online marketing tips for energy industry
TRANSCRIPT
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● Web is a great place for energy industry● Incorporate digital media into your mix,
by providing a Roadmap● Discuss best practices, dry holes and
your Social media plays
1. Set Your Goal High
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2. Spend Time In Online Marketing
● It plays an important role in your business
● Digital media provide compelling advantages
● Your online existence tells people about your company, what work you do and how you differ from other companies
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3. Suggestions For You
● Customer expects to find “it” very easily as well as very quickly
● Your competitors are only one click away, your customers have many choices
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4. Online Marketing Is Amazing
● Keep it simple● Display your static ads, use Ad
Words, use/send home or 3rd party email campaigns
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5. How You Will Face Challenges
● If you expect more in less time this is right time to use power of web
● With the right direction you can maximize your output with minimum investment
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6. Research Your Marketplace
● Find out and understand how your customers use web
● Improve your online strategies based on customers, trends, competitors, and cost
● Decide how will you measure impact
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7. Plan For Your Success
● Don’t forgot to include important stakeholders into your process
● Design a road map that explains your Requirements, Objective, Audience etc
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8. Set Value To Action
● Determine the aim of each action● Plan how will you convert your
aim into your profit● Apply common sense to normalize
your result
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9. Improve Website Usability
● It should be easy to navigate● Make it interactive● Use easy words, should be
precise and easy to understand
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10. Communication
● Its very easy to to communicate with your audience
● There are so many options available like Twitter, Facebook, LinkedIn etc
● Find out how your customers are comfortable to hear from you
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11. Interact With Your Customers
● Sites, groups, tools i.e new web architecture make interactions easy
● Ways to interaction:○ Understand your community○ Engage your customers○ Monitor your customers
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Conclusion
● These tips represents a significant opportunity to build your brand
● These empirical strategies can be designed for the newly established energy industries
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