online marketing for small biz: web sites (part 1 of 4)
DESCRIPTION
Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com - Adult School of Montclair class, "Online Marketing for Small Businesses"TRANSCRIPT
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Online Marketing for Small Businesses
Web Sites
• Purpose of your web site Branding Sales Leads Thought Leader
What Is Your Goal(s)
{Design 101
Who is your audience
Do It Yourself (DIY) Professional Web Developer
Design Issues - HOW
“Cheaper” You’ll Learn
Do It Yourself
http://www.intuit.com/website-building-software/
Sites.google.com Edit.com Jimdo.com Webs.com
Web Design Software
More professional Exactly what you want
Professional Web Developer
Manoverboard IT2Max Technology Therapy Group Andigo Media
Professional Web Developers
Clear Navigation Design issues: Flash & Images
Design Issues - LOOK
http://www.tradeshop.com/master/custom.shtml
Bad Design Sample
Browser Compatibility Mobile Web Site Access
Design Issues - Web Browser
Easy to remember Easy to print and say Several domains Sub Domains Do not host your web site and domain
name at the same place How does it sound on CNN, Radio?
Domain Name
Domain Name Registration
Domain Name 101
Name Servers
Domain Name 101
Reliable 24/7 Customer Support Features
Hosting Your Web Site
Hosting Console 101
Hosting Console 101 Server Guide
Custom Programming Database Shopping Carts Financial, Personal, Private Information Regulated industries http://www.cmswire.com/cms/web-cms/h
ow-they-hack-your-website-overview-of-common-techniques-002339.php
http://25yearsofprogramming.com/blog/20070705.htm
Security
Content…Great Content Newspaper Headlines SEO for Web Site (Search Engines Love
Good Content) Wordpress.com, Blogger.com,
TypePad.com http://www.hongkiat.com/blog/11-most-p
opular-blog-design-styles-with-examples/
Blogging
Word Press Type Pad Tumblr Blogger
Blog Content Platform
Customer Support Fulfillment Browsers to Buyers Security Is Very Important Great Search Tool Easy Purchase Process Call To Action Great Copy http://www.shayhowe.com/web-design/10
-ecommerce-tips/
Ecommerce
Know who your visitors are Know how they found you Know what content they like Know what keywords brought them to
your web site Know what pages are most popular Know what time visitors are coming to
your web site KNOW, KNOW, KNOW Intelligence is Money
Analytics
Google Analytics Example
Content Management vs Statics Web Site Choosing the right platform:
http://bit.ly/fyKAP5 Scalable Extensible
Web Site Platforms
How
To
Choo
se D
iagra
m:
CM
S v
s S
tati
c
Forms Discussion Maps User Generated Content Personalization
Interaction
Interaction Image
Under Construction Brochureware Web Site Old Look Stale Content 7 Deadly Web Design Sins (Inc
Magazine) http://bit.ly/e1SO2u How To Make A Great About Us Page
http://bit.ly/eDBkR7 Great Resources -
http://www.inc.com/setting-up-a-website
Other things