WORK

Bump TechnologiesAre you ready to get Bumped?

Miami Ad SchoolNew York

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BUMP TECHNOLOGIES

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Brand TruthBump is a physical gesture that helps develop relationships outside of

social media platforms.

BUMP TECHNOLOGIES

ProblemPeople that download and use the application quickly lose interest once they find that not everyone

has Bump. Therefore, we want to increase the number of people actively using Bump.

Getting to know the Target MarketPeople want to be in the know, because we live in a culture that wants the

latest and the greatest.

“I don’t know what that is...”“Let’s Bump!”

InsightPeople don’t want to miss out.

StrategyDemonstrate the opportunity cost of not Bumping.

Creative IdeaEducate consumers how Bump is an efficient modern face to face networking tool

that is easy and fun. Play up that Bump is the next BIG thing!Are you ready to get Bumped?

“OMG! Totally ready!!”

Tactics- Upload your custom Contact card to Bump.

- Develop user management of Contact cards and notes

Promote Bumping photographs to develop faster relationship

- Partner charity events to reveal the potential of Bump Pay.

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BUMP TECHNOLOGIES

Miami Ad SchoolNew York

Red BullThe Journey is your Reward

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RED BULL

ProblemCompetitors are mimicking Red Bull’s marketing, which is all about winning—the ultimate destination.

Therefore, Red Bull needs to differentiate itself because its in danger of losing its relevance.

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RED BULL

Brand truthAs a pioneer in experiential marketing in the energy drink category, Red Bull

is about powering hard work.

Getting to know the Target MarketMillennials not only believe that athletic success is about hard work, but

also have a low tolerance for marketing that focuses on winning.

InsightSports aren’t just about the destination, they are about the hard work and

dedication that goes into the journey.

StrategyReframe Red Bull as fuel for the journey.

Creative IdeaTake consumers through a virtual journey that teaches them its importance and

how the journey is their reward.

MicrositeThe Microsite will host the journeys of people Red Bull endorses and engage people to upload their own journeys.

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TelevisionTV spots jump start and amplify campaign in the US by focus on the journey of people.

MobileConsumers upload journey photographs onto Instragram to be displayed in a live feed at the Microsite. Shareable via Facebook and Twitter.

RED BULL

InstallationAn outdoor exhibition in Times Square in New York City will display a giant Red Bull can a live feed of journey photographs and a billboard that reads “The journey is your reward.”

ContestThe top 10 most liked and talked about journeys will be displayed on Red Bull cans across the country.

Release “The Journey“ Special Edition Cans

Creative Work

Febreze Fabric RefresherPerfume for your Home

Miami Ad SchoolNew York

FEBREZE FABRIC REFRESHER

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FEBREZE FABRIC REFRESHER

Brand TruthThe Febreze Fabric Refresher was created to eliminate odors and

leave the treated area smelling fresh and clean.

InsightHer home is an expression of herself.

StrategyRe-frame Febreze Fabric Refresher from reactive consumption that kills bad odors to beautify

and personalize the scent of her home.

Creative Idea“Perfume for your Home.” Show her how Febreze can give her home the same confidence

she gets when she beautifies herself.

ProblemRegular Febreze users, who use 2-3 bottles per year, use it reactively to eliminate odor.

Getting to know the target marketWomen have worked hard over the years to create an inviting home for themselves.

They also work hard to be unique and beautiful.

What do you do to beautify yourself?“I always wear the same three rings“

“I wear a fancy bra even if no one will see it.”What makes your house a home?

“Photos of friends and family“ “warm colors on the walls.”