online user journey for philips styleshaver
DESCRIPTION
Quick user journey of online banner advertising for Philips Styleshaver in the UAETRANSCRIPT
![Page 1: Online User Journey for Philips styleshaver](https://reader036.vdocuments.mx/reader036/viewer/2022081518/545976d3af79590b088b57c5/html5/thumbnails/1.jpg)
Online user journey for Philips Styleshaver
UAE / Saudi
March 2013
![Page 2: Online User Journey for Philips styleshaver](https://reader036.vdocuments.mx/reader036/viewer/2022081518/545976d3af79590b088b57c5/html5/thumbnails/2.jpg)
I’m in Dubai, UAE reading CPI financial. I see a large banner ad for Phililps Styleshaver so I click it
![Page 3: Online User Journey for Philips styleshaver](https://reader036.vdocuments.mx/reader036/viewer/2022081518/545976d3af79590b088b57c5/html5/thumbnails/3.jpg)
The URL says .ae but the call to action to buy seems to think I’m in saudi
![Page 4: Online User Journey for Philips styleshaver](https://reader036.vdocuments.mx/reader036/viewer/2022081518/545976d3af79590b088b57c5/html5/thumbnails/4.jpg)
Where to buy doesn’t take me to an online store, it makes me enter an address. But the box doesn’t even fit in the screen!
![Page 5: Online User Journey for Philips styleshaver](https://reader036.vdocuments.mx/reader036/viewer/2022081518/545976d3af79590b088b57c5/html5/thumbnails/5.jpg)
I enter Dubai, which fortunately returns local results, but look – a big pop up getting in the way! I just want to shop, not fill in a survey!
![Page 6: Online User Journey for Philips styleshaver](https://reader036.vdocuments.mx/reader036/viewer/2022081518/545976d3af79590b088b57c5/html5/thumbnails/6.jpg)
Why this is annoying
• It takes me 5 clicks from when I see the banner just to find out what stores in the UAE will sell the item. It doesn’t even tell me which is nearest to me
• During that time, I’ve had a CTA which isn’t geographically relevant, bad UX (box not fitting on page) and irrelevant info (website survey)
• All of these could contribute to massive user drop off rates
• WHY?!
![Page 7: Online User Journey for Philips styleshaver](https://reader036.vdocuments.mx/reader036/viewer/2022081518/545976d3af79590b088b57c5/html5/thumbnails/7.jpg)
Souq.com has the Philips styleshaver. Souq serves all markets in the region. Why not just do a campaign that drives to checkout on Souq??