beck's 500 Labatt Breweries Ontario

334052 Stiegl Grapefruit Radler 500 McClelland Premium Imports

339572 Mongozo Premium Pilsner - Gluten Free 330 McClelland Premium Imports

350504 Yellow Tail Big Bold Red 750 Philippe Dandurand Wines Ltd.

352757 Bolla Amarone Della Valpolicella Classico Doc 750 Philippe Dandurand Wines Ltd.

361006 Cheval Noir Bordeaux Aoc 750 Eurovintage International Inc

370650 Crazy Uncle The Uber Caesar 1000 Churchill Cellars Ltd.

371872 Girls' Night Out Sangria 750 Mini Thematic Colio Estate Wines

376046 Palm Bay Island Spirit Grapefruit Citrus 750 LGT Fixture Mark Anthony Brands

378158 Pabst Blue Ribbon 6 x 473 Sleeman Brewing & Malting Co.

379115 Liefmans Fruitesse 4 x 500 Horizon Beers Inc.

384354 Grand River Tailgate 500 Grand River Brewing

400309 Rolling Grenache Shiraz Mourvedre 750 Colio Estate Wines

404368 Detour 473 LGT Fixture Lakes Of Muskoka Cottage Brewery

420034 Spitfire Kentish Ale 6 x 355 The Premium Beer Company Inc.

481838 Folonari Valpolicella Ripasso Class Sup Doc 750 Philippe Dandurand Wines Ltd.

602888 Mort Subite Framboise Lambic 375 McClelland Premium Imports

613497 Moosehead Lager 473 The Premium Beer Company Inc.

927392 Blanche De Chambly 6 x 341 Sleeman Brewing & Malting Co.

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Limited Time Offers

LCBO# Description Size (mL) LTO Display Program

67 Smirnoff Vodka 750 $1.00 Shelf Extender109 Mike Weir Cabernet Merlot VQA 750 $2.00 Comm. Extender117 Bacardi Superior 750 $1.00 End Aisle166 Sogrape Mateus Rose 750 $1.00 Shelf Extender893 Wiser's Deluxe 750 $1.50 End Aisle943 Mouton Cadet Bordeaux Red Aoc 750 $1.50 End Aisle1487 Crown Royal 750 $1.00 Shelf Extender3558 Gibson's Finest Rare 12 Years Old 750 $2.00 7617 Chivas Regal 12 Year Old 750 $2.00 9118 Henkell Trocken Piccolo 3x200 600 $1.00 Shelf Extender16394 French Cross Pinot Grigio 1000 $1.00 Shelf Extender, Wine Fridge16840 Bolla Valpolicella Classico 750 $2.00 Shelf Extender27854 Masi Modello Della Venezie Rosso 1500 $3.00 28647 Cantine Due Palme Canonico Negroamaro Salento 2000 $2.00 31757 Smirnoff Vodka (P.E.T) 750 $1.00 37861 Pabst Blue Ribbon 473 $0.20 Shelf Extender42606 Ruffino Chianti 1500 $3.00 End Aisle45617 Pelee Island Pinot Noir 750 $1.50 End Aisle48611 Robert Mondavi Woodbridge Cabernet Sauvignon 750 $2.00 Shelf Extender53678 Peninsula Ridge Sauvignon Blanc VQA 750 $1.00 LGT Fixture, FSI60707 20 Bees Pinot Grigio VQA 750 $1.00 68544 Sawmill Creek Dry Red 4000 $3.00 74062 Dan Aykroyd Cabernet Shiraz VQA 750 $1.00 74591 Tuborg Gold Beer 500 $0.25 End Aisle75200 Bacardi Breezer Tropical Orange Smoothie 1000 $0.75 Shelf Extender89862 Girls Night Out Rose VQA 750 $1.50 94771 Forty Creek Double Barrel Reserve Whisky 750 $5.00 99218 Cavit Collection Pinot Grigio Delle Venez Igt 750 $1.50 Wine Fridge109991 Pelee Island Gewurztraminer Riesling VQA 750 $1.50 Discovery Extender

111526 Nederburg Winemaster's Rsv Cabernet Sauvignon 750 $1.50 Shelf Extender

112979 Bacardi Superior Rum (P.E.T) 750 $1.00 114967 Finlandia Vodka 1750 $1.00 Shelf Extender116038 Metaxa Seven Star 750 $2.00 Shelf Extender119628 Lindemans Bin 45 Cabernet Sauvignon 750 $1.50 End Aisle, FSI122390 The Beachhouse Sauvignon Blanc 750 $1.00 Wine Fridge123133 Ouzo 12 750 $1.00 125187 Cazadores Reposado Tequila 750 $2.00 Shelf Extender132506 Xoxo Pinot Grigio/Chardonnay 1500 $2.00 134957 Open Cab 2 Merlot VQA 750 $1.00 137117 Russian Standard Vodka 750 $1.50 143040 Sauza Hornitos Reposado Tequila 750 $2.00 146845 Eastdell Black Cab VQA 1500 $1.50 148007 Czechvar Premium Lager 500 $0.30 End Aisle149567 Tag No. 5 Vodka 750 $1.00 Shelf Extender149864 Rickard's Original White 473 $0.20 End Aisle

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155051 Masi Campofiorin Igt 750 $2.00 End Aisle166090 Jack Daniel's And Cola Tall Can 473 $0.50 170134 Banrock Station Pink Moscato Rose 750 $1.00 FSI173542 Tequila Don Julio Blanco 750 $5.00 173617 El Jimador Tequila Blanco 750 $2.00 177477 Sandbanks Estate Shoreline White VQA 750 $1.00 Shelf Extender177774 Santa Rita Reserva Carmenere 750 $1.50 Shelf Extender177808 Appleton Estate V/X 750 $1.50 End Aisle178624 Montgras Carmenere Reserva 750 $1.50 180695 St-Germain Elderflower Liqueur 750 $5.00 Discovery Extender181388 Lindemans Bin 95 Sauvignon Blanc 750 $1.00 Shelf Extender181636 Sobieski Vodka 750 $1.00 Comm. Extender184796 Strongbow Cider 8 x 440 $1.00

189415 Wyndham Estate Bin 555 Shiraz 750 $1.50 Shelf Extender

191866 Pknt Cabernet Sauvignon 750 $2.00 191874 Corona Extra 473 $0.25 194878 White Owl Whisky 750 $3.00 209221 Absolut Vodka 1140 $1.60 Shelf Extender211185 Rockstar Original 473 $0.50 211227 Palm Bay Ruby Grapefruit Sunrise Spritz 6 x 355 $1.00 212282 Luksusowa Vodka 1140 $1.00 216721 Tanqueray London Dry Gin 1140 $1.00 Shelf Extender216812 Bacardi Gold Rum 1140 $1.00 Shelf Extender217125 Sauza Silver 1140 $5.00

217448 Malibu Coconut Rum 1140 $2.00 End Aisle

219022 House Wine Co. Riesling Pinot Grigio VQA 750 $1.00

219543 Inniskillin Late Autumn Riesling VQA 750 $1.50 Wine Fridge

225250 Stolichnaya Vodka 1140 $1.30

227256 Bacalhoa Tinto Da Anfora 750 $1.50 Shelf Extender

227413 Iceberg Vodka 1140 $1.00 Comm. Extender

228569 Cave Spring Gamay VQA 750 $1.00 End Aisle229583 Kronenbourg 1664 Blanc 6 x 330 $1.00 230474 Graffigna Centenario Reserve Malbec 750 $1.00 Shelf Extender231795 Torres Infinite, Catalunya 750 $2.00 237255 Saint Clair Family Estate Sauvignon Blanc 750 $2.00 Shelf Extender, FSI237792 Icebox Long Island Iced Tea 1140 $2.00 237826 Icebox Margarita 1140 $2.00 247007 Sawmill Creek Pinot Grigio Chard Bag In Box 4000 $3.00 250266 Girls' Night Out Darkberry Duet 1500 $1.50 251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 $3.00 Comm. Extender, FSI253229 Bougrier Vouvray Chenin Blanc 750 $2.00 255380 Pilsner Urquell 500 $0.25 End Aisle255844 Era Montepulciano D'Abruzzo Doc Organic 750 $1.00 Green Extender255885 J.P. Chenet Chardonnay Reserve Pays D'Doc 750 $1.00 End Aisle

Limited Time OffersContinued

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260752 George Dickel Tennessee Whisky No.12 750 $3.00 Shelf Extender263079 Sawmill Creek Riesling 1500 $2.05 LGT Fixture, FSI263640 La Vieille Ferme Cotes Du Ventoux Aoc 750 $1.00 Shelf Extender267187 Jose Cuervo Especial Gold 750 $2.00 End Aisle269589 Rocca Delle Macie Chianti Vernaiolo Docg 750 $2.00 Shelf Extender270017 Jacob's Creek Reserve Chardonnay 750 $2.00 End Aisle270314 Santa Julia Pinot Grigio 750 $2.00 Shelf Extender270926 Henry Of Pelham Baco Noir VQA 750 $1.00 272161 Devil's Cut 750 $3.00 272609 Las Mulas Sauvignon Blanc Reserve Organic 750 $1.00 272666 Double Cross Vodka 750 $5.00 Discovery Extender272716 Stolichnaya Vodka 1750 $1.80 275248 Citadelle Gin 750 $3.00 277194 Batasiolo Bosc Dla Rei Moscato D'Asti 750 $2.00 Shelf Extender277632 Union Noir VQA 750 $1.00 Shelf Extender278689 Brancott Letter Series B Sauvignon Blanc 750 $3.00 283804 Skinnygrape Pinot Grigio 750 $1.00 Shelf Extender283929 Captain Morgan Black Spiced Rum 750 $2.00 Shelf Extender288365 Holsten Premium Pilsner 500 $0.20 End Aisle289835 French Cross Dry White 1500 $2.05 Comm. Extender292037 Revolution Red 750 $1.00 292151 Louis M. Martini Cabernet Sauvignon 750 $3.00 End Aisle, FSI292243 Wiser's Spiced Vanilla Canadian Whisky 750 $2.00 Shelf Extender295105 Alamos Cabernet Sauvignon 750 $2.00 296152 Skinnygirl Margarita 750 $1.00 296244 Guinness Draught 4 x 440 $1.00 End Aisle296848 Chateau Des Charmes Aligote VQA St. Davids B 750 $1.50 298083 Alberta Premium Dark Horse Whisky 750 $3.00 303040 Fielding Fireside White VQA 750 $1.00 305144 Jackson-Triggs Chardonnay Bag In Box 4000 $3.00 FSI306944 Shock Top 473 $0.25 End Aisle307025 Ruffino Aziano Chianti Classico Docg 750 $2.50 308270 Giesen Sauvignon Blanc Marlborough 750 $2.00 Wine Fridge308718 Pondview Harmony White VQA 750 $2.00 311779 Bud Light 6 x 473 $0.70 End Aisle316323 Motts Original Caesar 458 $0.25

319723 Bulldog Gin 750 $1.50

319731 Malibu Berrylicious 750 $1.00 End Aisle

321745 Smirnoff Ice Light 4 x 330 $1.00

324863 Jim Beam Black Kentucky Bourbon Aged 6 Years 750 $3.60 326025 Basil Hayden Straight Bourbon 750 $6.00 328534 Jackson-Triggs Cabernet Sauvignon 750 $1.15 Shelf Extender330803 Bowmore 12 Year Old Islay Single Malt 750 $5.00 Shelf Extender331314 Alexander Keith's Cascade Hop Ale 473 $0.25 End Aisle

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333005 Smirnoff Ice Flavours Raspberry Spritzer 4 x 330 $1.00 333161 Bacardi Breezer Party 12 Pack 12 x 330 $2.50 333591 Innis & Gunn Original 6 x 330 $1.00 End Aisle334029 Highland Park 10 Year Old 750 $5.00 334045 Kilbeggan 750 $5.00 334821 Smirnoff Ice 6 x 355 $1.00 337667 Havana Club Anejo 3 Anos 750 $1.00 338053 Alize Red Passion Liquor 750 $3.00 338061 Alize Bleu Passion Liquor 750 $3.00 FSI, Mini Thematic341347 Fresh Sparkling Rose VQA 750 $1.50 350488 Skinnygrape Rose 750 $1.00 351403 De Los Dorados Tequila 750 $3.00 356717 California Square Chardonnay Russian River 750 $2.00 Discovery Extender363085 Coors Banquet 473 $0.20 End Aisle363945 Sour Puss Bubblerama Liquor 750 $1.00 364265 The Dreaming Tree Chardonnay 750 $2.00 364570 Bacardi Oakheart Spiced Rum 750 $2.00 366666 El Dorado 8 YO Cask Aged Demerara Rum 750 $3.00 End Aisle367938 Stella Artois 6 x 500 $0.75 Deal of the Month368993 Alexander Keith's Galaxy Hop Ale 473 $0.25 End Aisle369918 Gallo Family Vineyards Summer White 750 $1.00 370080 Codorniu Seleccion Raventos Rose 750 $2.00 Shelf Extender370445 Beve Sparkling Grapefruit 6 x 355 $1.00 Shelf Extender370478 Malibu Cocktails Low Calorie Caribbean Cosmo 1750 $1.00 370486 Malibu Rum Sparkler 750 $1.00 370494 Smirnoff Ice Light Black Cherry & Soda 4 x 355 $1.00 Discovery Extender370536 Eristoff Clear Cut 473 $0.25 370577 Breezer Freeze Pina Colada 700 $1.00 370593 Vex Watermelon Lemonade 6 x 330 $1.00 370759 Mike's Mike-A-Rita 473 $0.20 370809 Woody's Mango And Passionfruit 4 x 330 $1.00 370874 Jack Daniel's Country Cocktail Downhome Pnch 6 x 296 $1.00 371567 Colio Bricklayer's Predicament Chard P. Grigio VQA 750 $1.00 376145 Radio Boka Tempranillo, Valencia 750 $1.00 Shelf Extender376285 Red Racer Ipa 473 $0.20 End Aisle377465 Torres Vina Esmeralda Semi Dry White, Catalun 750 $1.00 379180 Robert Mondavi Private Selection Chardonnay 750 $2.50 383059 Sleeman Original Draught 6 x 473 $0.70 End Aisle384685 Sammy's Beach Bar Rum 750 $2.00 Shelf Extender384750 Railway City Witty Traveller 473 $0.20 Shelf Extender387043 Peninsula Ridge Semi-Dry Riesling VQA 750 $2.00 Wine Fridge, FSI387175 Jackson-Triggs Cabernet Merlot Proprietors Sel 750 $2.00 388710 Tenuta S. Anna Prosecco Extra-Dry 750 $2.00 391177 Sipsmith London Dry Gin 750 $5.00


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393405 Pelee Island Monarch Vidal VQA 750 $1.50 Shelf Extender393488 Breezer + Cider Berry & Honey 473 $0.25 394536 Bitburger Premium Pilsner 500 $0.25 End Aisle394791 Melodias Red Blend 750 $1.00 394833 Merlocola 750 $1.00 395616 Pillitteri Canadian Gothic Cabernet Merlot VQA 750 $1.00 397034 Three Olives Cherry Vodka 750 $1.00397091 Forty Creek Copper Pot Reserve 1750 $2.00 397109 Forty Creek Spike Honey Spiced 750 $1.00 Shelf Extender399253 Deakin Estate Viognier 750 $1.00 End Aisle399543 Wolf Blass Gold Label Chardonnay 750 $3.00 400242 Baileys Chocolate Cherry 750 $1.00 Shelf Extender400317 Nugan Estate Third Generation Chardonnay 750 $1.50 Shelf Extender400549 Clos Du Bois Chardonnay 750 $1.50 End Aisle401737 Skyy Infusions Blood Orange 750 $1.00 402784 Bacardi Mango Fusion 750 $1.00 406702 Caribbean Twist Mixed Mango 700 $0.50 406785 Jose Cuervo Iced Teagarita 750 $1.00 406850 Argento Pinot Grigio 1500 $1.00 406868 McGuigan Black Label Shiraz 1500 $1.00 End Aisle407098 Blossom Hill Crisp & Fruity White 750 $1.00 407346 Crabbie's Fruits Zesty Lemon 4 x 330 $1.00 407403 Mike-Arita Strawberry 473 $0.20 407429 Palm Bay Tropical Iced Tea Pineapple Peach 4 x 355 $1.00 407478 Jaw Drop Squirting Oranges 473 $0.25 407734 Beve Orange Pomelo 6 x 355 $1.00 Discovery Extender407775 Snapple Spiked Tea Vodka 458 $0.25 407924 Gallo Family Vineyards Summer Red 750 $1.00 408500 Myx Fusions Moscato And Peach Wine Cooler 748 $1.00 410076 Woody's Mojito Cocktail 4 x 330 $1.00 411306 Mott's Clamato Caesar Extreme 458 $0.25 411546 Girls' Night Out Coconut Lime Calypso 1500 $1.00 FSI, Mini Thematic412999 Pinnacle Tropical Punch 750 $1.00 413310 Harry Brompton's London Ice Tea 4 x 330 $1.00 414748 Sandbanks Summer White VQA 750 $1.00 Mini Thematic416248 Creemore Springs Lot 9 Pilsner 473 $0.25 End Aisle416693 Jack Daniel's Tennessee Fire 750 $2.00 417634 Alexander Keiths Celeia Hop Ale 473 $0.25 End Aisle418590 Modelo Especial 6 x 355 $1.00 Shelf Extender449819 Mike's Hard Cranberry Lemonade 4 x 330 $1.00 462473 Beringer Stone Cellars Merlot 750 $2.00 467662 Strewn Two Vines Riesling Gewurztraminer VQA 750 $1.00 472555 F Lurton Fumees Blanches Sauv Bl Vdf 750 $1.00 End Aisle485128 Pelee Island Baco Noir VQA 750 $1.50 Shelf Extender, FSI

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487264 Stella Artois 500 $0.30 497248 Trius Chardonnay VQA 750 $1.00 500504 Captain Morgan Spiced Rum 375 $1.00 518688 Sour Puss Apple Liquor 750 $1.00 521963 Chopin Potato Vodka 750 $5.00 Shelf Extender529354 Pelee Island Pelee Pink VQA 750 $1.50 535294 Grolsch Premium Lager 500 $0.25 End Aisle550715 Forty Creek Barrel Select 750 $1.00 560680 Jackson-Triggs Blk Series Cab Fr/Cab Sauv VQA 750 $1.50 End Aisle, FSI565713 Reif Estate Cabernet/Merlot VQA 750 $1.00 569400 Mott's Clamato Caesar Extra Spicy 4 x 355 $1.00 572370 Yvon Mau Merlot Vdp 1500 $1.00 Shelf Extender582817 Peller Estates Family Series Dry Riesling VQA 750 $1.00 End Aisle588780 Bottega Petalo Il Vino Dell' Amore Moscato 750 $1.00 Shelf Extender, Wine Fridge589028 French Cross Blush Bag In Box 4000 $2.00 589036 French Cross Cab Merlot Bag In Box 4000 $3.00 End Aisle589101 Ruffino Lumina Pinot Grigio Igt 750 $2.00 Wine Fridge601765 Malibu Coconut Rum 375 $1.00 609867 Eastdell Unoaked Chardonnay VQA 750 $1.50 610683 Mcwilliams Hanwood Estate Shiraz 750 $2.00 611392 Mott's Clamato Caesar Extra Spicy 6 x 341 $1.25 614826 Pelee Island Pinot Grigio 1500 $1.50 614909 Kozel Beer 500 $0.20 End Aisle617720 Corona Light 6 x 330 $1.00 End Aisle620617 Collavini Pinot Grigio 1500 $2.00 Shelf Extender620773 Masi Masianco Pinot Grigio & Verduzzo 750 $1.00 Wine Fridge621110 Jackson-Triggs Pinot Grigio 750 $1.00 Wine Fridge621680 French Rabbit Cab Sauv Carton Pays D'Oc 1000 $2.00 Comm. Extender627257 Mott's Clamato Caesar Original 12 x 355 $1.75 637199 Pelee Island Shiraz/Cabernet 750 $1.00 Shelf Extender665216 Naked Grape Shiraz 750 $1.00 End Aisle, FSI669010 Lulu B Pinot Noir Pays D'Oc 750 $1.00 Shelf Extender698209 Sleeman Clear 6 x 341 $1.00 End Aisle894014 El Dorado Demerara 5 Year Old Rum 750 $1.60 End Aisle904144 Molson Canadian 6 x 355 $1.00 End Aisle905976 Budweiser 473 $0.20 End Aisle906560 Coors Light 6 x 341 $1.00 911396 Moosehead Lager 6 x 341 $1.00


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Value Added Program

Value Add Program – Warehouse Applied

LCBO# Description Size (mL) VA ApprovedVA Mother Carton#

984 Alberta Premium 750 Dark Horse 50 mL 3410818219 Prince Igor Vodka (P.E.T) 750 Prince Igor Extreme 50 mL 89487354213 Alberta Premium (P.E.T) 1750 Dark Horse 2 x 50 mL 341073125914 Russian Prince (P.E.T) 1750 Eristoff Vodka 2 x 40 mL 894717215871 Gibson's Finest Rare 12 Years Old

Whisky1140 Gibson's 18 YO 50 mL 271627

215889 Gibson's Finest Sterling Edition Whisky

1140 Gibson's 12 YO 50 mL 272237

216234 Alberta Springs 1140 Dark Horse 50 mL 273698216903 Banff Ice Vodka 1140 CC Rye 50 mL 270868

217687 Canadian Club Premium 1140 CC Rye 50 mL 364638242339 Alberta Pure Vodka 1140 CC Rye 50 mL 341057281378 Forty Creek Cream Liquor 750 Forty Creek Barrel Select 50 mL 313429350207 Forty Creek Copper Pot Reserve

Whisky1140 Forty Creek Double Barrel 50 mL 364604

350629 Forty Creek Barrel Select Whisky 1140 Forty Creek Double Barrel 50 mL 364612390583 Canadian Club 100% Rye 750 CC Classic 50 mL 403865

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Value Add Program – Sales AppliedLCBO# Description Size (mL) VA Approved240 Smirnoff Vodka 375 Smartphone speaker amplifier653 Silk Tassel Canadian Whiskey 1140 Fireball 50 mL1784 Grand Marnier 750 Garnish Picks2485 Sauza Silver 750 CC Maple 50 mL5132 Silent Sam Vodka 750 Captain Morgan Spiced Rum 50 mL5363 Wyborowa Vodka 750 Gibson's 12 YO 50 mL8219 Prince Igor Vodka (P.E.T) 750 Prince Igor Extreme 50 mL10512 Dujardin VSOP Brandy 750 Goslings Black Seal Rum 50 mL11130 Dewar's White Label 750 Rock Glass11494 Small Cask Brandy 1140 Forty Creek Barrel Select 50 mL15693 Ricard Pastis 750 Polar Ice Vodka 50 mL21378 Jim Beam White Label Bourbon 750 Devil's Cut 50 mL54866 Bulleit Bourbon Frontier Whiskey 750 BBQ basting brush56366 Sterling Vintner's Cabernet Sauvignon 750 Baileys Salted Caramel 50 mL61408 Jagermeister 375 Branded Measuring Glass65284 Black Velvet (P.E.T) 1750 Black Velvet Toasted Caramel Minis74393 Baileys Irish Cream 375 Crown Royal Apple 50 mL87015 Lamb's White Rum (P.E.T) 1750 Wiser's Deluxe 2 x 50 mL105304 Russian Prince (P.E.T) 375 Eristoff 40 mL112433 Bacardi Black 750 Bacardi Oakheart 50 mL125914 Russian Prince (P.E.T) 1750 Eristoff Vodka 2 x 40 mL135566 Polar Ice Vodka 750 McGuinness Triple Sec 50 mL207514 Remy Martin VSOP 375 Cointreau 50 mL209205 Walker's Special Old (P.E.T) 1750 Wiser's Deluxe 2 x 50 mL213900 Alpenbitter No 7 750 Prince Igor Extreme 50 mL215871 Gibson's Finest Rare 12 Years Old Whisky 1140 Gibson's 18 YO 50 mL215889 Gibson's Finest Sterling Edition Whisky 1140 Gibson's 12 YO 50 mL216234 Alberta Springs 1140 Dark Horse 50 mL216655 Absolut Vodka 1750 Monin VA216838 Bacardi Superior 1140 Rocks Bluetooth Speaker217190 Grand Macnish 1140 Islay Mist Scotch 50 mL217257 Sailor Jerry Spiced Navy Rum 1140 Branded Rocks Glass in Box217331 Grolsch Premium Lager 4 x 450 Bottle opener217687 Canadian Club Premium 1140 CC Rye 50 mL225243 Stolichnaya Vodka 750 Ginger beer can226860 Wolf Blass Yellow Label Chardonnay 750 Regional Coasters 242339 Alberta Pure Vodka 1140 CC Rye 50 mL260323 Jack Daniel's Honey 750 JD Tennessee Fire 50 mL267245 Jose Cuervo Especial Gold Tequila 1140 Kraken 50mL 268714 Dekuyper Peachtree 750 Fireball 50 mL269860 La Posta Tinto Red Blend 750 Spice Rub Packet273326 Jagermeister 1750 Branded Bottle Pump281378 Forty Creek Cream Liquor 750 Forty Creek Barrel Select 50 mL281824 Wild Turkey 81 Proof Kentucky Straight Bourbon 750 Beef Jerky287482 Whyte & Mackay Special Reserve 750 Glayva 50 mL292110 La Mascota Cabernet Sauvignon 750 Spicebox Whisky 50 mL292730 Lamb's Black Sheep Spiced Rum 750 Wiser's Deluxe 50 mL298638 Glenmorangie Original Single Malt Scotch Whisky 750 Golf Balls

Value Added Program

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Value Added Program

Value Add Program – Sales AppliedLCBO# Description Size (mL) VA Approved312009 Canadian Club Reserve 1750 CC Maple 2 x 50 mL315986 Tag No 5 Vodka 1140 Frosted Maple Vodka 50 mL318709 Captain Morgan Original Spiced Rum (P.E.T) 750 Captain Morgan Tankard319673 Bombay Sapphire East 750 St. Germain 50 mL320358 Smirnoff Sorbet Light Rspbrry Pomegrnte Vodka 750 Baileys Salted Caramel 50 mL321778 Smirnoff Ice 12 x 330 Cooler bag325159 Gustave Lorentz Riesling Cuvee Amethyste 750 Chairman's Reserve 50 mL333070 Islay Mist Scotch 8 Year Old 750 Grand MacNish 50 mL334151 Bacardi Superior Rum (P.E.T) 1140 Rocks Bluetooth Speaker350629 Forty Creek Barrel Select Whisky 1140 Forty Creek Double Barrel 50 mL352021 Sortilege Maple Cream 750 Coffee356725 California Square Red Blend Paso Robles 750 Pour Spout358192 Bruichladdich The Botanist Islay Dry Gin 750 Branded Jigger360552 Chateau De Courteillac Bordeaux Aoc 750 Brand Pen363952 Sour Puss Peach Liquor 750 Polar Ice Vodka 50 mL366559 Bacardi Oakheart Spiced Rum 1140 Acrylic Stein Glass369009 Pinnacle Vodka 750 Tropical Punch 50 mL370817 Skinnygrape Key Lime Lemonade Spritzer 4 x 330 Skinnygrape branded Coolie373001 Diabolica Red Wine VQA 750 Nestle Delissio $1.00 Coupon380881 Zonin Velluto Veneto Igt 750 Wine Pourer382747 Tequila Rose Strawberry Cream Liqueur 750 Pink Coozie397976 Dr. McGillicuddy Intense Peach 375 Fireball 50 mL402800 Plantation Guatemala Anejo 750 Plantation XO 50 mL402818 Flor De Cana Grand Reserva 7 YO 750 Glass with recipe insert402867 Chic Choc Spiced Rum 750 Domaine Pinnacle Ice Cider 50 mL403519 Crown Royal Apple 750 Crown Royal Glass Jigger407882 House Of Mandela Sauvignon Blanc 750 Wire Key Chain408823 Skinnygrape Peach Mango Spritzer 4 x 330 Skinnygrape branded Coolie417295 Ciroc 750 Ciroc recipe booklet427310 Fielding Long Weekend Chardonnay Pinot Grigio VQA 750 Glass Markers427328 Fielding Lond Weekend Cabernet VQA 750 Glass Markers443903 Havana Club Anejo Reserva 750 Monin Cola477836 Malibu Coconut Rum 750 Cup477885 Polar Ice Vodka (P.E.T) 1750 Wiser's Deluxe 2 x 50 mL492520 Bacardi 8 Year Old Rum 750 Rock Glass500512 Captain Morgan Spiced Rum 750 Captain Morgan Tankard500546 Captain Morgan Spiced Rum 1750 Smirnoff 2 x 50 mL526251 Jackson-Triggs Black Series Chardonnay VQA 750 Jackson-Triggs Branded Earbuds563601 Old Speckled Hen 4 x 500 Branded Old Spekled Hen Glass600981 Hpnotiq Liquor 750 Pama Liqueur 50 mL601666 Malibu Mango Rum Liqueur 750 iPhone Screen Wipe603191 Leyenda Del Milagro Tequila Reposado 750 Branded Glassware611400 Mott's Clamato Caesar Original 6 x 341 Mott's Cooler Bag622837 Sterling Vintner's Merlot 750 Stemless Glass630913 Tia Maria 750 Branded Glassware669242 Sterling Vintner's Chardonnay 750 Stemless Glass676841 Red Stripe Lager 6 x 330 Red Stripe Bottle Opener900621 Molson Canadian 6 x 341 Vintage Glass

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LCBO# Description Size (mL) Display Program BAM42 Canadian Club Premium 750 12620 Silk Tassel Canadian Whiskey 750 101040 Gordons Gin 750 81503 Alberta Pure Vodka (P.E.T) 375 61818 Angels Gate Chardonnay VQA 750 41925 Courvoisier VS 750 Shelf Extender 202196 Captain Morgan Dark Rum 750 86445 Creemore Springs Premium Lager 473 End Aisle 112476 Prince Igor Vodka (P.E.T) 1140 End Aisle 1212831 Velletri Le Contrade White Doc 2000 614878 Velletri Le Contrade Red Igp 2000 615628 Bols Apricot Brandy 750 1216238 Errazuriz Estate Carmenere 750 820362 Finlandia Vodka 750 826229 Canada Gold Whisky (P.E.T) 1140 1226906 Danzante Pinot Grigio Delle Venezie Igt 750 533928 Wiser's Deluxe 1750 End Aisle 1534579 Prince Igor Extreme Vodka 1140 1034637 Canadian Club Premium 1750 Shelf Extender 1634991 La Vieille Ferme Cotes Du Luberon White 1500 636434 20 Bees Riesling VQA 750 453082 Alberta Pure Vodka (P.E.T) 1750 2053140 Havana Club Dry 7 Years Old 750 1054007 Red Guitar Old Vine Tempranillo Garn, Navarra 750 554353 Stoneleigh Marlborough Pinot Noir 750 1059535 Small Cask Brandy (P.E.T) 375 460608 El Dorado 12 Year Old Rum 750 End Aisle 1065367 Eastdell Pinot Grigio VQA 750 674096 Cavallina Nero D'Avola Shz Terre Sicilane Igt 750 379129 Gato Negro Sauvignon Blanc 1500 681521 B & G Cuvee Speciale Blanc 1500 1084210 Mill Street Original Organic Lager 6 x 341 End Aisle 485316 Blu Giovello Prosecco 750 End Aisle 488799 Alberta Pure Vodka (P.E.T) 750 1290860 Kittling Ridge Kingsgate Reserve Apera 750 391751 Jacob's Creek Reserve Cabernet Sauvignon 750 1095968 Royal Reserve (P.E.T) 750 8103341 Canadian Club Premium (P.E.T) 750 12110486 Wyndham Estate Bin 444 Cabernet Sauvignon 750 FSSI 10122952 Hpnotiq Liquor 375 6134890 Dragani Montepulciano D'Abruzzo Doc 750 3137125 Russian Standard Vodka 1750 20140129 Open Merlot VQA 750 5142513 Kittling Ridge Kingsgate Reserve Ruby 750 3146761 Fielding Riesling VQA 750 FSI 6150128 Donini Merlot 1500 9156190 Fat Bastard Shiraz Pays D'Oc 250 2160317 Donini Trebbiano Chardonnay 1000 6160523 Angels Gate Riesling VQA 750 5

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LCBO# Description Size (mL) Display Program BAM161356 Seagram Wild Berry The Original 4 x 341 4164731 Graffigna Centenario Shiraz Reserve 750 8164764 Argento Cabernet Sauvignon Reserva 750 5167551 Vineland Estates Dry Riesling VQA 750 6169441 Frangelico 750 10170019 35 South Cabernet Sauvignon Reserva 750 8174466 Jose Cuervo Especial Silver 750 End Aisle 10175141 Velletri Terrae Di Volsci Riserva Dop 750 5179457 Hennessy Black Cognac 750 25179721 Wiser's Legacy Canadian Whisky 750 30186783 Mill Street Lemon Tea 473 Shelf Extender 1187195 Sawmill Creek Pinot Grigio Chardonnay 1500 FSI 6190025 Champagne Victoire Brut Prestige 750 10190363 Prince Igor Vodka (P.E.T) 1750 End Aisle 15195966 Farina Valpolicella Rip Class Superiore Doc 750 5197145 Union White VQA 750 4198200 Red Stag 750 12207688 D'Eaubonne VSOP Napoleon Brandy 1140 10209213 Beefeater London Dry Gin 1140 12210633 Jacob's Creek Chardonnay Pinot Noir Sparkling 750 8215632 Girls' Night Out Sparkling VQA 750 FSI 5216226 Alberta Premium 1140 15216937 Skyy Vodka 1140 Shelf Extender 12216978 Seagrams V.O. 1140 10217067 Galliano 375 11217133 Sauza Gold Tequila 1140 15217745 Captain Morgan White Rum 1140 10218891 Dois Amigos Tinto Red 3000 Popular Pick 10219816 Catedral Reserva Dao 750 5223529 Appleton Estate V/X 1140 End Aisle 12223545 20 Bees Grower's Red VQA 1500 6226332 Dekuyper Peachtree Schnapps Liqueur 1140 10230797 Fontella Chianti Docg 750 5232033 Vineland Estates Semi Dry Riesling VQA 750 6233726 Schmitt Sohne Mosel Gold Riesling 750 4237271 Big House The Birdman Pinot Grigio 750 5238378 Growers Peach Cider 6 x 330 5239863 Kourtakis Apelia Moscholfilero White 1000 4239871 Kourtakis Apelia Agiorgitiko (St George) Red 1000 4240150 Polar Ice Vodka 1140 10250480 Zonin Prosecco Brut 1821 Doc 3 x 200 9254300 Matervitae Negroamaro 750 3254631 Stolichnaya Elit Vodka 750 30255232 Knob Creek Single Barrel 750 15259192 Santa Carolina Chardonnay 750 4259432 Belvedere Pure Vodka 1750 30261271 Pugnacious Pale Ale 500 1262261 Trapiche Extra Brut Sparkling 750 6266684 Zonin Amarone Della Valpolicella Doc 750 15


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LCBO# Description Size (mL) Display Program BAM270447 Guinness Draught Beer 500 End Aisle 2273045 Canadian Club & Cola Mixed 473 1273110 Canadian Club & Ginger Ale 473 1274696 Pezoules Cabernet Sauvignon 750 4277004 Plymouth English Gin 750 30277186 Zonin Prosecco Brut 1821 750 Wine Fridge 9279539 Seagram Cider 473 1279646 Magners Pear Cider 500 1279893 Banks Caribbean Lager 6 x 330 4280719 Gato Negro Cabernet Sauvignon 1500 8281063 Skinnygirl White Cranberry Cosmo 750 5285254 Forty Creek Copper Pot Reserve 750 Shelf Extender 10286195 Bacalhoa Jp Azeitao Tinto, Setubal 750 4286237 Clean Slate Riesling Qualitatswein Mosel 750 6286898 Jacob's Creek Chardonnay 750 7288506 Amsterdam Boneshaker IPA 6 x 355 End Aisle 4289793 Hogsback Vintage Lager 473 1292177 Phillips Butter Ripple Schnapps 750 8295253 Beaulieu Vineyards Coastal Sauvignon Blanc 750 8297648 Voga Pinot Grigio Igt 375 4298646 Silk Tassel Canadian Whisky 1750 20302810 Heineken 6 x 500 Shelf Extender 4305151 Open Chardonnay VQA 750 5306076 Bols Blue Curacao 750 11308163 Pepperwood Grove Old Vine Zinfandel 750 7310300 Villa Maria Private Bin Merlot Cab Sauv 750 FSI 10310433 Small Talk Burning Ambition White VQA 750 4311928 Canadian Club Classic 750 10311944 Canadian Club Classic 1750 16312850 Mill Street Cobblestone Stout 440 End Aisle 1313007 Grey Goose Cherry Noir 750 25318618 Plantation Grande Reserve. 750 10318931 Mayor De Castilla Crianza, Ribera Del Duero 750 5321943 Penfolds Koonunga Hill Chardonnay 750 8333872 Macallan Ruby 750 50336503 Black Tower Rivaner 750 4339168 Bodacious Smooth White 750 5341156 Enrico Serafino Barbaresco Docg 750 6342246 Amarula Cream 750 12346254 Mad & Noisy, Hops & Bolts India Pale Lager 473 1346833 Girls' Night Out Chardonnay VQA 1500 5350397 Banff Ice Vodka 750 12350520 Epica Red 750 FSI 9350561 Forty Creek Cream Liquor 1140 10356147 Criollo Chocolate Sea Salted Caramel Liquor 375 10358309 Carmen Gran Reserva Cabernet 750 FSI 10358895 Cape Heights Cabernet Sauvignon 750 7358986 Summer Shack Semillon Sauvignon Blanc 750 6359984 Are You Game Chardonnay 750 5

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LCBO# Description Size (mL) Display Program BAM361568 Beblenheim Alsace Gewurztraminer Reserve 750 5361741 Santa Carolina Merlot 750 4362087 Pfaff Pinot Gris 750 8363333 Blackstone Winemaker's Select Merlot 750 5363507 Prince Igor Extreme Vodka 1750 18363804 Three Olives Vodka 750 8363812 Tito's Handmade Vodka 375 5364034 Dr. McGillicuddy Apple Pie 750 Comm. Extender 6365767 Lake Of Bays & NHL Alumni Top Shelf Classic Lag 473 1367748 Veramonte Sauvignon Blanc 750 Wine Fridge, BBAM 4370312 Juno Sauvignon Blanc 750 4371849 Candy Apple Red 750 4373118 Hoopers Cloudy Lemonade 500 1374231 Ungava Premium Gin 750 12377556 Valpantena Valpolicella Doc 750 4379131 Vinyasa White VQA 750 5380311 Waterloo Grapefruit Radler 473 1380329 Lake Of Bays Spark House 473 1382861 Lot No. 40 Singl Copper Pot Still Canadian Whsky 750 15383786 Mill Street 100th Meridian Organic 6 x 341 End Aisle 4385898 David Rocco Dolce Vita Chianti Docg 750 5385906 David Rocco Dolce Vita Prosecco Extra Dry Doc 750 5388694 Casamigos Tequila Reposado 750 20388900 Pilsner Urquell 6 x 330 6390260 Appleton Estate V/X 1750 End Aisle, FSI391300 Ch Des Charmes St Davids Bench Sauv Blanc VQA 750 5391458 Louis Bernard Cotes Du Rhone Villages Aoc 750 6394577 Fiol Prosecco Doc 750 Discovery Extender 5394759 Kung Fu Girl Riesling 750 Wine Fridge 5395624 Pilltr Canadian Gothic Chardonnay VQA 750 4398024 Dr. McGillicuddy Intense Peach 1140 10398057 Rocca Alata Leggermente Appassito Rosso Veneto 750 8398750 Spearhead Sam Roberts Band Session Ale 6 x 355 5399121 Wild Oats Pinot Grigio 750 10401869 Death's Door Vodka 750 10404301 Mad Tom IPA 6 x 341 4404335 Muskoka Detour 6 x 341 4404483 Lagaria Chardonnay Vigneti Delle Dolomiti 750 6405753 Robert Mondavi Private Selection Sauv Blanc 750 6405951 Funf 5 Sangria Spain 750 4

406892 Domaine Jean Bousquet Malbec Organic 1500 6407528 Philippe De Rothschild Chardonnay Pays D'Oc 750 5407544 Philippe De Rothschild Merlot Vdp 750 5407601 Bols Mango 750 10408054 Great Lakes Pompous Ass 473 Discovery Extender 1413294 Grey Goose Le Citron 750 25413500 Rekorderlig Wild Berries Cider 500 1417253 Bacardi Fuego 750 End Aisle 8417840 Aultmore 12YO 750 Comm. Extender 20


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LCBO# Description Size (mL) Display Program BAM423327 Goose Island IPA 6 x 341 End Aisle 4446765 Sutter Home White Zinfandel 1500 6447953 Fireball Whisky Shooter 750 10447961 Fireball Whisky Shooter 200 4448548 Hardys Stamp Series Riesling/Gewurztraminer 750 5464388 Sogrape Vila Regia, Douro 750 4501544 Whyte & Mackay Special Reserve 1750 20506741 Kronenbourg 1664 500 1518431 Marcus James Malbec 750 5524769 Robert Mondavi Private Selection Merlot 750 6525188 Peroni Nastro Azzurro 6 x 330 5527457 Nederburg Shiraz 750 6527465 Obikwa Sauvignon Blanc 750 6528844 Cantine Due Palme Brindisi Rosso Dop 2000 6533026 Masi Modello Delle Venezie Rosso Igt 750 Comm. Extender 5535344 Santa Carolina Cabernet Sauvignon 750 4545319 Frescobaldi Castiglioni Chianti Docg 750 9560821 Deakin Estate Shiraz 750 5563130 Fat Bastard Chardonnay Pays D'Oc 750 Wine Fridge 6566133 Wyndham Estate Bin 555 Shiraz 1500 10568055 Casillero Del Diablo Rsv Shiraz 750 8569871 Beaulieu Vineyards Coastal Cabernet Sauvignon 750 8573337 Mcclelland Speyside Single Malt 750 15574152 Grey Goose Vodka L'Orange 750 25588996 Casal Thaulero Sangiovese Terre Di Chieti Igt 750 3602474 Velletri Centurio Dop 750 3602995 Pravda Vodka 750 15605667 Bouchard Pere & Fils Pinot Noir Bourgogne 750 10619205 Mont Gras Cabernet Sauvignon Reserva 750 5620054 Babich Sauvignon Blanc 750 5620583 Dragani Pinot Grigio Trebbiano 2000 6620724 Creekside Sauvignon Blanc VQA 750 Shelf Extender 4622019 Three Thieves Bandit Pinot Grigio Carton 1000 5623678 Carolans Irish Cream 1140 15627265 Yvon Mau Colomb Chard Vdp 750 4669200 Ciao Bianco Pinot Grigio Carton 1000 Wine Fridge 6669374 Vineland Estates Unoaked Chardonnay VQA 750 FSI 6695809 Velletri Villa Ginetti Superiore Doc 750 3699389 Magners Original Irish Cider 500 1

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Bundled Bonus AIR MILES® Reward Miles

BBAM Option LCBO# Description Size (mL) BAM BBAM Amount

Total BAM

1169334 Lugtread Lagered Ale 4 x 600 8 8

425967 Beau's MaddAddamites NooBroo 600 8 8

1273045 Canadian Club & Cola Mixed 473 1 1 3

273110 Canadian Club & Ginger Ale 473 1 1 3

1281428 Wells Banana Bread Beer 500 5 5

486951 Youngs Double Chocolate Stout 500 5 5

1339770 Molson Canadian Cider 473 2 4

374504 Molson Canadian Stone Fruit Cider 473 2 4

2 254722 Silent Sam Vodka 1140 20 20

2 279646 Magners Pear Cider 500 1 1 2

2 367748 Veramonte Sauvignon Blanc 750 4 4 12

2 699389 Magners Original Irish Cider 500 1 1 2

4

278416 Casillero Del Diablo Rsv Cab/Sav 750

16 16427088 Casillero Del Diablo Rsv Merlot 750

620666 Casillero Diablo Rsv Carmenere 750

Option 1 - “Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®”Option 2 - “Buy two of the same listed product and receive the Bundled Bonus AIR MILES®”Option 3 - “Buy three of the same listed product and receive the Bundled Bonus AIR MILES®”Option 4 - “Buy two of the three listed products and receive the Bundled Bonus AIR MILES®”

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Necktags

LCBO# Description Size (mL) NT Approved58628 Peller Est. Family Series Cabernet Merlot VQA 750 Peller Estates Wine Club Promo

142117 Lindemans Bin 65 Chardonnay 750 Lindeman's Swatch Booklet

145367 Lindemans Bin 50 Shiraz 750 Lindeman's Swatch Booklet

188193 Gato Negro Cabernet Sauvignon 750 Adored Everywhere (Pour Item)

226555 Hahn Pinot Noir Monterey 750 97 Points Just Wine Points and Sustainability

227009 Angels Gate Archangel Chardonnay Brut VQA 750 Celebrate

261768 Canada Gold 1750 Cheers to Canada

363465 Rhyme And Reason 6 x 355 Accolade

365593 B-Side Kissmeyer Nordic Pale Ale 600 Beau's

367276 Jacob's Creek Moscato Rose 750 Bachelorette Win a Trip Contest

369009 Pinnacle Vodka 750 Happy Hosting

369777 19 Crimes Shiraz Durif 750 Crime Doesn't Pay Contest

377192 English Harbour Aged 5 Years Antigua Rum 750 96-100 Points Wine Enthusiast

380865 Rumchata 750 RumChata Cocktail Recipes

398552 Bacardi Limon 750 Drink Strategy Necktag

399170 Four In Hand Shiraz Barossa 750 94 Points James Halliday

407866 Lindemans Bin 85 Pinot Grigio 1500 Lindeman's Swatch Booklet

469643 Rossi D'Asiago Limoncello Snaps 750 Limoncello Recipe Necktag

534230 Beringer Founders Estate Chardonnay 750 Beringer Tennis Prize Packs Contest

534263 Beringer Founders Estate Cabernet Sauvignon 750 Beringer Tennis Prize Packs Contest

582825 Family Series Chardonnay VQA Peller Estates 750 Peller Estates Wine Club Promo

602615 Angus The Bull Cabernet Sauvignon 750 93 Points James Halliday

602763 Absolut Raspberri Vodka 750 Recipe

604348 Absolut Apeach Vodka 750 Recipe

Questions?Call helloLCBO @ 416-365-5932

Toll Free @ 1-877-522-6411

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This guide is printed on 100% recycled paper by the LCBO’s Print Digital Copy Centre

Questions?Call helloLCBO @ 416-365-5932

Toll Free @ 1-877-522-6411

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Marketing Materials

To help you quickly identify and organize marketing materials, an orange “Do Not Throw Out” label is

placed on every box shipped from Marketing.

Please retain ONLY current period’s materials. Please carefully review the information on the label to determine materials to be discarded.

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only copy trade - doing business with lcbo · 270892 jackson-triggs merlot bag in box 4000 ml...

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