online media: challanges... ... threats... opportunities! maxim behar ceo
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Online Media: Challanges... ... Threats... Opportunities! Maxim Behar CEO M3 Communications Group, Inc. 28 September 2010, Hellenic Business Council in Bulgaria. The world had changed a lot for the past 5 years... a lot. ... why is that?. Because... - PowerPoint PPT PresentationTRANSCRIPT
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Online Media: Online Media:
Challanges... Challanges...
... Threats...... Threats...
Opportunities! Opportunities! Maxim Behar
CEO
M3 Communications Group, Inc.
28 28 September September
2010,2010,
Hellenic Business Hellenic Business Council in BulgariaCouncil in Bulgaria
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The world had changed a lot for the past5 years... a lot.
... why is that?
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Because... the way we communicate
has changed entirely...
... changed like we live on a different Planet!
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Do not forget... in the Public Relations business
we have two basic words...
... only two!
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The first one is...
... Public
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And the second is...
... Relations
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So... how it was...
... 15 years ago.
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It was like that:
- Press Release
- Press Conferences
- Press events
- Openings, Anniversaries, Product presentations...for Press
- Press weekends, press corners, press....depending....
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Where are they now?
...press, press, press, press, press, press...
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The Press is dead!The Press is dead!
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The press is now substituted by....Social networks
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A couple of main things the social
networkshave already changed ...
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1. Everyone is Public (already)
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2. Everyone is a Journalist (because everyone has media )
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3. Everyone is a Public Relations expert (because the purpose they have
is to promote themselves)
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- Top 5 countries in the world
according to the population....
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State ranking in the world now:)
(By population, February 2010, Wikipedia)
1.China - 1.335 Bln2. India - 1.17Bln
3. Facebook - 540 Mln 4. USA - 308 Mln
5. My Space - 300 Mln
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The main principles doing PR 2.0.
3xS3xS
Speed
Simplicity
Self Confidence
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Threats
• The media becomes uncontrolled – no editors, no ethical control
• The brand might be ruined in seconds
• Neglecting online media
• Relying very much ONLY on social networks
• Quick changes of environment
• High probability of making mistake
• Short time to respond – requires excellent advanced preparation
Own and run your media
• Send messages to the consumers not depending on media
• Quick reaction to any threat
• ProActive moves when decided
• Text, Audio & Video in a short time
• Control of negative feedback
• Crossing the borders...
• Enormous rich of the messages
• Easy to manage
OpportunitiesOpportunities
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Risks of doing PR online....
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1. Using Social Networks as easy Spam machines
2. Mixing the target audiences, just mislead by a number of users
3. Not understanding the difference between blogs, forums and social networks
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The three never in Web 2.0. communications:
Never use Social networks for direct marketing
Never approach people without knowing them, unless you have a very special reason
Never hide yourself when in social network
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The main laws doing PR 2.0.
1. Be honest
2. Be exact to each word
3. Be always online
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The modern online communications is a huge booster to the PR business all over
the world...
It brings changes which PR had never seen before, and makes it unique and really
needed by all
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New things are coming...
The old will disappear...
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Coming....
- 24 Hours availability on line
- 365 days mobility all over the world
- 5 minutes standard (respond to emails always within 5 minutes)
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Outgoing...
- Printed media
- Lobbying
- Press conferences
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a couple of main things the social networkshave already changed ...
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and last, but not the least...
- everyone speaks English, but speaks it in many different ways: one way when in person, another via emails, a third way
when on Skype, a fourth one on Facebook, and a fifth one when writing SMS...
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The main difference in the future:
PR will be a less local and more international business, since...
MEDIA is already more international and less local...
BE READY for a new world!.
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Thank you for your
attention,dear Greek and Bulgarian
friends:)
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AskMaxim! NowAskMaxim! Now
and later at:and later at:
or at... Facebook;)or at... Facebook;)