Online Campaign Management

Case Study: British Liberal Democrats

How Web 2.0 took us back to reality

A CONVENTIONAL JOURNEY

1996

1998

2001

2005

2008

Local candidate websites

Local blogs

YouTube

Facebook

Flickr

Moment of Truth

The battleground is still in the real world

Not about “messages”.It’s about connecting people

and helping them work for our campaigns.

libdemblogs.co.uk

Lib Dem blog aggregator

Liberal Tweets

…and giving tools for real world campaigning

flocktogether.org.uk

Events and resources (and skills… to follow)

National petition support & local campaign generator

Enable supporters to run ‘single-issue campaigns’

Local Facebook campaigns (infinitely higher response from ‘real people’)

Single-sign on

… and building an eco-system

libertyresearch.org.uk

Support online surveying and remote data input

lists.libdems.org.uk

List manager

Extranet

Campaigning materials for trusted members

Photo archive

Software dealsAll use same software – means fast sharing of leaflets

Election software

Where from here?

Extend the eco-system:

• Extend front-end tools for collaboration and real-world working:–Upgraded web-based phoning– Improved bulk email–Donation architecture–Online data access

Extend the eco-system:

• Platform for innovation–Central services• more robust SSO• geopolitical coding

– Standards for data exchange & services• XML-RPC, RESTful services etc.• XML• Geography, voting intention

– Lib Dem code repository (Lib Dem Code)