online portfolio - web creative director + executive producer jonathan bates

Jonathan Bates (612) 578 0222 [email protected] Bates (612) 578 0222 [email protected]

Jonathan Bates

Presentation of Design Work, Site Architecture & Branding

Revised December 2008

More portfolio and client information at www.jonbatesdesign.com

Creative & Design DirectionUser Experience Development

Site ArchitectureDesign / Production Management

Commerce Integration

http://www.jonbatesdesign.com/



Jonathan Bates (612) 578 0222 [email protected] 2008

My Background6 years experience at CNET Networks 1996-1998, Director of Multimedia 2001-2003, Design Director

(Commerce, All Network Sites)

Roles/Responsibilities Manage creative + production staff (4-30+) Oversee sub-brand designs, redesigns &

daily production for 13 properties worldwide Develop & design new commerce systems


My Background@Home Network Senior Producer, Multimedia

Roles/Responsibilities Produced daily broadband video content for

1.2 million subscriber portal Managed production staff and

videographers Responsible for content syndication

relationships with CNN, Bloomberg, NBC…


My BackgroundJon Bates Design Creative Director

Roles/Responsibilities Multimedia/Dynamic Flash content Silverlight & Adobe AIR rich media content Commerce integration Production systems integration and training Content planning & site architecture


Web user experience / UI / designDesigns, concepts and projects by Jonathan Bates




Portfolio / Site design + User experience

eCatalog Best 100 ProductseCatalog is a product directory system viewable on- or offline.

Tight page load restrictions

Vendor-maintained product required intuitive content production tools

Commerce solution for CNET allowed vendors to distribute and maintain product while delivering click-through revenue back to CNET



Apple eMac Retailer ToolkitThe Retailer Toolkit was an online system for sales team product training

Watch-and-Quiz format highlighted selling points, specs and more

Test results sent to store manager, then sent for aggregation by Apple

Apple was ensured greater consistency in sales practices and retail proficiency

Retail managers able to measure staff proficiency and target re-training



CNET Reviews site redesign‘Reviews’ is the primary commerce engine and revenue producer for CNET

Redesign included new commerce back-end, new ad system & new network-wide common templates

Needed to improve user & vendor experience without confusing them

Business-critical redesign: failure in UI or back-end would have impacted revenue significantly


Portfolio / User interface (application)

Solonis Portal redesignThe Portal is a total-business interface for sales, inventory and reporting

Existing product was clunky and unintuitive, causing user complaints

New UI and architecture used familiar icon and common UI tools

Introduced new ‘Help’ system and running ‘Tips’ footer to educate user

Main navigation stayed consistent, allowing users to feel grounded




New contact management and logging environment

Account Executive customizable toolset to fit individual needs and methods of work




Integration of features like Instant Messaging encouraged interaction between team members

IM conversation logging saved to blog-like space for internal review and sharing of practices, ideas and concerns across organization



HP Change internal promotionHP staff worldwide needed to be included in the roll-out of HP’s new ads

Online web format replaced previous print brochure approach, resulting in significant budget savings

Tracking system gave HP metrics on internal awareness, which brochures did not offer

Online format allowed tweaking and revisions; brochure required 6-12 weeks advance for printing



ZDNet worldwide redesignCNET acquired ZDNet in 2001, requiring the rebuild of all properties worldwide to work with ad, content and analysis systems at CNET

Conversion of 5+ years static pages to dynamic publishing system pages

Conversion of unmanaged sites to common network-wide templates

Integration with CNET ad & analysis while keeping previous ZD ‘buys’ online

3 month timeline, business critical


Portfolio / Site design + User experience + Brand development

HotGigs site launch designContract staffing site needed new brand, site design & marketing campaign

Wide range of visitors required UI with ‘fast-track’ tools for savvy users and simple tools for newer users

Formidable competition meant HotGigs had to offer unique tools, services and approach

New product launch included publishing system and analysis integration, all during development



HotGigs site launch designContract staffing site: new brand, site design & marketing campaign






G2 HomeWorks, Inc.Branding, collateral and web site






Lipservice Agency site designTop national agency for voiceover talent in television and radio

Designed site in newsletter format, as old static site was rarely changed

Content focused on personal aspects of talent, to add depth to client perception of the actors



Mark Farina record releaseSite to accompany release of new album by major San Francisco record producer and musician

Created ‘Air Farina’ concept as homage to old-style airline safety guides

Client was so pleased with concept that album was renamed ‘Air Farina’ and new song written with same name


Portfolio / Site design + rebranding

Sabri Properties rebrandingProperty developer with ‘image problem’ needed to rebrand & educate

Refocused site content around community involvement and donations, which had not been widely publicized

Many images from communities where Sabri developed, to give current residents sense of ownership

Press section revamped and included photos and bios highlighting good



ChickFlick Productions siteSite for independent film release “See How They Run”, a documentary about the mayoral race in San Francisco.



Jiwire.com site designNew launch site for provider of high-speed wireless Internet information, products and services


Presentation design / print projectsDesigns and concepts by Jonathan Bates




Presentation designWalker Art Center /HGA ArchitectsPresentation for donors and foundation


Presentation designThe Good ShepherdFundraising presentation for non-profitorganization


Presentation designEntry House, Inc.Presentation for non-profit human services organization advocating education, self-sustainability training, employment aid, and achieving stability to reduce need for public financial assistance and reduce the extended use of other social services programs


Presentation designSabri PropertiesNew construction presentation for city review and community impact meetingsDesigned in Adobe AIR as dynamic animation


Identity design & brand buildingDesigns and concepts by Jonathan Bates




Identity & BrandsEchezeaux RestaurantTotal identity system


Identity & BrandsForeign Cinema RestaurantLogo design and ad campaign


Identity & BrandsChickFlick ProductionsLogo design and identity system


Identity & Brands101Blu restaurantLogo design and identity system


Other design and ad developmentDesigns and concepts by Jonathan Bates




Advertising designCalifornia Freedom Coalition2002 campaign for bus-stop ads by anti-Iraq war organization for worldwide protest


Advertising design3M CorporationAd campaign for new industrial fire barrier product line


Brand designIMPOSSIBLE FABRICSRebranding, ad campaign & corporate collateral system


Broadcast design & productionFox TV 1999 Emmy AwardsSegment for Emmy Awards show(Concept producer; designer; motion graphics supervisor)


Jonathan [email protected]

(612) 578 0222

Thank you for your interest!

