Online TransactionManagement

YouTube - eBay Taiwan Commercial

Cassandra FDN B5

Online Transaction• A system that facilitate and manage transaction-

oriented application

• Not just limit to online shopping

• Applicable in various industries

Initiation Planning and Design Executing Monitoring

Initiation:- Reduced physical personal intervention- A systematic way to arrange data and

information- Increase the number of potential customers

Planning and Design

• Website establishment

- Accessibility

- Well-presented page

Structure and Design

- Great usability

- Regular update of

information

• Terms and conditions• Data protecting• Tax implication• Copy right• Domain names

Planning and Design

Legal issues

Advertising• Necessary marketing strategy• Raise publicity of the business• Increase the No. of potential customers• Search engines

• Social networks • Might be costly

Executing

Product Delivery

• Depend on the type products or services involved E.g. Digital media products Downloading ; Clothes Shipping

• Good Delivery service increase customers’ confidence in the online transaction

Executing

Payment systems

• Credit cards and Debit cards A common and popular form of electronic payment

• Internet Merchant Account (IMA) & Payment Service Provider (PSP) To accept card payments legally

Executing

Executing

Payment systems

• Online payment bureaus• E.g. Paypal, WorldPay• Simpler application

process• An authorised third-party

to complete the payment• Higher transaction

charges • Settlement Period

Security

• Payment Gateway Delivers information Comply with credit card providers’ security programme E.g. Visa CISP

• Encryption Protect information during transmission process

• Authentication Identity: Protect usernames and passwords Credit cards: VISA>>CVV

Executing → Protects customers' privacy of personal information→ Help to build up customer loyalties

Maintenance and Updating

• Websites maintained and updated regularly

• Safe product delivery• Secure payment methods• Increase customer loyalties

Monitoring

Building up a strong customer brand