online strategy and gotv trainer: pat jakopchek. following the law elections.neworganizing.com
DESCRIPTION
FOLLOWING THE LAWTRANSCRIPT
ONLINE STRATEGY AND GOTV
Trainer: Pat Jakopchek
FOLLOWING THE LAWELECTIONS.NEWORGANIZING.COM
FOLLOWING THE LAWWWW.AFJ.ORG
Presenter:Presenter:
Pat JakopchekPartnerLocal Politechs Strategies
AGENDAAGENDA
Why digital for Campaigning/GOTV?What existing research about GOTV tells us about digital tools.What works for digital GOTV?
DIGITAL IS A SWISS ARMY KNIFE FOR CAMPAIGNING
MAKES THE MOST OUT OF A CAMPAIGN’S VITAL RESOURCES
Time People Money
LOWER COSTS AND BARRIER TO ENTRY
SOURCE: Morgan Stanley via ExchangeWire. http://www.exchangewire.com/blog/2010/06/15/average-online-cpms-still-lagging-behind-other-media/. 6/15/2010
WHAT WE KNOW ABOUT GOTVMemo from Abraham Lincoln to County Campaign Committees • January 1, 1840
WHAT WE KNOW ABOUT GOTVPersonalized methods and
messages work best
Need to establish an authentic, personal
connection
Focus on quality, not quantity
• Contagion • Social Pressure• Planning
WHAT WE KNOW ABOUT GOTV
WHAT WORKSBe Active on Your Supporters’ Social Networks
Cause/Candidate Specific “I Voted”
Badges
Create an Election Day Event
WHAT WORKS: CASE STUDY
• Facebook Election Day Event– Frequent updates provide reminders
leading up to Election Day– Spreads reach to our supporters’ walls,
where their friends see the message– Instills social pressure and naturally
forces contacts to create plans for Election Day
WHAT WORKS: CASE STUDY
WHAT WORKSLeverage Your Campaign’s Existing Web Presence
Link to, or put up relevant information
for voters like poll locations, times, or
even a Voter Hotline using Google Voice.
WHAT WORKS: CASE STUDYLeverage and Prepare Your Campaign’s Web Presence
Extend your campaign’s GOTV
period by using your website to assist your voters with early and
absentee voting.
WHAT WORKSEmail with a Purpose
Make it shareable and contagious
Make it informative and personal
Make them make plans
WHAT WORKS: CASE STUDYMake it Shareable
WHAT WORKSUtilize Technology in Every Facet of Your Campaign
WHAT WORKSUtilize Technology in Every Facet of Your Campaign
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