The secret to success in online

retail: The infinity effect &

helping customers help

themselves

David Shafer

Executive Director of Kogan.com

Retail Entertainment

News Knowledge

Re

ve

nu

e

A taste of what else we do

• Understand what products to focus on, by using tools to discover

what people are searching for online.

• Focus on Lifetime Contribution of customers

• Harness the evangelicals

• Test everything

www.kogan.com

david@kogan.com.au

@kogan