online reputation management for apartment companies
TRANSCRIPT
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Online ReputationManagement for Apartments
Mike Whaling, 30 Lines@30lines // @CbusAptAssoc
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You don’t define your brand.Your customers do.
@30lines // @CbusAptAssoc
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trust word-of-mouth and recommendations above all other forms of advertising.
92%// Nielsen, 2012 @30lines // @CbusAptAssoc
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would use a ratings and reviews website during their apartment search
52%// SatisFacts, 2011 @30lines // @CbusAptAssoc
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Perception is
reality.
@30lines // @CbusAptAssoc
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Online reputation starts with
onsite service.
@30lines // @CbusAptAssoc
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@30lines // @CbusAptAssoc
Make it easy for people to do business with you.
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Listen more.Listen better.
@30lines // @CbusAptAssoc
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@30lines // @CbusAptAssoc
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Always be listening.• Google Alerts // google.com/alerts• Google+ Local // google.com/places• Postling, SocialMention, Twitter Search• Yelp // biz.yelp.com• Apartment Ratings
// apartmentratings.com/manager/login• Apartments // apartments.com/reviews
@30lines // @CbusAptAssoc
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Be ready to
respond.
@30lines // @CbusAptAssoc
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How to Respond• Don’t get defensive or personal• No “corporate speak”• Be accountable, provide solutions• Try to take it offline• Show the next reader you’re listening
@30lines // @CbusAptAssoc
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Go on
offense.
@30lines // @CbusAptAssoc
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Buy this: mypropertynamesucks.com
@30lines // @CbusAptAssoc
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Create the online presence
you wantprospects to see.
@30lines // @CbusAptAssoc
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Build Your Online Presence
Website & Blog
Social Email Advertising
Directories MultimediaReviews
@30lines // @CbusAptAssoc
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Claim your
online profilesand local listings.
@30lines // @CbusAptAssoc
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Local Listings: Typical Example
Site Claimed? Google Places YES
Yahoo! Local NO
Bing Local NO
Yelp YES
Foursquare NO
CitySearch NO
Localeze NO
Superpages YES
InsiderPages NO
Niche/Local Sites NO
Build Your Online Presence
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Residents will talk about you, but you need to give them something worth sharing.
@30lines // @CbusAptAssoc
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Online reputation starts with
onsite service.
@30lines // @CbusAptAssoc
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Takeaways• Start with onsite service.• Be open to feedback. Be approachable.• Listen more. Listen better.• Build a strong online presence.• Go. Try. Learn. Repeat.
@30lines // @CbusAptAssoc
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Mike Whaling // 30 Linesapartments.30lines.com
Text my30 to 88000
@30lines // @CbusAptAssoc