Online Press Releases & Newsrooms

INTERVIEWS GONE BAD…

Get the interview you want!

Vaccines Gave my Grandson Autism

NY Times “oops!”

Rupert Murdoch

Anticipate the story the reporter may want, and come up with an effective message. Don’t just say, “…I don’t really want to talk about it ...”

ONLINE PRESS RELEASEHeadline: ­ About 55 – 120 Characters­ Headline and lead are the most important parts of the release. If someone clicks on your page and

they’re only going to read one thing, this is it. ­ Hit your key point in the headline and support it with must-know facts in a sub-head.

Sharing Options: ­ You want readers to quickly and easily share and engage with your content on their various social

channels.­ Keep sharing buttons close to the top of the page!

Multimedia: ­ Video­ Photos­ Infographs­ Audio­ Links throughout

Varying Viewpoints: ­ OK to have multiple viewpoints of the same release­ Quotes from two ends of spectrum from your spokespeople

PRESS RELEASE WRITINGMust be newsworthy­ So What? Who Cares?

Identify your target media­ Print, radio, TV, Internet

Write the press release­3rd person­ Strong headline and lead­ Paragraphs have 1-3 sentences­ Single spaced­ Answer the “who, what, when, where, why & how”

­Multi-media

ANATOMY OF AN ONLINE PRESS RELEASE

ANATOMY OF AN ONLINE MEDIA CENTER

Online Media Center

Online Newsroom

Online Press Center

Social Media Newsroom

STANDARD FEATURESWhat is our job as the PR practitioner?

Press Releases

Clear Contact Information

Company Background Info

Executive bios/Leadership team

Media Coverage

Products

Fact Sheets

SME- Subject matter experts- interviews

Search bar – make it easy to find information

Downloadable Items­ Photos, videos, audio, etc…

TODAY’S NEWSROOM