online marketing for small biz: social media (part 3 of 4)
DESCRIPTION
Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com - Adult School of Montclair class, "Online Marketing for Small Businesses"TRANSCRIPT
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Online Marketing for Small Businesses
Social Media 101
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Three Things To Do With Social Media
Listen To Customers
Communicate With Customers
Engage Customers
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Current Online Tools…
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Talk To The Customer
Web Sites
Blogs
Email Marketing
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Social Media
YOUCUSTOME
R
CUSTOME
R
CUSTOME
R
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Content Is King
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Why Is Content King
People Want To Be Entertained
People Want to Learn
People Have Specific Needs
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Why Content Should Be Your King
Makes You An Authority
Helps You Develop A Following (pre-sale)
Develops Loyal Customers (post-sale)
Search Engines Feed On Relevant Content
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How Content Is King - Entertainment
“Entertain” and Reinforce Your Brand
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How Content Is King - Learn
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5 Keys To Social Media
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Conversation
Don’t SELL to Your Customers
Enter Their Discussions
Foster Discussions
Encourage Customer to Customer Discussion
Learn from Customers
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Give, Give, Give, Take
Be informative
Be indispensable
Be helpful
Be fun
Be sharing
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Giving People Never Need To Take
People Give To Them (Shhh)
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My Friend Shashi
Social Media Swami For Network Solutions
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Be Authentic
PR Spin Will Fail In Social Media
Lying Will Get You Nowhere
Honesty Builds Big Brownie Points
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Measure
Know What Social Media Networks Work Best
Know What Content Is Most Desired
Know What Conversations Are Hottest
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What To Communicate?
Request for Ideas
Job Vacancies
News
Customer Stories
Thoughts
Tips
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4 Social Media Concepts
Word Of Mouth On Steroids
Everyone Is A Publisher
Don’t Vomit On Your Customers
Just Another Marketing Channel
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Social Media Strategy
Talk To Experts
Establish Your Profiles
Listen (Search On Keywords)
Communicate With Customers
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TWITTER 101
Create your profile (good photo)
Create Lists
Create Searches On Keywords
Join the conversation
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TWITTER USES
Short Posts
Links To Other Sources
“Status Updates”
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FACEBOOK 101
Create Your Own Personal Professional Page
Create Your Company’s Page
Use It To Build A Community Of Customers
Encourage THEM To Share And Post
You Share Content (in Context)
Content About Your Biz, Your Customers, etc
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FACEBOOK USES
Videos
Photos
Conversations and Discussion
Community
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LINKED IN 101
Find Out More About Clients, Companies and Competitors
Get Access To Connections In Your Networks’ Network
Complete Your Profile
Join, Start and Participate in Groups
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• Twitter Is for Farming• Facebook is for Farming and
Hunting• LinkedIn Is for Hunting
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Social Media Tools
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Tools
TweetDeck, Hootsuite
RSS Reader
Klout
Brightcove, Blip.tv, Ustream, Tube Mogule, Viddler,
Bit.ly
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TWEETDECK
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Google.com/reader
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Klout (influence)
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Bit.ly – link shortener and tracking