online marketing 101 – the basics · –updates on social networks –email marketing copy. ......
TRANSCRIPT
Online Marketing 101 – The Basics-Ken Course-Ken Course
The Keys to the Kingdom
Over the past few
years, the web has
transformed us from transformed us from
content consumers
into content
producers.
What IS Internet Marketing?
If you are in the
online marketing
business, you are business, you are
now in the content
development
business.
Content Defined
Content IS conversation:
–Blog Posts (300 – 500 words)
–Articles (300 - 500 words)
–Reviews or Analysis (300 – 500 words)–Reviews or Analysis (300 – 500 words)
–Reactions (300-500 words)
–Audio or Video (0:30-1:00 in length)
–Updates on Social Networks
–Email Marketing Copy
Internet Marketing Strategy Defined
•To create more visits to your content both actively and passively.
•To capture lead information such as names,
phone numbers and email addresses based on phone numbers and email addresses based on that content.
•To convert those leads into sales.
•To turn previous customers into active evangelists.
Strategy Visualized
Interest Activity Conversion
The Emotional Divide
Content as a promotional tool
for your business.
Content as your business.
In a Perfect World…
DevelopmentConversation
Feedback Offer
CONTENT
The Core Philosophy
How will I produce the
content and how often?
How am I distributing and
promoting the content?
How am I tracking the
ongoing results?
Identify The Fastest Path
What are you already talking about on a
daily basis? How can that be translated to
the online space?
Writing?
Speaking or Audio Recording?
Public Speaking or Video Recording?
BUT WAIT….
It’s time to take on the big
objections…objections…
MR. T STYLE!
I’m Not An Expert…
NO MO’ JIBBA JABBA!
There is HUGE value in:There is HUGE value in:
–Analysis
–Review
–Curation and Organization
–Promotion
Isn’t it Expensive?
I PITY THE FOO who thinks
they need expensive gear!
Most creation can be done
at an extremely low cost.
I Don’t Know What to Sell???
DON’T GIMME NO
BACKTALK SUCKA!
Everybody can talk about
SOMETHING! Pick a
product based on your
expertise!
Do I Need A Crazy Design?
NOW YOU’RE ASKIN’ THE RIGHT
QUESTIONS…QUESTIONS…
Value is created in content, not fancy design or strategy.
The Landing Page
A landing page features
content about a specific
offer and drives toward
a client action of an a client action of an
OPT-IN or a PURCHASE.
THE PURPOSE: To create a “Yes!” or “No” decision
on an offer.
The Showcase Site
A showcase site is
designed to generate
traffic and two-way
communication around communication around
your content.
THE PURPOSE: To create value and educate for
both new leads and current customers.
How It Works
Well looooookie here, I really love this
content from Ken, I think I’ll walk through
this door to see what else he’s got!
This door is monitored by a
tracking mechanism like
Google Analytics (or many
others).
How It Works
•Landing Page
•An Affiliate’s Page
•A Special Offer
•An Advertiser Offer
Following the Numbers
New media
generally has more
effective effective
measurability than
traditional media.
Understanding Distribution
Visitors will often discover you on the platforms of THEIR choosing.
In traditional media you had “networks.”
In new media you have “distribution.”
Let’s Review
• EVERYONE is an expert about something. Start
talking about it (or find someone who can)!
• Be consistent in your development!
• Focus on content over technology!
• An investment TIME AND EFFORT can pay off
as much, if not more, than financial effort.
This Was Nice… So Now What?
Whether you’re established or not in Internet Marketing, where should you be in the next 120 Days?
• Consistently develop a minimum of two pieces of content per week.of content per week.
• Distribute and promote multiple times per week OUTSIDE of your own website.
• Begin capturing lead information in an ORGANIZED system to move into a sales process. (Don’t know one? Use Mailchimp!)
Remember This?
Interest Activity Conversion
Content AS Your Business
As an expert, your content can actually
BECOME your business over time. How?
–eBooks
–Information Products
–Reports
–Coaching Programs
–Online Tools
Why The Expert Model?
•Digital products cost very little to fulfill
and promote.
•The value created by these products can •The value created by these products can
create easy upsell.
•There are no set rules in the space other
than provide your valuable expertise.
Who is on Your Team?
There is a team to help you in every aspect of information product at Live Out Loud – headed by Live Out Loud – headed by John Robinson.
Get in touch with us at [email protected] to learn much more!