online stores – digital design & a coherent brand experience matter
Post on 21-Oct-2014
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The way we buy has changed. Online stores are used more and more. This presentation points out a few things to think about in digital design and relating to a coherent brand experience, which are important when pursuing a successful online presence with your company.TRANSCRIPT
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1. booncon PIXELS 2. Digital design & brand
experience 3. The way we shop has changed 4. Going digital
Online stores - why digital design and a coherent brand experience matter
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In our most simplistic form, we craft brands, websites and applications.Check out our previous projects at pixels.booncon.com
We are booncon PIXELS a digital design and consultancy studio
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Convince the masses with digital design
It’s easier when you inspire trust.
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Build trust with a consistent use of your brand. Your whole brand.
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Recognise this store?
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Design is active and passive communication.
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Apple is a great example of a company building trust with a perfectly consistent
use of their brand both actively and passively.
!
Active: consistent use of the logo, design elements, the look of their products.
!
Passive: product display at stores, store layout, and the actual customer
experience
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Zara is another good example of consistent brand communication.
!
Active: consistent use of the logo, design elements, the look of their products.
!
Passive: product display at stores (both physical and online ones), store layout,
and the actual customer experience.
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Consistent visual brand use is one of the more difficult things for a small business to achieve.
!
This is why you need to invest time and money into it.
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Hook your customers with digital design
and guide them where you want them to go.
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Visual design will catch someone's interest. A great user experience will keep them hooked!
!
Just think about the websites, online stores and apps you like to visit and use – why do you like them?
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The way we shop has changed
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We try it in the store, buy it off amazon. !
We buy online and have it delivered home. !
!
We buy online and pick it up in store. !
!
We look online and buy it in store. !
!
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What can physical store owners do to meet the needs of our changed shopping behaviour?
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Try it in the store,
buy it off amazon.
!
Charm the socks off your physical
store’s customers so they buy
things from your physical store.
Buy online and have
it delivered home.
!
Make your online store
engaging and aim for an easy
user experience.
Buy online and pick
it up in store.
!
You should offer the possibility
for this to lure customers in your
physical store.
Look online and
buy it in store.
!
Let customers know they
can come and try in-store.
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Engage your customer by recreating your in-store experience online. !
Think about how IKEA is guiding its customers through a certain route, you can do this in your online store as well :)
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Where to start?
and what you might need.
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To shopify, or not to shopify?
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Shopify offers different monthly packages.
!
It is a simple and easy to use platform.
Shopify can become quite expensive if your online sales sky
rocket. !
There are limits to customising based on the monthly price.
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– Clement Mok
“Design, in its broadest sense, is the enabler of the digital era – it’s a process that creates order out of chaos, that renders technology usable
to business. Design means being good, not just looking good.”
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Give your online shop the attention it deserves!
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First things to consider:How would you manage your physical and online store stock? How would you take care of dispatch and delivery of orders?
Which payment system would you like to use? !
Once you have some idea about these you are all set to take the next step in setting up your own online store.
!
!
Good luck!
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