Online PR Portfolio

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Post on 06-Dec-2014

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This is my first presentation on my work in marketing/PR online! To reach me about my work please email me at iyana.gregory@gmail.com

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<ul><li> 1. </li> <li> 2. Facebook:facebook.com/fontanamusic FansTD1,081(vs800in4/2010) PostViews+235%(sincesitetakeoverin4/10) Feedback+30% Summary:Throughproducingoriginalcontentand introducingnewdevelopingartistsregularly toourmusichungryfans,wedevelopeda communityofmoreactive andcuriousfacebookfans! SkillsAcquired:Developingbrandrecognitionofa companynotfamiliartotheaverage consumer.Workingwithtalenttosetup anddeveloporiginalcontentforthesite. EducatingFontanastaffmembersonthe sitesusefulnessinachievingtheirproduct goals. ProducedaseriesoforiginalvideocontentforFontanasFacebookpagewhichconsistedofartistinterviews,live performancesandQ&amp;AswithfansviaFacebookcomments. </li> <li> 3. Twitter:Twitter.com/FontanaMusic FollwersTD3,118(vs900in4/2010) Summary:FontanasTwittertookontheroleasthe casualvoiceandindustryexpert.Onthesite promotionswererunconstantlyonourRaceTo3000 contestagainsttheGMofthecompanywhoalsohasan impressivetwitterfollowing.Autographedposters, limitededitionpromotionalmaterialsandfreemusic werefavoriteprizesamongourfollowers.Forthose interestedinFontanaforitsreputationwithinthe independentmusicworldwesetupguesttwitterchats withtheexecutivestaffmembers.Ourfollowerscould thenspeakdirectlywiththepeoplebehindthecurtain!I alsoworkedcloselywithourlabelstodelivertheir messagestoabroaderaudience. SkillsAcquired:Developingcampaignsfrominception toexecution.Learningonthespotproblemsolving. ConsistentgiveawaystoourfansduringourRACETO3000campaignhelpedraiseourfollowercountbutmoreimportantly madeourfollowersmoreactiveandinvolvedinoursocialmediaspace! </li> <li> 4. UniversalMusicChristianGroup:www.universalmusicchristian.com UniversalMusicGroupsChristianandGospelmusicdivision,UMCGusedtheirwebsitefornotonlycommunicatingtothegospelmusicconsumer,theyalsouseditasaninformationaldestinationforpotentiallabels.Iwasinchargeofmaintainingallitscontentandkeepingituptodate,includingtheflashbasedmusicplayer.Ialsohelpedkeepdocumentsforpotentiallabelscurrentandeasytofind.Ihelpedwithsomedesignandlayoutconcepts. </li> <li> 5. BlogGiveawaysTohelppromotethereleaseofSolangeKnowlesDeluxeLPalbum,IsecuredgivewaysoftheLPwithtwoblogsthatappealtohercorefanbase;fashionconscienceyoungwomenlivinginmajorcities.Thiswasdoneunrequestedfrommysupervisorsandoutsideofmydailyduties,justaneedasawIcouldfulfill. www.Missomnimedia.com MissCrewreceivesover1Million viewsamonth. Thesiteseditoragreedtohosta reviewandanentertowincontest fortheLP. Promotionranforoneweekbefore awinnerwaschosen. www.SpoiledLittleLAGirls.com TheteamatSLLAGagreedtoreviewand offertheDeluxeLPasaprizeasapartoftheirfan appreciationgiveawayprogramontwitter </li> <li> 6. SocialMediaEvents FredHammondListeningParty http://www.facebook.com/therealfredh ammondfanpage Tohelppromotethereleaseofthe FontanaartistFredHammond,Ipitched theideaofsettingupanalbumpreview priortothealbumsstreetdate.Since FredHammondhasanamazing connectionwithhisfansviahisfacebook, therewasnobetterplacetostreamthe musicearlythanhere!Todate,the playerhasreceivedover15,000playsand duetotheoutstandingfeedbackfrom fans,managementhasdecidedtokeep thefeatureonthepage! FontanaMusicTwitter&amp;BunBTrill O.G.StreetDayPromotion TobuildbuzzaroundthereleaseofBun BsTrillO.G.todayweranapromotion ontwitterthatrewardedfanswho purchasedtheCDattheirlocalretail stores!Thepromotionwassimple: 1)Mention@FontanaMusicinaTweet withapicturelinkoftheirnewly purchasedTrillO.G.CD. 2)WinapackofBunBandFontanaSwag Results:Inthe6hoursthatthe promotionran,theFontanaMusic twitterpickedupover30followers! Pushingourfollowerstoover2,270!Bun Bsawourpromotionandretweetedit outtohisover28kfollowers.Forafull recap,seethereporthereLINK </li> </ul>