online marketing strategies
DESCRIPTION
Online marketing strategies in indiaTRANSCRIPT
Adventure Works: The ultimate source for outdoor equipment
ONLINE MARKETING STRATEGIES
SOUMYA GHOSHDEC 16, 2012
presents
Executive Summary
The ConceptOnline marketing alongside conventional media
The OpportunityReduced costs
Reaching target audience with greater precision than other medias
The Potential
• The next big thing in advertising
What We’ll Cover Today
• What is online marketing• Pros of online marketing• What your target audience should be• Return on investment• What we offer• How it works
What is online marketing?
Online marketing is referred to as themarketing of products or services over
theinternet
Why go for online marketing?
IT’S FASTER
get your advertisement up on facebook in only 15 min
Why go for online marketing?
HAS A FLEXIBLE BUDGET
choose your budget
Why go for online marketing?
24/7 DATA ANALYSIS
get feedback anytime you want
Why go for online marketing?
TARGET AUDIENCE REACHED 4X FASTER
GOOGLE FACEBOOK NEWSPAPER TV0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
TARGET AUDIENCE REACHED
Target your audience in a way never done before
target location radius
Target your audience in a way never done before
target cities and states
Target your audience in a way never done before
target age, sex and interests
Return on investment
2006 2007 2008 2009 2010 2011 20120
20000000
40000000
60000000
80000000
100000000
120000000
140000000
160000000
INTERNET USERS IN INDIA
online marketing next big thing in India
Personal prod
Automobile
Job Sites
Air ticket ads
Matrimonial
Ent Sites
Mobile Instruments
Computer
Banks/Financial
Hotels/ Holidays
0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% 4.00% 4.50% 5.00%
PRODUCTS BOUGHT AFTER SEEING AN AD
Return on investment
What we offer
• Web Design• Website conversions
• Google Adwords
• Social Media
How it works
• Pay only when someone sees your advertisement• Pay only when someone clicks on your advertisement
• Pay to post your ad on a specific website
Select your target audience
Create media buzz and make your product stand out
THANK YOU this has been a presentation from Heartbeatz Communications