How Lawyers Can Repair Their Online Reputation

For professionals such as a lawyers, what would happen if your reputation online was damaged?

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How Lawyers Can Repair Their Online Reputation

Here are some tips to help you repair or fix your online reputation for lawyers:

Bad Online Reputation Affects Ability to Practice

How Lawyers Can Repair Their Online Reputation

If there is a problem, try and solve it immediately.

It probably will not go away. It can deteriorate quickly or move up the

first page.

Monitor Your Online Reputation

How Lawyers Can Repair Their Online Reputation

The best way to fix your online reputation:– Write good information.– Post frequently.

Create Good Content

How Lawyers Can Repair Their Online Reputation

Flooding the internet with quality content will eventually push the negative element off the first page.

Create Good Content

How Lawyers Can Repair Their Online Reputation

What to write? – See what other good things have been

written.– Make sure that they show up online. – Think of the major events, conferences,

awards, achievements and past cases.– Post or write about it.

Create Good Content

How Lawyers Can Repair Their Online Reputation

How long will it take? – In general, it can easily take several months.– Average projects take six months.– If necessary, consider working with a

professional to expedite the process.

Create Good Content

How Lawyers Can Repair Their Online Reputation

Use social media to spread the word about:– Blog content.– News sites.– Articles.– Press releases.

Share on Social Networks

How Lawyers Can Repair Their Online Reputation

This should include your already optimized:

– Twitter– Facebook – LinkedIn – Other accounts.

Share on Social Networks

How Lawyers Can Repair Their Online Reputation

Tweet daily. Post weekly on Facebook and LinkedIn. Add content to your blog every few

weeks.

Share on Social Networks

How Lawyers Can Repair Their Online Reputation

Search engines love sites related to your industry—law.

– This can rank higher than sites with more traffic.

– Be sure you have a presence on sites such as Avvo.com, and others.

Get a Presence on Law-Specific Websites

How Lawyers Can Repair Their Online Reputation

Because the process can take months, prepare to:

– Spend hours a week to repair your online reputation.

– An online reputation professional can spend 30 to 100 hours to over months to repair the problem.

– It can take you twice as long.

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How Lawyers Can Repair Their Online Reputation

It is quite possible to repair or fix your legal online reputation.

Be prepared for the long haul. Keep at it. Know fixing your online reputation quickly

results in clients coming back.

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