Mobile Informate

OnlineV/s MobileLearnings from a recent survey

Online Platform for deploying

surveys on the Mobile

Surveys can be conducted over

SMS & WAP

Provides quick & real-time

reporting and feedback

Capability of Advertising Keywords

12

12

30

25

15

6

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Text Message

SMS WAP

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What is Mobile Informate?

• Conducted the Same survey across 2 mediums:

What We Did..

Online•Survey links were e-mailed to respondents•Devices used to take survey – Computers/ Laptops•Sample Size = 3K•Survey Duration = 7 Days

Mobile•Survey links were SMSed to respondents•Devices used to take survey – Mobile Phones•Sample Size = 3K•Survey Duration = 7 Days

• Similar Response Rates across both methodologies (between 40% - 50%)

• Higher proportion of SmartPhone users among Mobile panel vs Online Panel

• Similar Responses across both methodologies

• Speed Of Response Much Higher Among The Mobile Panel

Key Findings

Faster Than The Speed of Web

Time Taken to Complete – Online

(hh:mm)

% of Respondents

Time Taken to Complete - Mobile

(hh:mm)02:11 20 00:0605:36 40 00:2612:22 60 01:4530:09 80 07:2149:59 90 24:02

Online Panel Mobile Panel

36.70% 64.38%

Smartphone Users Among Panelists

Mobile respondents largely consisted of Smartphone users

Response time was much lesser in case of surveys deployed on mobile.60% completes within 2 hrs v/s 12 hrs in case of Web

0 10 20 30 40 50 600.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Response Time

OnlineMobile

Duration in Hours

Cum

ulati

ve %

of C

ompl

etes

Apple (Mean - 8.995)

Apple (Mean - 8.901)

HTC (Mean - 8.349)

HTC (Mean - 8.4) RIM BlackBerry (Mean - 7.364)

RIM BlackBerry (Mean - 7.596)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

10 - Outstanding

9

8

7

6

5 - Average

4

3

2

1 - Unacceptable

Responses across both methodologies were similar - irrespective of the methodology one would arrive at the same ‘business decision’

Response Rate (% of respondents who completed the

surveys)Online – 47.93%

Mobile – 41.57%

On Mo On Mo On Mo

On - OnlineMo - Mobile

Response Trend by Handset Users

Thank You!

Contact:

Informate Mobile Intelligence Pvt. Ltd.517, Palm Spring, 5th Floor,New Link Road, Malad (W),Mumbai - 400064, India.www.informatemi.comwww.mobileinformate.comwww.cross-tab.com

amar@mobileinformate.comMobile :+91 9820680735Office :+91 22 40682822