online visibility for business owners
DESCRIPTION
Presentation slides for the Grow Your Business Online Initiative in West Sacramento. How to make your business visible online and convert website visitors into new customers.TRANSCRIPT
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Ok, my business is online. Now what?
Presentation by:
David Abramsonmakeyourselfvisible.com
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How you feel when you have a new website
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How some website owners feel a month later
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No worries!
Keep things simple. Do the right things. Don't stress. Get back to being a
business owner
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Why is it important to make your business visible online?
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People will research you online to:
Find out more about what you do See what customers are saying about you Decide whether they want to be your
customer or work with you
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The Philosoraptor asks:
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Where do people find you?
Search engines Social media Business listings Your neighborhood – online is important but
it isn't everything!
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Choosing the right keywords
Keywords should be things that people are already searching for
Use the Google Keyword Planner to find high-traffic keywords
Do a Google search for “how to optimize for long-tailed keywords”
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Breakout Session: 10 mins
3 reasons why people are looking for what you offer.
3 things that make your business unique. 3 reasons why people should work with you
(as opposed to someone else).
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Report Back
What did you come up with during the break-out session? Your answers here can help find out what you want to highlight on your website and help turn your site visitors into new and returning customers.
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Writing Awesome Content
Shows that you are an expert Helps you rank on search engines Informs your readers Gives you something to share
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Writing Optimized Content
Make sure search engines can read what you're writing
The “perfectly” optimized page
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Showing up in organic results
Quality, unique content Proper keywords and location information Links to your site from relevant sites Social sharing
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Google AdWords
Paid listings in search results...show up instantly Pay per click to your website Can allow you to generate business quickly Caution: Can be a money drain if not well-
managed. Check out Perry Marshall's book on how to run a
successful campaign Adwords.google.com
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Showing up on local search
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Keys for showing up on local search
Reviews (Google Places & around the web) Citations (business name & address other
places online) Google Place page signals (category,
description, location) Do a Google search for “how to rank on
local search”
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Visitors => Customers
You don't just want people to visit your website, you want them to be real life customers, collaborators, and partners.
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Visitors => Customers
Easy-to-find contact info, location info Special offers, coupons, promotions Show your expertise, what your customers say
about you Give a suggested call to action that's easy to
complete ('Call us and mention the website promotion for an additional $10 off your oil change”)
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Google Analytics
Where are visitors coming from?What pages are they entering on? Is my e-commerce checkout process breaking down anywhere?
How's my content? Are people staying or leaving after reading?
Answers to these questions and more. A must-have for website owners. 100% free :)
Sign up at google.com/analytics
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Online Reputation Management
You should at least have accounts on: Google Places for Business
(google.com/placesforbusiness) Yelp Page
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Reputation Management
There is no substitute for good customer service.
Your reputation in the real world will funnel into the online world (and vice versa)
The internet just magnifies your reputation, good or bad.
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Reputation Management
Encourage satisfied customers to write a review on your Google Places or Yelp listing
Read review policies of Google and Yelp! Don't offer monetary or product incentive
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Important Tools for you
Google Search (most questions have good answers on page 1)
Other business owners – build a mutual support network
Marketing and website professionals (research just as your customers do before hiring – ask for work samples)
Google Analytics and Webmaster tools
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Takeaways
Don't spend your whole day online...keep the focus on your business
Unique, high quality content that can be read by humans and search engines is key
Online is important, but nothing is as important as a happy customer
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Thanks for coming and participating!
Feel free to send me an email at david(at)makeyourselfvisible(dot)com if you have any questions about this presentation or are interested in working together on a project
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Thank you Grow Your Business Online West Sacramento for
having me!