online merchandising how to tell your story online & increase bookings using vbrochure john...
TRANSCRIPT
![Page 1: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/1.jpg)
Online MerchandisingHow to tell Your Story Online & Increase Bookings using VBrochure
John SmithHotel Merchandising [email protected]
![Page 2: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/2.jpg)
1-877-593-6634 | www.vfmleonardo.com
Engage Travel Shoppers
Easy to Manage
Reaching Travel Shoppers
Case Study
REACH - MOBILE
![Page 3: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/3.jpg)
![Page 4: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/4.jpg)
![Page 5: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/5.jpg)
![Page 6: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/6.jpg)
They all look the same to me
We’re always competing on price I’m overwhelmed
I can’t find what I’m looking for
I’m frustrated
Is this one worth the price?
Should I just book the cheapest one?
I’m sick of shopping
The photos are so generic
hotelierhotelier
How can we stand out?
It looks the same as our competitors’
Our value proposition isn’t clear
consumerconsumer
I wish there was a way to show its true value
![Page 7: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/7.jpg)
Gives us the ability to create our own hotel story
Educates potential clients on the value proposition of our hotel
Provides an overview of what guests can expect during their stay with us
Chris PearceGeneral Manager, Les Suites Hotel, Ottawa
“
![Page 8: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/8.jpg)
Aids in setting us apart from our competitors
Creates a higher level of engagement between our properties and potential guests
Drives increased conversions, bookings & overall revenue
Carolyn HosnaCorporate eCommerce Manager, White Lodging Services Corporation
“
![Page 9: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/9.jpg)
![Page 10: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/10.jpg)
Engage consumers with Your Story1
1-877-593-6634 | www.vfmleonardo.com
![Page 11: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/11.jpg)
Navigation
1-877-593-6634 | www.vfmleonardo.com
Share
Media
Text
![Page 12: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/12.jpg)
Engagement : Bookings
Photographs & Virtual Tours are the most important factor guests consider when deciding where to stay when traveling.
Source: eMarketer, May 7, 2010
![Page 13: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/13.jpg)
We experienced a 30% bump in bookings after we went from no video to video.
David Attardi VP eCommerce, BF Saul Management Company
“
![Page 14: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/14.jpg)
After only two months with video in distribution, Best Western Plus Orlando Gateway is already recognizing great results.
Cathy Shelton JonesSales & Marketing DirectorBest Western Plus Orlando Gateway
“
![Page 15: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/15.jpg)
Your Audience2
1-877-593-6634 | www.vfmleonardo.com
3rd Party | Web | Social | Mobile
![Page 16: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/16.jpg)
Vnetwork – 3rd party network
OTAs & Booking Sites
GDSs
Network Facts•250+ Million views of media “in-player”•82% increase in reach YoY•25% increase in channels YoY•Largest network of Corporate Sites and SBTs•Cover GDSs, OTAs, Review, Media Local, Search, Sharing and Social
Network Facts•250+ Million views of media “in-player”•82% increase in reach YoY•25% increase in channels YoY•Largest network of Corporate Sites and SBTs•Cover GDSs, OTAs, Review, Media Local, Search, Sharing and Social
![Page 17: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/17.jpg)
VBrochure extends beyond VNetwork
![Page 18: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/18.jpg)
SOCIAL
![Page 19: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/19.jpg)
19
![Page 20: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/20.jpg)
![Page 21: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/21.jpg)
SOCIALEasy to Book
Increase Booking through Offers
![Page 22: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/22.jpg)
We implemented the VPowered Mobile Website… and when I compare year on year statistics, traffic increased by over 200%, mobile revenue has increased over 400% and the conversion rate increased 40% … The benefits to our hotel are very easily shown through comparing these analytics
(Source: Darryl Walker - eCommerce Manager - Think Apartments)
“
![Page 23: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/23.jpg)
The mobile industry is rapidly increasing, hence it only makes sense to have tablet and smartphone optimized websites. VBrochure is user-friendly and looks as good as any other mobile websites that you would pay $3000 and more for.
(Source: Craig Perch, Director of Revenue, The Georgian Terrace)
“
![Page 24: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/24.jpg)
Web
![Page 25: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/25.jpg)
![Page 26: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/26.jpg)
“VBrochure has provided so much more than just bookings. It works as a sales team member that never sleeps. Awareness in our communities has also risen as a result. The value is truly remarkable.”
(Source: Micajah Sturdivant, Director of Asset Mgmt, MMI Hotel Group)
![Page 27: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/27.jpg)
3 Easy to ManageSimple web based software accessible from any computer
![Page 28: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/28.jpg)
![Page 29: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/29.jpg)
H
otel Websit
e
![Page 30: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/30.jpg)
1-877-593-6634 | www.vfmleonardo.com
The BROADMOOR
Story KirshmanMarketing Manager – The BROADMOOR
![Page 31: Online Merchandising How to tell Your Story Online & Increase Bookings using VBrochure John Smith Hotel Merchandising Consultant john.smith@vfmleonardo.com](https://reader035.vdocuments.mx/reader035/viewer/2022062619/551733f4550346fe558b5e7e/html5/thumbnails/31.jpg)
Thank you.
www.vfmleonardo.com111 Peter Street, Suite 530,
Toronto, ON Canada
1-877-593-6634 | +1-416-593-6634www.facebook.com/vfm.leonardo | www.twitter.com/VFMLeonardo