online skills training in vietnam & obstacles nguyễn thanh minh ceo & cofounder of...
TRANSCRIPT
ONLINE SKILLS TRAINING IN VIETNAM& OBSTACLES
Nguyễn Thanh MinhCEO & CoFounder of DeltaViet Education
Main content
Obstacles and solutions
Overview of online skills
training market in Vietnam
Strongly focus on learning English
Overview of online skills
training market
Soft skills and profession skills e-learning courses are just a few
OBSTACLES?
Obstacles of online training
in Vietnam and solutions
Low conversion rateObstacle 1
Main reason:Vietnamese users are not familiar with online
skills training
Same situation with e-commerce in Vietnam 5 years ago
S1: Trial, Free courses S2:
High-quality Instructors
S3:Convenient
payment
Solutions
Free course on Kyna.vn
Trial, Free courses
Attract users, make them believe on skills training e-learning courses.
No. Factor Choice
1 Unlimited access to lessons, no expiration date. 21%
2 High-quality content 16%
3 On demand lessons: study anywhere, anytime 16%
4 Learn with prestigious instructors 10%
5 There are many e-learning courses for students 9%
6 Quick registration and payment process 8%
7 Competitive tuition fee 8%
8 Tuition can be refunded if students are not satisfied 6%
9 Others 6%
Sum 100%
Source: Survey of 784 students on Kyna.vn (March 2014)
High-quality
Instructors
Typical instructors on Kyna.vn(MA. Nguyễn Hoàng Khắc Hiếu, Trainer Trần Đăng Khoa,
MA. Trần Thị Ái Liên)
High-quality
Instructors
Treat instructors as Partners
• Support facilities for instructors to record video lessons and help them edit videos.
• Share courses’ profits with instructors
• Profit commitment
Payment solution
Refund policy
Diverse forms of payment
Convenient payment
99.68%
0.32%
Payment Refund
Refund Policy
Refund chart within first 6 months of 2014 on Kyna.vn
Diversifying forms of payment
Phone scratch cards
Bank transfering
Online Banking & Online ATM
Direct payment at the office
COD SMS Distributor
Copyright violationObstacle 2
Most lessons are in video format
Easy to be copied
Copy restrictions solution
Use anti-piracy tool
Creating added value
Educate students to respect copyrights
Quiz on “Start learning at Kyna.vn”
Educate students to
respect copyrights
Copyright violation treatment
Find violator and ask him/her to takedown the violated contents
Send messages, comments at the place where violator post the violated contents
ReportYoutube
Students do not have chance to interact with instructorsObstacle 3
High-quality video
Editing
Excercises Discussion Tool
Contests and
Customer Care
Giải pháp
Lessons of Ph.D Dương Ngọc Dũng on TV
High-quality video
Editing
Missions list make studying become more interesting
Exercises
Sample exercise for students.
Discussion section to increase interactions between students.
Discussion
Contests for students: writing reviews, sharing learning experience, …
Customer Care: discount code, voucher, free course, book, birthday gift,…
Contests and Customer
Care
Nguyễn Thanh MinhCEO & CoFounderDeltaViet Education Corporation
Email: [email protected]: minhdeltavietMobile: 09 09 09 76 77Website: http://kyna.vn