Want more customers?Online Marketing by Ben Maden of Matter Solutions

What we’re going to cover…• Websites • Online promotion– Google

• Advertising• Organic Ranking

– Facebook• Advertising• Pages

– Social Media

Get the best result for your budget

• Do you want something shiny & flashy or a brick that just works?– Probably something in between

• Think about form and function separately

Websites - Imagine a mobile phone

?

Online Promotion – Get connected• Connect your website into Google

www.google.com/webmasters/tools

• Connect your website into directoriesTake care.

• Connect your website into FacebookWe’ll show you how later.

Google FundamentalsRed = Pay per click

Green = No cost per click

Easy…All you need is money

Hard…Takes timeand effort

The map can change everything

Google Maps in the mix

Why does he outrank me?• Content is the foundation– Words, relevance/volume– Freshness

• Inbound links– How many?– How strong?

Links are valuable…- Visitors leave- Cite you as relevant

Get any links you can*

Imagine a place…• With 500 million people• Australians spend more time there than any

other nationality• You can target people by age, gender and

location in any combination• You can even target people by their interests• You can show them very low cost ads that are

totally relevant

Facebook - AdvertisingPowerful targeting• Perfect for a wedding photographer

Advertise to a…. – 20-25 year old woman – who lives in Brisbane – and is engaged

• Recruitment $$$ saved…. – Reach a web designer who lives in Redcliffe

Facebook - Business Pages• Connect with your network• Stay “front-of-mind” quickly and easily• Connections are Gatekeepers to new clients• Not too late to catch the early starters

Take action today…1. Stake your claim2. Get listed on Google Maps3. Add your Business Facebook page4. Invite friends to “like” your Facebook page5. Join our Facebook pages– Redcliffe Business Network– Matter Solutions– Roam Marketing

1. Stake your claim• Register your business name on…– Twitter– Flickr– Tumblr– You Tube– Google Maps

• Wouldn’t it be a pain if you couldn’t have your own name if you ever need it in the future?

2. Get listed on Google Maps• Search in www.google.com/maps for your

business to see if you are already there… – If you are, click “more info” and then click to

“claim” it as the business owner– If not go to www.google.com/places and follow

the steps to add a new business– Do the validation!

• We offer this as a service so contact us if you need help

3. Create a Facebook Business Page• Take away our step by step guide– Click here do this, do that

• We provide almost the entire contents of the guide plus 1 hour of training for $330 but we highly recommend you have a go first

Conclusion• Great websites– Focus on your text– Get connections– Don’t blow your budget on the design

• Location, location, location– Put your message/website somewhere busy– Move your website into the busy places with SEO

The Team – Website Experts• Ben Maden – Web Consultant• Nemek – Search Engine Optimisation Specialist• Jo – Social Media Consultant• Nathan – Website Designer• Melissa – Social Media Specialist

Get the best result for your budgetwww.mattersolutions.com.au