SALES STREET 1 ONLINE & SOCIAL SELLING

SUMMARY Enables individuals to build their own ‘brand’, proactively generate leads, gain referrals and nurture pipeline through increasingly important online and social channels. SUITED TO Anyone that is looking to understand how to use digital channels and online technology such as LinkedIn, Google Trends, Google Alerts, Hootsuite, Twitter, IFTTT, Crunchbase, Duedil , Builtwith, semrush etc. to generate business opportunities and maintain relationships. It’s a good precursor for Telephone Selling as it serves to identify and warm up contacts before calling.

BENEFITS Digital channels are increasingly proven to outperform more ‘traditional’ activity for lead generation. It’s a forward-thinking course with exciting innovative techniques and use of technology.

Online & Social Selling

SALES STREET 2 ONLINE & SOCIAL SELLING

AGENDA

1. Welcome to Online & Social Selling Social selling intro, social selling score

2. Build your Brand

Optimal LinkedIn profile - value statement, keywords, summary, recommendations, employer assets

3. Effective Evaluation – Find & Qualify

Find buyers, filtering & sales navigator, Boolean search, qualifying & prioritising targets, grow network, monitor social triggers, socially surrounding targets

4. Effective Education – Compelling Content

Sourcing content, content approaches, what to share and when, efficient posting

5. Effective Engagement – Opening & Closing Messaging, persuasion, engagement & nurturing frameworks

OUTCOMES

• Learning the importance of social selling and the role it plays in the sale process • Learn how to create an optimal digital footprint and a stand-out LinkedIn profile • Use online data to identify leads and create strategic hooks/angles • Navigate social channels to hunt down relevant contacts • Use social to get to know your prospects • Gain referrals through social networks • Deliver targeted and tailored messaging • Learn how to use the latest online (free) tools • Learn how to attract leads with a fresh and up-to-date feed • Generate more meaningful conversations and quality conversions