online new business
TRANSCRIPT
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Gerard Duursma
Bonopoly
Online New Business
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Deze presentatie publiceer ik op Slideshare
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Artificiële Intelligentie (AI)
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Leer zelfstandig vreemde talen
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onlineoffline
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privézakelijk
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“Fear builds walls”
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Een leven lang leren
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Digitale revolutie dwingt tot transformatie
- Top-down - Lineair - Massa(productie)
- Veranderlijkheid - Beweeglijkheid - Afstemming
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• Discrepantie tussen perceptie en werkelijkheid; • Te veel naar binnen gericht; • On- en offline komen niet overeen; • Door hiërarchische structuur moeilijk wendbaar; • Te veel traditionele marketing (push); • Kennis en ervaring is te weinig vloeibaar.
Waarom transformeren?
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Werk vanuit macht/kracht!
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Iedereen is een uithangbord Iedereen is van de afdeling relatiebeheer
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Creëer geweldige (relevante) content!
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online redactie
werknemers
eindredactie
online redactie
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Einde aan interne e-mail en brengt kennis samen
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The End
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… is just the beginning…
username: bonopoly