online tuesday - info.nl social marketing
DESCRIPTION
Short presentation given by Catriona Paton at Online TuesdayTRANSCRIPT
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Facebook: the social ecosystem
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Facebook has grown BIGFacebook has grown BIG
Source: Facebook internal data, Nov 2010
2007 2008 2009 2010
world550 mln
europe169 mln
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Top Facebook countries in Europe
Source: Facebook Internal Data, Nov 2010
1. United Kingdom 46%
2. Sweden 44%
3. Belgium 37%
4. France 32%
5. Turkey 31%
6. Italy 30%
7. Netherlands 23%
8. Spain 26%
9. Germany 17%
10. Poland 12%
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Source: Facebook internal data, November 2010Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days
The life of a Dutch Facebook user
3.4+
hello world!(2007)
now I can read Dutch
from profile to stream
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BRAND
How does the viral effect work?Facebook offers powerful viral opportunities
Earned Media Bought Media
Owned Media
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Open Graph (Your Website)
News feed
Social Ads
ApplicationsPages
Facebook pages
News feed
News Feed
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Real growth following app launches
Campaign 1Campaign 1
Campaign 2Campaign 2Campaign 3Campaign 3
Campaign 4Campaign 4
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key elements for success
an active and open wallgood community management generates fans
ignite with attentionsparks with advertisements
apps as engine for engagementusing the viral effect of a social ecosystem
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See you on Facebook!
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