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DISSERTATION

ON

ONLINE SHOPPING BEHAVIOUR

FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE AWARD OF

MASTER OF BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF: SUBMITTED BY:

Dr. Hemraj Verma Pradeep Kumar Tiwari

Faculty, Galgotias University Enroll. No.-1103102183

SCHOOL OF BUSINESS, GALGOTIAS UNIVERSITYPLOT NO.-2, SECTOR- 17A, YAMUNA EXPRESSWAY,

GREATER NOIDA

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CERTIFICATE

This is to certify that Project Report entitled ONLINE SHOPPING BEHAVIOUR which is

submitted by Pradeep Kumar Tiwari in partial fulfillment of the requirement for the award of

degree MBA in Department of School of Business from Galgotias University, is a record of

the candidate own work carried out by him under my supervision. The matter embodied in

this thesis is original and has not been submitted for the award of any other degree.

Dr. Hemraj Verma

Faculty, Galgotias University

DATE:-

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ACKNOWLEDGEMENT

This research is the final dissertation for MBA at the University of Galgotias

University,during the the winter term of 2013.

Firstly, I would like to thank Dr. Hemraj Verma for her invaluable support, guidance and

availability throughout the course of this project.

In addition, I would like to thank all the participants for sparing the time to take part in the

questionnaire.

Finally, I would like to express my love and appreciation to my parents. I also do not like to

miss the opportunity to acknowledge the contribution of all faculty members of the

department for their kind assistance and cooperation during the development of my project.

Last but not the least, we acknowledge our friends for their contribution in the completion of

the project.

Pradeep Kumar Tiwari

Enrol. No. - 1103102183

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DECLARATION

I, Pradeep Kumar Tiwari, Enroll. No.-1103102183, student of MBA of School of Business,

Galgotias University, Greater Noida, hereby declare that the project report on “ONLINE

SHOPPING BEHAVIOUR” is an original and authenticated work done by me. The project

was completed between 01.02.2013 to 15.04.2013.

I further declare that it has not been submitted elsewhere by any other person in any of the

institutes for the award of any degree or diploma.

Pradeep Kumar Tiwari

Enrol. No. – 1103102183235

Date:

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TABLE OF CONTENT

CHAPTER NO

TOPIC PAGE NO

1 INTRODUCTION 62

LITERATURE REVIEW9

3 RESEARCH OBJECTIVES 13

4 HYPOTHESIS AND LIMITATIONS OF STUDY 15

HYPOTHESIS 16

LIMITATIONS OF THE STUDY. 16

5 RESEARCH METHODOLOGY 17

PARTICIPANTS & APPARATUS 18

RESEARCH METHODS 18

METHOD SELECTION 18

QUESTIONNAIRE DESIGN 19

6 DATA ANALYSIS AND INTERPRETATION 20

HYPOTHESIS 26

7 FINDINGS, CONCLUSION AND RECOMMENDATION

33

FINDINGS OF THE STUDY 34

CONCLUSION 34

RECOMMENDATION 35

BIBLIOGRAPHY 36

APPENDIX 38

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CHAPTER ONE

INTRODUCTION

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INTRODUCTION

The internet is being developed rapidly since last two decades, and with relevant digital

economy that is driven by information technology also being developed worldwide. After a

long term development of internet, which rapidly increased web users and highly speed

internet connection, and some new technology also have been developed and used for web

developing, those lead to firms can promote and enhance images of product and services

through web site. Therefore, detailed product information and improved service attracts more

and more people changed their consumer behaviour from the traditional mode to more rely on

the internet shopping. On the other hand, more companies have realized that the consumer

behaviour transformation is unavoidable trend, and thus change their marketing strategy. As

the recent researches have indicated that, the internet shopping particularly in business to

consumer (B2C) has risen and online shopping become more popular to many people.

According to the report, The Emerging Digital Economy II, published by the US Department

of Commerce, in some companies, the weight of e-commerce in total sales is quite high. For

instance, the Dell computer company have reached 18 million dollars sales through the

internet during the first quarter of 1999. As a result, about 30% of its 5.5 billion dollars total

sales were achieved through the internet (Moon, 2004). Therefore, to understand internet

shopping and its impact on consumer behaviour could help companies making use of it as a

form of doing e-business.

There are many reasons for such a rapid developing of internet shopping, which mainly due

to the benefits that internet provides. First of all, the internet offers different kind of

convenience to consumers. Obviously, consumers do not need go out looking for product

information as the internet can help them to search from online sites, and it also helps

evaluate between each sites to get the cheapest price for purchase. Furthermore, the internet

can enhance consumer use product more efficiently and effectively than other channels to

satisfy their needs. Through the different search engines, consumers save time to access to the

consumption related information, and which information with mixture of images, sound, and

very detailed text description to help consumer learning and choosing the most suitable

product (Moon, 2004). However, internet shopping has potential risks for the customers, such

as payment safety, and after service. Due to the internet technology developed, internet

payment recently becomes prevalent way for purchasing goods from the internet. Internet

payment increase consumptive efficiency, at the same time, as its virtual property reduced

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internet security. After service is another way to stop customer shopping online. It is not like

traditional retail, customer has risk that some after service should face to face serve, and

especially in some complicated goods.

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CHAPTER TWO

LITERATURE REVIEW

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LITERATURE REVIEW

E-Business probably began with electronic data interchange in the 1960s (Zwass, 1996).

However, (Melao, 2008) suggests that it was only in the 1990s, primarily via the Internet, that

e-Business has emerged as a core feature of many organizations. In his opinion, the hope was

that e-Business would revolutionize the ways in which organizations interact with customers,

employees, suppliers and partners. Some saw e- Business as part of a recipe to stay

competitive in the global economy.

Christy M. K. Cheung, Lei Zhu, Timothy Kwong, Gloria W.W. Chan, Moez

Limayem,(2002) The topic of online consumer behavior has been examined under various

contexts over the years. Although researchers from a variety of business disciplines have

made significant progress over the past few years, the scope of these studies is rather broad,

the studies appear relatively fragmented and no unifying theoretical model is found in this

research area. In view of this, provide an exhaustive review of the literature and propose a

research framework with three key building blocks (intention, adoption, and continuance) so

as to analyze the online consumer behavior in a systematic way. This proposed framework

not only provides us with a cohesive view of online consumer behavior, but also serves as a

salient guideline for researchers in this area.

Burke, R.R. (2002), Trust is a key factor that determines the success of Business to

Consumer (B2C) e-commerce transactions. Previous researchers have identified several

critical factors that influence trust in the context of online shopping. This research focuses on

available security measures which assure online shopper�s safety and great sales promotions

and online deals which stimulate customers to shop online.

Abel Stephen (2003) in his paper represents the findings of research studies that address e-

commerce design and associated consumer behavior. The innovation of e-commerce has

affected not only the marketplace through the facilitation of the exchange of goods and

services, but also human behavior in response to the mechanisms of online services.

Researchers have identified and hypothesized on relevant subject matters ranging from Web

usability, marketing channels and other factors influencing online buying behavior. Though

researchers have focused on what appear different aspects of online buying behavior, their

studies may be shown to be interrelated and interdependent, even to the extent of revealing

constructs upon which e-commerce, in terms of future design and research, could be built.

Balasubramanian, S., Konana, P. and Menon, N.M. (2003), In this environment, some

traditional service quality dimensions that determine customer satisfaction, such as the

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physical appearance of facilities, employees, and equipment, and employees� responsiveness

and empathy are unobservable. In contrast, trust may play a central role here in enhancing

customer satisfaction. Model trust as an endogenously formed entity that ultimately impacts

customer satisfaction, and we elucidate the linkages between trust and other factors related to

the performance of the online service provider and to the service environment

Rajeev Kamineni (2004) in his study finds that World Wide Web can change human

behaviour and human interactions to a very large extent. Web based shopping behaviour is

one major example to point out the trends in this direction. This study is of a very exploratory

nature and it intends to establish the differences between several web-based shoppers from

different parts of the world. Several critical factors associated with online shopping behaviour

have been explored. A cross cultural data set has been collected and an illustrative description

of the shoppers has been provided. As a final step the cross cultural differences between

several shoppers explored.

Archana Shrivastava, Ujwal Lanjewar, (2011) in online buying, the rate of diffusion and

adoption of the online buying amongst consumers is still relatively low in India. In view of

above problem an empirical study of online buying behavior was undertaken. Based on

literature review, four predominant psychographic parameters namely attitude, motivation,

personality and trust were studied with respect to online buying. The online buying decision

process models based on all the four parameters were designed after statistical analysis.

These models were integrated with business intelligence, knowledge management and data

mining to design Behavioral Business Intelligence framework with a cohesive view of online

buyer behavior.

For better understanding the factors of internet and consumer shopping behaviours towards

internet shopping, this chapter would provide academic research reviews and relative ideas

expressed in the literature that associated with this subject. Furthermore, a number of

hypotheses will be tested to answer the research questions that mentioned already in the

introduction. Due to the recent research shows that internet shopping becomes a full and

effective business model (Black, 2005), therefore there are several studies that already

investigated more or less related on internet shopping and consumer behaviour. In the

following chapter, some point of view will be taken from literatures, and needs careful review

to achieve them as the basis of the subsequent research investigation.

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This chapter will begin with the briefly talk about the traditional landscape of shopping, and

following the principles of consumer shopping behaviour. Through indicated that, the essence

of internet shopping consumer behaviour will be indicated in the second section.

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CHAPTER THREE

RESEARCH OBJECTIVES

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RESEARCH OBJECTIVES

AIMS AND OBJECTIVES

It is clear from the overview of internet and internet shopping development that ecommerce

is being used in many corporations due to the dramatic development of technology and

competitive advantages of web selling. Moreover, the expansions of the usage by individuals

also become main contributors to the development of internet shopping.

Relatively few studies have investigated in the internet shopping and impact on consumer

behaviour. The previous studies are more focus on the marker’s point of view, such as how to

establish a more efficient marketing channel online rather than the traditional offline channel.

Therefore, this research will combines with previous studies from literature reviews, and

focus on the impact of the internet shopping on consumer behaviours to find out a

comprehensive analytical framework which showing the essential ingredient of marketing

and business to satisfying the consumer’s needs, and a deeply understanding of online

consumer behaviour as a reference for any e-commerce company to make marketing

strategies.

By carry out this work, the following research questions will be answered:

1) Recent status related to internet shopping in the INDIA.

2) The impacts of factor of Internet shopping influence online consumer behaviours.

3) Through analyze data collected from the questionnaire survey to indicate the current online

consumer behaviours.

4) Examine the business strategies affect online consumer behaviour in conclusion, and

applications and recommendations for future research.

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CHAPTER FOUR

HYPOTHESIS AND LIMITATIONS OF STUDY

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HYPOTHESIS AND LIMITATIONS OF STUDY

HYPOTHESIS

1) Intention to buy online does not vary according to age group.2) Intention to buy online does not vary according to gender.3) Secure shopping across internet does not vary according to age group.4) Secure shopping across internet does not vary according to gender.

LIMITATIONS OF THE STUDY.

1) The study has been conducted based on the data acquired from the online buyers of India

only and the findings may not be applicable to other countries of the world because of socio-

cultural differences.

2) Sample size is very small.

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CHAPTER FIVE

RESEARCH METHODOLOGY

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RESEARCH METHODOLOGY

PARTICIPANTS & APPARATUS

The survey was taken in INDIA, by sending questionnaire as many as possible. Only those

participants who have completed the questionnaire will be accounted as valid survey. There

are 55 participants who have completed the questionnaire.

Computers with facilities for internet access, Google Drive were used to perform the survey,

and use SPSS software and Microsoft Office Excel to do statistic and data analysis.

RESEARCH METHODS

The research method of this study is a survey research, which collect information from

participant through a questionnaire. The purpose of this research is to analyse the current

And future behaviours from consumers to help marketing manager making strategies

according feedback from participants. These behaviours include attitudes, believes, attribute,

motivation and behaviour of sampled participants, and that will be taken on a series of

measurements based on specific research point. After questionnaires sent out, and later

collected data from feedbacks, the quantitative research method will be used in this research.

Researchers then use SPSS and excel programmes help to analyse the outcome from the

samples and generalize the conclusion in whole points of view of consumer behaviour. In

addition to the collected data, some other data such as it from official reports of governments

or organizations will also be used to assist complementarities of research.

METHOD SELECTION

This section is dedicated to selection of research method in this paper. The research methods

can be classified in many ways, but the most common difference is between qualitative and

quantitative approaches. Qualitative research method can be broadly defined as “any kind of

research that produces findings not arrived at by means of statistical procedures or other

means of quantification” (Strauss and Corbin, 1990). It also can be simply says that this

research method is non quantitative. In contrast, quantitative research method deal with

measurable characteristics by using structured questions (e.g. questionnaire) and a formalised

procedure of data collection.

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QUESTIONNAIRE DESIGN

The design of questionnaire is very rely on what data need to be collected and how to analyze

the data, and the questions asked in the questionnaire are need to be defined prior to data

collection. According to the aims and objectives of this study, the questionnaire was

conducted to collect data about the impacts of Internet shopping on consumer behaviors

within the summarized framework in associated with the respondent’s online shopping

experience. From this survey, there are following information will be gathered,the

respondent’s experience of Internet use, the purpose of using Internet, the product categories

which consumers purchased online, attitudes to Internet shopping, and feedback for E-

commerce web sites. In addition, some demographic data will also collect from the

respondents, such as gender, ages, and employment details. In the respect of how it is going

to be administered, all of the questionnaires are sent by Google Drive and thus these

questionnaires are completed by the respondents themselves, and the answering process is

totally without any of intervention from the researcher. After the questionnaire sent out, the

return of such questionnaires are very accordingly. Moreover, there are some factors of doing

questionnaires in this research. For example, the questionnaire have to taking a long time to

collect, and the time available to complete the data collection and entry is quite limited.

After the survey finished and all the data gathered, some of the questionnaires may not

acceptable for research due to the lack of answers for the important questions. In the most

cases it can enable researchers to reduce the amount of data needed to collect in order to keep

the result reliable. The complete questionnaire is given at the end (Appendix).

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CHAPTER SIX

DATA ANALYSIS AND INTERPRETATION

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DATA ANALYSIS AND INTERPRETATION

This chapter starts to present and analyse the data collected from the questionnaires. All data

will be analyzed by computer, the SPSS software Google Drive and Microsoft Office Excel

was used to enter the data and design the graphs in order to help the researcher be able to

explore and analyse the data.

Do you have Internet access?

Yes 55 100%

No 0 0%

From how long you are using the Internet?

Less than a month 0 0%

Less than 1 year 2 4%

1 – 2 years 2 4%

2 – 4 years 24 44%

More than 4 years 27 49%

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How often do you use the Internet for the following purpose? [Search product info]

Very often 36 65%

Often 12 22%

Occasionally 7 13%

Never 0 0%

How often do you use the Internet for the following purpose? [Surfing (e.g. read news/articles)]

Very often 34 62%

Often 20 36%

Occasionally 0 0%

Never 1 2%

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How often do you use the Internet for the following purpose? [Chatting (e.g. MSN / ICQ)]

Very often 25 45%

Often 16 29%

Occasionally 12 22%

Never 2 4%

How often do you use the Internet for the following purpose? [Research a topic]

Very often 19 35%

Often 22 40%

Occasionally 14 25%

Never 0 0%

How often do you use the Internet for the following purpose? [Looking for a job]

Very often 14 25%

Often 21 38%

Occasionally 19 35%

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Never 1 2%

How often do you use the Internet for the following purpose? [Internet shopping]

Very often 7 13%

Often 27 49%

Occasionally 19 35%

Never 2 4%

How often do you use the Internet for the following purpose? [Other (Please Specify):]

Very often 0 0%

Often 40 73%

Occasionally 8 15%

Never 7 13%

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What kind of goods do you purchase from the Internet?

Books 15 9%

Toys 2 1%

Gifts 15 9%

Computer (Components) 38 22%

CD/Video 3 2%

Tickets 48 28%

Consumer electronics 20 12%

House wares 5 3%

Flowers 1 1%

Software 25 14%

Other 1 1%

Reasons for Internet shopping? [Saves time]

Strongly Agree 13 24%

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Agree 29 53%

Neutral 5 9%

Disagree 8 15%

Strongly Disagree 0 0%

Reasons for Internet shopping? [Saves money]

Strongly Agree 6 11%

Agree 40 73%

Neutral 8 15%

Disagree 1 2%

Strongly Disagree 0 0%

Reasons for Internet shopping? [More relaxing shopping]

Strongly Agree 6 11%

Agree 20 36%

Neutral 21 38%

Disagree 4 7%

Strongly Disagree 4 7%

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Reasons for Internet shopping? [Much easier shopping]

Strongly Agree 13 24%

Agree 19 35%

Neutral 13 24%

Disagree 5 9%

Strongly Disagree 5 9%

Reasons for Internet shopping? [More efficient]

Strongly Agree 5 9%

Agree 31 56%

Neutral 11 20%

Disagree 8 15%

Strongly Disagree 0 0%

Which medium do you prefer for online Shopping ?

PC 50 49%

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Tablet 15 15%

Ipad 15 15%

Cell Phone 21 20%

Other 2 2%

How do you make payments mostly when shopping on the Internet?

Credit Card 12 12%

Personal Cheque 2 2%

Third party (e.g. Paypal / WorldPay) 14 14%

Bank transfer 2 2%

cash on delivery 43 43%

Other 26 26%

Do you feel secure when shopping on the Internet?

Yes 51 93%

No 4 7%

Do you intend to continue purchasing products from the Internet in the near Future?

Yes 54 98%

No 1 2%

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How do you feel after the Online Shopping ?

Not Satisfied 1 2%

Satisfied 38 69%

very much satisfied 9 16%

Can't Say 7 13%

Gender

Male 39 71%

Female 16 29%

Which age group do you belong to?

Under 18 years 1 2%

18-30 years 40 73%

31-39 years 14 25%

40-49 years 0 0%

50-59 years 0 0%

Over 60 years 0 0%

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Are you?

Full-time employment 26 46%

Part-time employment 0 0%

Student 28 50%

Unemployed 1 2%

Housewife/husband 1 2%

Retired 0 0%

HYPOTHESIS ANALYSIS

HYPOTHESIS

ACCORDING TO GENDER

Group Statistics

gender N MeanStd.

DeviationStd. Error

Mean

intention male 39 .97 .160 .026

female 16 1.00 .000 .000

secure male 39 .08 .270 .043

female 16 .06 .250 .062

Independent Samples Test

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Levene's Test for

Equality of Variances t-test for Equality of Means

F Sig. t df

Sig. (2-

tailed)Mean

DifferenceStd. Error Difference

95% Confidence

Interval of the Difference

Lower Upper

intention Equal variances assumed

1.712 .196 -.637 53 .527 -.026 .040 -.106 .055

Equal variances not assumed

-1.000

38.000 .324 -.026 .026 -.078 .026

secure Equal variances assumed

.137 .713 .184 53 .855 .014 .079 -.143 .172

Equal variances not assumed

.190 30.067 .851 .014 .076 -.141 .170

From the T-Test analysis we can conclude that the hypothesis was accepted because

significance difference is more than the confidence level (.05).that means perception of male

and female is same regarding the secure transaction through online and also they have shown

same intention to shop through online in future.

ACCORDING TO AGE GROUP

Group Statistics

age N Mean Std. Deviation Std. Error Mean

intention 18-30 40 .98 .158 .025

31-39 14 1.00 .000 .000

secure 18-30 40 .10 .304 .048

31-39 14 .00 .000 .000

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Independent Samples Test

Levene's Test for

Equality of

Variances t-test for Equality of Means

F Sig. t df

Sig. (2-

tailed)

Mean

Difference

Std. Error

Difference

95% Confidence

Interval of the

Difference

Lower Upper

intention Equal

variances

assumed

1.456 .233 -.588 52 .559 -.025 .043 -.110 .060

Equal

variances not

assumed

-

1.00039.000 .323 -.025 .025 -.076 .026

secure Equal

variances

assumed

7.583 .008 1.224 52 .227 .100 .082 -.064 .264

Equal

variances not

assumed

2.082 39.000 .044 .100 .048 .003 .197

From the T-Test analysis we can conclude that the hypothesis was accepted because

significance difference is more than the confidence level (.05). that means perception of

different age group is same regarding the secure transaction through online and also they

have shown same intention to shop through online in future.

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CHAPTER SEVEN

FINDINGS, CONCLUSION AND RECOMMENDATION

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FINDINGS, CONCLUSION AND RECOMMENDATION

FINDINGS OF THE STUDY

1) Now a day’s everyone using the internet

2) People use to buy the products through online because of many reason such as its save money, time and we used to get huge information regarding any products.

3) Most of them feel secure while transaction through online.

4) Intention of buying the product through online does not differ according to age group and gender.

5) Security on internet shopping does not differ according to gender and intention of buying

is also not differ according to gender.

CONCLUSION

This research shows that online shopping is having very bright future in India. Perception

towards online shopping is getting better in India. With the use of internet, consumers can

shop anywhere, anything and anytime with easy and safe payment options. Consumers can do

comparison shopping between products, as well as, online stores.

This study is mainly focus on the factors from the Internet and examines those factors that

affect the consumer’s online shopping behaviours. The research focus on the Internet

shopping (include the nature of Internet shopping, E-commerce website, and online security,

privacy, trust and trustworthiness) and online consumer behaviours (include background,

shopping motivation and decision making process). Those factors were looked at, and

examined to reveal the influence at online consumer behaviours. In addition, the previous

researches were used to help researchers understanding more comprehensively. Moreover,

the customer’s purchase decision making process was also examined to identify the potential

factors. The information search is the most important factor that helps the customers find the

suitable products or services for their needs. Therefore, the online retailers have to enhance

and improve the information supporting such as provide much detailed product information

and use internal search engine in order to increase the efficient of information search. For the

evaluation stage, customers more think a lot of the reputation from the E-commerce website,

and the payment security for the purchase stage. At the post-purchase stage, the factor of after

services which is the most concerned about. Overall, the factors from the Internet that

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influenced or prevented online consumer behaviours need to be carefully concerned by the

online retailers, who can utilize the appropriate marketing communications to support the

customer’s purchase decision making process and improve their performance.

RECOMMENDATION

1) People should buy the product through online because we can have all the detail of the

product and we can also compare with other product.

2) We can save money through buying online.

3) We can also save money.

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BIBLIOGRAPHY

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BIBLIOGRAPHY

1)Ramaswami & Namakumari, Marketing Management-Planning, Implementation and

Control, MacMillan India Ltd, New Delhi

2)Bhatnagar, A, Misra, S., and Rao, H. R., ‘Online risk, convenience, and Internet shopping

behavior,’ Communications of the ACM 2000

3)Alexandru M. Degeratu, Arvind Rangaswamy and Jianan Wu (2000) Consumer Choice

Behaviour in Online and Traditional Supermarkets: The Effects of Brand Name, Price,

and other Search Attributes, International Journal of Research in Marketing, Vol. 17, No.

1, p. 55-78. Available at:

http://www.smeal.psu.edu/ebrc/publications/res_papers/1999_03.pdf

4)Aron M. Levin, Irwin P. Levin, and C. Edward Heath (2003) PRODUCT CATEGORY

DEPENDENT CONSUMER PREFERENCES FOR ONLINE AND OFFLINE

SHOPPING FEATURES AND THEIR INFLUENCE ON MULTI-CHANNEL RETAIL

ALLIANCES, Journal of Electronic Commerce Research, VOL. 4, No. 3. Available at:

http://www.csulb.edu/web/journals/jecr/issues/20033/paper1.pdf

5)Ali S S, Models in Consumer Buying Behaviour, Deep & Deep Publications.

6)Kothari C. R., Research Methodology Methods and Techniques, Wishwa Prakashan, New Delhi.

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APPENDIX

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APPENDIX

QUESTIONNAIRE FOR ONLINE BUYING BEHAVIOR

Do you have Internet access? *

Yes

No

From how long you are using the Internet? *

Less than a month

Less than 1 year

1 – 2 years

2 – 4 years

More than 4 years

How often do you use the Internet for the following purpose? *

Very often Often Occasionally Never

Search product info

Surfing (e.g. read news/articles)

Chatting (e.g. MSN / ICQ)

Research a topic

Looking for a job

Internet shopping

Other (Please Specify):

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What kind of goods do you purchase from the Internet? *

Books

Toys

Gifts

Computer (Components)

CD/Video

Tickets

Consumer electronics

House wares

Flowers

Software

Other:

Reasons for Internet shopping? *

Strongly Agree

Agree Neutral DisagreeStrongly Disagree

Saves time

Saves money

More relaxing shopping

Much easier shopping

More efficient

Which medium do you prefer for online Shopping ? *

PC

Tablet

Ipad

Cell Phone

Other:

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How do you make payments mostly when shopping on the Internet? *

Credit Card

Personal Cheque

Third party (e.g. Paypal / WorldPay)

Bank transfer

cash on delivery

Other:

Do you feel secure when shopping on the Internet? *

Yes

No

Do you intend to continue purchasing products from the Internet in the near Future? *

Yes

No

How do you feel after the Online Shopping ? *

Not Satisfied

Satisfied

very much satisfied

Can't Say

Gender *

Male

Female

Which age group do you belong to? *

Under 18 years

18-30 years

31-39 years

40-49 years

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50-59 years

Over 60 years

Are you? *

Full-time employment

Part-time employment

Student

Unemployed

Housewife/husband

Retired