online pr presentation october 2011 for slideshare
TRANSCRIPT
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Online PR
Inform. Educate. Inspire.
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Welcome
• Introductions• What is online PR?• Why does it matter in 2011?• How has the communications landscape
changed?• What does it all mean?
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So, what is online PR?
In PR, we’ll always:
• Engage in two way communication• Believe that building relationships is key • Be the guardians of our company’s reputation
Principles of PR remain whether online or offline
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The two C’s
Active & engaged participants talking & sharing
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9 million Australians use social networking
4 in 5 online Australians sent or shared a photo in the past year
1 in 4 online Australians read tweets
Why does it matter?
Source: Nielsen
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Email & IM beginning to tail off
Source: Comscore
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I’ll Facebook you
Source: Social Media News
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The business case
9 in 10 Australian internet users look to fellow internet users for opinions and information about products,services and brands
Source: Nielsen
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Innovator
Financial returns
Widely admired leadership
Good corporate citizen
Communicates frequently and honestly
Prices fairly and competitively
Treats employees well
Company I can trust
High quality products or services
Transparent and honest business practices
30%
31%
33%
46%
51%
55%
57%
60%
63%
64%
The business case
Globally quality tops the list of reputation
attributes; in Australia
transparency and honesty
most important
65% 2.
69% 1.
65% 3.
63% 4.
55% 5.
55% 5.
51% 7.
39% 9.
39% 9 .
46% 8.
Global ranking
Source: Edelman Trust Barometer
Top 2 Box, Very/Extremely Important
LESSimportant to Aussies
MOREimportant to Aussies
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Journalism has gone social
Plus, rise of citizen journalism
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Read all about it
We are news gatherers and sharers
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Communities
Share and support
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Communities
Critique and share
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Mobilise and publicise
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Mobilise and pressurise
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Disseminate information quickly
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More places, more information sources, more networks, more
conversations…
WHAT DOES THIS MEAN?
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Macro to micro comms
It’s all about ME!!
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The press release is DEAD!*
* No it’s not but it is changing
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Open & Honest
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How can we help you?
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Content is KING
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Storytellers
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Don’t be scared….Listen
EngageRespond
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Inform. Educate. Inspire.
www.lincintegrated.com/ignite