ONLINE PROFESSIONAL BRANDINGUSING

LINKEDIN TWITTER AND BLOGGING

Surendra Phatak

Who am I

A Social Media Consultant

I am just another communications professional

copy 2011 SURENDRA PHATAK

Who am I - contd

A Social Media Guru

Donrsquot I look too young for that

copy 2011 SURENDRA PHATAK

Who am I - contd

Just someone like you

Was in your position

just an year ago

copy 2011 SURENDRA PHATAK

What can you expect from the session

Lot of Social media Statistics

I donrsquot have any copy 2011 SURENDRA PHATAK

What can you expect from the session

- contd

Case studies of Famous people businesses

There are too many others telling thosecopy 2011 SURENDRA PHATAK

So why should you listen to me

I am not a consultant guru I am just one of you

I am here to share my own experience not case

studies

I am going to discuss practical things which can

benefit you

copy 2011 SURENDRA PHATAK

What am I going to talk about

Online Professional Branding (OPB)

What is it

How did I do it

How you can do it and how can it help you

How has it has helped me

copy 2011 SURENDRA PHATAK

Why should you care about OPB

Your CV has to be limited to 2 pages amp recruiters are moving

beyond your CVs

Cause you are going to get googled amp People expect you to

be online

Cause everyone else is already out there amp differentiation is

getting difficult

Cause you want to reach a bigger audience

copy 2011 SURENDRA PHATAK

What have I gained from OPB

75-100 odd hits on blog per week

350 + views on slideshare

20-25 profile views on LinkedIn a week

70 + followers on Twitter

Ability to claim expertise through blog

Blog as a proof of writing skills

bullNow people know me as

someone who is interested in

Social Media

bullAssignments getting diverted to

me through referrals

bullBetter response to job project

proposals

copy 2011 SURENDRA PHATAK

What have I gained from OPB - contd

bull Liked My LI group activities

bull Invited me for event he was

organizing

bullShared my blog

bullHelped me organize a similar

session in another university

bull Liked my blog

bullAgreed to review and refer my

CV

copy 2011 SURENDRA PHATAK

Lets start with OPD

Fun loving person with interests in

sports and politics

B2B marketing communication

professional with specialization in

brand identity creation and

enthusiasm for social media

Personal Positioning Professional Positioning

Target Audience

Colleagues Classmates

Recruiters Employers (B2B Social Media)

Social media experts

Objectives

Build UK network in B2B amp Social

media

Claim social media expertise

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

LinkedIn

Content

Distribution

For you for someone else

ThoughtsArtefacts

Identity Communication

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

bullMy identity

bullMy communication

bullMy work

bullMy thoughts

copy 2011 SURENDRA PHATAK

LinkedIn branding tools

Title

No adjectives single positioning

Photo

No passport Professional with a

personality

Summary

Only 2 para

Skills

SEO friendly

Details

No bullet points

Story with episodes

Recommendations

Factual not emotional

Profile

copy 2011 SURENDRA PHATAK

Who am I

A Social Media Consultant

I am just another communications professional

copy 2011 SURENDRA PHATAK

Who am I - contd

A Social Media Guru

Donrsquot I look too young for that

copy 2011 SURENDRA PHATAK

Who am I - contd

Just someone like you

Was in your position

just an year ago

copy 2011 SURENDRA PHATAK

What can you expect from the session

Lot of Social media Statistics

I donrsquot have any copy 2011 SURENDRA PHATAK

What can you expect from the session

- contd

Case studies of Famous people businesses

There are too many others telling thosecopy 2011 SURENDRA PHATAK

So why should you listen to me

I am not a consultant guru I am just one of you

I am here to share my own experience not case

studies

I am going to discuss practical things which can

benefit you

copy 2011 SURENDRA PHATAK

What am I going to talk about

Online Professional Branding (OPB)

What is it

How did I do it

How you can do it and how can it help you

How has it has helped me

copy 2011 SURENDRA PHATAK

Why should you care about OPB

Your CV has to be limited to 2 pages amp recruiters are moving

beyond your CVs

Cause you are going to get googled amp People expect you to

be online

Cause everyone else is already out there amp differentiation is

getting difficult

Cause you want to reach a bigger audience

copy 2011 SURENDRA PHATAK

What have I gained from OPB

75-100 odd hits on blog per week

350 + views on slideshare

20-25 profile views on LinkedIn a week

70 + followers on Twitter

Ability to claim expertise through blog

Blog as a proof of writing skills

bullNow people know me as

someone who is interested in

Social Media

bullAssignments getting diverted to

me through referrals

bullBetter response to job project

proposals

copy 2011 SURENDRA PHATAK

What have I gained from OPB - contd

bull Liked My LI group activities

bull Invited me for event he was

organizing

bullShared my blog

bullHelped me organize a similar

session in another university

bull Liked my blog

bullAgreed to review and refer my

CV

copy 2011 SURENDRA PHATAK

Lets start with OPD

Fun loving person with interests in

sports and politics

B2B marketing communication

professional with specialization in

brand identity creation and

enthusiasm for social media

Personal Positioning Professional Positioning

Target Audience

Colleagues Classmates

Recruiters Employers (B2B Social Media)

Social media experts

Objectives

Build UK network in B2B amp Social

media

Claim social media expertise

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

LinkedIn

Content

Distribution

For you for someone else

ThoughtsArtefacts

Identity Communication

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

bullMy identity

bullMy communication

bullMy work

bullMy thoughts

copy 2011 SURENDRA PHATAK

LinkedIn branding tools

Title

No adjectives single positioning

Photo

No passport Professional with a

personality

Summary

Only 2 para

Skills

SEO friendly

Details

No bullet points

Story with episodes

Recommendations

Factual not emotional

Profile

copy 2011 SURENDRA PHATAK

Who am I - contd

A Social Media Guru

Donrsquot I look too young for that

copy 2011 SURENDRA PHATAK

Who am I - contd

Just someone like you

Was in your position

just an year ago

copy 2011 SURENDRA PHATAK

What can you expect from the session

Lot of Social media Statistics

I donrsquot have any copy 2011 SURENDRA PHATAK

What can you expect from the session

- contd

Case studies of Famous people businesses

There are too many others telling thosecopy 2011 SURENDRA PHATAK

So why should you listen to me

I am not a consultant guru I am just one of you

I am here to share my own experience not case

studies

I am going to discuss practical things which can

benefit you

copy 2011 SURENDRA PHATAK

What am I going to talk about

Online Professional Branding (OPB)

What is it

How did I do it

How you can do it and how can it help you

How has it has helped me

copy 2011 SURENDRA PHATAK

Why should you care about OPB

Your CV has to be limited to 2 pages amp recruiters are moving

beyond your CVs

Cause you are going to get googled amp People expect you to

be online

Cause everyone else is already out there amp differentiation is

getting difficult

Cause you want to reach a bigger audience

copy 2011 SURENDRA PHATAK

What have I gained from OPB

75-100 odd hits on blog per week

350 + views on slideshare

20-25 profile views on LinkedIn a week

70 + followers on Twitter

Ability to claim expertise through blog

Blog as a proof of writing skills

bullNow people know me as

someone who is interested in

Social Media

bullAssignments getting diverted to

me through referrals

bullBetter response to job project

proposals

copy 2011 SURENDRA PHATAK

What have I gained from OPB - contd

bull Liked My LI group activities

bull Invited me for event he was

organizing

bullShared my blog

bullHelped me organize a similar

session in another university

bull Liked my blog

bullAgreed to review and refer my

CV

copy 2011 SURENDRA PHATAK

Lets start with OPD

Fun loving person with interests in

sports and politics

B2B marketing communication

professional with specialization in

brand identity creation and

enthusiasm for social media

Personal Positioning Professional Positioning

Target Audience

Colleagues Classmates

Recruiters Employers (B2B Social Media)

Social media experts

Objectives

Build UK network in B2B amp Social

media

Claim social media expertise

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

LinkedIn

Content

Distribution

For you for someone else

ThoughtsArtefacts

Identity Communication

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

bullMy identity

bullMy communication

bullMy work

bullMy thoughts

copy 2011 SURENDRA PHATAK

LinkedIn branding tools

Title

No adjectives single positioning

Photo

No passport Professional with a

personality

Summary

Only 2 para

Skills

SEO friendly

Details

No bullet points

Story with episodes

Recommendations

Factual not emotional

Profile

copy 2011 SURENDRA PHATAK

Who am I - contd

Just someone like you

Was in your position

just an year ago

copy 2011 SURENDRA PHATAK

What can you expect from the session

Lot of Social media Statistics

I donrsquot have any copy 2011 SURENDRA PHATAK

What can you expect from the session

- contd

Case studies of Famous people businesses

There are too many others telling thosecopy 2011 SURENDRA PHATAK

So why should you listen to me

I am not a consultant guru I am just one of you

I am here to share my own experience not case

studies

I am going to discuss practical things which can

benefit you

copy 2011 SURENDRA PHATAK

What am I going to talk about

Online Professional Branding (OPB)

What is it

How did I do it

How you can do it and how can it help you

How has it has helped me

copy 2011 SURENDRA PHATAK

Why should you care about OPB

Your CV has to be limited to 2 pages amp recruiters are moving

beyond your CVs

Cause you are going to get googled amp People expect you to

be online

Cause everyone else is already out there amp differentiation is

getting difficult

Cause you want to reach a bigger audience

copy 2011 SURENDRA PHATAK

What have I gained from OPB

75-100 odd hits on blog per week

350 + views on slideshare

20-25 profile views on LinkedIn a week

70 + followers on Twitter

Ability to claim expertise through blog

Blog as a proof of writing skills

bullNow people know me as

someone who is interested in

Social Media

bullAssignments getting diverted to

me through referrals

bullBetter response to job project

proposals

copy 2011 SURENDRA PHATAK

What have I gained from OPB - contd

bull Liked My LI group activities

bull Invited me for event he was

organizing

bullShared my blog

bullHelped me organize a similar

session in another university

bull Liked my blog

bullAgreed to review and refer my

CV

copy 2011 SURENDRA PHATAK

Lets start with OPD

Fun loving person with interests in

sports and politics

B2B marketing communication

professional with specialization in

brand identity creation and

enthusiasm for social media

Personal Positioning Professional Positioning

Target Audience

Colleagues Classmates

Recruiters Employers (B2B Social Media)

Social media experts

Objectives

Build UK network in B2B amp Social

media

Claim social media expertise

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

LinkedIn

Content

Distribution

For you for someone else

ThoughtsArtefacts

Identity Communication

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

bullMy identity

bullMy communication

bullMy work

bullMy thoughts

copy 2011 SURENDRA PHATAK

LinkedIn branding tools

Title

No adjectives single positioning

Photo

No passport Professional with a

personality

Summary

Only 2 para

Skills

SEO friendly

Details

No bullet points

Story with episodes

Recommendations

Factual not emotional

Profile

copy 2011 SURENDRA PHATAK

What can you expect from the session

Lot of Social media Statistics

I donrsquot have any copy 2011 SURENDRA PHATAK

What can you expect from the session

- contd

Case studies of Famous people businesses

There are too many others telling thosecopy 2011 SURENDRA PHATAK

So why should you listen to me

I am not a consultant guru I am just one of you

I am here to share my own experience not case

studies

I am going to discuss practical things which can

benefit you

copy 2011 SURENDRA PHATAK

What am I going to talk about

Online Professional Branding (OPB)

What is it

How did I do it

How you can do it and how can it help you

How has it has helped me

copy 2011 SURENDRA PHATAK

Why should you care about OPB

Your CV has to be limited to 2 pages amp recruiters are moving

beyond your CVs

Cause you are going to get googled amp People expect you to

be online

Cause everyone else is already out there amp differentiation is

getting difficult

Cause you want to reach a bigger audience

copy 2011 SURENDRA PHATAK

What have I gained from OPB

75-100 odd hits on blog per week

350 + views on slideshare

20-25 profile views on LinkedIn a week

70 + followers on Twitter

Ability to claim expertise through blog

Blog as a proof of writing skills

bullNow people know me as

someone who is interested in

Social Media

bullAssignments getting diverted to

me through referrals

bullBetter response to job project

proposals

copy 2011 SURENDRA PHATAK

What have I gained from OPB - contd

bull Liked My LI group activities

bull Invited me for event he was

organizing

bullShared my blog

bullHelped me organize a similar

session in another university

bull Liked my blog

bullAgreed to review and refer my

CV

copy 2011 SURENDRA PHATAK

Lets start with OPD

Fun loving person with interests in

sports and politics

B2B marketing communication

professional with specialization in

brand identity creation and

enthusiasm for social media

Personal Positioning Professional Positioning

Target Audience

Colleagues Classmates

Recruiters Employers (B2B Social Media)

Social media experts

Objectives

Build UK network in B2B amp Social

media

Claim social media expertise

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

LinkedIn

Content

Distribution

For you for someone else

ThoughtsArtefacts

Identity Communication

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

bullMy identity

bullMy communication

bullMy work

bullMy thoughts

copy 2011 SURENDRA PHATAK

LinkedIn branding tools

Title

No adjectives single positioning

Photo

No passport Professional with a

personality

Summary

Only 2 para

Skills

SEO friendly

Details

No bullet points

Story with episodes

Recommendations

Factual not emotional

Profile

copy 2011 SURENDRA PHATAK

What can you expect from the session

- contd

Case studies of Famous people businesses

There are too many others telling thosecopy 2011 SURENDRA PHATAK

So why should you listen to me

I am not a consultant guru I am just one of you

I am here to share my own experience not case

studies

I am going to discuss practical things which can

benefit you

copy 2011 SURENDRA PHATAK

What am I going to talk about

Online Professional Branding (OPB)

What is it

How did I do it

How you can do it and how can it help you

How has it has helped me

copy 2011 SURENDRA PHATAK

Why should you care about OPB

Your CV has to be limited to 2 pages amp recruiters are moving

beyond your CVs

Cause you are going to get googled amp People expect you to

be online

Cause everyone else is already out there amp differentiation is

getting difficult

Cause you want to reach a bigger audience

copy 2011 SURENDRA PHATAK

What have I gained from OPB

75-100 odd hits on blog per week

350 + views on slideshare

20-25 profile views on LinkedIn a week

70 + followers on Twitter

Ability to claim expertise through blog

Blog as a proof of writing skills

bullNow people know me as

someone who is interested in

Social Media

bullAssignments getting diverted to

me through referrals

bullBetter response to job project

proposals

copy 2011 SURENDRA PHATAK

What have I gained from OPB - contd

bull Liked My LI group activities

bull Invited me for event he was

organizing

bullShared my blog

bullHelped me organize a similar

session in another university

bull Liked my blog

bullAgreed to review and refer my

CV

copy 2011 SURENDRA PHATAK

Lets start with OPD

Fun loving person with interests in

sports and politics

B2B marketing communication

professional with specialization in

brand identity creation and

enthusiasm for social media

Personal Positioning Professional Positioning

Target Audience

Colleagues Classmates

Recruiters Employers (B2B Social Media)

Social media experts

Objectives

Build UK network in B2B amp Social

media

Claim social media expertise

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

LinkedIn

Content

Distribution

For you for someone else

ThoughtsArtefacts

Identity Communication

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

bullMy identity

bullMy communication

bullMy work

bullMy thoughts

copy 2011 SURENDRA PHATAK

LinkedIn branding tools

Title

No adjectives single positioning

Photo

No passport Professional with a

personality

Summary

Only 2 para

Skills

SEO friendly

Details

No bullet points

Story with episodes

Recommendations

Factual not emotional

Profile

copy 2011 SURENDRA PHATAK

So why should you listen to me

I am not a consultant guru I am just one of you

I am here to share my own experience not case

studies

I am going to discuss practical things which can

benefit you

copy 2011 SURENDRA PHATAK

What am I going to talk about

Online Professional Branding (OPB)

What is it

How did I do it

How you can do it and how can it help you

How has it has helped me

copy 2011 SURENDRA PHATAK

Why should you care about OPB

Your CV has to be limited to 2 pages amp recruiters are moving

beyond your CVs

Cause you are going to get googled amp People expect you to

be online

Cause everyone else is already out there amp differentiation is

getting difficult

Cause you want to reach a bigger audience

copy 2011 SURENDRA PHATAK

What have I gained from OPB

75-100 odd hits on blog per week

350 + views on slideshare

20-25 profile views on LinkedIn a week

70 + followers on Twitter

Ability to claim expertise through blog

Blog as a proof of writing skills

bullNow people know me as

someone who is interested in

Social Media

bullAssignments getting diverted to

me through referrals

bullBetter response to job project

proposals

copy 2011 SURENDRA PHATAK

What have I gained from OPB - contd

bull Liked My LI group activities

bull Invited me for event he was

organizing

bullShared my blog

bullHelped me organize a similar

session in another university

bull Liked my blog

bullAgreed to review and refer my

CV

copy 2011 SURENDRA PHATAK

Lets start with OPD

Fun loving person with interests in

sports and politics

B2B marketing communication

professional with specialization in

brand identity creation and

enthusiasm for social media

Personal Positioning Professional Positioning

Target Audience

Colleagues Classmates

Recruiters Employers (B2B Social Media)

Social media experts

Objectives

Build UK network in B2B amp Social

media

Claim social media expertise

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

LinkedIn

Content

Distribution

For you for someone else

ThoughtsArtefacts

Identity Communication

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

bullMy identity

bullMy communication

bullMy work

bullMy thoughts

copy 2011 SURENDRA PHATAK

LinkedIn branding tools

Title

No adjectives single positioning

Photo

No passport Professional with a

personality

Summary

Only 2 para

Skills

SEO friendly

Details

No bullet points

Story with episodes

Recommendations

Factual not emotional

Profile

copy 2011 SURENDRA PHATAK

What am I going to talk about

Online Professional Branding (OPB)

What is it

How did I do it

How you can do it and how can it help you

How has it has helped me

copy 2011 SURENDRA PHATAK

Why should you care about OPB

Your CV has to be limited to 2 pages amp recruiters are moving

beyond your CVs

Cause you are going to get googled amp People expect you to

be online

Cause everyone else is already out there amp differentiation is

getting difficult

Cause you want to reach a bigger audience

copy 2011 SURENDRA PHATAK

What have I gained from OPB

75-100 odd hits on blog per week

350 + views on slideshare

20-25 profile views on LinkedIn a week

70 + followers on Twitter

Ability to claim expertise through blog

Blog as a proof of writing skills

bullNow people know me as

someone who is interested in

Social Media

bullAssignments getting diverted to

me through referrals

bullBetter response to job project

proposals

copy 2011 SURENDRA PHATAK

What have I gained from OPB - contd

bull Liked My LI group activities

bull Invited me for event he was

organizing

bullShared my blog

bullHelped me organize a similar

session in another university

bull Liked my blog

bullAgreed to review and refer my

CV

copy 2011 SURENDRA PHATAK

Lets start with OPD

Fun loving person with interests in

sports and politics

B2B marketing communication

professional with specialization in

brand identity creation and

enthusiasm for social media

Personal Positioning Professional Positioning

Target Audience

Colleagues Classmates

Recruiters Employers (B2B Social Media)

Social media experts

Objectives

Build UK network in B2B amp Social

media

Claim social media expertise

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

LinkedIn

Content

Distribution

For you for someone else

ThoughtsArtefacts

Identity Communication

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

bullMy identity

bullMy communication

bullMy work

bullMy thoughts

copy 2011 SURENDRA PHATAK

LinkedIn branding tools

Title

No adjectives single positioning

Photo

No passport Professional with a

personality

Summary

Only 2 para

Skills

SEO friendly

Details

No bullet points

Story with episodes

Recommendations

Factual not emotional

Profile

copy 2011 SURENDRA PHATAK

Why should you care about OPB

Your CV has to be limited to 2 pages amp recruiters are moving

beyond your CVs

Cause you are going to get googled amp People expect you to

be online

Cause everyone else is already out there amp differentiation is

getting difficult

Cause you want to reach a bigger audience

copy 2011 SURENDRA PHATAK

What have I gained from OPB

75-100 odd hits on blog per week

350 + views on slideshare

20-25 profile views on LinkedIn a week

70 + followers on Twitter

Ability to claim expertise through blog

Blog as a proof of writing skills

bullNow people know me as

someone who is interested in

Social Media

bullAssignments getting diverted to

me through referrals

bullBetter response to job project

proposals

copy 2011 SURENDRA PHATAK

What have I gained from OPB - contd

bull Liked My LI group activities

bull Invited me for event he was

organizing

bullShared my blog

bullHelped me organize a similar

session in another university

bull Liked my blog

bullAgreed to review and refer my

CV

copy 2011 SURENDRA PHATAK

Lets start with OPD

Fun loving person with interests in

sports and politics

B2B marketing communication

professional with specialization in

brand identity creation and

enthusiasm for social media

Personal Positioning Professional Positioning

Target Audience

Colleagues Classmates

Recruiters Employers (B2B Social Media)

Social media experts

Objectives

Build UK network in B2B amp Social

media

Claim social media expertise

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

LinkedIn

Content

Distribution

For you for someone else

ThoughtsArtefacts

Identity Communication

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

bullMy identity

bullMy communication

bullMy work

bullMy thoughts

copy 2011 SURENDRA PHATAK

LinkedIn branding tools

Title

No adjectives single positioning

Photo

No passport Professional with a

personality

Summary

Only 2 para

Skills

SEO friendly

Details

No bullet points

Story with episodes

Recommendations

Factual not emotional

Profile

copy 2011 SURENDRA PHATAK

What have I gained from OPB

75-100 odd hits on blog per week

350 + views on slideshare

20-25 profile views on LinkedIn a week

70 + followers on Twitter

Ability to claim expertise through blog

Blog as a proof of writing skills

bullNow people know me as

someone who is interested in

Social Media

bullAssignments getting diverted to

me through referrals

bullBetter response to job project

proposals

copy 2011 SURENDRA PHATAK

What have I gained from OPB - contd

bull Liked My LI group activities

bull Invited me for event he was

organizing

bullShared my blog

bullHelped me organize a similar

session in another university

bull Liked my blog

bullAgreed to review and refer my

CV

copy 2011 SURENDRA PHATAK

Lets start with OPD

Fun loving person with interests in

sports and politics

B2B marketing communication

professional with specialization in

brand identity creation and

enthusiasm for social media

Personal Positioning Professional Positioning

Target Audience

Colleagues Classmates

Recruiters Employers (B2B Social Media)

Social media experts

Objectives

Build UK network in B2B amp Social

media

Claim social media expertise

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

LinkedIn

Content

Distribution

For you for someone else

ThoughtsArtefacts

Identity Communication

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

bullMy identity

bullMy communication

bullMy work

bullMy thoughts

copy 2011 SURENDRA PHATAK

LinkedIn branding tools

Title

No adjectives single positioning

Photo

No passport Professional with a

personality

Summary

Only 2 para

Skills

SEO friendly

Details

No bullet points

Story with episodes

Recommendations

Factual not emotional

Profile

copy 2011 SURENDRA PHATAK

What have I gained from OPB - contd

bull Liked My LI group activities

bull Invited me for event he was

organizing

bullShared my blog

bullHelped me organize a similar

session in another university

bull Liked my blog

bullAgreed to review and refer my

CV

copy 2011 SURENDRA PHATAK

Lets start with OPD

Fun loving person with interests in

sports and politics

B2B marketing communication

professional with specialization in

brand identity creation and

enthusiasm for social media

Personal Positioning Professional Positioning

Target Audience

Colleagues Classmates

Recruiters Employers (B2B Social Media)

Social media experts

Objectives

Build UK network in B2B amp Social

media

Claim social media expertise

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

LinkedIn

Content

Distribution

For you for someone else

ThoughtsArtefacts

Identity Communication

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

bullMy identity

bullMy communication

bullMy work

bullMy thoughts

copy 2011 SURENDRA PHATAK

LinkedIn branding tools

Title

No adjectives single positioning

Photo

No passport Professional with a

personality

Summary

Only 2 para

Skills

SEO friendly

Details

No bullet points

Story with episodes

Recommendations

Factual not emotional

Profile

copy 2011 SURENDRA PHATAK

Lets start with OPD

Fun loving person with interests in

sports and politics

B2B marketing communication

professional with specialization in

brand identity creation and

enthusiasm for social media

Personal Positioning Professional Positioning

Target Audience

Colleagues Classmates

Recruiters Employers (B2B Social Media)

Social media experts

Objectives

Build UK network in B2B amp Social

media

Claim social media expertise

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

LinkedIn

Content

Distribution

For you for someone else

ThoughtsArtefacts

Identity Communication

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

bullMy identity

bullMy communication

bullMy work

bullMy thoughts

copy 2011 SURENDRA PHATAK

LinkedIn branding tools

Title

No adjectives single positioning

Photo

No passport Professional with a

personality

Summary

Only 2 para

Skills

SEO friendly

Details

No bullet points

Story with episodes

Recommendations

Factual not emotional

Profile

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

LinkedIn

Content

Distribution

For you for someone else

ThoughtsArtefacts

Identity Communication

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

bullMy identity

bullMy communication

bullMy work

bullMy thoughts

copy 2011 SURENDRA PHATAK

LinkedIn branding tools

Title

No adjectives single positioning

Photo

No passport Professional with a

personality

Summary

Only 2 para

Skills

SEO friendly

Details

No bullet points

Story with episodes

Recommendations

Factual not emotional

Profile

copy 2011 SURENDRA PHATAK

Online Professional Branding Framework

bullMy identity

bullMy communication

bullMy work

bullMy thoughts

copy 2011 SURENDRA PHATAK

LinkedIn branding tools

Title

No adjectives single positioning

Photo

No passport Professional with a

personality

Summary

Only 2 para

Skills

SEO friendly

Details

No bullet points

Story with episodes

Recommendations

Factual not emotional

Profile

copy 2011 SURENDRA PHATAK

LinkedIn branding tools

Title

No adjectives single positioning

Photo

No passport Professional with a

personality

Summary

Only 2 para

Skills

SEO friendly

Details

No bullet points

Story with episodes

Recommendations

Factual not emotional

Profile

copy 2011 SURENDRA PHATAK

LinkedIn branding tools

Status messages - (Quotes personal

updates thoughts)

Shared Articles - (Your own blog news

other blogs)

Commenting on otherrsquos updates

Updates

copy 2011 SURENDRA PHATAK

LinkedIn branding tools

Groups

Discussion

Question and Answers

Polls

Applications

Events

Other tools

copy 2011 SURENDRA PHATAK

Twitter branding tools

Account Name

Profile Description

Followers

People whom you follow

Twitter applications

Profile

Status messages - (Quotes personal

updates thoughts)

Shared Articles - (Your own blog

news other blogs)

Retweets

Tweets Other tools

copy 2011 SURENDRA PHATAK

Slideshare branding tools

Account Name

Profile Description

Profile

Presentations

Portfolios

Research Papers

Uploads

copy 2011 SURENDRA PHATAK

Key to Success

Size amp Quality of network

Size - More the merrier

Quality - Closer to the target

group the better

Consistency

Usage frequency purpose

Focus

Topics Subjects

Relevancy

To the target group

Awareness

Of the tools as well as their

impact

Involvement

With your own profile as well as

your network

copy 2011 SURENDRA PHATAK

Online Personal Branding

- A case Study

Blog started

for personal

branding in

October 2010

Blog

attracting 300

hits a month

till date

Content

distributed

through

LinkedIn and

Twitter

copy 2011 SURENDRA PHATAK

Online Personal Branding

- A case Study

Blog started

for personal

branding in

October 2010

Blog

attracting 300

hits a month

till date

Content

distributed

through

LinkedIn and

Twitter

copy 2011 SURENDRA PHATAK

Online Personal Branding

- A case Study

Blog Featuring

in LinkedIn

Updates

Wordpress

app bringing

content from

blog into

LinkedIn

profile

copy 2011 SURENDRA PHATAK

Online Personal Branding

- A case Study

Blog content

used to start

discussions on

LinkedIn

copy 2011 SURENDRA PHATAK

Online Personal Branding

- A case Study

Twitter used

as a

distribution

mechanism for

blog

copy 2011 SURENDRA PHATAK

Online Personal Branding

- A case Study

Blog used to

start polls on

LinkedIn

copy 2011 SURENDRA PHATAK

Online Personal Branding

- A case Study

Blog content

used to

market

content

Follow-up

blog written

using the

LinkedIn

comments

copy 2011 SURENDRA PHATAK

Online Personal Branding

- A case Study

Blog utilized

as a resume

tool to claim

social media

expertise

copy 2011 SURENDRA PHATAK

OPB journey ndash Where are you

Beginner

bull Decide positioning

bull Get yourself on LI amp

Twitter

bull Build your network

bull Start spending some time

with your network

Intermediate

bull Zero in on TG

bull Optimize your profile

bull Start sharing articles

bull Utilize applications

bull Get on groups and

discussions

Expert

bull Identify specific

targets

bull Utilize advanced

features

bull Crowd source

bull Integrate all your OPB

efforts

bull Offline follow-up

copy 2011 SURENDRA PHATAK

Questions if Anyhellip

Thank you

copy 2011 SURENDRA PHATAK

OPB journey ndash Where are you

Beginner

bull Decide positioning

bull Get yourself on LI amp

Twitter

bull Build your network

bull Start spending some time

with your network

Intermediate

bull Zero in on TG

bull Optimize your profile

bull Start sharing articles

bull Utilize applications

bull Get on groups and

discussions

Expert

bull Identify specific

targets

bull Utilize advanced

features

bull Crowd source

bull Integrate all your OPB

efforts

bull Offline follow-up

copy 2011 SURENDRA PHATAK

Questions if Anyhellip

Thank you

copy 2011 SURENDRA PHATAK

Questions if Anyhellip

Thank you

copy 2011 SURENDRA PHATAK