Online Marketing.Or: How to reach the widest audience at the lowest cost.

KCI Online Marketing Meeting

October 27th 2009

Why is this hype important to us?

Basically,

it’s not just a hype.

TV: 22,000,000

WEBSITE: 4,900,000

MAGAZINE: 2,400,000

TWITTER: 2,500,000

FACEBOOK: 1,000,000

76%Of US adults 18-24 uses Social Media

Research done by University of Michigan in March 2009Image by:

39%Of all US adults 18-24 share

photos, videos, presentations or other media online

Research done by University of Michigan in March 2009Photo by JD Pilgrim

39%

18%Increase of turnover at companies that used social media in 2008.

Research done by EngagementDB in July 2009

21%Of all medical patients

use Wikipedia to gather more information about

their illness.

Research done University of Michigan, March 2009

46%Of them uses other online health portals to get more

information.

Research done University of Michigan, March 2009

Research done University of Michigan, March 2009

People put a great amount of trust in the internet.

Would you put more trust in a company or in an actual human being?

Ok, but how should i get started?

1Keep an eye on things

2What do you want to achieve?

What is your primary objective?

Direct contact with your audience.

Content Creation.

Learning and innovation.

Drive more traffic to your website.

3Join the conversation.

Start your own Twitter or Facebook page.

Give advice on Twitter.

Give expert help on any social medium.

Connect technology to social media.

Create a Linkedin group for your company to share knowledge.

Use a microblog tool as a backchannel during an event.

Livestream this presentation.

Start your own Social Medium.

STOP!I can’t start doing ALL of that..

Ok.

So start here:

Research which blogs / social media are most relevant to your customers

And start with 3 projects.

Develop a content-strategy: What do you want to communicate?

Who will do the talking?

Develop Social Media guidelines

Develop a PR policy for blogs

Courtesy Shink Comm.

Watch this presentation again: slideshare.net/marjolijn

Or contact me on Twitter: twitter.com/marjolijn